Calvin Klein | Full Address | Oxford Union
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- Опубликовано: 2 апр 2013
- Calvin Klein gives his address to the Oxford Union Society.
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Calvin Klein begins by talking about his early life wanting to be a fashion designer from a very young age. He talks about growing up in New York, his father owned supermarkets and his best friend front the money to begin what is now one of the biggest fashion brands in the world.
He started out with samples of clothing and befriended pattern makers, cutters and tailors to design clothes that would be priced way above his current employers RRP. He was subsequently fired.
He was approached by the General Merchandise Manager of 'Bonwit Teller', a very upmarket New York dept store on Sixth Avenue, who said he would have a buyer for the clothes the next day where Calvin Klein would meet the president of the store and be discovered.
The store placed an order of $50,000 to have his clothes produced. Calvin admits he had no idea what he was doing.
He mentions that you should always act confident, because if you come across as confident even when you're scared then people are more likely to buy into what you're getting them to buy into. He also says that you have to ask questions and never pretend that you know something when you don't.
Before the Internet and social media the way fashion was advertised was in the New York Times, Vogue and other publications such as Harper Gazette. He branched out into fragrance's, underwear and women's fashion and realised he needed the right marketing to achieve a recognisable brand so rather than risk existing advertisers not getting his vision he set up his own marketing agency.
He ran a 116 outsert in Vanity Fair all about the story of jeans, as the jeans business was so big at the time. This created excitement around the product and created an image through the cut, the wash and the models wearing the jeans. He discovered Mark Wahlberg, signed him to a modelling contract and put him with Kate Moss.
Calvin left the company when it was doing $2Billion a year in retail sales and now it make over $7Billion a year.
Filmed on Monday 11th February 2013
ABOUT CALVIN KLEIN:
Calvin Klein, world renowned fashion designer, flying from New Yorkto talk about his life and career.
ABOUT THE OXFORD UNION SOCIETY:
The Union is the world's most prestigious debating society, with an unparalleled reputation for bringing international guests and speakers to Oxford. It has been established for 189 years, aiming to promote debate and discussion not just in Oxford University, but across the globe.
I've waited a LONG time to hear Mr. Klein speak... he's VERY hard to get on camera. Thank you, thank you, THANK YOU!
A very good talk. Thank you.
Calvin Klein is an Absolute genius! Thank you for the profound lecture,Sir.
Excellent talk! Very inspirational, informative and important.
Wow how I would like to meet him
I love Calvin Klein clothing. Mr. Klein please bring back the coat from 1978!
where is the first part?
13:00 Confidence
+diggity doo questions 14:20
+diggity doo 19:09 marketing, involve yourself with everything
They want to hear you dish the dirt, Cal. HaHa
Compulsive....driven...obsessed....
This is what it takes to succeed, buster!
CK JEANS!
This is too eye opening, and in truth I think his face is quite alright.
Wow he looks so🤭
This is why men should NEVER get plastic surgery. He is so scary looking.
He looks like Freddie Krueger.
@@tomcarney4488 you too when u get older..
What do you think the alternative is?
he had a facelift that went wrong.
Terribly wrong!
that face ughhh it hurts !! and so humble....plus he so old you have to reaaaalllly pay attention to what he is trying to say.....and "designer"....legacy...? jeans? underwear? socks....what I call a real designer that actually left a print on their time I think Yves Saint Laurent...but CK??? CK maybe that's fancy at Ross...Marshall....?
You’re ignorant. Socks and jeans were for the masses; Calvin Klein created decades of couture clothing and is universally regarded as a major 20th century designer.