Brand Strategy: Seeking Simplicity in Complexity Webinar

What is a brand? Do you need or should you even have a brand strategy?
Is a brand a colour, a reason, a personality, an experience, a smell, a belonging, an idea, something more or something less? These are not uncomplicated questions that C-Suite leaders need to think about and take advantage of when working with issues of brand and marketing, and how they relate to overall corporate strategy.
Successful companies and recognisable people in the world have developed and maintained brand strategies that have enabled them to compete or stand out. At the same time, branding and brand strategy is a complex and interwoven with other areas of our lives and businesses - competition, economics, marketing, psychology, winning vs losing - so how can you get it right?
In this 60-minute webinar, I’ll explore the world of branding, what a brand strategy looks like (from the timeless to the new), how others maintain brands, and why being known can also be limiting to a brand.