Attitudes for the Accidental Salesperson

In this episode, Bill offers tips for developing the sales skills of non-salespeople - or "accidental salespeople" - at your company.
He explains why many technical experts resist sales and how to shift their mindset through instilling attitudes of obligation, serving by solving problems, and recognizing the value they provide.
With the right attitudes and some simple mechanics, your accidental salespeople can become a huge asset in uncovering new business opportunities.
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