How Fashion Became about Power, and Lost its Ability to Dream | James Scully |
HTML-код
- Опубликовано: 23 авг 2024
- Casting Director, James Scully, makes a brave, bold and emotional plea for reform within the modelling industry. Subscribe to BoF to watch more #BoFVOICES Videos ►► bit.ly/2dknoYc
VOICES is BoF's new annual gathering for big thinkers in partnership with QIC Global Real Estate. www.qicgre.com
Join the conversation using #BoFVOICES.
More VOICES Videos
► Creativity in the Digital Age with John Galliano and Tim Blanks: • Creativity in the Digi...
► Global Voices Award: An Iconic Career In 10 Iconic Images with Mario Testino and Imran Amed: • Mario Testino: An Icon...
► Diversity And Inclusivity With Joan Smalls, Hari Nef, Ivan Bart and Tim Blanks: • Diversity and Inclusiv...
► The New Role Model: Why Feeling Good Is The New Good With Amber Valletta and Tim Blanks: • The New Role Model | A...
► Why Health & Wellness Is The Fashion Industry’s Biggest New Competitor with Jason Wachob, Amanda Chantal Bacon, Neil Grimmer and Dr Nigma Talib: • Why Health and Wellnes...
► The Entire World is Watching Fashion So What Do We Want Them To Know, Eva Kruse: • The Entire World is Wa...
► Rethinking And Rewiring The Fashion System With Imran Amed Carlo Capasa, Steven Kolb, Pascal Morand and Caroline Rush: • Video
► Building The Stores Of The Future with Imran Amed, Stuart Miller, Sandrine Deveaux and Richard Found: • Building the Stores of...
Subscribe to The Business of Fashion ►► bof.bz/9DZ73082p5J
Your front row seat at BoF’s VOICES, our annual gathering of big thinkers that connects the dots between fashion and the wider world.
CONNECT WITH THE BUSINESS OF FASHION
Web: www.businessoffashion.com
Twitter: BoF
Facebook: / businessoffashion
Instagram: BoF
Newsletter: www.businessof...
ABOUT THE BUSINESS OF FASHION
The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com
Here here. Celebrities killed my interest in Vogue and most fashion magazines. It's pandering to... I have no idea who it's pandering to. Bring back the models that are 18+, healthy looking and have personalities. Thanks for your words, James.
I'm surprised most fashion magazines are still being sold. I don't see anyone buying them. I also miss the womanly models from the 90's and before. The models today look like kids, even though they're in their 20's.
Agree. I miss the days of seeing the next new face on Vogue and watching their career grow and they got cover after cover and you learned their names. In this day Naomi, Linda, Cindy, Christy would barely have careers. There are no star making covers to be had.
I agree with you guys, but I'm afraid Vogue doesn't care about losing a bunch of fashion-admiring subscribers since they got hundreds of thousands new subscribers interested in celebrities. If I'm not mistaken, the issue with Kim Kardashian on the cover became the best-selling, and it says it all.
Wow, that made me cry. I'm so proud of him for using his platform to draw attention to some of the less savoury aspects on the fashion industry. So many industries are regulated and yet with fashion people have just come to accept these things as a standard. It really needs to change and I hope James's speech provokes some serious thought amongst other leaders in the industry. Furthermore I hope that thought then morphs into positive action and change. People are not commodities and they ought to be valued. When money and prestige take precedence over human value, it is a sorry state of affairs.
Love the talk - that's such a strong message. We need to speak about this loundly. Fashion business must change. Thank you BoF for that.
Great passionate talk.. When it comes from the heart you dont have to apologize Mr. James Scully, continue to inspire and speak loudly.
Well said push
I am a woman who is not in the fashion industry but loves fashion. A few years ago I picked up a top fashion magazine and opened it to beautifully done photos of obviously 13-14 year-old generically pretty girls who were supposed to entice me, a grown woman, to go out and buy certain products. I distinctly remember thinking "Really?!?", feeling a little creeped out, and I put the magazine down and have rarely picked one up since.
James, your passion for the industry comes across strongly and I want you to know that people like me understand what you are saying and completely support you. Too many industry people think we are stupid; that those of us out here in the Corn Belt don't know what is going on and they are wrong. The most beautiful thing about life in every aspect is it's diversity and it's past time that an industry that relies almost 100% on visual stimulation to embrace Diversity in all it's glory once again. Thank you for speaking out, James. And thank you BoF for allowing James' Voice to be heard.
its all chasing high status nonsense
#JamesScully you exemplify integrity, leadership, compassion, and courage. This is how transformation happens, this is how systematic racism & inequality is dismantled. Put the system on blast publicly and have the courage to give the names of the abusers. Thank you for giving a fuck about the people and industry you serve...The world would be a much better place if everyone exercised the right to call out the injustices that so often cowards choose to be indifferent to
This was such a good topic and I wish he had time to talk about more of what's going on. It's so true that fashion has lost its fun. Nowadays you walk into a room and it's about hierarchy, the snobishness, etc. I really hope they change up the casting directors abusing the girls and system to their benefit. And it's about time they push diversity on every designer participating in a fashion week
Thank you for this. I have experienced this for years as a model and an actress from extreme weight loss, depression, public humiliation and embarrassment at castings to fat shaming, and being called stupid. However, I took my POWER and CONFIDENCE back; showed them they would be missing out and you know what...
I've been booking amazing gigs ever since without agency representation!!
You are a beautiful soul, James Scully.
Thank you for being the voice for us!! #DiversityIsReality
He was brave for speaking out.
mrblf652 very brave indeed. Hats off to him.
31:01 "Why can't we just all come together and be nice to people." AMEN
This whole thing is not only in fashion but in music, art and many other creative industries. House discos in the 70's and 80's and even 90's were organically full of people of different kinds; white, black, latino, straight, gay whatever you wanted was there and everybody were respectful. DJ's were playing House, Disco, Electro etc' and you'd never knew what would be played but you came for the musical ride.
What do we have today? bullshit clubs with mostly horrendous DJ's with nothing unique to offer and a crowd of wanna be VIP idiots. Same goes for the Art scene, all is contemporary bullshit with all artists looking the same, talking the same and basically a copy paste of each other. Why would the fashion industry be any different. No risk taking, no boundaries are being pushed, sales sales sales nothing else really matters most of the time. The amount of people that remain true to their own style (like Yohji for example) is at minimum. Diversity should be organic, and not enforced just to delete it from the list. Celebrity culture should be demolished, and creativity should be celebrated and not popularity.
I hate forced diversity. There's no authenticity to it. Also having a check list of races and sexualities that need to be involved is slimy and disgusting. I don't care about diversity. I care about meritocracy. If the diversity is organic because the people are there for their talent and merits, then I'm fine with that. Talent has to be #1.
That's bullshit. This not forced diversity. It is saying that our world is not made up of one kind of people. If you are thinking that it's forced you are basically saying that if you have choice then you want only one kind of person (white, right?) and if you choose someone else then you are being made to do so. Talent? Joan Smalls is not talented? Jourdan Dunn is not talented? Really? It's this kind of attitude that keeps the BS intact and thriving.
If he had just said music instead of fashion, it would have been right on the head, I have worked in music and yes the same dynamic is there and so disgusting.
So glad this story was told. There is not enough beauty and inspiration out there right now.
I came here after listening to the Stylezeitgeist with James. If you enjoyed this video I highly recommend you listen to their latest episode, it makes you think about the whole fashion industry and how it has changed since the 80s.
Thank you for speaking up and having the courage to defend those who can’t. We need more people like him in the industry.
This was amazing. I am graduating now in Fashion Design, and I really want a career in Fashion Journalism, and this was what kept me from persuing a career in Fashion in the first place. All the petiness and bullying, It never felt like a caring, human place. But it feels like something's changing and I'm happy for people like you and people who are brave enough to share their broken hearts so something can be done about it and this business can hope be a more humanly area one day. You are one beautiful soul!
I just want to give James Scully the biggest hug. Despite having always been completely drawn into the beautiful world of fashion, I have shied away from it at the thought that I was `too nice` and incapable of projecting the illusion of confidence to build a successful career in this industry. It seems there`s more work to be done that I/we can take part in.
Powerful words - time to let positivity reign.
there is a new wave of the it girl. your parents have to be famous or rich. state your family net worth on your resume. who you know you your genetic connection. the person you know are the a list or d list celebrity. thats the new trend.
This was amazing. Thank you BoF, thank you James Scully!
Mimma Viglezio @ 11:38
This was deep...kudos to this courageous speaker...
However, we need to know the name of the photographer that "doesn't shot blacks"... He needs to be exposed.
This was deserving of a standing ovation at the end just like it did.
Very touchu message, I cried plenty when I was laid off from my job, and have done the best , and not being recognized for what I did on the job :(
All he is saying about the fashion industry is 100% true. Good for him for exposing these cruel people. Anna Wintour is also part of the problem too. It’s now about power and massive, fragile egos. I’ve worked with beautiful teenage girls who are clearly anorexic. It always broke my heart and I would tell the agencies to help these girls.
Thank you James Scully, this is eye-opening for someone who's working in the fashoin industry. Everyone who's watching, let's make a difference. We have the power to make this industry a positive.
what a message!! I hope that it will help to rebuild this industry.
It's crazy how individuality being a lively woman is out of fashion and that the decisions of esthetics are based upon a smalll handfull of people that want women to look like boys.
I have so much respect for this man for speaking out about the modeling industry. A few models of the now like blanca Padilla and Ashley graham spoke about the harsh ways they were treated by the industry but I didn't see the depth of how serious the issue is until now. Leonie Anderson even encouraged girls going into the industry npto be thick skinned, and not to start at a hound age because, she said in her Experience a lot of girls are sexualized too young or suffer anxiety due to the comments about their body. Aldo a lot of m!models have spoken out about the racism in the Industry.
James i never knew you before this but i just felt like giving you a big giant hug. So sorry that horrible superficial business made you cry. Thanks for getting the message out
Tea! ☕️ This is why I don't support a lot of brands that don't represent who I am and what I like.
This video really opened my eyes about the origin of the fashion industry that we know today. But one thing I'll say is that the fashion industry is slowly changing.
Thank you BoF! This was truly inspiring! ❤
Warda Moosa 👀 😳😳😳
Calling them on the carpet. Abusers and worker exploiters. Thank you for adding your career and voice to the brave solidarity for decency. Abuse and clinical insanity have become the norm in employment again. This reckoning and their consequences need to happen to the aggressors . The hush will fall. Kharma and the sway of the economy need to come into effect.
Remember. CHANGES START WITH OURSELVES! WHAT CAN I DO TO NOT SUPPORT
THIS BEHAVIOR ANYMORE? because this not just the Fashion Industry fault.
BRAVO because you had the courage to talk about things that other people in the Fashion Industry don't say. I worked for the Fashion Industry and I want to change this too!!
You are so inspiring!
couragepassion.com
Paola Mendoza Vara let's make a change....respect, support and diversity in the fashion industry....it's needs to change..this needs to happen xxx
Totally agree! I'm working in a fashion project which includes these issues as major matter. I want to make clothes for people! not for models!
A Beautiful few words. Thank you BOF.
I love the Business of Fashion. Cape Town
I'm watching this 6 months later and it still feels as fresh as when it was shared. Thank you for sharing the message and reminding us what should be important in the fashion business.
Bravely said and true. Bring back the joy and magic.
THANK YOU, WHAT AN INSPIRING PERSON YOU ARE!
Wow thankyou so much. I feel fashion has convinced people they arent creative and being an individual isnt enough... herd not heard. The healing starts without high heels.
Inspiring an beautifully said! Well done Bof for having these conversations, and well done James Scully for sharing your thoughts with all of us.
Wow! What a beautiful human and so brave for speaking his truth!! He spoke directly to Anna Wintor! Yes! Amen to all of it! This gives me hope as we are all picking up the pieces of the industry and figuring out how to put it together again. We need to draw new blueprints and bring this kind of humanity to it. Thank you, BofA for bringing so much heart to this stupid crazy business! I love and admire you guys so much!
Amazing talk, a lot to think about and a lot to work on. Thanks for sharing for the ones who couldn't be there
Great talk. About time someone would come out and say this. Excellent for calling AW to task as well. I'm not curious who these bad stylists and casting directors are. They need outing
I am a Wellness Coach and PT... and I get to see ppl coming to the Gym so vulnerable ( specially females) just because of the pressure the Media and The Fashion Industry puts on them and society in general
Absolutely brilliant. Let the new wave take over!!!
Wow... Thank you for speaking out James Scully
Wonderful message and wonderful speaker. So inspirational. I hope all designers watch this video and think about what you've said!
Wow this was powerful. Thank you so much James Scully for sharing your story and thoughts. It totally changes my perspective on fashion and fashion modeling industry.
Thank you, James
I luv your advice will send this too my daughter who wants to model to give her the reality of this monstrous business.thank you so much you have helped so many girls god bless.
thank you James . you courage is amazing
Who is the duo he's talking about? I want names. These people should be shamed. That's the only thing that seems to work now.
Read the article here: bit.ly/2lYyPb3
" Balenciaga casting, Madia and Ramy (serial abusers)"
THANK YOU!!!!
This is the new era of fashion. Can't wait for the old way to be washed away and forgotten.
Genuine insight. Appreciated!
I love this man.
That was so great!
i
i
Great job. Thanks for being so upfront and honest about what really goes on behind the scenes.
That's been VERY inspiring, thank you James and thank you BoF !
Sooooo informative and interesting!
Wow, I'm almost speechless. That was informative and heartbreaking. I will do my part to improve the experience of all around in the fashion industry.
how bold, God knows I LOVE YOU. thank you #superhero
15:30 YUP! I won't say their names but I immediately noticed several of my favorite models suddenly were looking gaunt and it was to fit those measurements. It's ridiculous these girls/women are already 5'11 and size 0-2's. Forcing 2 inches off waist & hip measurements is absolutely unrecognizable when they're already so svelte. I felt so sorry, I'm glad that they luckily are all alive.
Brave Brian Scully!!
I hear what Mr. Scully addresses and it's quite compelling. But, fashion being fantasy, is there a place for diversity in it? I say yes but for those of us who consume and support fashion houses we need to send a message with our pocket books. They cannot thrive or survive without our financial support. If designers refuse to get with the times and include diversity in their representation of a fantasy world then they need to be left behind. We need to support those designers who do include diversity to the extent that it feels like a natural reflection of today's society. Fashionistas know who which designers get it and which ones don't. Let's start pressuring them to get with the times.
I did work experience in a UK MAJOR BIG modelling agency and although I didn't see anyone getting treated badly, what I saw put me off having a career in the industry. The way they treated me and the way I saw some of the girls look... as well as just being bored of how everyone looked similar too... it just wasn't as fun and exciting as I thought it would be, it was down right stale as hell. I could understand if of was accounting but this was FASHION.
what an amazing speech 👏👏
this is all kendall's fault
diamondsxgold lmfaoooo
diamondsxgold 💀💀💀💀
I appreciate this so much.
Thank You for sharing
Amazing. Keep it up James!
"the blue haired ladies"😻🙋🙌💋
HI MR JAMES SCULLY, HOW ARE YOU, I ENJOYED LISTENING TO YOUR STORY OF THE FASHION INDUSTREY, I HOPE AND PRAY YOUR STORY HELP OPEN DOORS FOR WOMEN LIKE ME THAT' REALLY WANT TOO SO MUCH WORK IN THIS BUSINESS AS A PROFESSIONAL MODEL. YOU TAUGHT ME A LOT TODAY, A LOT, AND ALL THIS TIME
I ALWAYS THOUGHT IT WAS MY LOOKS OR SOME THING WAS WRONG WITH HOW I LOOKED, ETC THATS KEEPING ME FROM GETING NOTICE BUT NOW I NO, NOW I NO, I WISH, I COULD MEET YOU ONE DAY, I WISH, I WISH, I WISH, I THANK YOU, AN BE WELL, SAFE AND BLESS IN EVERY WAY, THANK YOU. SENCERLY FROM A INSPIRING MODEL.
this deserves more views
Wow- so good to hear James voice!!!
very powerful video. such a nice guy who tried to pick up very important points in the business.
It seems to be that the famous models now are all the daughters of celebrities.
Those bring in the online followers and status among the youngins. Also guaranteed attention from gossip rags. There's always been socialite models, I just don't know if the quality is still the same.
Thank for speaking out so much needed conversation thank you
Whoooo merci milles fois, this was courageous et overdue
thanks for the humanity, I just fell in love
Is the fashion industry the ultimate example of "Power corrupts and absolute power corrupts absolutely"? I'm stunned by the amount of cruelty that these people do to other human beings! I have often wondered whether or not some of those in fashion hate women based on the amount of energy expended in making sure that little girls with no hips, breast, or behinds are exalted and idolized and the moment that they gain an inch due to puberty they are considered undesirable because now they are starting to look like women instead of boyish girls. WHO are these people who commit, what I consider, emotional crimes and atrocities against these models? Who are they that they can do and say these cruel things to people (who are in some cases children) without thought or care? What happened to these stylist and designers in their childhoods and upbringing that can create despicable human beings? If they were bullied as children and teenagers (and I imagine there were a lot that were) how can they then turn around and create atmospheres of the WORST kind of intimidation and bullying? The fashion industry is like a high school gang of bullies who have decided to create a world in which they can act out their most cruelest, heartless feelings on other human beings. Except...you are not children! If you have even an ounce of humanity, empathy, sympathy, feelings you cannot possibly become the kind of person that could and would do this to someone else and then go home and sleep well. Where did the extreme racism come from? Haven't any of them grown up in situations in which they were excluded either based on sexuality or individuality? How then, if you have experienced that, can you then turn around and perpetuate the same outrageous behavior of exclusivity on someone else? Madia and Rami (the stylist with some of the worst reputations) sound like sadist! Everyone turned a blind eye to this? Bravo, Mr. Scully, Bravo. You have the courage and audacity to speak out and expose vermin. One can only wish that it starts a landslide of change.
wow! fashion is going to hate me when I get in the industry. this rubbish has to stop.
Hannah Odetunde yes sister!
You'll be filtered out long before you can make a ruckus.
this was so devastating but very illuminating & inspiring
this honestly breaks my heart ...
Thank you James
thank you James!
he is so needed
It really feels like parts of this industry insulate these types of shitty personalities and vain actions that would be shot down in another community.
ANO NYM yuppppppppppo
Boycott the brands! That's it! Boycott!
the face are like: "yeeeeaaaaahhh, he is right, but how in hell is so freakish to tell all this???" haha
I started to fall I nlovewith the I dustry because it did bring light to my world. It excited me, I felt happy and being part of it would be a dream come true.I watched coco Chanel the movie and I ddidnt understand where all of that drive, that I inspiration, that vision went.everything seems so straight forward now or the same. The ability the models had to inspire people with their walks, the feel rush of excitement or goosebumps when a model would walk, where did it go? I still have hope, alot of hope for the future. Maybe I could be one of the girls to change the industry, who knows. I just want the joyful bright runways and editorials to come back, instead of what there is now. Also I do agree that a lot of celebs are invading the fashion industry.
Wait I don't understand his first story about the girl who was pregnant. Can someone explain it to me
Fashion industry is so toxic. I’ve become almost creatively crippled after working in the industry.
So inspiring!!!
as a designer and a casting director its so sad that things have been pushed to this placed
i dunno if it is the people or the system that is made to capitalize off what fashion people says "dreaming / fantasying"
Literally saying what the entire public are thinking! Fashion has LOST ITS MAGIC! Even in the models, all looking weird and skinny af! It’s all about power and less about imagination. Runway shows are over production with little focus on the clothes, models used to actually have personality(ie the 90s). Now they’re told not to show any emotion?? Wtf? The clothing is basic at BEST and lack imagination and skill! The industry is phony and has been dead since the social media models such as Gigi and Kendal Jenner started modeling in them. Ppl becoming more greedy and power hungry so it creates a domino effect which is our today’s norm. The reason why we don’t have REAL supermodels is because we are seeing girls instead of women figures. Ditch the celebrity cover magazines cause they need to stick to acting and bring back the top models on them.
Great talk!
unbelievable
As a designer in New York you have to deal with a lot crap and darkness you are disposable no empathy a lot lack of humanity
wow amazing!
12:55 SAYS IT ALL #LMAO
Does anyone remember how Tyra banks made girls do dramatic hair transformation every cycle and would watch them cry
Omg i was thinking why all these teenagers in fashion !!! This is why !!!!