How To Use Facebook's Audience Insights Tool & Targeting To Get The Most From Your Facebook Ads
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- Опубликовано: 9 фев 2025
- How To Use The Facebook Audience Insights Tool and Facebook's Targeting To Steal Your Competitors' Customers. To get my exact Facebook ads strategy that makes 6-figures per year, watch this video next - • How To Advertise On Fa...
The Audience Insights tool from Facebook may be the most powerful marketing tool available to paid traffic marketers and Facebook advertisers.
Since recording this video, Facebook has changed the 'Affinity Score' area around... I have covered this change in an update video you can find here: • Facebook Audience Insi...
After completing your research with this tool, the next step is to put all of this into a Facebook advertising campaign as shown in this video: • Advertising on Faceboo...
It doesn't matter if you are researching for insights about your facebook custom audiences or if you are searching for those insights that will dial your facebook marketing efforts in to the perfect target market, the FB audience insights tool is the go-to tool for the job!
You are able to research your biggest competitors and target their audiences directly through Facebook PPC ads. Facebook audience targeting is really what sets Facebook ads apart from every other marketing platform available, today.
You can also gain powerful insights about your audience that can help you understand more about the age, gender, location and psychographic data about your best customers.
Once you learn how to use the Facebook audience insights tool you are able to do more efficient market research, audience research, niche research and dig deep into your lists of customers and prospects to understand the insights about their demographics and psychographics.
This kind of insight about your audience allows you to more clearly identify who your best customers are and then craft specific and targeted marketing funnels and facebook ads that will help you increase conversions with your marketing efforts.
Now at this point in your learning process, you should already have your niche chosen and your customer avatar created... If you don't have those steps done, start here: • Customer Avatar Part 3...
This video goes over how to use Facebook's Audience Insights tool so you can quickly and precisely build out a list of your competitors on Facebook who have large audiences that you can display ads to.
Learning to master this tool has literally been a massive leap forward for my marketing efforts helping me get my marketing messages in front of the most targeted visitors with the highest likelihood of becoming customers.
You need to have your funnel up and running before you get to this step in the marketing process... So if you don't have your funnel going yet, start here: • What Is A Marketing Fu...
Like the channel and want more videos about funnels, ppc and facebook marketing? Subscribe! / milesb
Want to share this video with someone? Send them this link: • How To Use Facebook's ...
Miles my name is Larry Wheelz and I want to say thank you for creating this video. I’ve been trying to figure out how to hone in on my targeting for Facebook and your video really helped out. Been at this for 8 years and have never made a single sale running Facebook ads. Thank you! I appreciate it.
Great to hear!
Miles, any updates?
Finally someone who finally explained facebook ad without the extra run arounds, i watched every single minute and learned as much as i should have thanks brother
What you showed is huge. It is perfect to get to know my competitors too. 30 Names on the notepad - got it!
I have watched this video about 15 times or more. There is so much content! Every time I look at the video, I am writing something down. I want to learn everything about Facebook marketing, just like you did!
YES! Maurice that is the best compliment I've ever received... Makes the time and energy to make that video worth it. To me, the research and 'knowing your customer' part is so crucial and the most overlooked step... But you've probably heard me say that 15 times or more, now! :D
This is probably one of the best channels on youtube. Whenever I think like I have learnt about online business, there is always something new here. Great work Miles. now time to take action
+James Ssekamatte so glad to hear that... I'm going to keep at it as long as you keep taking action!
Sure I will. Oh btw I had earlier set up a website but i built it using the spacious theme. Is it possible for me to create an effective funnel based on that theme? or do you recommend that I change the site to thrive themes?
No idea, never used that theme. Everything is customizable, so if you have CSS skills or hire a developer... I'm guessing it is possible, but probably a lot of work.
alright. Thank you
You are killing it. Been looking for days for videos like these. Now I have a real plan to get started
Its nice to have the feeling of finally finding what I was looking for. Probably the most insigtful and valuable "Facebook Ad" video I've seen so far. Looking forward to digging into the rest of your content
+Daud Mohamed Happy we've connected!
Miles! Thanks for this! I really have a hard time finding the right expert to watch on RUclips (given that there's just so many) I really find your videos straight to the point yet detailed at the same time! This is really helpful! Looking forward for more
Great teaching Miles! Awesome insights... thanks for the value.
+Gordon Attard my pleasure! This tool and marketing method works really well once it is dialed in... Worth the time and effort for sure.
Hi Miles, is it possible to do a video or provide insight on how to target clients of another brand, I m finding it hard to understand which clients will convert on Facebook and my campaigns have been unsuccessful, zero conversion for fine jewelry which is a hard to get in the market, or is it ? Thanks
Thank you so much Miles Beckler. It is people like Nick Peroni and and Miles who are making a difference in the E-Com community. Kudos and thank you so much for your time and leadership.
Very helpful - subbed! So with that 30 names on the notepad - Do I put all of them as Interests into one Ad's Audience? Thanks Miles!
Separate them out to test them against eachother... This video shows how: ruclips.net/video/g9JfWuZJ5-M/видео.html
Your free information is more valuable than the $2k marketing program I purchased, thank you so very much!
Hi Miles! One quick question: Are you using these targeted interests with lookalikeaudiences or pure?
Many thanks!
HOLY COW. Must Watch. GOLD GOLD here. For free. No pitchfest. Serious marketer who is teaching without pitching. AWESOME. Hope you make a ton of money from RUclips ads buddy. Thanks. I am kicking myself for buying dozens of UDEMY courses. This stuff is FAR superior.
Right on Ed! Thanks so much for your kind words... Glad you are enjoying the videos and the content. Sorry to hear about your Udemy experiences. I got fed up with the whole 'fake guru' products myself, so I figured I'd just share what I know.
Not even running RUclips ads yet... lol.
Fun to get to put out content for the love of what I do instead of doing so because I need to make $$$... Byproduct of having a successful niche authority site that I do all this marketing for. :D
Miles Beckler very thankful for all the effort and hard work you put forth to do these thoughtful videos.
Hey mate, very insightful however the option of lifestyle demographic is absent from audience insights. Do you know if this is something FB has removed from the tool?
yes they have removed many of the fields that we used to get access to... this is a byproduct of some of their scandals
I worked in an Ad agency and what this guys is saying people would pay $1,000 for ... I've watched this video three times now. Love it! Miles, where's the next video after this to watch?
Thanks for your kind words... Glad you like the content.
This might sound like a silly question however, when targeting your audience, is it "cheating" to directly target a competing brand or store that offers similar products and services? Wouldn't that be a better start than something somewhat as elusive as an author who might appeal to varying niches? Thanks in advance.
Definitely not cheating!
Couple things... I do info-products, so authors and books 'fit' with what I do very well... I teach what I know.
Second, if it is a HUGE brand or store, like 'WalMart' by targeting them you are going to be too broad and have thousands of other advertisers competing with you for those users. Plus, if they bought the widget that fixes their problem and 'liked it' on FB... Do they need another one? Maybe... If it is consumable. But if they've itched the scratch, it isn't a good audience.
The deeper you go in the interests, the more you find the ones that very few (if any) advertisers are targeting AND that are hyper-relevant... So you get a good deal and have a high probability of converting!
So what 'problems' does this hypothetical brand/store solve for people? Image? DIY home repair? Gardening supplies? Then, once you figure that out, what books and authors teach people how to do this too? People who are buying and liking books on the topic are interested in information (and products) that can solve their problems.
You rock Miles, thanks for the prompt response!
Miles, ok...ready for my first official facebook ad with a real product(online course). I think I got it, but...is this what your telling us: 1. Create an ad. 2. Create several 'sets' of different audiences, one per set(I was able to come up with 15). 3. create the sets using the original ad, so not different ads, but different sets of audiences. 4. $5 a day PER SET and then watch closely to see what SET is doing the best. 5. Close the SETS that aren't performing well and increase the budget to the few that are. But in all, Don't change the ad...just the audience? Just in case anyone else is slow on the uptake like I am...thanks for all you do Miles...you're one of the few HONEST people out here anymore...
LEW! great to see you around. You definitely have the process figured out. this video explains the whole system in one shot: ruclips.net/video/t1d08czhQ-E/видео.html this video shows how to set up (the interface is changed a little but the theory is still sound) ruclips.net/video/g9JfWuZJ5-M/видео.html
Then this video shows how to analyze the data so you know which ones to turn off and which ones to keep ruclips.net/video/mcAE1CX-09Q/видео.html
highly recommend you have an opt in page at the beginning so you're building a list while you're promoting in case your ads don't convert the sales right away, if you grow a list you can build a relationship with them and make sales in the future
Miles your videos are actual FB ads training! It's awesome you provide for free! THX so much.
NOBODY EVER EXPLAINED THIS BETTER LIKE YOU DID!!! Sooooooooooooooooooooooooooooooooooooooooo MUCH LOVEE!!!! THANK YOU!! IF I DONT UNDERSTAND ANY CONCEPT , I COME STRAIGHT HERE.....
Cheers
Great tips! Thank you! 😃 I am running these with my wife's customised mug business. Seems that aged 24 to 33 are our best responders.
Great data to have!
Your account is infinitely more helpful than most paid courses I've seen. Thank you. Btw, I just realized you were Melanie Beckler's husband. I've been a subscriber and fan of Ask-Angels since last year!! Not sure what I'd do without her channel. Super happy to discover your videos now since I'm trying to master FB ads to promote my book! Crazy how that works out!
Thank you! Good luck with all you do. Been pounding the pavement on learning all this stuff and this was a great explanation.
Thanks Miles, I applied what you said in this video to my campaign, and it immediately worked!
Dude like wtf why don’t this guy have way more views and way more subs I have only just started watching and he is so informative. Not like the others where you watch hole videos and get nothing out of them this guy is truly giving you peer knowledge and walking you though this not vary easy to learn stuff. And if you listen carefully this will speed up your learning 100% I have bin looking for a great mentor.
Just recently came across your videos and subscribed. This is golden my friend. Thank you for sharing your insights and time. I will continue to go through your information.
My pleasure, Marie! :D Glad you like it!
Hey Miles, Thanks to you I posted my first Facebook ad! Thanks for everything! You forgot to mention that you are going to actually dream about facebook ads all night afterwards :)
+Dave LaFreniere hahahaha... Dreaming about FB ads is new to me, but I have had many marketing funnel dreams! Lol.
Although this video is older, I am just seeing this and will use your tips. Great info Miles. Thank you.
This tool has changed a bit but it still ROCKS!
Thanks a lot Miles for all the help. You cant imagine how valuable this time was. May God Bless you in whatever you do! :)
Thanks so much Miles - great to see advice for putting in hard, detailed research first, not just picking a broad interest and age demographic and click 'publish' - this is super helpful!
:)
glad you found this one Russell
Just dipping my toes into FB ad waters - best to learn the foundations first...
I followed most of your advice, and now on my latest campaign I'm getting a CPC of $0.47 and a CTR (Link Click-Through Rate) of 3.16%. I like the CTR, I wish the CPC was a little lower. I am bidding .60 per click , however. Reach is now 588 and my relevance is 7.
Again, thanks so much for the advice, I finally bit the bullet and am actually using the Power Editor. FB has of course revamped the UI since you did your videos, but functionally it's pretty much the same.
+Cosmic Encounter I will do another how to advertise on Facebook video soon with the new look.
What is your cost per lead? Have you made any sales? How much for a customer? Those are the most important metrics to track starting.
You answered my question about some interests not appearing, and that is no one knows why. Excellent videos and easy to follow. Thanks
Glad you liked it Stuart... Facebook is finicky, to say the least! And if we always try to understand why Facebook does what it does we drive ourselves insane! :D Glad this video cleared it up for you.
FINALLY! Very insightful and straightforward! and Now I know how to find my audience! Thank you so much!
:D
Great tutorial. Very well done. Thanks a bunch for taking the time to share. Much appreciated.
My pleasure
A very informative and resourceful video. I need to thank you for sharing this. Detail targeting is the heart of an Ad Campaign.
It is my pleasure. I'm glad you caught this video
Hey Miles, for me this is like going to college. I have committed my self to learning Facebook, because I believe it's really the only way I will be
be able to take this to the next level. Thank you so much for your videos and commitment.
My pleasure... And I'll continue to put out Facebook advertising vids over the next month as I am going deeper into that realm myself.
Man this is what I call over delivering...I will buy from this guy
Hahahha, right on! Glad you liked it... too bad I'm not selling anything! lol. happy to help, tho!
great value! keep em coming. I hope people are supporting your business.
Awesome video. Really easy to understand and on point! keep it up man ! thanks for sharing this.
Glad you enjoyed... Appreciate the comment!
This was a great tutorial! All of your videos have great value. Thank you!
Great tip..never thought of using the audience insights to validate our targeting. Thanks
You are welcome
Hey Miles, my Wife and I watched your Facebook Audience Insights Tool Targeting Video and we just had to say a quick thanks to you for such a great job. Boy oh Boy, do you have the "gift of the gab!" We really loved the way you placed such an emphasis on "Research" & "Work" because I have had mild successes on Facebook Ads but I skipped that crucial "drilling down" research you suggest. We are Shopify people and I can only imagine how much they'd love to have someone like you on their team. We'll keep learning from you. Cheers, Gordon and Leona
Right on Gordon! Thanks for the comment and keep making progress and you'll be amazed at what you can create!!!
Another great video Miles--full of super actionable advice. Thanks. going through each video in this playlist and should be ready for my mid-term soon! ;-).
Mid-terms! Great idea! hahahaha
THANKS!! Already have 21 on my list and still more to check out. This video went into my Facebook playlist.
Awesome! Great to hear you are taking action! :D
Found your videos yesterday, already been through bunch of them, really good information. Also love the passion! :D
+Ferdinand great to hear! Welcome to the party! 😎👍
This is my first training with you. I love the way you keep things simple. I have subscribed AND I know you will be my go to for Facebook Ads. Thank You for your knowledge and sharing your expertise.
That is fantastic to hear Vanessa! I'm doubling down on my Facebook efforts and plan to incorporate more content like this in the future to help you continue to grow as a successful Facebook advertiser!
Once again! The more I learn the more am confident about my future in this industry! Thank you and please keep up the great content!
Cheers!
Miles, I learned a lot from your tutorials. Truly appreciate you. Can't thank you enough for all these videos you shared. May God bless you more.
Thanks Miles for show me how to do research on Facebook. I just use it and it works great. Thanks again
Right on! This tool is super powerful and lets us get into the data Facebook is tracking on all of us... Might as well use that for growing our businesses!
Thanks Miles, this is really great information and most importantly ACTIONABLE! Can't thanks you enough for sharing all of this info!
+Steve Focazio 🤓😎
Hi Miles, thanks for sharing. I'm planning to more forward with my business idea this week (for real!!!)....
I'm in the market research phase. I've read sooooo many books/ebooks classes etc... and many just tell you where to go to start your research but NOT what to do once you get there.
I appreciate your time and efficiency.
Right on Debora... Efficiency is something I'm all about and strive for in all my videos... No long drawn out intros and I keep the stories/tangents to a bare minimum only adding them when they add value (usually... lol).
Enjoy the videos and thanks for the comment!
Thx for the reply...I'll keep u posted. Starting to pin down my niche.
I have a few passions and problems. Lol !!!
Not bad... I'm a business owner and feel as if I can help other owners,which helping others excites me.
Love learning and sharing.
Hey Brotha, I looked through 5 videos on how to actually get to the Audience Insight Tab so that I can learn it and your video was the only one that showed me how to actually get there , all other videos jumped straight into the Audience Insight tab causing me frustration like "BUT HOW do I get there" lol, just though I'd let you know.
That is awesome... Gotta start at the beginning, right?! :D
haha! Indeed! Thanks for the prompt response my friend and keep up the great work.
Thanks for these awesome videos Miles I just came across your channel today and you got yourself a new fan :)
:D
great video! I'm very new at this and I'm beginning to feel like market research and finding an audience with high demand is probably the most important part of creating a successful online business. this video explains how to find one fairly well. i wouldn't have minded if you extended this video and shared more of your thought process while working on finding a responsive audience.
Recently discovered your channel and videos. Thanks for the great instruction and info.
I'm wondering if there's any way to specifically target people who have "Liked" the Facebook page of one of my competitors? I can't seem to find that option - only an option to target people who have liked MY page.
When I use "Interests" and plug in the page name of my competitor, the page does not come up as an option.
Thanks!
+Anthony Burbidge You're correct that Facebook does limit the ability to target some pages for unknown reasons... When you put your page in look for the other relevant pages under the page like tabs and affinity area. That's where I'd go in this situation ...
As iron sharpens iron, so does a person sharpen another. Thanks so much and congratulations on all your success!
Cheers
Great tutorial! This will be most useful to my client's campaign. Thanks!
This is fantastic stuff. Can't believe its free...Thanks Miles
:D Happy to be of service, John!
Hey Miles, thank you so much for your valuable videos on target marketing!! You are super helpful. Sometimes I find my competitors page with a large following but it does not pull up in the interests section. Is there a work around to get access to their customers? Thanks in advance 😊
AN ABSOLUTE GREAT VIDEOOOO!!! WAS SOOOOOO helpful! My goodness! Thanks so much!
You're tips are absolutely amazing, thank you so much! Subscribed and liked for sure!
Great to hear... Glad you enjoy the videos!
Shaking my head up and down the entire time. Great insights and direction!
Right on!
Nice and sweet video from Miles... Thanks again dear!
Miles Beckler the man with a big heart. From my heart to yours, thank you
My pleasure Sarah... This tool/concept is HUGE and has really been one of my biggest keys to success with Facebook ads. I still go into this tool all the time and follow the rabbit hole to find new things my audience likes to help me grow my audience.
It has literally opened my eyes. Currently going through it to understand where my audience hangs out.
Subscribed! Can't wait to watch the rest of your vids!
Thank you so much Miles, your clear presentations are a great value for me!
My pleasure!
Wow, wow, wow! Thank you so much. You answered many questions I have been struggling to answer regarding the FB target audience tool. I am so excited to put this information to work.
Right on. Glad you found this!
I can see the level of enthusiasm you have for people learning this stuff. Thank you💓
Absolutely my pleasure
Yes Miles!!! Greatly appreciated. You are unlocking the magic keys to my success...amazing!
:) Happy to help!
Hey Miles, Thanks to your awesome content , I' am finally learning what the work is I must do. On my inspirational organic face book posts I have reached 1500. people with 800. responses. Done some boosting also. As a mindset Coach this video is right up my alley. after 5 years I am staring to understand what the analysis means. # bad ass
Right on Eve!
Wow some people just keep this a secret, but you Miles Beckler your so generous, thank you I learned so much from this.
This video was so helpful! I’ve been looking everywhere for the suggestions you gave here. Thank you!
right on Ana… Glad you liked it
Dear Miles. Thank you for sharing your knowledge and making this video. It really helped me.
sure thing
Myles this is immense. Practical steps that all go towards making a big difference. I actually work as a doctor while running a business so it's all about working smart as well as working hard, so this is invaluable! Can I ask when you were taking about creating a list of the 30 different interests, do you recommend testing them individually with fb ads? i.e Set up an ad, but only have one interest added...and see how that progresses (as opposed to adding multiple interests for one particular ad)?
Keep up the excellent work!
Miles, I just recently discovered you and your knowledge in FB ads. Great content! I’m not sure how much of this is still relevant considering I’m a year late to these videos, but I was wondering is there a specific sequence in these FB ads videos? I seem to be jumping around and in each one you mention that i should have checked out your other video prior to the one I’m currently watching. Thanks for sharing all your knowledge!
obviously it depends a lot on where you're at in the process… If you have your pixel set up, custom conversions, etc. I have two posts on my site that really layout the process. this is how I structure my campaigns and analyze the data: www.milesbeckler.com/5-facebook-ads/
This post has all of the little bits and pieces like custom conversions, pixels, etc. www.milesbeckler.com/how-to-advertise-on-facebook/
Miles Beckler thank you! I’m at the beginning stages and having difficulty figuring out my online product. But it was nice to have found you! Thanks for all the info.
After watch this high quality video, I subs instantly. Thank you for the knowledge.
Thank you so much Miles! Just came across you, you're awesome.
Sweet! Glad you like the video and I look forward to helping you along your path!
Thank you so much for these videos. Finally someone who can explain it so I can understand it. Awesome.
That is great to hear! Thanks for the comment
just about to set up my first FB campaigns, really helpful video
Remember that buying traffic on Facebook is an investment in your business… It's not an expense. If your cash flow negative for the first couple of months but you're learning about the words, phrases, ads that get your market to take action… Your learning valuable information that can serve you in your business for life! Took me a few months to become breakeven at Facebook, so stick with it for the long term!
Excellent Insights Milles, thanks for the information.
miles, you're just too awesome. Love everything you do. Bless
Just awesome again miles, thanks my friend.
Right on James! :D
Miles, thanks again for the awesome content! May I know what tools you used to screenshare your live Facebook demo and also, how do you toggle the screen to show both your face and the screen concurrently?
Screen cast O-Matic
Very interesting info.... Love to learn more :)
Thanks so much!!
Right on
Thanks so much, Miles! Love the info you always put out.
Thanks Toni! Good to see you around again! :D
:D
KILLER VIDEO! Can't wait to implement this! Thanks Miles!
Cheers Jacob, this is a really powerful process!
Hi Miles, hello from Chiangmai! I appreciate the content your putting out so much! Keep up the FBA videos, and keep on traveling! Will
Go eat at Anchan for me… I miss that place! :) glad you are enjoying the content
Thanks for the value Miles! You are doing the Lord's job! Can't thank you enough!
It is 100% my pleasure!
Thanks Miles. Have you published the video on split testing audiences that you mention in this video? Id love to see it! Thanks! Chris
Yep, just search my channel!
thanks for the info...about to compile my list of 30, RIGHT NOW!
+En-El Publishing 👍
Great video Miles, thanks for all the helpful tips. I see how if you're selling a product your video would be spot on, but what advice or tips would you have for someone who is trying to gain leads for a motivational speaker to get hired? I have a booking agency and want to market my speakers to get booked for speaking gigs. How would I begin targeting my audience and setting up ads to be hired essentially? Any advice would be awesome, thanks for your time and keep the videos coming!
So, you gotta start with who you are reaching out to... Who books speakers? Then, what are their problems/needs? Then, what are their online browsing habits?
You may find that Facebook is not the place to advertise... You may find that most of the people trying to book talent are searching RUclips looking for keynote speakers and having RUclips ads that lead to a free video demo of a keynote of your performer would work better...
It is all about getting into the head/heart/life of the person who ultimately books your clients... Then reverse engineering what she does, her behaviors, where she looks, how she looks, etc...
From this, you can find out where she spends her time *when looking for speakers* and get your message to show up there...
Displaying your ad to her at night after she is home may not work... And she may not be on Facebook during the day when she is thinking about this problem...
I have no data to back that all up, just gut instinct.... Testing will tell for sure. Just wanted to give you some additional ideas to think about.
You provide so much value!! Keep it up!
Thank you for this video.....its really insightful
Thanks for this Miles. It was very clear and concise. I appreciate this.
Absolutely my pleasure... This tools been incredibly helpful for me in my business and I'm happy to share what's worked
Great information Miles! My handy notepad is full.
Cheers
Just what I was looking for. Liked & subscribed!
Right on! Powerful stuff here... This tool is game-changing!
Thanks man this is the best video ive seen out there so far
I truly appreciate that complement... I will continue to put out the best videos I can!!!
Thank you! Love your content. Very detailed yet easy to follow 👍
Right on.
This is my favorite you tube video EVER!!! Thank you and you have just gained a new fan!! One quick question, a lot of my competitors are not coming up when I type them in, only one so far, am I doing something wrong?
Thanks for your kind words… And I appreciate your comment! You are not doing anything wrong... Facebook simply does not display many of their fan pages or groups as "interests" that we can market to. No one knows why that's just how they roll.
It just requires you to do some more research to find the brands in books and authors and blogs that do have presences on Facebook you can target… And the good news is that your competition is probably not going to do that much research, so when you find a few of those hidden gems you will likely be one of the only advertisers focusing on that audience.
My niche is very obscure and it took quite some time for me to find my core group of audiences that I've been able to market to for years now.
Cheers Miles Great info on this video easy to understand Thanks !
glad you found this video useful