I'm currently pursuing PGDM and your case studies are a boon to me. I've watched them all and keep on sharing with my colleagues in case of any assignment reference. Keep on doing the good work 👍
Country delight is also operating on the similar model as milk basket The quick commerce companies are mostly used in metros, where traffic is also a biggest issue since the delivery slots are early morning the traffic issues are also taken care off
I was recently an intern in Reliance Retail and was given the project based on increasing cost efficiency. The numbers, approach, heads of costs and conclusion was very apt and accurate. Hats off to your research 👏
As a delivery executive in Delhi I would like to share my experience with this it's not 3 hrs part time job it's more than 5 hrs job Point no. 1 it's not easy to deliver 60 packets Point no. 2 it's not easy to carry the weight of around 60* average 2 kg It's just one side story Earning 5k is nothing in metro cities with this kind of hardwork so to say this is a kind of an abuse to the unemployed youth of our country sorry to say the truth but that is a reality hope u understand. You will witness the fall of this company very soon 🙏
What you said is true.... This is exploitation... This is what is creating what I call povertification of our country. All these platforms are slowly but surely squeezing labour. Look around n see the state of these delivery staff. It's now heading to contactors. To reduce cost even more. When more n more people are pushed to lower income .... Don't expect economy to boom. I don't feel this is a great model. But a damning one for our people n economy
nothing but exploitation , here nobody is benefiting, neither the local kirana store owner nor the poor delivery guy, what is winning is " bloody capitalism" .
@cricketlover..... Bro thanks for sharing your experience. For these companies it's all about their profits no matter how much they abuse the work force
Cost of last mile delivery is same as the cost of reaching from Delhi to blore via train and then spending same amount to reach your house via cab from the station.😅
I live in a gated society where bb daily and mb are the two competitors for supplying milk. My dad used to convey me to order milk through milk basket than bb daily because they used to supply milk through a blue plastic pouch which can be used as a dustbin cover later😂 I started to see more other people doing the same and this lead to closure of bb daily service in my gated society due to less daily order as people preferred to reduce the cost of buying dustbin cover also mb sold each milk packets 3 to 4 Rs less than bb daily
@@sudhirchandra9790I had been using Milkbasket earlier but switched to Bb daily because Milkbasket uses thick blue plastic packets for deliveries which is not at all environment friendly
Starting early is simple. The best way of getting ahead to build wealth, investing remains a priority. I learnt from my last year’s experience, I was able to build a suitable life because I invested early ahead this time.
I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me
I apologize for any confusion caused. Please note that the cost of fuel is typically not factored directly into the delivery charges. Instead, it is considered as part of the operational expenses incurred by the delivery service provider. The delivery charges you pay usually cover other expenses such as labor, vehicle maintenance, insurance, and administrative costs.
JUST SET UP A NUMBER OF BRANDED MILK BOOTHS WHERE MILK AND MILK PRODUCTS ARE AVAILABLE 24×7 AT REASONABLE RATES. 7O% OF CUSTOMERS DONT NEED HOME DELIVERY SERVIC
Personal opinion : Sometimes, in order to make your case, you just make up numbers. Even while comparing there is bias towards the case. E.g. for this video, salaries for dark store full time employee and milkbasket full time employee. Also to add to that, in order to achieve the order numbers, the radius of the delivery addresses from the house will increase which will decrease the number of orders per delivery employee. Which I think is also a factor to consider
I also feel that about number like these apps are gonna work on metro cities and I don't think that anyone is gonna work for 4-5 deliver 60 package for just 4-5 k it's too low and the imaginary salary of 30 k for dark store is too high
We did. But numbers are exactly what we found. Cant make them up so easily. Source say what they say. This is the closest we can get to the comparison of different philosophies.
Yes you didn't but you can also find sources where they do make it up, it isn't exactly trust worthy is it? Can you please provide the sources of your information?
@@ThinkSchool and the 35000 house holds catered by single warehouse. Have you really got this data from field? I doubt about such userbase of MilkBasket. I am from Delhi NCR.
Sir, In back 2021 during lockdown me and my friends started e-commerce in my town . We don't had to many people to work for delivery . So we decided to do delivery work also at between 4-5:30 pm and rest of day we took orders because we don't have time to do for whole day because we are students preparing for JEE exam at that time . The idea limited only on paper and meeting only , at the time of execution families refused it because fear of corona at that time. But sir sun k acha lagta h ki at that age we able to think like that . Before that I saw your some videos and know I used to .❤
Try and see in a small area efficiently with a proper end to end strategy, blueprint... If it works good show results to ur parents then all will support u can scale up , if you are sucessful let me know will take ur franchise ❤
I am a daily costumer of Milk basket. App is very easy to use and price is also reasonable as compared to open market 😊😊. This channel provide Superb content with lots of knowledge 👏👏👏.
Guys the video is good and knowledgefull.... But I noticed... I guess the sync between video and audio is having difference in timing 😅... Idk , I just felt it .. u can check once ... The content is awesome as always.... being a student of Bcom ....I loved it❤
In theory, this looks great. But there are some practical problems here. Eg. Stickinesss is a big issue. Majority of the days, customers just order milk. And associate the app with only milk delivery. It is very hard to cross sell other products.
🙏 In Haryana (Karnal) Amul, Mother Dairy Milk Packet Gives Less than 1 ₹ Margin + Sometimes packet gets Punctured & we didn't get refund most time However company says for refund but most of the time Distributor doesn't do it Some Local Brands gives 2 - 4 ₹ Margin Most Customers doesn't bring carry bags & We have to give it from ourside If someone purchasing other item then it doesn't hurt much But for Milk Packet it hurts the Buisness Thank you
One point which i dont think is mentioned here is that milk basket supplies to societies/aparment complexes/gated communities only. they do not deliver to individual houses. so the way this helps many people in the society place orders together, and the delivery is further optimized as the delivery location is the same for a large batch of orders.
I wish these management folks and start up founders go through the hassle of side gigs while they were students or initial days of career and then come up with these kind of optimization ideas.
Great Great video with incredible research on unit economic along with amazing animation.Bfw The transition of writing lessons in the end was a good change
This video gave me a comprehensive overview of ELAN - The Mark, and I'm impressed! The range of retail shops, food court, and restaurant options is fantastic. The attention to detail, from the stunning front-facing views to the flexible payment plan, shows how much thought has been put into this project. Definitely considering investing in this remarkable development. Great job on the video, it was informative and engaging
I don't know how for other companies the warehouse cost and delivery cost goes up from 30k to 35k but why 17k for full-timers in milk basket. of course, 5k for part-timers is understandable. One more thing, the Milk delivery system in India is already stable as there is no delivery cost for milk delivery, and especially in a state like Tamilnadu we are getting additional subsidies for monthly milk subscriptions. The delivery of monthly subscribed milk is 3 rupees less than the same milk we buy in stores. So penetrating through this market is tough for milk-basket. Additionally, a customer will not order some products with milk daily, even if so on average they might order 30 rupees product daily. Why because in price sensitive market like india, people order only once a month for their groceries.
There is a similar startup called otipy, which uses similar strategy of overnight delivery . I always thought why other startup’s are not using this and then I saw this. Great insight and good video as always
17:57 They should start owning warehouses like dmart rather than renting and not since reliance have acquired milk basket this world be possible Great work keep it up ❤ Worth subscribing you
👍 Awesome one completely making sense... I wonder how come other businesses failed to crack this. I don't know now but when they started there was a big issue that I saw in my society faced by them, many neighbors face the issue that their packages were stolen by someone else or Dogs damaged their parcels, because of this many faces trust issues with the company and also no one knows if they actually delivered the parcel or someone stolen from outside their flat. I never tried their services but many stops their service when they stops 1+1 milk sale all because of this issue and also in tier 2&3 cities they have huge competition with local vendors..
@@madnessforstudy9221 the only issue is they haven't done anything to it since over a year I use it only in case of emergency needs for the next day as the app UX is a patience testing experience
I'm still confused. Why can the Milk Basket delivery guy make 60 orders/trip while others can only make only 25 orders/trip? There's no change in the storage capacity of the vehicle, or the number of customer orders to be satisfied.
I live in Pune. None of my friends have even heard of it would even want to install it and try. i do know it but am too lazy to actually Amazon and even the speed of delivery considering it is right near my house(less than 500mtrs) and this hold true for most of my Genz friends.
Mb first targeting selected Gated communities only to keep their last mile delivery price to bare minimum. In chennai, they are not taking orders from individual houses. Only Bulk orders like 200 homes inside 1 Gated Community can be covered easily in just 2 hours.
Youre content is quite interesting! I stumbled upon your channel a month ago and you've managed to become a creator whos content I don't miss! Great work! Looking forward to more of your work!
I use bbdaily and country delight and had stopped using milk basket recently. Don't think milk basket is worth to the consumer compared to bbdaily. Just my opinion
As a constant learner and your subscriber, i have a counter. Super Daily started their business with the same approach & as you said they must achieve a minimum order value every month in order to meet their margins & it does happens when targeted areas are numbered to nearing cities or a particular zone. But i have seen these businesses fall when they try to acquire PAN India. it somehow does not scale and then they stop service. One of the positive side of these milk delivering platform is. It is a direct delivery from Dairy to Doorstep with no middleman or adulteration.
@@xerox-f1p In cities like gurugram (mostly working class like 9-5 PM job), it can happen 30-40k deliveries per day. But in tier 2/3 cities this is a huge number, its like acquiring almost 70-80% customers in tier 2/3 cities which already have local kirana stores within walking distance from their home. It will never work out in these cities. Also they prefer their daily milk from nearby daries/farms (90% in tier 3) and (60% in tier 2). Packaged milk is only for emergency/special day purpose.
I have never heard of milk basket. I thought it was something of a similar case like zepto, blinkit, etc. But it turned out to be similar to Country Delight. And country delight is something i have heard over the past few years
Country Delight has very Dark Strategy in App..App Developers have use Dark Patterns to Force People to Spend More on Milk. + They are Selling Milk at Premium and Locking People's Money unnessarily.
nothing but exploitation , here nobody is benefiting, neither the local kirana store owner nor the poor delivery guy, what is winning is " bloody capitalism" .
I asked yr back “ blinkit delivers goods in 10 mins ,why don’t you usually order from them?” She answered “but anyway I have to order milk /curd/ buttermilk from my general store everyday, so why not all at a time before going to office and also delivery boys is trusted since long /my general store also is sensitive/aware of my locality rules & customs”. Blinket/big basket boys have been penalized/ instructed multiple times for not filling RWA rules / throwing garbage including spitting in lift/ stairs . Anyway no one want strangers entering into your home. We have very bad experience with AC technicians hired from once welknown company. ( from calls from multiple technicians to coming without appropriate gadgets , damaged glass parts of windows while working on window AC , threatening to give positive feedback etc) . Once you call these outsiders who gave you worse services,you have to surrender to own locality technicians with big lessons learned . My good experience is with Croma attached technicians ( all ,Samsung, voltas etc).
Hi Ganesh,according to me in the long run startups with scheduled delivery will prevail over "Quick Commerce" startups as I think, Indian consumers are more of cost conservative than being time conservative . Sir, I would love to hear your opinion on this.
It's all game of per capita income . If India grows from low income group to the high income one people will start affording to choose convenience over costs. That's already happening where many people have started choosing subscription models of ott or RUclips over free but advertising heavy model of free consumption. Even premium subscription of RUclips is on rise. Only those will survive who have deep pockets enough to keep experimenting thru such process of constant evolution of new technologies, innovative business models as per changing technologies and changing public perception due to changing economic environment of the economy. Deep pockets is the only saviour in this unending long drawn corporate battle of survival. Your ability to raise capital continuously thru all thick and thins is the only big differentiating factor in all this corporate battle. Jio's success story over that of Vodafone idea or anil Amani group teaches you this costly lesson. Bansals of Flipkart had to surrender to Walmart's to take ahead their battle against Amazon. Only innovations and talent aren't enough. Ur financial ability to remain committed to your business venture is the only differential. Even milk basket takeover by reliance retail is the testimony of what I'm trying to convey you. After two decades to be able to serve your high paying customers choosing convenience over costs in higher per capita economic scenario you need to be able to survive that long at first place which is not the game of shallow pockets.
We currently value money over time. So everything is cheap but slow. In countries like usa, they prefer time over money so they try to do everything as fast as possible and burn through money because they sell products with larger margins. We cannot do that because we sell stuff with low margins. Thus during inflation, their prices increase making demand low whereas during inflation in India, we keep prices same or don't increase it by much while we make the product using cheaper items. Ex: To keep mentos price to ₹1, they made mentos smaller. To keep kitkat price lower, they started using less chocolate cream. Just see the difference between a kitkat chocolate from UAE, USA and India. UAE one is expensive but has a LOT of cream, usa one is a bit cheaper while Indian one is very cheap but we have like almost no chocolate around the wafer.
I want to add that Now companies not giving Salaries to delivery boys! Instead they give 15 to 20 rs per delivery. Which is around 15000 per month in Gujrat.
If the dark store is 15 KM away and each delivery boy carries 60 orders of milk, wouldn't the milk get spoiled for at least the last 10-20 orders by the time its delivered? If the delivery happens using cold boxes to prevent this from happening then that would increase the delivery cost further and needs to be accounted for. Moreover the cuatomers would still be forced to use other quick commerce platforms if they need something delivered which they thought of in the middle of the day or evening and need it delivered immediately. This does not cause any issues to milk basket as such but its still a point since it means that a person cannot depend solely on milk basket for his/her quick delivery needs.
I just wanted to share some more reasons why I love using Milk Basket for my daily needs. Milk Basket is awesome because it doesn't have a checkout button. You heard me right, no checkout button. You just add the items you want to your cart and that's it. You can keep adding or removing items until midnight, when the cart freezes and you get your order the next day. It's so convenient, trust me. For example, if I use Big Basket daily and I add some onions to my cart for tomorrow morning, I have to pay for them right away. But what if I change my mind and buy some onions from the market in the evening? Then I have to cancel my Big Basket order and go through all that hassle. But with Milk Basket, I just remove the onions from my cart, and I'm done. Or what if I need to buy something at 11:58 pm at night? I don't have to wait for OTP or anything like that. I just add them to my cart, and they'll be delivered to me between 5 to 6 am. Imagine if Amazon did the same thing. Just by adding items to your cart, they would ship them to you the next day. No hassle of checkout or cancelling at all. This also gives Milk Basket another superpower: the Milk Basket wallet. I always top up my Milk Basket wallet so that I can enjoy this checkout-free experience. Also, the monthly 149rs fee is deducted from my Milk Basket wallet, which gives Milk Basket a stable income and the money in the wallet is an interest-free loan for them.
We used supr daily back in 2021 which is what I studied on, milk basket is doing same thing. Supr daily was acquired by swiggy, if they weren’t they could give competition to MB
HOW ARE YOU GOING TO GIVE ANNUAL INCREMENTS TO THE DELIVERY BOYS? WONT THAT INCREASE THE COST? YOU CANT KEEP THEIR REMUNERATION STATIC. IF YOU DO SO, YOU WILL FACE A LOT OF ATTRITION.
I work in Amazon's Middle mile supply chain operations for entire Europe region. We know how costly the supply chain market is, and we daily brainstorm to get the costs lower and cheaper to get profits. But, this case study today looks like a loop hole for me. You said that the delivery agent's salary is 5000/month. Does this include Petrol/Diesel costs? If so, it will be a flop story in the coming months. Let me tell you how. For bike 1800 orders per month. Let's take Average distance per order is 4km. 1800*4 (A)= 7200 kms per month. Average mileage for bike per 1 liter of petrol (B)= 35-40kms (A/B) = 7200/40= 180 Liters of Petrol will be needed for whole month (C) (D) Cost of Petrol= 109.69~ 110 (C*D)= 180*110= 19800 The cash burn for the delivery guy on Bike per month is= 19800-5000= 14800/month. For Auto 1800 orders per month. Let's take Average distance per order is 4km. 1800*4 (A)= 7200 kms per month. Average mileage for auto per 1 liter of diesel (B)= 16.5kms (A/B) = 7200/40= 180 Liters of Petrol will be needed for whole month (C) (D) Cost of Diesel= 97.69~ 98 (C*D)= 180*98= 17640 The cash burn for the delivery guy on auto per month is= 17640-5000 = 12640/month. Something is fishy in the case study. I hope you recheck correct it or correct me if I'm wrong. Thank you :)
Even if we are optimistic and consider a delivery distance of less than a KM per order it doesn’t make much economic sense for a delivery partner to do this, assuming he bears the fuel costs (we haven’t considered cost of vehicle maintenance either). He would end up making less than the avg daily labourer in India.
Great analysis, I think Country delight also follows a similar model but milkbasket really used the market insight of daily milk purchase to its advantage
Hi Ganesh. First of all, thank you so much for all the efforts you and your team put into making such detailed and informative video case studies. I have been a viewer and follower of Think School for more than two years now! I have a concern with respect to the case study this time - while it mentions Milk Basket/Reliance cracking "Quick Commerce", the business model of MB (and similarly of BigBasket and Country Delight) isn't quick-commerce but scheduled delivery. This is vastly different from what the likes of Zepto, Dunzo and Blinkit are doing. Quick Commerce is basically addressing the impulse purchase needs of consumers through e-commerce via dark stores. The concept of dark stores is having regular 1000 sft warehouses within local catchments to supply deliveries within 15-20 minutes. Any warehouse that's 15 km away (as mentioned in the case study) and is as large as 60,000 sft is a regular warehouse and not a dark store. And thus, MB doesn't fit into the definition of a quick-commerce company (at least for now, with their current BM). So actually, MB's acquisition by Reliance is its competitive play on Tata's acquisition of BB (much like how Tata acquired 1Mg and Reliance acquired NetMeds). Saying that I completely agree with your insight of MB's successful strategy of building stickiness with the user through a daily consumable product like milk. Pardon me for pointing this out! You are doing an amazing job, and I look forward to more such in-depth case studies from the house of Think School 🙏🏼
Sir, according to me in the long run startups with scheduled delivery will prevail over "Quick Commerce" startups as I think, Indian consumers are more of cost conservative than being time conservative . Sir, I would love to hear your opinion on this.
@@parthlimbani8415 You're quite correct! India has a deep penetration of mom-and-pop retailers that are reachable within 10 minutes by foot, if we consider basic groceries. While Metros (and a few Tier 1 cities) have the disposable income to pay for convenience to offset their impulse needs, the majority of the country doesn't but on the contrary, have more time at hand. Thus, QC would largely remain an ultra-urban phenomenon unless there are innovations in the last mile delivery that could drastically reduce the costs (drone delivery, etc.). However, SD businesses can be made viable even in the deeper parts of the country as they are based on the fundamentals of driving repeat purchases.
I was actually thinking if we can use already existing age old systems in logistics like newspaperwala, post offices , and milk boys to make deliveries cheap and affordable on a large scale. Milk basket is actually working on same lines. Trust me other startups will also copy this.
Its possible. Given the large volume of orders, the density of deliveries would increase for an area. Like delivering to multiple apartments in a building.
@abhayanaik6429 each delivery boy delivers 60 orders doesn't mean that he'll travel to 60 points. Each order consists of 4 to 5 products so he'll hardly have to travel to 15 points
@@harisonstuart6241 that's not how orders are considered. One order can have multiple products in the basket. One order is usually one transaction or a basket of products. 60 orders would typically mean 60 different customer addresses given the nature of business mentioned.
Exactly what I thought... 5K is not sustainable I feel... The fuel charges alone might eat up most of it... Even for the full time workers the video mentioned 17K which is far lesser compared to other delivery apps' riders.
Bruh this is a part time job. Milk in my area is delivered in the morning. He completes 10 societies in like an hour and his job for the day is done. He probably earns way more than 5k. These guys are expected to do far less than him so it's very very justifiable.
Execution eats strategy for lunch. Many of these companies try but a few manage to execute well. Milk basket is reliable. Country delight is not even though the model is exactly the same. Build trust by delivering on commitment. Customers overlook small problems. One point to add: Milk basket does not deliver to all buildings. It only does to buildings with a large enough customer base. Plus early morning deliveries means less traffic. But harder to get people to work at that point of time.
I believe comparing Dunzo/Blinkit with Milk Basket is not right comparison. Both of them have different business model. So the comparison itself is flawed.
U should have compared with business models of bbdaily, country delight etc.which are on the similar lines And milbasket is not first one to use this strategy 😂
This is very informative as always, thank you! I'm curious to know though - isn't the customer stickiness an advantage but also a challenge? Why would existing customers want to switch from their regular suppliers if they're still getting the same scheduled delivery unless its heavily discounted or has some other advantage
if they are aggregating orders, why is the average order value just 200? may be they are not able to get enough market share which might be a concern to scale
Bro Supr Daily is closed in many cities in India. No one is going to pay Rs 12 or 149 month subscription since local vendors are charging only Rs 80 as delivery charges per month
I live in Gurgaon and have been using Milkbasket since 2019. Its growth has been phenomenal to watch as a customer. My fave delivery service got covered on my fave RUclips channel! Thank you for this video, the numbers are mindblowing.
Hey the video is really insightful, the metrics are helpful as students of business, but the thumbnail and title don't resonate the hardwork milk basket has already done before reliance acquired them. Could've had that somewhere I wished. Despite this. You don't need to use clickbaits , you already are the best value providing sub on my feed. Don't lose your Pristine standings for some additional reach. ) Love you guys and your content, I've been a Part of this journey since Farm bills video, cheers to qualitative growth.
Not sure bout other cities but in Hyderabad interestingly Milkbasket customer base is shrinking and people are shifting back to big basket owing to higher monthly subscription charges
While you cap the physical ability of quick delivery service at around rs.500, you didn't put any such restrictions on the milk basket, when the milk basket is combining orders from different. customers. 15:48
Everything you do is so awesome, but buddy just reduce the background music. Its so loud to understand the concept or just remove it or change it to another, which will not distract the focus from your teachings. But we love you so much, keep it up...😊
I'm currently pursuing PGDM and your case studies are a boon to me. I've watched them all and keep on sharing with my colleagues in case of any assignment reference. Keep on doing the good work 👍
What is your current specialization in PGDM?
Don't lie for likes brother.
Soon u will regret for Ur degree when u realise that think school have better cases studies than degree
@@vishalgadge4338 wtf !? lol 😂 this guy makes poor content 🤦
@@ThangaThalapathy75then why don't you make better and teach him a lesson...lode?m
Wow.. One more awesome Video and the Best Business case Study
Country delight is also operating on the similar model as milk basket
The quick commerce companies are mostly used in metros, where traffic is also a biggest issue since the delivery slots are early morning the traffic issues are also taken care off
Why is no one talking about Big basket.. it did same things even before these stratups existed
I was recently an intern in Reliance Retail and was given the project based on increasing cost efficiency. The numbers, approach, heads of costs and conclusion was very apt and accurate. Hats off to your research 👏
As a delivery executive in Delhi I would like to share my experience with this it's not 3 hrs part time job it's more than 5 hrs job
Point no. 1 it's not easy to deliver 60 packets
Point no. 2 it's not easy to carry the weight of around 60* average 2 kg
It's just one side story
Earning 5k is nothing in metro cities with this kind of hardwork so to say this is a kind of an abuse to the unemployed youth of our country sorry to say the truth but that is a reality hope u understand. You will witness the fall of this company very soon 🙏
+1
What you said is true.... This is exploitation...
This is what is creating what I call povertification of our country.
All these platforms are slowly but surely squeezing labour.
Look around n see the state of these delivery staff.
It's now heading to contactors. To reduce cost even more.
When more n more people are pushed to lower income .... Don't expect economy to boom.
I don't feel this is a great model. But a damning one for our people n economy
With reliance funding?
nothing but exploitation , here nobody is benefiting, neither the local kirana store owner nor the poor delivery guy, what is winning is " bloody capitalism" .
@cricketlover..... Bro thanks for sharing your experience.
For these companies it's all about their profits no matter how much they abuse the work force
Cost of last mile delivery is same as the cost of reaching from Delhi to blore via train and then spending same amount to reach your house via cab from the station.😅
@@akashnv7403why so?
@@upsctolbsnaa2780 Bcs it's Disrespectful
@@akashnv7403blore
@@akashnv7403 well I take offence in BANGlore.. very disrespectful
Exactly!
I live in a gated society where bb daily and mb are the two competitors for supplying milk. My dad used to convey me to order milk through milk basket than bb daily because they used to supply milk through a blue plastic pouch which can be used as a dustbin cover later😂 I started to see more other people doing the same and this lead to closure of bb daily service in my gated society due to less daily order as people preferred to reduce the cost of buying dustbin cover also mb sold each milk packets 3 to 4 Rs less than bb daily
Ur Father destroyed bb in that society 🤣
Wow...that's amazing...efficient way of repurpose and reuse of things around us❤..a bit less recycling of plastic waste generated!!👌👍
@@sudhirchandra9790I had been using Milkbasket earlier but switched to Bb daily because Milkbasket uses thick blue plastic packets for deliveries which is not at all environment friendly
lmaoo
@@gopabose4042o
Starting early is simple. The best way of getting ahead to build wealth, investing remains a priority. I learnt from my last year’s experience, I was able to build a suitable life because I invested early ahead this time.
I’m celebrating a $30k stock portfolio today. I started this journey with 6k. I have invested on time and also with the right terms now I have time for my family and the life ahead of me
Wow, really. I was able to make my $25k on investment
@@zoeyswaniawski7306 I’m looking for something I can venture into on a short term basis, I have $15k sitting in my savings
Assets that can make you rich
*FX
*Btcoin
*Stocks
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You’re right but a lot of people remain poor due to ignorance
I apologize for any confusion caused. Please note that the cost of fuel is typically not factored directly into the delivery charges. Instead, it is considered as part of the operational expenses incurred by the delivery service provider. The delivery charges you pay usually cover other expenses such as labor, vehicle maintenance, insurance, and administrative costs.
Stop lickíng their bálls for Rs 200, lol.
Fair point!
JUST SET UP A NUMBER OF BRANDED MILK BOOTHS WHERE MILK AND MILK PRODUCTS ARE AVAILABLE 24×7 AT REASONABLE RATES. 7O% OF CUSTOMERS DONT NEED HOME DELIVERY SERVIC
Seriously with watching your videos B world people like wow 🤩😲
Personal opinion : Sometimes, in order to make your case, you just make up numbers. Even while comparing there is bias towards the case. E.g. for this video, salaries for dark store full time employee and milkbasket full time employee.
Also to add to that, in order to achieve the order numbers, the radius of the delivery addresses from the house will increase which will decrease the number of orders per delivery employee. Which I think is also a factor to consider
I also feel that about number like these apps are gonna work on metro cities and I don't think that anyone is gonna work for 4-5 deliver 60 package for just 4-5 k it's too low and the imaginary salary of 30 k for dark store is too high
We did. But numbers are exactly what we found. Cant make them up so easily. Source say what they say. This is the closest we can get to the comparison of different philosophies.
Yes you didn't but you can also find sources where they do make it up, it isn't exactly trust worthy is it? Can you please provide the sources of your information?
@@ThinkSchool and the 35000 house holds catered by single warehouse. Have you really got this data from field? I doubt about such userbase of MilkBasket. I am from Delhi NCR.
Sir,
In back 2021 during lockdown me and my friends started e-commerce in my town . We don't had to many people to work for delivery . So we decided to do delivery work also at between 4-5:30 pm and rest of day we took orders because we don't have time to do for whole day because we are students preparing for JEE exam at that time . The idea limited only on paper and meeting only , at the time of execution families refused it because fear of corona at that time. But sir sun k acha lagta h ki at that age we able to think like that . Before that I saw your some videos and know I used to .❤
❤️❤️
Try and see in a small area efficiently with a proper end to end strategy, blueprint... If it works good show results to ur parents then all will support u can scale up , if you are sucessful let me know will take ur franchise ❤
I am a daily costumer of Milk basket. App is very easy to use and price is also reasonable as compared to open market 😊😊. This channel provide Superb content with lots of knowledge 👏👏👏.
Great content.This is real education .
Now as on 29th Jul, 3 key executives resigned and RIL is planning to layoff 600 employees and shut down the brand.
Guys the video is good and knowledgefull.... But I noticed... I guess the sync between video and audio is having difference in timing 😅... Idk , I just felt it .. u can check once ... The content is awesome as always.... being a student of Bcom ....I loved it❤
yes
Thanks, I was about to throw my neck band.
@@ErenYeager-xk3cy😂
If you heard creator name "Johnny harris" his content is similar in style.
This is a wonderful explanation, thanks.
I feel that BGM in this video is too loud.
Video Brought to you by Ambani, feel good video for the shareholders 😅
This same model with Country delight, my monthly bill is above of 2000. Thank you for teaching the business model behind it.
Is it a better milk?
Idk
In theory, this looks great. But there are some practical problems here. Eg. Stickinesss is a big issue. Majority of the days, customers just order milk. And associate the app with only milk delivery. It is very hard to cross sell other products.
Not true
Amazing presentation man... Loved this video❤️🔥
🙏
In Haryana (Karnal)
Amul, Mother Dairy Milk Packet Gives Less than 1 ₹ Margin
+ Sometimes packet gets Punctured & we didn't get refund most time
However company says for refund but most of the time Distributor doesn't do it
Some Local Brands gives 2 - 4 ₹ Margin
Most Customers doesn't bring carry bags
& We have to give it from ourside
If someone purchasing other item then it doesn't hurt much
But for Milk Packet it hurts the Buisness
Thank you
One point which i dont think is mentioned here is that milk basket supplies to societies/aparment complexes/gated communities only. they do not deliver to individual houses. so the way this helps many people in the society place orders together, and the delivery is further optimized as the delivery location is the same for a large batch of orders.
I wish these management folks and start up founders go through the hassle of side gigs while they were students or initial days of career and then come up with these kind of optimization ideas.
Great Great video with incredible research on unit economic along with amazing animation.Bfw The transition of writing lessons in the end was a good change
BHAI AAPKO ITNI ACCHI KNOWLEDGE HAI, AAP BUSINESS KARKE SABKI BAJA KYO NAHI DETE , AAP BUSINESS KAROGE TO 200% SUCCESSFULL HOGE BHUT ACCHI KNOWLWDGE HAI AAPKI
This video gave me a comprehensive overview of ELAN - The Mark, and I'm impressed! The range of retail shops, food court, and restaurant options is fantastic. The attention to detail, from the stunning front-facing views to the flexible payment plan, shows how much thought has been put into this project. Definitely considering investing in this remarkable development. Great job on the video, it was informative and engaging
I don't know how
for other companies the warehouse cost and delivery cost goes up from 30k to 35k but why 17k for full-timers in milk basket.
of course, 5k for part-timers is understandable.
One more thing, the Milk delivery system in India is already stable as there is no delivery cost for milk delivery, and especially in a state like Tamilnadu we are getting additional subsidies for monthly milk subscriptions.
The delivery of monthly subscribed milk is 3 rupees less than the same milk we buy in stores.
So penetrating through this market is tough for milk-basket.
Additionally, a customer will not order some products with milk daily, even if so on average they might order 30 rupees product daily. Why because in price sensitive market like india, people order only once a month for their groceries.
There is a similar startup called otipy, which uses similar strategy of overnight delivery . I always thought why other startup’s are not using this and then I saw this. Great insight and good video as always
17:57 They should start owning warehouses like dmart rather than renting and not since reliance have acquired milk basket this world be possible
Great work keep it up ❤
Worth subscribing you
Yes they are threatening local warehouse owners to Sell. Happening to my neighbour
A very good case study! 👌🏼
Enjoyed It! 👍🏼
I am just stunned by the cost cutting strategy of milk basket.
👍 Awesome one completely making sense... I wonder how come other businesses failed to crack this.
I don't know now but when they started there was a big issue that I saw in my society faced by them, many neighbors face the issue that their packages were stolen by someone else or Dogs damaged their parcels, because of this many faces trust issues with the company and also no one knows if they actually delivered the parcel or someone stolen from outside their flat. I never tried their services but many stops their service when they stops 1+1 milk sale all because of this issue and also in tier 2&3 cities they have huge competition with local vendors..
Interesting topic about milkbasket killing anything, considering the app is awful to use. Looking forward to the video!
I think making app good is not a big deal after time they can easily do it 😅
@@madnessforstudy9221 the only issue is they haven't done anything to it since over a year
I use it only in case of emergency needs for the next day as the app UX is a patience testing experience
I'm still confused. Why can the Milk Basket delivery guy make 60 orders/trip while others can only make only 25 orders/trip? There's no change in the storage capacity of the vehicle, or the number of customer orders to be satisfied.
Right
Same question
I liked it until they stopped giving in plastic bags. They are very helpful for collecting and disposing kitchen waste
Can you make a video on flood about which section or company is going to be effective by it
Thanks
Please make a video on Japan's negative interest rates
Best as always. Can't wait for tomorrow. See you at CA conference 😊
I live in Pune. None of my friends have even heard of it would even want to install it and try. i do know it but am too lazy to actually Amazon and even the speed of delivery considering it is right near my house(less than 500mtrs) and this hold true for most of my Genz friends.
Mb first targeting selected Gated communities only to keep their last mile delivery price to bare minimum. In chennai, they are not taking orders from individual houses. Only Bulk orders like 200 homes inside 1 Gated Community can be covered easily in just 2 hours.
Youre content is quite interesting! I stumbled upon your channel a month ago and you've managed to become a creator whos content I don't miss! Great work! Looking forward to more of your work!
I use bbdaily and country delight and had stopped using milk basket recently. Don't think milk basket is worth to the consumer compared to bbdaily. Just my opinion
Otipy also follows the same last mile delivery method, you have to place order before 12am, and next day in morning by 6am, the products are delivered
I think 5,000rs/month is very low for delivery person, specially in cities.
Yeah but it’s a part time job. A lot students do milk delivery locally for probably far less
@@knaveen17 Yeh, There will be people working for that because our population and unemployment is high.
Such unique and groundbreaking video idea. None of the creators got the idea to make a video on this
As a constant learner and your subscriber, i have a counter. Super Daily started their business with the same approach & as you said they must achieve a minimum order value every month in order to meet their margins & it does happens when targeted areas are numbered to nearing cities or a particular zone. But i have seen these businesses fall when they try to acquire PAN India. it somehow does not scale and then they stop service. One of the positive side of these milk delivering platform is. It is a direct delivery from Dairy to Doorstep with no middleman or adulteration.
Absolutely true
Rightly said, Super Daily too followed the same model yet Swiggy stopped after few months of acquisition
Will like to know what went wrong
@@sameermotiwala4197 why
@@xerox-f1p In cities like gurugram (mostly working class like 9-5 PM job), it can happen 30-40k deliveries per day. But in tier 2/3 cities this is a huge number, its like acquiring almost 70-80% customers in tier 2/3 cities which already have local kirana stores within walking distance from their home. It will never work out in these cities. Also they prefer their daily milk from nearby daries/farms (90% in tier 3) and (60% in tier 2). Packaged milk is only for emergency/special day purpose.
We have two Indias..one in cities and one in towns and villages. What works in cities doesn't work in towns. 😂😂
I have never heard of milk basket. I thought it was something of a similar case like zepto, blinkit, etc. But it turned out to be similar to Country Delight. And country delight is something i have heard over the past few years
Country delight also uses this same strategy sir. Love your case studies ❤
Piad comment by Country delight !
Country Delight has very Dark Strategy in App..App Developers have use Dark Patterns to Force People to Spend More on Milk.
+ They are Selling Milk at Premium and Locking People's Money unnessarily.
Big basket did it before this concept was cool
Scam delight 😂 2 boond pani wala nariyal bheja hume 😂😂
Bbdaily uses this strategy before country delight exists
Loved it. Thank you Ganesh
A win-win for every stakeholder👏
Nope, this is what happens when you fail your economy classes !
@@ThangaThalapathy75 why
nothing but exploitation , here nobody is benefiting, neither the local kirana store owner nor the poor delivery guy, what is winning is " bloody capitalism" .
I asked yr back “ blinkit delivers goods in 10 mins ,why don’t you usually order from them?” She answered “but anyway I have to order milk /curd/ buttermilk from my general store everyday, so why not all at a time before going to office and also delivery boys is trusted since long /my general store also is sensitive/aware of my locality rules & customs”. Blinket/big basket boys have been penalized/ instructed multiple times for not filling RWA rules / throwing garbage including spitting in lift/ stairs . Anyway no one want strangers entering into your home. We have very bad experience with AC technicians hired from once welknown company. ( from calls from multiple technicians to coming without appropriate gadgets , damaged glass parts of windows while working on window AC , threatening to give positive feedback etc) . Once you call these outsiders who gave you worse services,you have to surrender to own locality technicians with big lessons learned .
My good experience is with Croma attached technicians ( all ,Samsung, voltas etc).
Hi Ganesh,according to me in the long run startups with scheduled delivery will prevail over "Quick Commerce" startups as I think, Indian consumers are more of cost conservative than being time conservative . Sir, I would love to hear your opinion on this.
Correct, we Indians will choose lower prices over quicker deliveries any day.
It's all game of per capita income . If India grows from low income group to the high income one people will start affording to choose convenience over costs. That's already happening where many people have started choosing subscription models of ott or RUclips over free but advertising heavy model of free consumption. Even premium subscription of RUclips is on rise. Only those will survive who have deep pockets enough to keep experimenting thru such process of constant evolution of new technologies, innovative business models as per changing technologies and changing public perception due to changing economic environment of the economy. Deep pockets is the only saviour in this unending long drawn corporate battle of survival. Your ability to raise capital continuously thru all thick and thins is the only big differentiating factor in all this corporate battle. Jio's success story over that of Vodafone idea or anil Amani group teaches you this costly lesson. Bansals of Flipkart had to surrender to Walmart's to take ahead their battle against Amazon. Only innovations and talent aren't enough. Ur financial ability to remain committed to your business venture is the only differential. Even milk basket takeover by reliance retail is the testimony of what I'm trying to convey you. After two decades to be able to serve your high paying customers choosing convenience over costs in higher per capita economic scenario you need to be able to survive that long at first place which is not the game of shallow pockets.
We currently value money over time. So everything is cheap but slow. In countries like usa, they prefer time over money so they try to do everything as fast as possible and burn through money because they sell products with larger margins.
We cannot do that because we sell stuff with low margins.
Thus during inflation, their prices increase making demand low whereas during inflation in India, we keep prices same or don't increase it by much while we make the product using cheaper items.
Ex: To keep mentos price to ₹1, they made mentos smaller.
To keep kitkat price lower, they started using less chocolate cream.
Just see the difference between a kitkat chocolate from UAE, USA and India.
UAE one is expensive but has a LOT of cream, usa one is a bit cheaper while Indian one is very cheap but we have like almost no chocolate around the wafer.
@@bowxfire5275kitkat is 3 dollars in USA and is much chocolatier than Indian Kitkat
@@sahilkumarsingh3093that’s 60-70rs according to ppp
I want to add that Now companies not giving Salaries to delivery boys! Instead they give 15 to 20 rs per delivery. Which is around 15000 per month in Gujrat.
Haan i know 😂 this message is not going to be seen by anyone but try karne me kya ja raha
Well it is seen, lol
Budget of chandrayan 3 is 615 cr, 1/3 of bridge that collapse in bihar
@@shivanitiwari8623compare but don't com pare
@@shivanitiwari8623 500 crore for lvm3 launch vehicle and 115 crore the lander and rover
Andhe thodi hai hum लौड़े
If the dark store is 15 KM away and each delivery boy carries 60 orders of milk, wouldn't the milk get spoiled for at least the last 10-20 orders by the time its delivered? If the delivery happens using cold boxes to prevent this from happening then that would increase the delivery cost further and needs to be accounted for.
Moreover the cuatomers would still be forced to use other quick commerce platforms if they need something delivered which they thought of in the middle of the day or evening and need it delivered immediately. This does not cause any issues to milk basket as such but its still a point since it means that a person cannot depend solely on milk basket for his/her quick delivery needs.
simple transfer loss to poor delivery boy salary. Happen in every luxury looking online service.
I just wanted to share some more reasons why I love using Milk Basket for my daily needs. Milk Basket is awesome because it doesn't have a checkout button. You heard me right, no checkout button. You just add the items you want to your cart and that's it. You can keep adding or removing items until midnight, when the cart freezes and you get your order the next day. It's so convenient, trust me.
For example, if I use Big Basket daily and I add some onions to my cart for tomorrow morning, I have to pay for them right away. But what if I change my mind and buy some onions from the market in the evening? Then I have to cancel my Big Basket order and go through all that hassle. But with Milk Basket, I just remove the onions from my cart, and I'm done.
Or what if I need to buy something at 11:58 pm at night? I don't have to wait for OTP or anything like that. I just add them to my cart, and they'll be delivered to me between 5 to 6 am.
Imagine if Amazon did the same thing. Just by adding items to your cart, they would ship them to you the next day. No hassle of checkout or cancelling at all.
This also gives Milk Basket another superpower: the Milk Basket wallet. I always top up my Milk Basket wallet so that I can enjoy this checkout-free experience.
Also, the monthly 149rs fee is deducted from my Milk Basket wallet, which gives Milk Basket a stable income and the money in the wallet is an interest-free loan for them.
We used supr daily back in 2021 which is what I studied on, milk basket is doing same thing. Supr daily was acquired by swiggy, if they weren’t they could give competition to MB
I was thinking about the same.
No, you need to have a cash rich co like Reliance backing you, SuprDaily had a distress sale to Swiggy.
HOW ARE YOU GOING TO GIVE ANNUAL INCREMENTS TO THE DELIVERY BOYS? WONT THAT INCREASE THE COST? YOU CANT KEEP THEIR REMUNERATION STATIC. IF YOU DO SO, YOU WILL FACE A LOT OF ATTRITION.
I work in Amazon's Middle mile supply chain operations for entire Europe region. We know how costly the supply chain market is, and we daily brainstorm to get the costs lower and cheaper to get profits. But, this case study today looks like a loop hole for me.
You said that the delivery agent's salary is 5000/month. Does this include Petrol/Diesel costs?
If so, it will be a flop story in the coming months. Let me tell you how.
For bike
1800 orders per month.
Let's take Average distance per order is 4km. 1800*4 (A)= 7200 kms per month.
Average mileage for bike per 1 liter of petrol (B)= 35-40kms
(A/B) = 7200/40= 180 Liters of Petrol will be needed for whole month (C)
(D) Cost of Petrol= 109.69~ 110
(C*D)= 180*110= 19800
The cash burn for the delivery guy on Bike per month is= 19800-5000= 14800/month.
For Auto
1800 orders per month.
Let's take Average distance per order is 4km. 1800*4 (A)= 7200 kms per month.
Average mileage for auto per 1 liter of diesel (B)= 16.5kms
(A/B) = 7200/40= 180 Liters of Petrol will be needed for whole month (C)
(D) Cost of Diesel= 97.69~ 98
(C*D)= 180*98= 17640
The cash burn for the delivery guy on auto per month is= 17640-5000 = 12640/month.
Something is fishy in the case study. I hope you recheck correct it or correct me if I'm wrong.
Thank you :)
Even if we are optimistic and consider a delivery distance of less than a KM per order it doesn’t make much economic sense for a delivery partner to do this, assuming he bears the fuel costs (we haven’t considered cost of vehicle maintenance either). He would end up making less than the avg daily labourer in India.
Audio and video not in sync after 8 minute!!!
@ThinkSchool
Great analysis, I think Country delight also follows a similar model but milkbasket really used the market insight of daily milk purchase to its advantage
The only channel that gives information like no one else. The research is top notch and the way it’s explained is next level.
Hi Ganesh. First of all, thank you so much for all the efforts you and your team put into making such detailed and informative video case studies. I have been a viewer and follower of Think School for more than two years now!
I have a concern with respect to the case study this time - while it mentions Milk Basket/Reliance cracking "Quick Commerce", the business model of MB (and similarly of BigBasket and Country Delight) isn't quick-commerce but scheduled delivery. This is vastly different from what the likes of Zepto, Dunzo and Blinkit are doing. Quick Commerce is basically addressing the impulse purchase needs of consumers through e-commerce via dark stores. The concept of dark stores is having regular 1000 sft warehouses within local catchments to supply deliveries within 15-20 minutes. Any warehouse that's 15 km away (as mentioned in the case study) and is as large as 60,000 sft is a regular warehouse and not a dark store. And thus, MB doesn't fit into the definition of a quick-commerce company (at least for now, with their current BM). So actually, MB's acquisition by Reliance is its competitive play on Tata's acquisition of BB (much like how Tata acquired 1Mg and Reliance acquired NetMeds).
Saying that I completely agree with your insight of MB's successful strategy of building stickiness with the user through a daily consumable product like milk.
Pardon me for pointing this out! You are doing an amazing job, and I look forward to more such in-depth case studies from the house of Think School 🙏🏼
Sir, according to me in the long run startups with scheduled delivery will prevail over "Quick Commerce" startups as I think, Indian consumers are more of cost conservative than being time conservative . Sir, I would love to hear your opinion on this.
Very true
@@parthlimbani8415 You're quite correct! India has a deep penetration of mom-and-pop retailers that are reachable within 10 minutes by foot, if we consider basic groceries. While Metros (and a few Tier 1 cities) have the disposable income to pay for convenience to offset their impulse needs, the majority of the country doesn't but on the contrary, have more time at hand. Thus, QC would largely remain an ultra-urban phenomenon unless there are innovations in the last mile delivery that could drastically reduce the costs (drone delivery, etc.). However, SD businesses can be made viable even in the deeper parts of the country as they are based on the fundamentals of driving repeat purchases.
Great vodeo with the business economics expllained nicely. I share many of your video in my facebook business group.
I was actually thinking if we can use already existing age old systems in logistics like newspaperwala, post offices , and milk boys to make deliveries cheap and affordable on a large scale. Milk basket is actually working on same lines.
Trust me other startups will also copy this.
Bigbasket did first that too without subscription fee
Great video. Very insightful. Keep making more🎉
Am I the only one with audio video sync issue? 👀
Your videos are very informative and this is the best youtube channel I have found so far.
If a delivery executive works only 3-4 hrs and delivers 60 orders on average - he has to deliver one order every 3-4 minutes - seems unrealistic.
exactly
Its possible. Given the large volume of orders, the density of deliveries would increase for an area. Like delivering to multiple apartments in a building.
@abhayanaik6429 each delivery boy delivers 60 orders doesn't mean that he'll travel to 60 points. Each order consists of 4 to 5 products so he'll hardly have to travel to 15 points
@@Ducktility makes sense
@@harisonstuart6241 that's not how orders are considered. One order can have multiple products in the basket. One order is usually one transaction or a basket of products. 60 orders would typically mean 60 different customer addresses given the nature of business mentioned.
One more advantage is that most people prefer delivery in the morning so that missed deliveries during afternoon or evening is avoided.
Absolutely amazing case study Bro.. milkbasket has cracked QSR!!
13:49 gun powder
🔫
☠️☠️
Incredible insights.. however still wondering why are Country Delight and BB Daily not able to replicate Milk Basket's success ?
They did.
@@ThinkSchool excited to hear from you..maybe this calls for a comparative analysis video down the line..
Initially, Grofers used to deliver like this - fixed delivery time morning and evening
You forgot to give timestamp
Very good case study sir❤
Salary of normal delivery app rider = 30k
Salary of milkbasket rider = 5k
Just to justify the numbers😂 7:22 16:08
Exactly what I thought... 5K is not sustainable I feel... The fuel charges alone might eat up most of it... Even for the full time workers the video mentioned 17K which is far lesser compared to other delivery apps' riders.
its a part time job
@@krishkandoi4033but then how the rider is completing 60 deliveries of 200 rs average orders in few hours (part time jobs)
Bruh this is a part time job. Milk in my area is delivered in the morning. He completes 10 societies in like an hour and his job for the day is done. He probably earns way more than 5k. These guys are expected to do far less than him so it's very very justifiable.
But it's fine for delivering only milk right
If they are also delivering other items like fruits then they won't be able to carry everything in one go
Execution eats strategy for lunch. Many of these companies try but a few manage to execute well. Milk basket is reliable. Country delight is not even though the model is exactly the same. Build trust by delivering on commitment. Customers overlook small problems.
One point to add: Milk basket does not deliver to all buildings. It only does to buildings with a large enough customer base.
Plus early morning deliveries means less traffic. But harder to get people to work at that point of time.
I believe comparing Dunzo/Blinkit with Milk Basket is not right comparison. Both of them have different business model. So the comparison itself is flawed.
Its 2 different philosophies.
U should have compared with business models of bbdaily, country delight etc.which are on the similar lines
And milbasket is not first one to use this strategy 😂
Your content is awesome but i think the back ground music was distractiing. thanks 😁
This is very informative as always, thank you! I'm curious to know though - isn't the customer stickiness an advantage but also a challenge? Why would existing customers want to switch from their regular suppliers if they're still getting the same scheduled delivery unless its heavily discounted or has some other advantage
We still support TATA over Reliance
Why
What the fuck you are talking about😂😂😂
The voice of AI is a smart move. Good going man!
Wonderfully explained👍👍👍keep it up
did anyone notice that ""the audio is not matching the video, some of the audio was kinda AI cloning ''
Hi,
Can u make 1 episode on rafael vs f16 fighter jets and why India is not buying f16 jets, please?
Calculation error -- while calculating gross margin at 17:30, you took 15% of AOV+Delivery Charge, when it should have been 15% of just AOV
Eye opener. Thank you for this amazing simple layman explanation
INDIAN Businessmen Worldwide number one bhii ho vishwast bhii ho.
Gud thing about think school is explaining unit economics for every bussiness
if they are aggregating orders, why is the average order value just 200? may be they are not able to get enough market share which might be a concern to scale
Bro Supr Daily is closed in many cities in India. No one is going to pay Rs 12 or 149 month subscription since local vendors are charging only Rs 80 as delivery charges per month
I live in Gurgaon and have been using Milkbasket since 2019. Its growth has been phenomenal to watch as a customer. My fave delivery service got covered on my fave RUclips channel! Thank you for this video, the numbers are mindblowing.
Noticed a mismatch of video and audio after 7:30. Very unusual in your videos. 😅 Brilliant video however.
well explained... hats off to you brother. became fan of you :)
Hey the video is really insightful, the metrics are helpful as students of business, but the thumbnail and title don't resonate the hardwork milk basket has already done before reliance acquired them. Could've had that somewhere I wished. Despite this. You don't need to use clickbaits , you already are the best value providing sub on my feed. Don't lose your Pristine standings for some additional reach. ) Love you guys and your content, I've been a Part of this journey since Farm bills video, cheers to qualitative growth.
Not sure bout other cities but in Hyderabad interestingly Milkbasket customer base is shrinking and people are shifting back to big basket owing to higher monthly subscription charges
While you cap the physical ability of quick delivery service at around rs.500, you didn't put any such restrictions on the milk basket, when the milk basket is combining orders from different. customers. 15:48
Looks like everything falls in place (only in paper), the reality is very different. A good MBA speech!
Everything you do is so awesome, but buddy just reduce the background music. Its so loud to understand the concept or just remove it or change it to another, which will not distract the focus from your teachings. But we love you so much, keep it up...😊