Sustainable is Profitable | Björn Söderberg | TEDxNorrköping

Björns core message is that sustainable can be made profitable, also in the short run. Learn from his remarkable contributions in Nepal!
Björns core message is: sustainable is profitable. It is better business to clean water than to pollute it, cheaper to recycle than to make new and throw away.
Learn from his remarkable work in Nepal!
When 19 Björn came to Nepal and started a recycling company. “There was garbage everywhere and my friends did not have any jobs”. He has built companies in Sweden and Nepal working with Recycling, IT, Cleaning and Fair Trade. All combine social responsibility with profitability.
“My most profitable investment was teaching employees to read and write.”
His Shine Cleaning is working to empower cleaners in Nepal. The company proves that it is better to pay employees well and focus on efficiently than working with minimum wage.
Björn shows us that sustainable is profitable and that the future belongs to those who take responsibility today.
This talk is from at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at ted.com/tedx

[@2014andBeyonD]

For true efficiency and true sustainability there is no free market capitalistic incentive. At first it seems like that because it is a popular terms that sells well. For example. It is more than well within our technological reach to build a super cheap washing machine from recycled materials that easily runs for 80 years without breaking down. But capitalistic wise you must be crazy to put a product like that on the market right? So you see, sustainability is only profitable to a certain point. Hyper sustainability and hyper efficiency means that products will be braking down far less and that all products on our planet will be recycled. In such a situation products will be sold less. So, labor demand goes down and employment rates go up. By then the purchasing power of the population goes down and money circulation slows down. And because of that, consummation of the economy as a whole slows down and the story repeats itself. This is the effect of true efficiency and true sustainability. It is a win for our planet. A win for our health, a win in technological advancement but detrimental for the capitalistic profit based free market. It is time to let go of the 18th century model of monetary banking system and the free market enterprise. Inequality and destroying of our planet is build into the system. We really have to let of that if we want to survive as a species.

[@fredrikjonsson2378]

+2014andBeyonD I promise you that the company who dares to build that washing machine will be profitable.

[@melinasiede7827]

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[@alphacen3465]

I don't think so. To be profitable the super-80yr-washing machine must be sold for say 10 times the price of a normal one at least. And who do you think would buy a washing machine for several thousand Euro/$ ... nobody!

[@wenyigu3711]

It can be unfair to say that the Asians are unexpected to have a better living standard... just no discrimination, nothing else