The Worst Phrases You've Ever Heard in a Crisis Communications Statement
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- Опубликовано: 4 окт 2024
- Crisis communications expert Gerard Braud asked his social media followers, public relations professionals, and media relations experts, "What are the worst phrases you've heard in a crisis communications statement?"
Crisis communication expert Gerard Braud presents The BraudCast -- a RUclips show providing crisis communication examples, crisis communication case studies, and how-to tips for crisis communication plans to help businesses navigate communicating effectively during a crisis. Videos include expert media training tips, spokesperson training tips, social media strategies, and communication skills to help you manage crisis communication with live broadcasting, media interviews, customer communication, and reputation management.
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Very good practice for facing a TV interview.
"We categorically deny that...."
Thanks Deon. It's one step up from no comment, huh?
"I am not a crook."
(I agree, you or not.) Nixon, however...
I'll disagree about the word "committed." A company may not be there, yet but be committed to safety. Not fair to conflate committed with achieved. Also, objective is better than goal. A goal is measurable. An objective is an end state.
All these phrases and words are exactly what our Presidents and Prime Ministers are doing 😂😂😂😂
Yes, it is so sad that cliches get repeated. Sadly, if you use AI or Chat GPT to write a news release for you, the AI fills the news release with the cliches used in all of the news releases of the past.