I loved Utopian Scholastic even then, and I still do. It tickles the same part of my brain as visiting a museum. Maybe it's that they share artfully arranged, orderly objects and celebrate learning. It's incredibly nostalgic for me. I think it's interesting that the I Spy books are classified as Utopian Scholastic because even though they do share that curated objects aesthetic, all of the photographic sets were built/compiled by hand rather than being stock photo collages.
Same. Were you into the DK Encyclopedias as a kid? There was something about the white background and perfectly laid out pictures and text that scratched an itch in my brain like nothing else. Every book felt like a beautiful clean curio cabinet filled with infinite knowledge
I love the show Frasier. Its funny that Frasier is Its own aesthetic now. I was thinking one day about how the decor of Frasier's apartment reminded me kind of the typical interior design I remember growing up in the late 90's and early 2000's. The den in my childhood home was painted beige. The only reason why my parents didn't paint it a different color was because the ceilings were so high, so that meant it would take a ton of paint (and lots of painting on a ladder). My mom wasn't exactly a beige mom, but she did have a lot of beige when it came to wall colors since it went with everything. Basically, her style was country mixed with eclectic, stuff from yard sales, Goodwill, and whatever my granny wanted to get rid of.😅 The den was usually painted beige so that she could change out the decorations easily without stuff clashing. Frasurbane would be Frasier's apartment, and utopian Scholastic would be what Freddie Crane (Frasier's son) would play on the computer when visiting his dad in Seattle. 😄
I like that you mention your mom choosing beige because it goes with anything, and that it was easy to change out decorations because I like it for that same reason! :) Letting wall art or soft decorations do the talking instead of the walls. It can be very calming.
That part on how the trend cycle of minimalism/maximalism reflects the current social climate is something I'd never heard of before but it makes so much sense. I noticed a lot of minimalist content like konmari focuses on channeling peace and simplicity as a form of self-help and embracing a minimalist lifestyle, which would be attractive to someone who feels out-of control. Me personally though, a place doesn't feel like home until it's covered in plants, pictures and random stuff I think is cool lol :D really great video!!!! :)
Just got recommended this vid! I love that your video is not full of clickbait and is actually informative. The talking point about Abstraction and Empathy was really interesting I never considered that interior design trends might also reflect what people feel is missing in society/culture that’s super interesting!! Just subscribed! :)
I feel bad for the artist Andy J. Miller. He put out an art book in like 2012 called "The Indie Rock Poster Book" which I got for a present and loved, but as the decade went on, his cartoon style basically got stolen to become Alegria
This might sound weird, but I think 2 of the things contributing to the current maximalism trend is the sims and the cottagecore trend. A lot of people who grew up playing the sims realized if you wanted to make it look more realistic and less like a video game you put a lot of clutter and decorations, like someone actually lives there and they are struggling to fit all the stuff they have in the space (like many of us who can't afford an actual house are), and cottagecore forcuses on "cozy" which people have also realized, clutter makes things feel more cozy. if you have a lot of furniture and decorations, it might make the space feel smaller, but it feels more cozy and comforting, whereas rich people who have the money to have massive houses pride themselves on the huge open spaces they have, and having less clutter makes them feel more open and larger. Sims 3 came out in 2009 and sims 4 was in 2014, a decade ago, and both of those, espeically 4, cultivated a large community of "builders" who prided themselves on themselves on the realistic spaces they could design and some never even play the live gameplay version anymore. Many of these people who started playing in the later games have now reached their mid to late 20s and are getting spaces of their own to design and applying their skills to real life. And cottagecore has been popular for a few years now and is quite popular. Just me making some wild guesses.
Not to be controversial but alegria/corporate memphis isn’t the worst art style. I hate the corporate, I hate the way they tried to wash away the need for actual representation and actual care. But they didn’t create the style, they imitated and misused it and it’s a shame that they’ve been able to name and define it in the public eye. Fatinha Ramos is one artist who’s been using this style in a beautiful way (since before zuck got his filthy hands on it) and there’s other artists too!
It’s just style that is good like it’s good with clarity, shape, and color combo. But got used like franks hot sauce, they put that shit on everything and everyone is fed up.
The point you made toward the end I felt was SPOT ON! I think we are drawn toward the Utopian Scholastic aesthetic because it is content for children without any dumbing down. Growing up in this era, I felt like reading a book or playing a game would take my curiosity for education seriously! They would lay out the facts in a simple yet grounded way without skewing the perspective for the sake visual novelty or race-erasure. Alegra is hated for good reason: It's corpo-garbage!
Subscribed to your channel after you called alegria "soulless." Hopefully, one day, if I can afford a house, I can also afford to have it renovated & designed like Frasier's apartment. I've never had $1000+ in disposable money, but if I ever do, it will go to an Eames Chair.
@@emswildworld Lipstick? I thought you put some face paint on it🤦♂️. Some may find it weird, but it looks cool, more original and cute on you. It really fits the shape of your face. Reminds me of Queen Padme of Star Wars (yup...The Red Dot on her cheeks plus her lips).
First time viewer! Great video! Thanks for enlightening me on some interior design history! Only suggestion is to turn up the music volume. It was really hard to hear it when you were talking :c All the other audio was great though! I can't wait to see your growth as a creator!
2:25 Granite bening outdated???? As opposed to what? Compressed wood chips with some foil on the outside to make it look like it's actually a solid surface? Granite is timeless. And damn convenient, it's exceedingly hard to ruin a granite countertop. (And yes, I'm biased, I do have a granite countertop lol)
I never liked the "utopian scholastic"; it did seem manufactured to me as a kid. I think because like you said, computer editing was new, and it felt like just throwing a bunch of elements together in an unnatural way that was overwhelming to my brain. Like someone just showing off what we can do now in the fuuuuture, but I was unimpressed. I guess I never believed in a utopia. 😅 I always loved learning and science, but more about nature than computers. I also am NOT feeling the dopamine from the "dopamine decor". Yikes, makes me want to hide in a beige cave!! But I absolutely agree with the sentiment, create a home that you love. ❤️ Other people's opinions be damned.
I loved Utopian Scholastic even then, and I still do. It tickles the same part of my brain as visiting a museum. Maybe it's that they share artfully arranged, orderly objects and celebrate learning. It's incredibly nostalgic for me.
I think it's interesting that the I Spy books are classified as Utopian Scholastic because even though they do share that curated objects aesthetic, all of the photographic sets were built/compiled by hand rather than being stock photo collages.
Same. Were you into the DK Encyclopedias as a kid? There was something about the white background and perfectly laid out pictures and text that scratched an itch in my brain like nothing else. Every book felt like a beautiful clean curio cabinet filled with infinite knowledge
I love the show Frasier. Its funny that Frasier is Its own aesthetic now. I was thinking one day about how the decor of Frasier's apartment reminded me kind of the typical interior design I remember growing up in the late 90's and early 2000's. The den in my childhood home was painted beige. The only reason why my parents didn't paint it a different color was because the ceilings were so high, so that meant it would take a ton of paint (and lots of painting on a ladder). My mom wasn't exactly a beige mom, but she did have a lot of beige when it came to wall colors since it went with everything. Basically, her style was country mixed with eclectic, stuff from yard sales, Goodwill, and whatever my granny wanted to get rid of.😅 The den was usually painted beige so that she could change out the decorations easily without stuff clashing.
Frasurbane would be Frasier's apartment, and utopian Scholastic would be what Freddie Crane (Frasier's son) would play on the computer when visiting his dad in Seattle. 😄
I like that you mention your mom choosing beige because it goes with anything, and that it was easy to change out decorations because I like it for that same reason! :) Letting wall art or soft decorations do the talking instead of the walls. It can be very calming.
That part on how the trend cycle of minimalism/maximalism reflects the current social climate is something I'd never heard of before but it makes so much sense. I noticed a lot of minimalist content like konmari focuses on channeling peace and simplicity as a form of self-help and embracing a minimalist lifestyle, which would be attractive to someone who feels out-of control. Me personally though, a place doesn't feel like home until it's covered in plants, pictures and random stuff I think is cool lol :D really great video!!!! :)
You verbalized the aesthetic!!! I just realized how much I loved it
*Utopian Scho
Just got recommended this vid! I love that your video is not full of clickbait and is actually informative. The talking point about Abstraction and Empathy was really interesting I never considered that interior design trends might also reflect what people feel is missing in society/culture that’s super interesting!! Just subscribed! :)
I honestly love this style it’s so calming to me especially the ones with the super warm lighting
0:32 I like that bathtub ngl the curtains and step up makes it feel fancy
I feel bad for the artist Andy J. Miller. He put out an art book in like 2012 called "The Indie Rock Poster Book" which I got for a present and loved, but as the decade went on, his cartoon style basically got stolen to become Alegria
This might sound weird, but I think 2 of the things contributing to the current maximalism trend is the sims and the cottagecore trend. A lot of people who grew up playing the sims realized if you wanted to make it look more realistic and less like a video game you put a lot of clutter and decorations, like someone actually lives there and they are struggling to fit all the stuff they have in the space (like many of us who can't afford an actual house are), and cottagecore forcuses on "cozy" which people have also realized, clutter makes things feel more cozy. if you have a lot of furniture and decorations, it might make the space feel smaller, but it feels more cozy and comforting, whereas rich people who have the money to have massive houses pride themselves on the huge open spaces they have, and having less clutter makes them feel more open and larger.
Sims 3 came out in 2009 and sims 4 was in 2014, a decade ago, and both of those, espeically 4, cultivated a large community of "builders" who prided themselves on themselves on the realistic spaces they could design and some never even play the live gameplay version anymore. Many of these people who started playing in the later games have now reached their mid to late 20s and are getting spaces of their own to design and applying their skills to real life. And cottagecore has been popular for a few years now and is quite popular.
Just me making some wild guesses.
My parents first apartment was frasurbane era.
I'm in absolute awe with this video! New subscriber here
Not to be controversial but alegria/corporate memphis isn’t the worst art style. I hate the corporate, I hate the way they tried to wash away the need for actual representation and actual care. But they didn’t create the style, they imitated and misused it and it’s a shame that they’ve been able to name and define it in the public eye. Fatinha Ramos is one artist who’s been using this style in a beautiful way (since before zuck got his filthy hands on it) and there’s other artists too!
Loved this video by the way! It’s great to finally have a name for that old kids book style 😊
The existence of Corporate Memphis apologists is a strange phenomenon.
@@matthewoles1064 It really is I never thought I’d be thinking like this 😅
It’s just style that is good like it’s good with clarity, shape, and color combo. But got used like franks hot sauce, they put that shit on everything and everyone is fed up.
The point you made toward the end I felt was SPOT ON! I think we are drawn toward the Utopian Scholastic aesthetic because it is content for children without any dumbing down. Growing up in this era, I felt like reading a book or playing a game would take my curiosity for education seriously! They would lay out the facts in a simple yet grounded way without skewing the perspective for the sake visual novelty or race-erasure. Alegra is hated for good reason: It's corpo-garbage!
Wow first time seeing your stuff. This was a great vid!
9:52 the art style feels like a wolf in sheep's clothing if that makes sense, trying to convey something that their not or don't care about
yes exactly, it screams propaganda 😬
Great video! I hope to see more stuff like this about other prior aesthetics!
Subscribed to your channel after you called alegria "soulless."
Hopefully, one day, if I can afford a house, I can also afford to have it renovated & designed like Frasier's apartment. I've never had $1000+ in disposable money, but if I ever do, it will go to an Eames Chair.
Enya the soundtrack, Star Trek TNG the show.
Your 2 heart-shaped sticker between your eyes from your last video is missing em ❤ ❤
actually its red lipstick! 🙂maybe next time
@@emswildworld Lipstick? I thought you put some face paint on it🤦♂️. Some may find it weird, but it looks cool, more original and cute on you. It really fits the shape of your face. Reminds me of Queen Padme of Star Wars (yup...The Red Dot on her cheeks plus her lips).
First time viewer! Great video! Thanks for enlightening me on some interior design history!
Only suggestion is to turn up the music volume. It was really hard to hear it when you were talking :c All the other audio was great though!
I can't wait to see your growth as a creator!
thanks for the feedback :) I assumed most don’t care for background music and want to hear me speak clearly, but maybe not. Duly noted 🫡
great, well-informed video!! just subscribed, hope you keep up the good work! :)
2:25 Granite bening outdated???? As opposed to what? Compressed wood chips with some foil on the outside to make it look like it's actually a solid surface? Granite is timeless. And damn convenient, it's exceedingly hard to ruin a granite countertop. (And yes, I'm biased, I do have a granite countertop lol)
Hey! What happened to your Utopian Scholastic deep dive???
Brave of you to assume this isn't how my house currently looks like
We love a good beige here
You have a very very interesting mind.
I never liked the "utopian scholastic"; it did seem manufactured to me as a kid. I think because like you said, computer editing was new, and it felt like just throwing a bunch of elements together in an unnatural way that was overwhelming to my brain. Like someone just showing off what we can do now in the fuuuuture, but I was unimpressed. I guess I never believed in a utopia. 😅 I always loved learning and science, but more about nature than computers. I also am NOT feeling the dopamine from the "dopamine decor". Yikes, makes me want to hide in a beige cave!! But I absolutely agree with the sentiment, create a home that you love. ❤️ Other people's opinions be damned.