From the Levi’s® Archives: Western Wear

If your fantasy is to be a cowboy, jeans are an essential part of the outfit.
Levi’s® were born in the American West. These tough pants have been a staple piece of clothing for horse wranglers, ranchers and anyone doing hard manual labor for generations. Step inside the Levi’s® Archives and go back to the 1930s, when Levi’s® sponsored rodeos and cowboys wore our riveted overalls. You’ll hear the story of how Levi’s® were popularized as a key costume in Hollywood Westerns.
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[@keithbaker5932]

Please bring the Western Wear line back!

[@wyattserviss992]

I really wish Levi’s would dive into their western riding and rodeo pearl snaps again. Seriously some really cool stuff

[@kevinbarrett9615]

Very cool archival material, I own a lot of Levi’s, even a patchwork newsboy cap from the 70’s. My maternal grandfather was named Levi so I guess it’s in the blood.

[@viktornordgren3784]

Thanks for a great video. I was wondering if anyone can find the video made from the collaboration between Levi’s and Pendleton. It is supposed to be called: “Bares, Broncs and Bulls in the Navajo Nation”. According to the internet it was made in 2010, so it should be available somewhere. Personally, I haven’t found it yet.

[@AgeCobra]

Real Cowboys wore Lee and Wrangle jeans not Levi's that was a Biker jean.

[@TheZenith790]

hahaha true that

[@izikgarza1068]

Explain that line from Willie Nelson and Waylon’s Jennings song 😏😏😏😏😏

[@plymouthdie-castreplicas]

The best of all time!

[@nothingmatters298]

you guys gotta do more of these

[@stevemorano9317]

Awesome 🤠 👖

[@pepsiboi3798]

These would be great lvc items

[@fernandosandoval593]

Me gusta,la mujer con su camisa de denim👍👏👌.

[@danezu791]

Levi's has such great quality materials but if they don't get rid of labeling the clothing so obvious, they are losing a lot of customers. You cannot wear clothing with a big writing on you in the office. I don't think the target are teenagers only, people want to wear clothing that is more discrete without showing up to others what brand you are wearing. I think it is a matter of marketing but many people avoid Levi's just because of that.

[@dj_hasz]

I have a blue denim jacket westernwear made in macau with aztec pattern lining and a leather collar. Any more info about it? I think it was made in 80s.

[@melaniechouette2445]

Very interesting history!👍🏻 And this video content is very political correct😄

[@Peter1960ify]

anyone know what western movie that is in 4:19?

[@justinerickson5333]

So why even show that stuff if LVC isn’t going to repro it. Also, the story of that video didn’t flow at all.

[@AgentJJones]

Now Levi's Lives In China

[@78troland]

😊😊👌👌

[@BB-je8hm]

WRANGLER says the same.