Thank Norway for Your Salmon Sushi

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  • Опубликовано: 3 ноя 2015
  • Sushi dates back to the 8th century in Japan, but Salmon Sushi…that originated in the mid 1980s. And..wait for it, it’s not even Japanese. It’s a Norwegian invention.
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Комментарии • 283

  • @fireaza
    @fireaza 6 лет назад +699

    In case you were curious, salmon sushi, despite not being native Japanese, is one of the most popular kinds of sushi in Japan today!

    • @jeonjeon_guki1586
      @jeonjeon_guki1586 5 лет назад +7

      it's the 2 most popular in Japan :3

    • @fiddibelow
      @fiddibelow 5 лет назад

      Tricked you wink wink in a good way tho

    • @finnishlaku7010
      @finnishlaku7010 4 года назад +1

      I see it always in finland helsinki there is so many sushi places its the most common sushi i think atleast in helsinki but i love norwegian people so much because of this

    • @mandellusive
      @mandellusive 4 года назад +1

      I love salmon ❤️❤️❤️

    • @Kakaragi
      @Kakaragi 3 года назад

      ruclips.net/video/1k4x9FrD5k4/видео.html

  • @thatawkardsilencewhenyoufa1590
    @thatawkardsilencewhenyoufa1590 5 лет назад +65

    Thank you Norway for giving everything my addiction

  • @Hunter-ue3ny
    @Hunter-ue3ny 5 лет назад +198

    amazing, they had tonnes of supplies, they created the demand. Exactly the same as diamond industry.

    • @seamusmckeon9109
      @seamusmckeon9109 2 года назад +18

      Except salmon sushi has much more value then a diamond

    • @anmolt3840051
      @anmolt3840051 Год назад +6

      I don't think that is an apt comparison

    • @nk1645
      @nk1645 7 месяцев назад

      Why do broke people have such a problem with diamonds? You don't have a problem with bitcoin lol? Or your banknotes? Gold? So things should just be free right? Delulu.

    • @hevnervals
      @hevnervals 2 месяца назад

      That would only work if Norway created artificial scarcity of salmon. What Norway did is just effective marketing.

    • @hevnervals
      @hevnervals 2 месяца назад

      @@nk1645 You missed his point entirely.

  • @oo-yl8ry
    @oo-yl8ry 6 лет назад +48

    Thank you Norway from Japan

    • @pictures_by_leaha
      @pictures_by_leaha 3 года назад +16

      You are welcome from Norway.

    • @troblon1291
      @troblon1291 3 года назад +3

      vær so god. (no problem)

    • @sano8172
      @sano8172 3 года назад +2

      Tusen takk!

    • @MarkyNomad
      @MarkyNomad 3 месяца назад

      Ur welcome! 全然、友達!一緒に寿司を食べよう!

  • @ZtriDer
    @ZtriDer 7 лет назад +284

    Damne this video could have been at least 5-10 minuts longer with more in debth information about how they got into the japanese marked :|

  • @freshlysqueezedpopsicle
    @freshlysqueezedpopsicle 7 лет назад +72

    No wonder I never here "Get your pacific salmon, get your pacific salmon!" And instead here "Get your Atlantic slam for just $7.99!"

  • @sdt33
    @sdt33 8 лет назад +619

    This story ends way too soon. We're told they had to win over the Japanese consumers. Didn't know that, interesting. But then we're never told HOW they accomplished that. Disappointing.

    • @canaldonepo
      @canaldonepo 6 лет назад +74

      Great Big Story is meant to pique your curiosity so that you get hyped up to go research and study on your own. You search doesn't have to end here. :)
      You have the name of the project, the name of the guy, dates and a bunch of other stuff from the video. Go research! :D

    • @audiplays6546
      @audiplays6546 6 лет назад +1

      oatmeal33 i

    • @nicodifictional540
      @nicodifictional540 4 года назад +4

      They went to Japan with Norwegian salmon, and spent years trying to convince them of the potential. Eventually one Japanese chef joined the team and helped them gain traction. :)

    • @masterdevil965
      @masterdevil965 3 года назад +2

      There is a great interview on NPR about this. They go into more detail how they won and change the consumer.

    • @shadowlibrarian400
      @shadowlibrarian400 3 года назад +2

      You should check out ‘Illustrated Thoughts’ video on the subject, he explained it in more depth.

  • @stevensteven2328
    @stevensteven2328 7 лет назад +118

    my whole life is a lie...

    • @PrinceRightyI
      @PrinceRightyI 7 лет назад +4

      Is that lie a lie? Is that lie's lie a lie? aaaaaaaaaaaaaaaaaaaah

    • @hughwhitefeld3836
      @hughwhitefeld3836 6 лет назад +7

      Just like instant ramen was invented by a Chinese living in Japan. #Truthbomb

    • @andynguyen8143
      @andynguyen8143 5 лет назад +2

      @@hughwhitefeld3836 no fucking wayyyyyyyy😱 life really is a lie

    • @user-sx5ze8oq3k
      @user-sx5ze8oq3k 5 лет назад +3

      Ramen is a noodle dish that is inspired from a Chinese noodle dish. It's like italian spaghetti that is inspired by Chinese noodles (the chinese invented the noodles/pasta). So, Ramen is a japanese dish INSPIRED in chinese noodle.

    • @sumdude_1236
      @sumdude_1236 3 года назад

      Tempuras are not Japanese as well, they were introduced by Portugal.

  • @Crayzier
    @Crayzier 3 года назад +64

    Fun fact: We Germans actually do eat raw minced pork and think it's yummy (cause it is 😁).

    • @smartpug967
      @smartpug967 2 года назад +2

      i cannot tell if this is legit or not

    • @mochamiaa
      @mochamiaa 2 года назад +4

      @@smartpug967 100% legit/gen

    • @Exist2Inspire87
      @Exist2Inspire87 2 года назад +3

      @@smartpug967 en.wikipedia.org/wiki/Mett

    • @VIVY1818
      @VIVY1818 5 месяцев назад

      調べたら事実だった😅

  • @PeteZa92
    @PeteZa92 4 года назад +16

    Salmon is so delicious. I'm so glad it became mainstream finally.

  • @AndresLopez-km9cr
    @AndresLopez-km9cr 5 лет назад +22

    Bjørn you are the man bro!!🍣

  • @alvegutt42
    @alvegutt42 4 года назад +19

    I'm very proud norwegian. Our seafood is super

    • @misterpotato427
      @misterpotato427 3 года назад +6

      Super🤨!?, you're underestimating your food. It's superb!!! Love from Sweden 😁

    • @Pannenkaka
      @Pannenkaka 10 месяцев назад

      I agree with both statements! Fantastic seafood!

  • @yurakim9686
    @yurakim9686 Год назад +2

    Honestly after eating Norwegian raw salmon, I love them. And I keep comparing it from other Salmon. And it so delicious

  • @andys2801
    @andys2801 3 года назад +2

    Bjørn sounds like a name PewDiePie would name his pet animal in Minecraft

  • @rilorobinson7685
    @rilorobinson7685 6 лет назад +1

    This right here is great big story 🚀😃

  • @Gary-uy2mr
    @Gary-uy2mr 7 лет назад +8

    Takk Bjorn!

  • @Mads-hl8xj
    @Mads-hl8xj 7 лет назад +63

    Heia Norge :D

  • @erikelias0714
    @erikelias0714 5 лет назад +7

    Jeg kommer fra Norge og jeg viste ikke dette😂
    Im from norway i didn’t know this😂

  • @VastPik
    @VastPik 7 лет назад

    Salmon sashimi is my favorite!

  • @bit7659
    @bit7659 Год назад

    This whole channel came in clutch for knowledge bowl

  • @finnmarkingang
    @finnmarkingang 5 лет назад +2

    I live in Norway

  • @darrenchan7652
    @darrenchan7652 6 лет назад

    When you are about to go to in another video and a Great big story has a video that catches ur attention 🤔

  • @iliketoeattwinkiesinmymoms6162
    @iliketoeattwinkiesinmymoms6162 7 лет назад +2

    Thanks Bjorn i wouldnt be eating sushi if it wasnt for salmon

  • @Kali-Yuga-Peace-Corp
    @Kali-Yuga-Peace-Corp 2 месяца назад +1

    I Love Japanese Sushi and I Love Norwegian Salmon.

  • @MM-ss4ik
    @MM-ss4ik 3 года назад +1

    I love telling people this

  • @yunwen1797
    @yunwen1797 6 лет назад +3

    1:31 why is spring turning into winter

  • @spartenlocke9125
    @spartenlocke9125 4 года назад +2

    1:12 I would say yes plz

  • @alvegutt42
    @alvegutt42 4 года назад

    Salmon nigiri is the most iconic one. Even the emoji sports it

  • @gunarsagerry3502
    @gunarsagerry3502 3 года назад +1

    This Bjorn guys need Ten years to enter japan's market.
    What a amazing effort...

    • @apeflight5553
      @apeflight5553 3 года назад +1

      Considering the huge amount of money the salmon industry is bringing in to Norway now, in large part to this guy, yeah, it's an amazing thing.

  • @cnightly3824
    @cnightly3824 5 лет назад +8

    Who made tuna sushi? I’d like to thank that person.

  • @TieDef
    @TieDef 4 года назад +1

    0:22 "No spicy salmon!" Yeah they still don't do that in Japan.

  • @gregberg9951
    @gregberg9951 3 года назад

    Invented in Vancouver Canada in 1974

  • @philippechevereau9818
    @philippechevereau9818 5 лет назад +1

    Thank you Björn and Thank you Monsanto!

  • @TheHollandHS
    @TheHollandHS 4 года назад +34

    Norway : EAT MY SALMON on your sushi !
    Japan : Once again I don't eat salmon raw.
    Norway: JUST DO IT
    Japan: Okay.
    Norway: TASTY?
    Japan: 🤪 TASTY

  • @2160px
    @2160px 4 года назад +2

    Hey heres how
    Norwegian guy:Heres a Pacific salmon
    Japanese guy: mmm! Tastes good!
    after eating
    Norwegian guy: its actually Atlantic.
    Japanese guy: ok. bUt iT tAsTes gUd.

  • @avalauren5575
    @avalauren5575 7 лет назад

    A channel "Eater" made a video about salmon sushi very similar to this..

  • @motley_crue_07
    @motley_crue_07 5 лет назад +3

    I Was Told,
    Chef Tojo
    Made People Like Sushi From
    Japan, Which Made People Like It,
    From The “Great Big Story”

  • @AbductionFromAbove
    @AbductionFromAbove 6 лет назад +1

    I'm not sure if it's just our supplier or maybe the season, but at our Japanese restaurant, the salmon is my least favorite sashimi or nigiri. In sushi with other ingredients I dont mind as much, but all on its own, it has a distinct, chemical-like tank taste and smell to it. Our tuna is second worst. But once you get into the red snapper, yellowtail and surf clam, everything is fresh and wild tasting.

    • @Smulenify
      @Smulenify 5 лет назад +1

      AbductionFromAbove Sounds like it’s a bad supplier.

  • @ikkeolav240
    @ikkeolav240 6 лет назад +2

    Glad i am a norwegian

  • @thegiantratthatmakesalloft1613
    @thegiantratthatmakesalloft1613 6 лет назад

    Bets intro in a video 10/10

  • @kaen_tqk3918
    @kaen_tqk3918 4 года назад +5

    The best stable economy and the best salmon? Ima move to Norway now.

  • @hexagonal69
    @hexagonal69 16 дней назад +1

    1:04 Interesting example, considering Germans eat raw pork on bread and they call it Mettbrötchen. (Which essentially means meat bread.)

  • @isason1624
    @isason1624 6 лет назад +5

    0:40 IT'S THE SOVIET UNION

  • @brockoleee3793
    @brockoleee3793 5 лет назад +2

    What if it was torbjorn from overwatch?

  • @crayz4641
    @crayz4641 3 года назад +8

    This video is not entirely accurate. If you look up a channel called My Name Is Andong, he found a source that refers to salmon sushi in the US around the 1970s/1980s. But still, the accomplishment by Bjorn to popularize salmon sushi in Japan is impressive.

    • @AlexCantStopNow
      @AlexCantStopNow 2 года назад

      That's in America this is talking about japan

    • @crayz4641
      @crayz4641 2 года назад

      Alexcantstopnow I do not believe that changes anything above at all. Invention and popularization are two different things.

    • @vergil8833
      @vergil8833 Год назад

      No that article is talking about salmon sashimi which is just sliced raw salmon, something atlantic nations have likely eaten for ages.

  • @acatinny
    @acatinny 7 лет назад +48

    Hmmm, I worked in a Sushi restaurant in NYC in 1984 as a waiter when I was a student. At that time, they already had salmon sushi. So probably that NYC salmon sushi's origin was not from Norway. Or was it? In this video, Bjorn stated that he started working for that project to sell salmon to Japan in 1986, but probably that does not mean the project itself did not exist before that.

    • @abuelo_chejo
      @abuelo_chejo 7 лет назад +14

      Okay, salmon sushi became popular in Japan after 1995 due to Norwegian salmon, this does not mean that before that date there was no salmon sushi in the world.

    • @slllloraxxx
      @slllloraxxx 7 лет назад +2

      acatinny was it raw salmon or smoked salmon? philly rolls utilize smoked salmon and pre-date widespread eating of salmon sashimi

    • @MeiinUK
      @MeiinUK 7 лет назад

      I think that this is a fair comment to make....

    • @ikkeolav240
      @ikkeolav240 6 лет назад +1

      do you mean bjørn

    • @XSpamDragonX
      @XSpamDragonX 6 лет назад

      Most people in North America don't have their keyboards set up for typing most accented characters. Since most English speaking people never have to type an accented character in their daily life, they don't change their keyboard, and they don't learn the alt codes for typing those characters. Yes, it is incorrect not to use the accented o, but I'm sure 100% of the people who read the comment understood the intended message.

  • @MrDozip
    @MrDozip 6 лет назад +1

    These videos are so cute

  • @wellesradio
    @wellesradio 5 лет назад

    I hate when they half-ass a video like this. I’m surprised they bothered to make the phone call. It’s little better than the old “Did You Know?” sidebars in Houghton-Mifflin textbooks.

  • @boxgza
    @boxgza 5 лет назад +1

    Thanks bjorn

  • @hindsightpov4218
    @hindsightpov4218 5 лет назад +2

    Salmon sushi and sashimi is my favorite raw fish dish by far. Never really got into tuna.

  • @rabbitazteca23
    @rabbitazteca23 2 года назад +2

    Just for clarity the term sushi itself is Japanese and indeed the base "sushi" is of Japanese origin. It's the introduction of salmon (the ingredient) that was brought to Japan, not the dish "sushi" itself. Also how accurate is this because a channel I watched showed a newspaper article showcasing a sushi dish made of Salmon in America in 1975, which means salmon sushi was already being consumed and prepared in the States prior to its popularity in Japan.

    • @vergil8833
      @vergil8833 Год назад +1

      Thats salmon sashimi which is basically just sliced raw salmon which has most likely been eaten for ages in atlantic fishing nations.

  • @fermentedsourdough5462
    @fermentedsourdough5462 5 лет назад

    Farmed Norwegian salmon; enjoy !

  • @biblicallyaccurateangel1378
    @biblicallyaccurateangel1378 6 лет назад +2

    smoked salmon is so damn good for breakfast

  • @anaswasfisabir
    @anaswasfisabir 6 лет назад

    Thats insane

  • @streetcat3411
    @streetcat3411 3 года назад

    Interresting!
    I like mackerel (in Japanese ; SABA) better than salmon (in Japanese; SAKE)...
    Most of the mackerel sold at grocery stores in Japan are also from Norway ... So thank you Norway~

    • @adamseidel9780
      @adamseidel9780 2 года назад

      Wait, Japan didn’t eat Mackerel sushi traditionally either?
      I’m actually not a big fan of mackerel, but that’s still interesting.

  • @wanderer1125
    @wanderer1125 Год назад

    then that means we can make bangus sushi

  • @kaitheviking8468
    @kaitheviking8468 7 лет назад +4

    your welcome

  • @iimelissaxplayz0676
    @iimelissaxplayz0676 4 года назад +1

    Yes yes yes everyone i am now proud of being norweigan:) and not many 10 year olds like sushi in My country😳😳

  • @user-qp4pk9ru5d
    @user-qp4pk9ru5d 2 месяца назад

    Norway Salmon became the most popular Sushi in Japan. Most Japanese kids like it.

  • @69Dickmaster69
    @69Dickmaster69 Год назад

    Your welcome man

  • @mulvihill5817
    @mulvihill5817 3 года назад

    "Thank you Norway"

  • @completegoof1060
    @completegoof1060 4 года назад +2

    I know girl I’m Norwegian we have the best salmon in the world!

    • @antoniocarter9913
      @antoniocarter9913 3 года назад

      Loaded with chemicals and pesticides

    • @vergil8833
      @vergil8833 Год назад

      @@antoniocarter9913 It's rated the cleanest so I don't know where you get your salmon. Mars?

    • @barisyil-5019
      @barisyil-5019 Год назад

      ​@@antoniocarter9913 That's asian salmon european nordics sushi's have lower parasites in them

  • @muler7643
    @muler7643 5 лет назад

    Im from Norway

  • @hallvardhabberstad4661
    @hallvardhabberstad4661 11 месяцев назад

    i'm convinced they pickep Bjørn because he has the thickest norwegian accent ever.

    • @ChodeMaster
      @ChodeMaster 6 месяцев назад

      Har du hørt Stoltenberg?

  • @ianstonianstudios8723
    @ianstonianstudios8723 2 года назад

    YYYYYEEEEEEAAAAAHHHH LES GO NORWAY!!!!!!!!!!!!!!!!

  • @jemhelprt5365
    @jemhelprt5365 4 года назад

    Well no problem

  • @MrsPoopieNoodle
    @MrsPoopieNoodle 8 лет назад +1

    Wow. Mind-blowing

  • @karolineaslaksen1297
    @karolineaslaksen1297 5 лет назад +3

    bare hyggelig assa! Im norwegian!🍱

  • @animepotato1028
    @animepotato1028 3 года назад

    1:11 I think that’s beryl

  • @lncafein
    @lncafein 6 лет назад +3

    FYI björn means bear

    • @francesleones4973
      @francesleones4973 5 лет назад

      And bears love eating salmon.

    • @jonasseorum5471
      @jonasseorum5471 3 года назад

      BJØRN you stupid fuck.

    • @lncafein
      @lncafein 3 года назад

      @@jonasseorum5471 björn bjørn doesn't matter same meaning dumbass just from different countries

    • @jonasseorum5471
      @jonasseorum5471 3 года назад

      @@lncafein It does matter because his name is Bjørn not Björn, just like your name is Dave no Dæve.

  • @nuclearflame3855
    @nuclearflame3855 2 года назад

    Thank you norway

  • @swallowedinthesea11
    @swallowedinthesea11 6 лет назад

    Team Ivar!

  • @sewqar7
    @sewqar7 6 лет назад

    I am from norway

  • @silvesterwisnu1865
    @silvesterwisnu1865 5 лет назад

    Well, he’s ragnar’s firstborn, right?

  • @hovdebjo
    @hovdebjo 2 года назад +1

    ja takk oss

  • @ecumodliljoker2110
    @ecumodliljoker2110 2 месяца назад

    Salmon sushi came from Norway and sushi California roll sushi was invented in 1971 Canada

  • @JohnDoe-mx3rr
    @JohnDoe-mx3rr Год назад

    That the only fish I eat

  • @grisellhernandez4558
    @grisellhernandez4558 6 лет назад

    Next: Sphinx cats aren’t originally from Japan. OMG!

  • @yanniskusogaki
    @yanniskusogaki 3 года назад

    And then Right next to it on the related videos "Farmed Norwegian Salmon World’s Most Toxic Food".

  • @Wdycit
    @Wdycit 5 лет назад +2

    Thank you... er... bøįgñ?

  • @freshlysqueezedpopsicle
    @freshlysqueezedpopsicle 7 лет назад +2

    WAIT WHAT?!

  • @katarinaliisberg
    @katarinaliisberg 5 лет назад +2

    Norge

  • @pineapplelord2422
    @pineapplelord2422 6 лет назад

    on behalf of the world we thank you for tbe decrease in number of salmon

  • @arvinantonio5466
    @arvinantonio5466 6 лет назад

    0:04 huh?

  • @bahamuttss
    @bahamuttss 4 года назад

    Nahhhh
    Ill just get crispy seaweed

  • @akakerness6396
    @akakerness6396 5 лет назад

    Norway: Best black metal.

  • @unscriptedjamie7440
    @unscriptedjamie7440 4 года назад +1

    I make it myself I’m German and we have a River called the Nette and there are a lot of salmon that’s safe to eat I deep fry it for 7 days by -20degrees and then I take Sushi rice (Rice that’s washed 3 times and have a special Japanese sauce on it) and it’s soooooo good 😂

  • @guyonyoutube_41
    @guyonyoutube_41 4 года назад +1

    This is wrong, because before 1994 Salmon Sushi was thriving in Japan.

  • @Marshmellowlover123
    @Marshmellowlover123 5 лет назад

    Norway?🇳🇴🇳🇴🇳🇴
    Im from Norway.
    Hei alle fra Norge 👋

  • @FakeExotic
    @FakeExotic Год назад

    Hi

  • @dotdankory
    @dotdankory 6 лет назад

    Hi bjørn!

  • @AlvinLee007
    @AlvinLee007 4 года назад

    How long will it take for a novel virus to jump species from salmon to us?

  • @user-pp3uy3eh2k
    @user-pp3uy3eh2k 10 месяцев назад +1

    謎のノルウェー人さんありがとう!

  • @tabassumzainab4945
    @tabassumzainab4945 3 года назад

    I was just recently bjørn

  • @user-em7ih1ij8h
    @user-em7ih1ij8h 3 года назад

    اللهم صل و سلم على نبينا محمد وعلى آله الطيبين الطاهرين و عجل فرجهم الشريف

  • @dorawang5451
    @dorawang5451 6 лет назад

    What? I had Salmon sashimi in China in 1996... Because it's my first time eating​ raw fish, and I had a stuffed nose, Wasabi clear my nose right up.

  • @kompilasi7799
    @kompilasi7799 6 лет назад

    So this is only for salmon sushi? Tho it didn't originally salmon, but japanese have served raw fish sushi since 1600ish.

  • @bsarah9626
    @bsarah9626 4 года назад

    Atlantic salmon doesn’t have parasites?

    • @golwol3248
      @golwol3248 3 года назад

      I think it's not a question of Atlantic/Pacific, but is a question of farmed or wild.
      Norway had established a parasite-free salmon farming technology, while Japan didn"t even have the idea of eating salmon raw.

  • @robinchwan
    @robinchwan 4 года назад

    scandinavians like to prank people.... remember greenland and iceland ? :P

  • @kneefreedom817
    @kneefreedom817 5 лет назад

    1:07 i take raw any day