This guy is blurting out PURE information gold for nothing! Absolute GOLD. Required viewing for anyone who is serious about Facebook ads. Thanks a million Miles. I have every UDEMY course on Facebook and your RUclips videos beats them all hands down. My sincere thanks!
Honestly don't know what I'd do without you, I've paid thousands of dollars for social media marketing courses and I honestly find more value from you here for free. Thanks so much Miles. Hope to meet you in Chiang Mai next time you're in Thailand.
Miles.....i dont know what to say....ur either completely Bunkers for giving this info out just like that.... or that you are the most generous guy ever, that really works on the device of make it big and GIVE BACK......your courses are just Amazing, Clear, easy to understand, tho-row and and and.....i wish you all the best and wish you to reach the highest of highs.......
Miles, you have raised the bar. I despise the way individuals attempt to explain subjects inside of this thing we call internet marketing. BUT MILES, you are the truth! You teach the way I teach, I'm going to tell you, and then show you what I'm saying. I like to say that I'm the master of trapping information inside of your head. And sir thats what you have done for me inside of these series of videos. Thank you! I'm very interested in seeing the material inside of your membership site.
Firas Al-Azzawi for up to two days I'm suffering with FB ads but after I watched this video I was like wtf I was doing with FB with out this information
Just stumbled onto this video by mistake. The real problem is knowing which of these slick shoe shine FB marketing pros are just selling courses that benefit everyday folks and which ones are the real deal. Either way, it takes money and risk to find out.
Miles, simply OUTSTANDING! Your training is clear, concise and comprehensive for the beginner, like me, to the advanced entrepreneur who wants to update their knowledge. Your training provides the enter knowledge of Facebook tools. Thank you so very much. Please continue to share with me. 5 STARS of training. OUTSTANDING.
Hi Miles. I've been inspired by this video... Without even knowing it, you have given me valuable information. There is still a lot for me to learn but now that I have found your channel, I have hope.
That is fantastic to hear! If I gave you hope today, that is a GREAT DAY! I started with zero marketing experience, zero ppc experience and was scared to go into PPC for the first several years because I was broke and didn't want to 'lose money'... Then, slowly but surely, I started learning and testing things... It has been well worth it!
Phenomenal info Miles! You are amazing and I can't thank you enough as I try to figure out all of this stuff. Learning curve is seriously steep and this is absolute gold!!
You rock, Miles! Saying thank you is just not enough to express gratitude for all your work you're doing here for us! Why don't you at least monetize your youtube videos or smth?
I don't let ads display on my videos because then fake gurus could pitch you products you don't need! I monetize the videos through affiliate marketing with a few key products recommended in a few key videos. Glad you're enjoying the content!
@ 12:55 you say "thank you for sticking with me..." Well, you are MOST welcome, man!! I want to thank YOU for sharing these AND being so comprehensive!! Can't even explain how much these mean to me, as I've been at trying to learn to be successful at this for some time now... and just can't afford the $30+ grand for a "mentor"...especially without any guarantees. Again man, THANK YOU!!
Right on... It is my pleasure to put this content out and it is my belief that no one should have to spend thousands to get the info they need to get going in the right direction!!!!
Again Miles you are the GUVNA, The Don Gorgon! Presently I only have my books formatted to the iBookstore so the info here about targeting only iOS devices is priceless, when I make my millions I'll send you some X You SUPERSTAR
I don't normally comment and usally a silent watcher...ie subcribing,likes .... But you have simplified it and Motivated me and my goals. Keep it up Mate!!
Miles what are your thoughts here connectio.io/facebook-ads-spying/... having a HARD time getting larger LookAlike audience with my local brick and mortar business as a Physical Therapist 10 mile Target... The Audiences Are Quite Small with audience insights and I am trying to get at least 30,000 size for my budget... thoughts here on LOCAL BUSINESS...? - thanks man
Who is the authority on getting google local SEM rankings for youtube? I am trying to get youtube subscribers locally in Brooklyn NY with keywords and targeting using in stream ads and displacy ads. I am writing scyscraper blogs and linking to videos in my youtube channel and authority sites in my domain.... I even bought ads to my channel ...whats the best process for this?
I feel like crap at the moment and hate early mornings, but thoroughly enjoyed watching this. Now onto the steal your competitors video! Be watching the rest now! Cheers Miles.
Really great video. I'm just getting into marketing for my indie game and this is the first video I've seen. It looks like I have a lot of research to do!
The research pays dividends in the marketing side of things... Once you find the right few interests you can run ads to for weeks or months on end, that is when all the research pays off!
Hi Miles. I'm new to all this. Thanks for so generously sharing your knowledge. I've been to 2-day workshops on this stuff, and your material is superior and you make it much easier to follow and understand. I'm really appreciative of this and am keen to find all your work for guidance. All the best.
I'm a new subscriber, a web guy and have never thought about sales funnels etc. Even the facebook ad targeting, I have never touched. Facebook ads always tanked for me, mounting to a massive waste of money. TodayI placed a targeted ad using your techniques in other videos, and I have over 40 likes in one day on my facebook page for well under $10. Amazing. Your videos really have been the missing link in all of this for me. I also recently took myself off of meds with diabetes and I want to create a sales funnel for a "how I did it" course. Maybe for a free plus shipping, with optional addons. More than this, I am a high school teacher who teaches graphic arts. I want to show my kids how all of this works, as it really is all related. Continued success and thank you!
Wow... that is the best comment ever right there. To think I'm able to help you and inspire you to share some of these ideas with your students! #Honored That is the ripple effect in action, right there... Thanks for sharing. It was in highschool for me that I started fiddling with these websites and really building bulletin board systems before there were web based browsers... Not many way-showers for me in the 90's.... Good on ya for thinking about how to share some real content that can help your students get the skills that are truly valuable in this day and age! You sir are a hero.
Thank you very much Miles. I certainly try... In July I begin a 1 man from NJ to Seattle Washington the long way (7500 mile round trip) taking my boat I am currently making on my channel. This is to show my kids, you do not need to be rich, to fulfill your dreams. That a little knowledge goes a long way. To show them that with a dream and a bit of passion, we can accomplish incredible things. By boat is a mini single person electric boat, which ill be towing and meeting my subscribers along the way. Thank you once again for giving me the extra bits of understanding required, to begin monetizing what I know and teach. Keep it up! ~ You're my hero ;) Andrew
Miles Beckler yeah, so exciting… Collaborating with other RUclips creators along the way too. I cannot tell you how much I love watching your videos. So many ah ha moments...
Well be sure to be in touch on that journey.... I'm turning my Jeep into a camper and plan to roam around the Rockies, Montana, possibly up into Canada this summer. If our paths cross list definitely collaborate on a video!
I don't how show you gratitude. you're man of god touch. The way you explained is outstanding. I do you know all the questions coming in my mind? Thanks
Hi! This is all new to me, and now you have me thinking of how I can sell fitness, my specialty. I never considered running ads on FB. Until now. You are easy to follow, and I thank you very much for your insight! I'm subscribed and liking!
thank you for the content.I'm going to make a life for my family with this information. remember me Miles. You'll see me at a conference one day as a keynote speaker.
great work and very informative! I just happened to stumble on FB ads and It has been by far the best investment i have ever made. Thank you for going in depth. I've noticed the more similar to my audience the ppc goes up. I was able to get it down to .04 per engagement but when I go to similar audience it jumped up to .66 to 1.25 and the conversion was terrible. just my .02 and maybe doing it wrong
There is a 'sweet spot' between too small of an audience (usually too targeted) and to big of an audience (Too broad) and either direction will cost you more $$$ per conversion... Finding that place in between just takes trial and error, and testing things. I like super-targeted audiences of about 600,000 people and I like to run my campaigns based on 'Conversions' right now... That gets me the best deal. *BUT* every niche can be different and it takes testing to figure out what is best for you and your niche.
Thanks for the video Miles! I'm new to ecomm and your video was very clear and easy to follow. Just subbed and look forward to following you on YT. Wishing you a great 2017!
Right on... There is sooo much opportunity out there... Stay patient, stay hungry and keep putting out work-product! It'll all fall into place soon enough!
The whole series is here: www.milesbeckler.com/how-to-advertise-on-facebook and this video shows the campaign setup with the new user interface: ruclips.net/video/DluuQ952900/видео.html (Facebook changed the look after I made the vid on that post above)
Both ...but with right panel we don't expect volumes to come from it, we just count it as a nice little bonus - we are talking low single % points of total campaign.
OMG thank you for your geekiness! This is perfect! I'm so glad I found you because I was just about to pay all kinds of money to get one course! Glad I did my 'research' :-)
+Jocelyne Shults Yes! I usually hear from people after they waste money on a course that covers less than my vids do... Awesome to hear you found these first! :) All honesty, my organization is a little lacking but the search is there on my channel and I'm continuing to post more!
No worries! I'm the same way hehehe but getting a little organized. I'm actually a social media manager and I have a big launch coming up in the next 3 days so this came in perfect. I usually don't listen to guys.. not that there's anything wrong but I'm picky and yours was just very well put! So happy and thankful for all your honesty and the details!
It depends, honestly... Either way works but if you have time break them up into separate ad sets, split test them against each other. This gives you the best data so you know which ones work and which ones don't!
Miles, you are amazing! Do you think boosting a post is less effective than sponsoring a post? Also is there an order I should be watching your videos in?
I think the best way is to build ad campaigns from the ground up in Power Editor... I compare the different ways you can run FB ads in this video: ruclips.net/video/qsMJ-0mk54Y/видео.html No real order at this point... I may make a video soon that helps address where to start. It depends on where you are... The main playlists are on my homepage RUclips.com/milesb
Hi Miles, thanks for the great video again. Quick question about potential reach for an audience. You prefer 100-300K per Ad Set, however this includes at least one country. What do you recommend the potential reach amount to be for one city? Thanks!
Hey Miles Thanks for your very useful info and effort My "Optimisation for ad delivery" shows Post engagement instead of Link clicks and "When you are charged" is only showing "Impression" there is no Link clicks (CPC) there is no even the (More option) tabs to choose between CPC and impression, it's only impression by default, so is this the default options in 2018 or what ? Thanks a lot
I have spent hours watching your videos. Love them! One question...and I respect your time so don't want to waste it. I get the audience and insights part but I don't have a massive email list to build a look a like audience? Can I use Facebook ID's? Or what do you suggest to do to cut down on the share numbers in my reach (which is around 5M) and I want to get it supper targeted like you did but i don't have an email list?
Hi Miles, thank you for your videos! I just don't understand one thing : HOW/WHERE can we use our list of 30 COMPETITORS ? because I can't find any of them in the "INTERESTS SECTION. thank you in advance for your response !
Putting them in the interests when you setup your ads... FB doesn't show all as interests, but that is the game, research them in audience insights, add them to the ad set! Keep researching till you find the ones that are hyper relevant and work!
HI Miles, Great videos. I've set up a "traffic" campaign. I want to pay for "clicks" but it says I need to spend $10 CAD first before that option is available. Right now it's paying for "impresssions" which I don't want. Can you shed some light on this? This is the 1st ad for me so not sure if I did something wrong?
Miles, as a newbie, I wish you gave your videos a number or speak the Title of that past video you're referring to.or give them each a number for easier search Thanks for all the information, Vin
I hear you on that, Vin.... I don't really have much order and RUclips gives me minimal organization tools. That said I built out a post on my site to try and get all these Facebook ideas/videos organized. Check it out here: www.milesbeckler.com/how-to-advertise-on-facebook/
Thanks sooo much Miles! You're a great teacher! I have a rookie question ... In the Optimization & Delivery I can't choose Link Click for 'When You Get Charged" ... FB says I have to first spend $10 in the ad account. Is that changeable later? Also is this Ad Set set up suitable for dark posts? Thanks!!!
Thanks for the kind words.... Considering I can change the 'when you get charged' setting and have spent over $10, I would say yes... After your first $10 in ad spend that setting should become available to you to change.
Another excellent video. Please never apologize for making a video too long! This is great stuff. So one question: my goal is to drive traffic to my Teespring page to get sales. I make about $8-12 on each shirt. How much should I spend each day on a campaign? Is there any advantage to spending less but for a longer amount of time. So instead of $10/day for 7 days. $5/day for 14 days? Thanks.
I prefer less over longer, gives FB more time to find better leads. Find your exact number you make on average from a new customer and that is your number you can spend!
Thanks--that is tough for low priced item where you only make, like I said $8-$12. I launched a WC/View Content campaign, $8 a day--and getting 17 conversions after one day..I think the theory is to get about 50 conversions before moving to an 'Add to Cart', and eventually a "Website Purchases".
Run daily budget and less you need to do day parting. Day parting is when you choose certain times of the day for your ads to show in certain times for them not to show, that is only available through lifetime budgets.... Again, do daily budget unless you reason for day parting
Hi Miles, you presented the video with great clarity. Thanks so much. However, I have (probably) a stupid question ... on the video, you have set your budget for $30 a day .. is this different from the PPC .85 cents?? You have to pay the .85 cents for every click?? What is that $30/ day for. Thanks for help Miles.
You are all good with this question... So the $0.85 per click is your 'bid' in an auction setting for each click. The $30/day is the maximum you would spend (on clicks) in a single day. So if they got you the clicks at that price, you would expect about 35 clicks/day. I would definitely do lots of research in the audience insights tool (this video shows how) ruclips.net/video/1g17t182OgA/видео.html to find 'smaller and less known interests' that you can use to grow your audience... Because if you find interests that no one else, or very few advertisers, are bidding on, you very well may get a better deal on your cost per click and effectively more clicks for the same $30
Your 100% correct and I'm going to go and put a video together for that because it is an important component… But it's not pertinent to most advertisers. And for someone who's new it could be a total confusing mess! My goal has been to inspire people to get going on the FB ads platform and now that we're making progress in that area I do feel like it's worth going and digging deeper into some of these extremely advanced capabilities from within the Facebook platform
Another great video thanks. I have heard you say never touch the Ad Set once its running but in this video you say if your manual bid is not getting any clicks after the first day you will change to 'Accelerated'? So some certain things can be tweaked in the Ad set if needed? Many Thanks
Good call, because the answer is a little nuanced... Don't change the targeting (audience) stuff at all if the ad set is working... That pulls you out of your spot in the auction and re-enters you and can mess things up. I let FB run the bidding now, so that switching to accelerated isn't something I need to deal with anymore. The one thing I will do is increase my budget if I'm well within my KPIs to scale the campaigns, but that is really all I tweak on a solid, running campaign.
Miles Beckler So you're now letting FB do automatic bidding? What happened to their "crazy ass" suggested prices lol. Do you suggest I let FB take control or go with some lower manual bids in my first few campaigns? Thanks as always 🙏🏼
Yep, letting them handle it and doing only conversion campaigns. They don't show those crazy numbers anymore. I'd test letting Facebook run it... Check my most recent video for some data on what Facebook is finding for me and you will see why I'm cool with it! ruclips.net/video/mcAE1CX-09Q/видео.html
Hi Miles Can you run multiple businesses on Ads Manager? I have 2 businesses with very different niches as fan pages on my Facebook. I only see one Pixel code. Will all of the analytics be combined?
Hi Miles. Your videos are great. :) Do you have any sample video related to laser treatment, hair loss type of nice? I saw your video about finding audience and have still some doubts. Any other video about selecting the audience would be great. Thanks.
This video covers a concept that is really important to 'get' about choosing a niche... ruclips.net/video/Z0rX-yFLLkw/видео.html You will notice it is also a playlist... That is all my content on choosing your niche and your audience.
I have been watching and re-watching your videos. They are VERY informative and I thank you so much. I have not yet created an ad page because I want to feel comfortable with it before I actually start. The company that I am involved with has a lot of health and beauty products. At this time, I only want to market 1 product which is a "face lift" product that works. You actually see results in the first 30 minutes. Our company has a video on how to apply the product and you see the results. I also have a few pictures of phenomenal results on a man after using the product for 2 and a half months.So far, I have seen ads about people that offer FREE books or FREE video webinars, but do you have a video on actually selling a product and how you set up an ad page? Thank you!
Hey Miles - great video. I put into practice your instructions on my first fb campaign. Started to get clicks right away. In the Power Editor stats what is the difference between result "link click" and "clicks". Very confusing.
Right on... way to take action! So 'clicks' are when they click on anything clickable within the ad... Say if they clicked over to your fanpage from the ad. 'Link clicks' are when they actually click through and reach the url you setup in your ad... These are the ones that matter most.
Thanks Miles. It looks like I'm getting charged for the regular clicks not the link clicks (which are the ones that count). You'd think that b/c I set up for click I'd get charged for actual click not interaction.
Facebook makes up the rules (and changes them) when they see fit... Logic sometimes doesn't work when trying to figure out FB advertising... lol. In the Power Editor, under the ad set level, under 'Optimization and Delivery' look for "Optimization for Ad Delivery" and be sure that is set to "link clicks" if it isn't already.
Question??? Do you have a video that explains how to create ads in the create ads on Facebook video. I'm new to this and I want to know how to manage ads and all the tabs that's on the screen your explaining about.
Hey Miles, this is really good stuff, thank you for sharing. I do have a question. We are a small non-profit with a pretty specific set of audiences. We are a charity that funds our own breast cancer research and we raise funds through the sport of volleyball. 2 questions for you: 1. Can these tools and systems work for non-profits not just for getting newsletter sign-ups and website visibility but to actually help us raise money and get folks to participate in our programs? 2. Does it hurt us that we have 2 very specific audiences: People connected to metastatic breast cancer and people who are connected to the sport of volleyball. Thanks so much! Rick
Thanks for the comment Rick! These techniques can absolutely work for nonprofits… Without a doubt. The "how" is a little bit trickier and the biggest question is how much in ad spend will it take for you to get new donations? And whether that number will prove to be a better ROI than direct mail or other types of campaigns? The only way to answer that question is to test. Off the top of my head I could see giving away different types of gifts for different donation levels being a great tactic on Facebook… People already use print on demand T-shirts to build for-profit businesses through Facebook pay per click. The trick is coming up with that shirt and design that really speaks to the target and making sure they know that they're making an actual donation and the item is a reward. You also have the opportunity to use content to really emotionally tell your story… And your mission. Social media is perfect for this kind of content but it takes a fair amount of skills, energy, effort to create it and publish it. With that said maybe there's someone in your local area who would be interested in an internship as a videographer to help you get this message out so they can grow their portfolio. 2. Having two distinct audiences is definitely benefit because you can test them against each other. Eventually you could see real-world data to know for sure which one of those two audiences offers you a better ROI for your ad spend. This kind of a strategy in this kind of a direction to raise funds for nonprofit is not necessarily "the easy path" but it can have very powerful and long reaching results once it's done right. The big question for you is… Is it worth it to invest the time energy resources and money in this direction? I wouldn't go all in in this direction but I think it's worth it, especially if you have someone who is excited about social media marketing on your team. Last thing... I would look into Gary Vaynerchuk's ideas around influencer marketing on Instagram. You could potentially find professional volleyball players semi-professional volleyball players who have large reaches and large audiences on Instagram and potentially get them wearing your T-shirt that they could then promote the 'go here to donate and get one' via their Instagram feed. #GaryVee has put out a ton of content but he has created a search engine here ask.garyvaynerchuk.com/ that you can type in phrases like: "Instagram", "influencer", "non-profit" etc. and get his take. Dude is quite smart when it comes to influencer marketing and it seems like he believes influencer marketing is a better value than Facebook pay per click right now
Raising funds through individuals is not our really our sweet spot. Our sweet spot is getting people to host events and make us the beneficiary. So it is about inspiring them to latch on to one of our programs. We have some pretty good lists as well. Like we have 40,000 individual donors and 10,000 orgs who have participated in our programs. With those lists do you think we can make some magic?
Absolutely... If you have their email addresses you can create custom audiences and show ads to them straight away... Do you have any emotionally compelling videos about your events and your impact? I think that content is really your key and then 'boosting' that content out to your donors is key... First step reinforce why they are donors. Then, you can obviously run ads to promote the 'lets do an event together' concept... But sometimes just putting out the great content to show the impact and reinforce the reasons why they love you is enough to get them to line up to do another event.
Hi,do you think selecting certain cities instead of a whole country in your location would be better?I have data on certain cities which convert better and cheaper.Would it be better to only target people in those cities?
Hi Miles, great useful and detailed content as usual. Hope this isnt too much to ask but, is there a chance of you showing how to research for a product as opposed to names? Or maybe there is a video that you previously did that you can direct me to?
Can you clarify what you mean by 'reasearch a product as opposed to names'? Do you mean, using the audience insights tool to find physical products people like? Off the top of my head, I would go to Amazon.com and look at the category of products you are talking about... then sort it by the best selling... Cross reference the brand names and products names with the audience insights tool... Or am I missing something?
Hey Miles! I have a question -- was this particular ad set set up on the basis of Traffic campaign or Conversions? And if a campaign is set up for Conversions, will it make sense to set up on the ad set level to Link Clicks? Thanks in advance!
Hey Miles, great video. One thing that has always confused me is when I duplicate "ad sets" in the power editor it also creates duplicate "ads" automatically. What is the best route if I want to duplicate ad sets for different audiences, but still keep the same winning ad on all ad sets? (want to keep same ad with comments, likes, shares, etc for social proof)
Go into one of the ads that was duplicated, and there is a little tab that is pre-selected that says 'Create Ad' and next to it, you can see the one that says, 'Use Existing Post' ...Click That. Then, notice the link that says Enter Post ID, just enter the post ID of the ad you want to display there. You will need to load the post in your browser to pull the ID... Google how to do that if you need help. If for some reason this doesn't work with 'dark posts' meaning ads hidden from timeline (I think it does, but haven't used this function in a while) then you would need to create a live post to run for your ad and you could duplicate it out over and over... But really, I think you can duplicate the exact ad this way, even if it is a dark post.
Miles quick question. I have been having success with boosting posts (and getting leads) IF I choose a "created audience" that I have built in the edit interests for my boosts (with competitor lead steals vis-a-vis doing the research as you describe.) I've been getting my clicks and conversion cost equivalent and sometimes even better than my direct ads. (I notice they click around other posts in my fan page too) The only draw back is I can't "share" a "created audience" with other accounts unless I get "white listed" by FB then I share across any campaigns or clients. Any thoughts or do you still think I would be better served not to do it? Thx.
Wow... So this is a great proof point that everything can work. I'd let it run if you are getting customers and leads within KPI! Can't you upload the email list or customer list through audiences, create the audience that way and share it or just upload it to any account you want?
My layout is so different to this already. My options in the UK are also very different to the US any ideas? For example I can't target for web clicks just conversions? Thanks
thank you and what about the differences for the UK...can I get around this with a new account based in the US? I'm capped with so many audience/interest options? As an advertiser that's pretty unfortunate!
Hey Miles, I watched another FB training that said impressions actually helped to improve their clickthrough rate and conversions. Have you tested that out yet? Curious as to what you think about that approach.
Do you mean running ads where you pay based on impressions? There is a trick some people used to teach where you find a very good ad and audience that gets a high click through rate, then you run that ad to the same audience with a CPM based campaign and under bid your CPM. Here is the thing tho... The CTR and conversions are always going to be more about the audience, the ad copy and the landing page/sales page copy. And the final and most honest answer is... Gotta test! What works in one niche/audience may not work for another. I've tested things friends do successfully and had zero success, before.
Hi Miles, if I want to start a campaign on FB as well as IG would the tool show me data separated for both platforms? that way I can decide if I continue on IG or not
Yes, in the as manager there's a breakdown button and you can select platform. Then it separates out all of your ad sets based on the platform and you can see how many conversions came from Facebook and how many conversions came from Instagram!
Thanks man, I just submitted my first ad on fb and instagram for my page todologoz.com (I am in Dominican Republic) and I learned how to do it because of you, keep helping people you are great!
Hi Miles, i have seen some really cool "pro facebook adds" were a 1080P video plays....but when clicked the video plays in the upper 1/3 of the framing and a webpage content appears in the lower 2/3 of the framing appears while holding your phone in portrait mode.Are there any aplications/software/facebook manager apps to acomplish this, or is this hi-level webpage programmer skills?thx
Hello, Mr. Miles, how are you? This is Moniruzzaman From New York. I always watch your clip. I have some problem I think I will good advice form you, but how do I get you, Please give me a source.
Hey Miles. Is it possible to have different pictures for different ad sets when using Power Editor? When I create an ad for one ad sets, the rest of the ad sets are showing the same pic and ad? Am I doing something wrong? Thanks again
+D Mos if you are duplicating an ad set with ad, it will duplicate the ad. You can go in and change it. Or you can go duplicate the ad and change the image
Is there any up to date video for Page Likes Ads using the Power Editor? Im wondering what to choose under "When You Get Charged" by Impression or by Page Like? Thanks in advance!
+Dragan Cekov for page likes I'd pay per like and use that number as my KPI to base all my data/decisions on... But you can always test both in a split test and see which performs better
Hey Miles, superb content. I setup a teespring tshirt ad for PPE. Got a few likes etc, then on day 2 (today) i tried to make that same ad with a 'conversion' objective. It's created the ad but not carried over the likes etc from my previous PPE ad. I was hoping the likes would add social proof but they've disappeared?! Probably something really simple but still trying to figure this out, appreciate if you could get back to me! Thanks, Mark
Ya, it copied your ad and made a new one... You may be able to go pull the post ID from your first ad and set up a new ad with that post ID, but I've never done that. If your ad resonated with your audience and you have that same audience on this new one, it'll catch up. I've had ads with hundreds of comments and shares that I've turned off, to start new ones... Not really a big deal and the copy on the ad plus the copy on the sales page/landing page is more important to making you $$$ than the engagements are!
I'm using image size 1500*784 on a WC ad that will be targeted to both IG and Fb, but the IG newsfeed preview is blank. Mobile news feed is showing ok but not IG. Any ideas on what I should change? I've tried image size 1200*628 and get the same blank ad preview for IG. Any advice would be appreciated. Also would it be ok to run the ad even with this glitch existing?
My ad has been running all day now, I only put it to a $1.00 even tho fb suggested more. If I still get zero clicks after acceleration I am guessing I need to change my creative, correct ?
Too many moving parts to know... Could be message, could be targeting, could have to do with the type of campaign you have. Sounds like your targeting is probably too broad and focused on highly competitive interests. There are some big-time marketers out there spending serious $$$ on clicks because they have an average order value of $200 - $2,000... They can and will outspend you if you go up against them...
+Brent Peluso you should shoot for 30 interests... ruclips.net/video/1g17t182OgA/видео.html Frank Kern is definitely an expensive interest... Dude is like a godfather... Gotta dig deep and find the less known people other advertisers aren't bidding on.
Hi Miles, I have recently set up my Business manager account on Facebook, I have taken few projects from clients. I have few questions if you could answer. 1) Power editor in my Business Manager account keeps on loading. How do I resolve that? Should I be contacting Facebook for help? I have the link just let me know if I need to contact them for this issue. 2) One of my clients has a Facebook page and I have access to the same, but I want my client to set up payment, So should I also have access to his personal FB Adverts account to create ads for him? I know how to get access I was just confused if client can set up payment through his Facebook Page account or not. I don't know if I can use his page to create ads, I will have to use another adverts account to do so. It's a very confusing question I know, hope you get it :)
thanks miles. I tried to build lookalike audience from the list of my customers, but it didn't let me, it said my list is not big enough. how big should be the list? Also fb says that if you set up a lookalike audience from your customers, they will be automatically excluded from the audience.
This is great stuff. But, if you don't have a list to make a look-alike or a custom audience the audience is gonna be soooo broad! I typed in the interests (30 of them in the MMO niche). And now I am looking at 32 million people. What am i doing wrong Miles?
The key is definitely to find interests that are hyper- targeted, for sure. When I have big interests that have 1 to 5 million audience size and little interests I generally split test the ads set with one big interest versus many little interests to create similar audience sizes in the ad sets. This allows me to see if the bigger broader more well-known interest creates a higher or lower cost per lead and cost per customer than the smaller group of interests. You are totally correct the grouping them all together in one massive add set is not exactly the best approach and breaking it down into smaller ad sets is the move… The one add-on is to split test several smaller interest groups in different ad sets to really identify the interests that work the best for you.
Sir I have another question, I've set the date of my ads July 6, 2017 9 am, and will end up on July 8, 2017 9 am.. But why is that it's seems that it's not running? I don't get any notification from Facebook of people's engagement. I'm hoping for your response. I'm on the learning stage sir.
That is a very narrow window... How large is your audience? What is your relevance score? Are you doing manual bidding? If so, let Ffacebook run the bidding.
Yes Sir I used the manual as I followed your instruction in this video, I boost it for 200 PESO in our money here in the Philippines or for 10$ just for experiment. I got zero result and it reach only few people, 31 woman and 39 man, I used the lead generation objective, But it's okay sir I will just watch your video tutorial.. Thank you for the response.
I am trying to create an ad for my addiction recovery program. It keeps getting denied. The reason for denial does not match my ad. Someone else told me it is because of the words addiction and or recovery. I have edited it so much that you cannot tell in any way it is about a recovery program which obviously defeats the purpose. Any suggestions?
That is a very difficult situation... Sometimes it can literally be the word "you" In an ad holding it up because that becomes "personal attribute" which is against their terms. All their terms are here: facebook.com/policies/ads/ It's all about continuing to test your approach and finding that balance that gives you the angle you need to clearly identify with your prospects what you do but in a way that works within Facebook's ad policies. There are many people marketing gray area prohibited items on Facebook through some really creative advertising. I would do a lot of research with these tools covered in this video: ruclips.net/video/or7HZaMyt_c/видео.html See if you can find someone in a similar or even different niche but similar kind of gray area and find how they were able to get an ad going, then figure a way to leverage that concept for what you're doing
![Eminem - Fuel (feat. JID) [Official Lyric Video]](http://i.ytimg.com/vi/t5H_CewqpKA/mqdefault.jpg)
This guy is blurting out PURE information gold for nothing! Absolute GOLD. Required viewing for anyone who is serious about Facebook ads. Thanks a million Miles. I have every UDEMY course on Facebook and your RUclips videos beats them all hands down. My sincere thanks!
It is my pleasure, Ed! Happy to share what I've learned along the way!
i agree with you, great contents!
I AGREE 100% WITH ED! This channel KILLS Udemy!
Hands down! I absolutely agree!
HE IS
Honestly don't know what I'd do without you, I've paid thousands of dollars for social media marketing courses and I honestly find more value from you here for free. Thanks so much Miles. Hope to meet you in Chiang Mai next time you're in Thailand.
+Kyle Campbell glad the videos have been helpful. Enjoy a meal at Anchan for me!
You have no idea how many people you're helping by posting such in depth information. Thank you SO MUCH!
Sounds like I'm achieving my goal! :D thank you for your kind words and I'm glad you enjoyed the content
Miles.....i dont know what to say....ur either completely Bunkers for giving this info out just like that.... or that you are the most generous guy ever, that really works on the device of make it big and GIVE BACK......your courses are just Amazing, Clear, easy to understand, tho-row and and and.....i wish you all the best and wish you to reach the highest of highs.......
Right on! Glad you're liking the content and I'm just trying to raise the bar for the entire Internet marketing industry! :D
Miles, you have raised the bar. I despise the way individuals attempt to explain subjects inside of this thing we call internet marketing. BUT MILES, you are the truth! You teach the way I teach, I'm going to tell you, and then show you what I'm saying. I like to say that I'm the master of trapping information inside of your head. And sir thats what you have done for me inside of these series of videos. Thank you! I'm very interested in seeing the material inside of your membership site.
Firas Al-Azzawi for up to two days I'm suffering with FB ads but after I watched this video I was like wtf I was doing with FB with out this information
Just stumbled onto this video by mistake. The real problem is knowing which of these slick shoe shine FB marketing pros are just selling courses that benefit everyday folks and which ones are the real deal. Either way, it takes money and risk to find out.
You are hands down the first and only tutorial that makes any sense to me! thank you!
Great to hear... I have all my FB marketing videos in this one post for reference, www.milesbeckler.com/how-to-advertise-on-facebook
Miles, simply OUTSTANDING! Your training is clear, concise and comprehensive for the beginner, like me, to the advanced entrepreneur who wants to update their knowledge. Your training provides the enter knowledge of Facebook tools. Thank you so very much. Please continue to share with me. 5 STARS of training. OUTSTANDING.
Great to hear... Glad you appreciate the trainings and I'll keep producing them!
Love the click bid pro-tip worth every minute just for that tip. Just saved me some real cash. So much more. Excellent stuff. Many thanks, Miles.
Right on Tony! Glad you liked it!
Miles you are a genius and a legend combined. Very educative and informative
+Westman West glad you like it!
Hi Miles. I've been inspired by this video... Without even knowing it, you have given me valuable information. There is still a lot for me to learn but now that I have found your channel, I have hope.
That is fantastic to hear! If I gave you hope today, that is a GREAT DAY! I started with zero marketing experience, zero ppc experience and was scared to go into PPC for the first several years because I was broke and didn't want to 'lose money'... Then, slowly but surely, I started learning and testing things... It has been well worth it!
II really like the comprehensive, geeky, long videos. Thank you Miles. So much Value.
Phenomenal info Miles! You are amazing and I can't thank you enough as I try to figure out all of this stuff. Learning curve is seriously steep and this is absolute gold!!
+Steve Focazio 👍
You rock, Miles!
Saying thank you is just not enough to express gratitude for all your work you're doing here for us!
Why don't you at least monetize your youtube videos or smth?
I don't let ads display on my videos because then fake gurus could pitch you products you don't need! I monetize the videos through affiliate marketing with a few key products recommended in a few key videos.
Glad you're enjoying the content!
@ 12:55 you say "thank you for sticking with me..." Well, you are MOST welcome, man!!
I want to thank YOU for sharing these AND being so comprehensive!! Can't even explain how much these mean to me, as I've been at trying to learn to be successful at this for some time now... and just can't afford the $30+ grand for a "mentor"...especially without any guarantees. Again man, THANK YOU!!
Right on... It is my pleasure to put this content out and it is my belief that no one should have to spend thousands to get the info they need to get going in the right direction!!!!
don't be scarred to go geeky! it's good to here detailed and data proven info that can be used. thanks!
Right on! Glad you enjoyed the info and I'll be sure to keep it geeky! :D
Again Miles you are the GUVNA, The Don Gorgon!
Presently I only have my books formatted to the iBookstore so the info here about targeting only iOS devices is priceless, when I make my millions I'll send you some X You SUPERSTAR
I don't normally comment and usally a silent watcher...ie subcribing,likes ....
But you have simplified it and Motivated me and my goals.
Keep it up Mate!!
Right on Robert... Glad you are enjoying the content and getting motivated! :D
excellent miles... this is what Jason Hornung talks about and you made it much much simpler
Glad I was able to simplify it for you!
Miles what are your thoughts here connectio.io/facebook-ads-spying/... having a HARD time getting larger LookAlike audience with my local brick and mortar business as a Physical Therapist 10 mile Target... The Audiences Are Quite Small with audience insights and I am trying to get at least 30,000 size for my budget... thoughts here on LOCAL BUSINESS...? - thanks man
Personally, I would make sure most of my energy is focused on ranking for Google local search results!
Who is the authority on getting google local SEM rankings for youtube? I am trying to get youtube subscribers locally in Brooklyn NY with keywords and targeting using in stream ads and displacy ads. I am writing scyscraper blogs and linking to videos in my youtube channel and authority sites in my domain.... I even bought ads to my channel ...whats the best process for this?
I feel like crap at the moment and hate early mornings, but thoroughly enjoyed watching this. Now onto the steal your competitors video! Be watching the rest now! Cheers Miles.
Yes! Glad I helped your morning get a little better.
This video just saved my life and job, I think.
Happy to be of assistance!
Linked the intern to the video, you just gave us a ]degree in 30 minutes.
Really great video. I'm just getting into marketing for my indie game and this is the first video I've seen. It looks like I have a lot of research to do!
The research pays dividends in the marketing side of things... Once you find the right few interests you can run ads to for weeks or months on end, that is when all the research pays off!
Hi Miles. I'm new to all this. Thanks for so generously sharing your knowledge. I've been to 2-day workshops on this stuff, and your material is superior and you make it much easier to follow and understand. I'm really appreciative of this and am keen to find all your work for guidance. All the best.
+Peter Tryhorn right on! 😎👍📈
I'm a new subscriber, a web guy and have never thought about sales funnels etc. Even the facebook ad targeting, I have never touched. Facebook ads always tanked for me, mounting to a massive waste of money. TodayI placed a targeted ad using your techniques in other videos, and I have over 40 likes in one day on my facebook page for well under $10. Amazing. Your videos really have been the missing link in all of this for me. I also recently took myself off of meds with diabetes and I want to create a sales funnel for a "how I did it" course. Maybe for a free plus shipping, with optional addons. More than this, I am a high school teacher who teaches graphic arts. I want to show my kids how all of this works, as it really is all related. Continued success and thank you!
Wow... that is the best comment ever right there. To think I'm able to help you and inspire you to share some of these ideas with your students! #Honored
That is the ripple effect in action, right there... Thanks for sharing.
It was in highschool for me that I started fiddling with these websites and really building bulletin board systems before there were web based browsers...
Not many way-showers for me in the 90's.... Good on ya for thinking about how to share some real content that can help your students get the skills that are truly valuable in this day and age!
You sir are a hero.
Thank you very much Miles. I certainly try... In July I begin a 1 man from NJ to Seattle Washington the long way (7500 mile round trip) taking my boat I am currently making on my channel. This is to show my kids, you do not need to be rich, to fulfill your dreams. That a little knowledge goes a long way. To show them that with a dream and a bit of passion, we can accomplish incredible things. By boat is a mini single person electric boat, which ill be towing and meeting my subscribers along the way. Thank you once again for giving me the extra bits of understanding required, to begin monetizing what I know and teach.
Keep it up! ~ You're my hero ;) Andrew
That is going to be awesome! Documenting the trip is going to be brilliant!
Miles Beckler yeah, so exciting… Collaborating with other RUclips creators along the way too. I cannot tell you how much I love watching your videos. So many ah ha moments...
Well be sure to be in touch on that journey.... I'm turning my Jeep into a camper and plan to roam around the Rockies, Montana, possibly up into Canada this summer. If our paths cross list definitely collaborate on a video!
Learning a lot through your explanations, I've just subscribed and I am already really happy with the content. Congratulations for this great job!!
Fantastic to hear Fabio!
I don't how show you gratitude. you're man of god touch. The way you explained is outstanding. I do you know all the questions coming in my mind?
Thanks
+Jion Mahmud 😎👍
Hi! This is all new to me, and now you have me thinking of how I can sell fitness, my specialty. I never considered running ads on FB. Until now. You are easy to follow, and I thank you very much for your insight! I'm subscribed and liking!
Well, if you need help - I'm at toni@incrowd.net and that's what we do!
Thanks for another great video. I have watched many of your videos and they, like this one, have really great info
Cheers Friend!
thank you for the content.I'm going to make a life for my family with this information. remember me Miles. You'll see me at a conference one day as a keynote speaker.
YES!
Update?
thanks for sharing all these valuable information and tweeqs
You are welcome! :D
Excellent stuff, Miles. Really love your videos!
Great to ehar!
Very needed info explained well to a 60 year old newbie
Glad you enjoyed it and great to hear it made good sense! Lemme know if you have any questions along the way!
Very authentic style, thank you! I'm afraid I'll have to go through your whole channel now :D
Username checks out! :D Disfruta mirandolos
Another great Video. Thank you Miles.
+LOVE LIVE HOLISTICALLY you are welcome
great work and very informative! I just happened to stumble on FB ads and It has been by far the best investment i have ever made. Thank you for going in depth. I've noticed the more similar to my audience the ppc goes up.
I was able to get it down to .04 per engagement but when I go to similar audience it jumped up to .66 to 1.25 and the conversion was terrible. just my .02 and maybe doing it wrong
There is a 'sweet spot' between too small of an audience (usually too targeted) and to big of an audience (Too broad) and either direction will cost you more $$$ per conversion... Finding that place in between just takes trial and error, and testing things. I like super-targeted audiences of about 600,000 people and I like to run my campaigns based on 'Conversions' right now... That gets me the best deal. *BUT* every niche can be different and it takes testing to figure out what is best for you and your niche.
Hi Miles, this is a very in depth video. I really look forward to taking action soon! :)
Cheers Annette!
So many nuggets of gold. ;)
Gold everywhere! :D
Thanks for this information! very helpful indeed
+Sweet Blessings Photography My pleasure
Thanks for the video Miles! I'm new to ecomm and your video was very clear and easy to follow. Just subbed and look forward to following you on YT. Wishing you a great 2017!
Right on... There is sooo much opportunity out there... Stay patient, stay hungry and keep putting out work-product! It'll all fall into place soon enough!
Miles keen to see the video that follows once you have your '30 on the list'
The whole series is here: www.milesbeckler.com/how-to-advertise-on-facebook and this video shows the campaign setup with the new user interface: ruclips.net/video/DluuQ952900/видео.html (Facebook changed the look after I made the vid on that post above)
Awesomeness!!!!! Keep the video coming
:D Will do!
Awesome video! We use Right Column due to cost effective CPC, yes low volume but great value
Nice... Do you use them for cold traffic or retargeting, out of curiosity?
Both ...but with right panel we don't expect volumes to come from it, we just count it as a nice little bonus - we are talking low single % points of total campaign.
Gobble up all the traffic with the right KPI's you can! #GreatWork
loved this video! Thanks Miles
Glad you enjoyed it!
OMG thank you for your geekiness! This is perfect! I'm so glad I found you because I was just about to pay all kinds of money to get one course! Glad I did my 'research' :-)
+Jocelyne Shults Yes! I usually hear from people after they waste money on a course that covers less than my vids do... Awesome to hear you found these first! :)
All honesty, my organization is a little lacking but the search is there on my channel and I'm continuing to post more!
No worries! I'm the same way hehehe but getting a little organized. I'm actually a social media manager and I have a big launch coming up in the next 3 days so this came in perfect. I usually don't listen to guys.. not that there's anything wrong but I'm picky and yours was just very well put! So happy and thankful for all your honesty and the details!
I genuinely appreciate the comment and am thankful you enjoy these videos!
One word, respect.
Right on Steen! Glad you liked it.
Great job. Thanks a lot.
Glad you liked it!
You are liking it! This is so good!
Thanks!
Awesome tutorial miles. I do have a doubt. Do we add all 30 interests in a single adset or create separate ad sets for each of them?
It depends, honestly... Either way works but if you have time break them up into separate ad sets, split test them against each other. This gives you the best data so you know which ones work and which ones don't!
Ahhh!! Nice one... Will try it out... You are awesome Miles.. Cheeersss
good explanation. thanks
My pleasure! :D
Thank you very much ! You just got a new subscriber.
Awesome! Welcome to the channel :)
Miles, you are amazing! Do you think boosting a post is less effective than sponsoring a post? Also is there an order I should be watching your videos in?
I think the best way is to build ad campaigns from the ground up in Power Editor... I compare the different ways you can run FB ads in this video: ruclips.net/video/qsMJ-0mk54Y/видео.html
No real order at this point... I may make a video soon that helps address where to start.
It depends on where you are... The main playlists are on my homepage RUclips.com/milesb
Great video bro. Thanks.
My pleasure!
Hi Miles, thanks for the great video again. Quick question about potential reach for an audience. You prefer 100-300K per Ad Set, however this includes at least one country. What do you recommend the potential reach amount to be for one city? Thanks!
+Michael Stevens if it is a relevant interest at the city level it doesn't matter
Hey Miles
Thanks for your very useful info and effort
My "Optimisation for ad delivery" shows Post engagement instead of Link clicks
and "When you are charged" is only showing "Impression" there is no Link clicks (CPC) there is no even the (More option) tabs to choose between CPC and impression, it's only impression by default, so is this the default options in 2018 or what ?
Thanks a lot
it's because of the campaign type you chose
I have spent hours watching your videos. Love them! One question...and I respect your time so don't want to waste it. I get the audience and insights part but I don't have a massive email list to build a look a like audience? Can I use Facebook ID's? Or what do you suggest to do to cut down on the share numbers in my reach (which is around 5M) and I want to get it supper targeted like you did but i don't have an email list?
Start with interest bassed campaigns to grow your list! Then when it is at 1,000 you can play with the look alikes.
Hi Miles, thank you for your videos! I just don't understand one thing : HOW/WHERE can we use our list of 30 COMPETITORS ? because I can't find any of them in the "INTERESTS SECTION. thank you in advance for your response !
Putting them in the interests when you setup your ads... FB doesn't show all as interests, but that is the game, research them in audience insights, add them to the ad set! Keep researching till you find the ones that are hyper relevant and work!
HI Miles,
Great videos. I've set up a "traffic" campaign. I want to pay for "clicks" but it says I need to spend $10 CAD first before that option is available. Right now it's paying for "impresssions" which I don't want. Can you shed some light on this? This is the 1st ad for me so not sure if I did something wrong?
Sounds like you need to spend $10 before running a clicks campaign... Give it a shot with $10 on CPM and then setup a new clicks based campaign.
Miles, as a newbie, I wish you gave your videos a number or speak the Title of that past video you're referring to.or give them each a number for easier search
Thanks for all the information,
Vin
I hear you on that, Vin.... I don't really have much order and RUclips gives me minimal organization tools. That said I built out a post on my site to try and get all these Facebook ideas/videos organized. Check it out here: www.milesbeckler.com/how-to-advertise-on-facebook/
Thanks sooo much Miles! You're a great teacher! I have a rookie question ... In the Optimization & Delivery I can't choose Link Click for 'When You Get Charged" ... FB says I have to first spend $10 in the ad account. Is that changeable later? Also is this Ad Set set up suitable for dark posts? Thanks!!!
Thanks for the kind words....
Considering I can change the 'when you get charged' setting and have spent over $10, I would say yes... After your first $10 in ad spend that setting should become available to you to change.
Thanks so much Miles :)
Another excellent video. Please never apologize for making a video too long! This is great stuff. So one question: my goal is to drive traffic to my Teespring page to get sales. I make about $8-12 on each shirt. How much should I spend each day on a campaign? Is there any advantage to spending less but for a longer amount of time. So instead of $10/day for 7 days. $5/day for 14 days? Thanks.
I prefer less over longer, gives FB more time to find better leads. Find your exact number you make on average from a new customer and that is your number you can spend!
Thanks--that is tough for low priced item where you only make, like I said $8-$12. I launched a WC/View Content campaign, $8 a day--and getting 17 conversions after one day..I think the theory is to get about 50 conversions before moving to an 'Add to Cart', and eventually a "Website Purchases".
This is soo Helpful man!!!!
Great to hear… Glad it's helpful!
Thanks a lot bro. Can you give me a suggestion that what will be better between lifetime and daily budget?
Run daily budget and less you need to do day parting. Day parting is when you choose certain times of the day for your ads to show in certain times for them not to show, that is only available through lifetime budgets.... Again, do daily budget unless you reason for day parting
Thanks a lot ......
Hi Miles, you presented the video with great clarity. Thanks so much. However, I have (probably) a stupid question ... on the video, you have set your budget for $30 a day .. is this different from the PPC .85 cents?? You have to pay the .85 cents for every click?? What is that $30/ day for. Thanks for help Miles.
You are all good with this question... So the $0.85 per click is your 'bid' in an auction setting for each click. The $30/day is the maximum you would spend (on clicks) in a single day. So if they got you the clicks at that price, you would expect about 35 clicks/day.
I would definitely do lots of research in the audience insights tool (this video shows how) ruclips.net/video/1g17t182OgA/видео.html to find 'smaller and less known interests' that you can use to grow your audience... Because if you find interests that no one else, or very few advertisers, are bidding on, you very well may get a better deal on your cost per click and effectively more clicks for the same $30
HI and thanks so much for this. I see you don't address adjusting the "Narrow Audience" function .
Your 100% correct and I'm going to go and put a video together for that because it is an important component… But it's not pertinent to most advertisers. And for someone who's new it could be a total confusing mess! My goal has been to inspire people to get going on the FB ads platform and now that we're making progress in that area I do feel like it's worth going and digging deeper into some of these extremely advanced capabilities from within the Facebook platform
Thank you very much, Miles! My Sub!
My pleasure!
Another great video thanks. I have heard you say never touch the Ad Set once its running but in this video you say if your manual bid is not getting any clicks after the first day you will change to 'Accelerated'? So some certain things can be tweaked in the Ad set if needed?
Many Thanks
Good call, because the answer is a little nuanced... Don't change the targeting (audience) stuff at all if the ad set is working... That pulls you out of your spot in the auction and re-enters you and can mess things up.
I let FB run the bidding now, so that switching to accelerated isn't something I need to deal with anymore. The one thing I will do is increase my budget if I'm well within my KPIs to scale the campaigns, but that is really all I tweak on a solid, running campaign.
Miles Beckler So you're now letting FB do automatic bidding? What happened to their "crazy ass" suggested prices lol. Do you suggest I let FB take control or go with some lower manual bids in my first few campaigns? Thanks as always 🙏🏼
Yep, letting them handle it and doing only conversion campaigns. They don't show those crazy numbers anymore. I'd test letting Facebook run it... Check my most recent video for some data on what Facebook is finding for me and you will see why I'm cool with it! ruclips.net/video/mcAE1CX-09Q/видео.html
Miles Beckler thanks man you the best 💪🏼
Hi Miles
Can you run multiple businesses on Ads Manager? I have 2 businesses with very different niches as fan pages on my Facebook. I only see one Pixel code. Will all of the analytics be combined?
Hi Miles. Your videos are great. :) Do you have any sample video related to laser treatment, hair loss type of nice? I saw your video about finding audience and have still some doubts. Any other video about selecting the audience would be great. Thanks.
This video covers a concept that is really important to 'get' about choosing a niche... ruclips.net/video/Z0rX-yFLLkw/видео.html
You will notice it is also a playlist... That is all my content on choosing your niche and your audience.
I have been watching and re-watching your videos. They are VERY informative and I thank you so much. I have not yet created an ad page because I want to feel comfortable with it before I actually start. The company that I am involved with has a lot of health and beauty products. At this time, I only want to market 1 product which is a "face lift" product that works. You actually see results in the first 30 minutes. Our company has a video on how to apply the product and you see the results. I also have a few pictures of phenomenal results on a man after using the product for 2 and a half months.So far, I have seen ads about people that offer FREE books or FREE video webinars, but do you have a video on actually selling a product and how you set up an ad page? Thank you!
Hey Miles - great video. I put into practice your instructions on my first fb campaign. Started to get clicks right away. In the Power Editor stats what is the difference between result "link click" and "clicks". Very confusing.
Right on... way to take action!
So 'clicks' are when they click on anything clickable within the ad... Say if they clicked over to your fanpage from the ad.
'Link clicks' are when they actually click through and reach the url you setup in your ad... These are the ones that matter most.
Thanks Miles. It looks like I'm getting charged for the regular clicks not the link clicks (which are the ones that count). You'd think that b/c I set up for click I'd get charged for actual click not interaction.
Facebook makes up the rules (and changes them) when they see fit... Logic sometimes doesn't work when trying to figure out FB advertising... lol.
In the Power Editor, under the ad set level, under 'Optimization and Delivery' look for "Optimization for Ad Delivery" and be sure that is set to "link clicks" if it isn't already.
This video piss Zack off, I'm subscription
Question??? Do you have a video that explains how to create ads in the create ads on Facebook video. I'm new to this and I want to know how to manage ads and all the tabs that's on the screen your explaining about.
You simply follow the same process but upload a video instead of an image....
Hey Miles, this is really good stuff, thank you for sharing. I do have a question. We are a small non-profit with a pretty specific set of audiences. We are a charity that funds our own breast cancer research and we raise funds through the sport of volleyball. 2 questions for you:
1. Can these tools and systems work for non-profits not just for getting newsletter sign-ups and website visibility but to actually help us raise money and get folks to participate in our programs?
2. Does it hurt us that we have 2 very specific audiences: People connected to metastatic breast cancer and people who are connected to the sport of volleyball.
Thanks so much!
Rick
Thanks for the comment Rick! These techniques can absolutely work for nonprofits… Without a doubt.
The "how" is a little bit trickier and the biggest question is how much in ad spend will it take for you to get new donations? And whether that number will prove to be a better ROI than direct mail or other types of campaigns? The only way to answer that question is to test.
Off the top of my head I could see giving away different types of gifts for different donation levels being a great tactic on Facebook… People already use print on demand T-shirts to build for-profit businesses through Facebook pay per click. The trick is coming up with that shirt and design that really speaks to the target and making sure they know that they're making an actual donation and the item is a reward.
You also have the opportunity to use content to really emotionally tell your story… And your mission.
Social media is perfect for this kind of content but it takes a fair amount of skills, energy, effort to create it and publish it. With that said maybe there's someone in your local area who would be interested in an internship as a videographer to help you get this message out so they can grow their portfolio.
2. Having two distinct audiences is definitely benefit because you can test them against each other. Eventually you could see real-world data to know for sure which one of those two audiences offers you a better ROI for your ad spend.
This kind of a strategy in this kind of a direction to raise funds for nonprofit is not necessarily "the easy path" but it can have very powerful and long reaching results once it's done right. The big question for you is… Is it worth it to invest the time energy resources and money in this direction? I wouldn't go all in in this direction but I think it's worth it, especially if you have someone who is excited about social media marketing on your team.
Last thing... I would look into Gary Vaynerchuk's ideas around influencer marketing on Instagram. You could potentially find professional volleyball players semi-professional volleyball players who have large reaches and large audiences on Instagram and potentially get them wearing your T-shirt that they could then promote the 'go here to donate and get one' via their Instagram feed.
#GaryVee has put out a ton of content but he has created a search engine here ask.garyvaynerchuk.com/ that you can type in phrases like: "Instagram", "influencer", "non-profit" etc. and get his take. Dude is quite smart when it comes to influencer marketing and it seems like he believes influencer marketing is a better value than Facebook pay per click right now
Raising funds through individuals is not our really our sweet spot. Our sweet spot is getting people to host events and make us the beneficiary. So it is about inspiring them to latch on to one of our programs. We have some pretty good lists as well. Like we have 40,000 individual donors and 10,000 orgs who have participated in our programs. With those lists do you think we can make some magic?
Absolutely... If you have their email addresses you can create custom audiences and show ads to them straight away...
Do you have any emotionally compelling videos about your events and your impact? I think that content is really your key and then 'boosting' that content out to your donors is key... First step reinforce why they are donors.
Then, you can obviously run ads to promote the 'lets do an event together' concept... But sometimes just putting out the great content to show the impact and reinforce the reasons why they love you is enough to get them to line up to do another event.
Hi,do you think selecting certain cities instead of a whole country in your location would be better?I have data on certain cities which convert better and cheaper.Would it be better to only target people in those cities?
Test to know for sure.
Hi Miles, great useful and detailed content as usual. Hope this isnt too much to ask but, is there a chance of you showing
how to research for a product as opposed to names? Or maybe there is a video that you previously did that you can direct me to?
Can you clarify what you mean by 'reasearch a product as opposed to names'?
Do you mean, using the audience insights tool to find physical products people like?
Off the top of my head, I would go to Amazon.com and look at the category of products you are talking about... then sort it by the best selling... Cross reference the brand names and products names with the audience insights tool...
Or am I missing something?
l have just followed these steps to set up my ad.... l will be back to give you guys feedback!!!!
Hey Miles! I have a question -- was this particular ad set set up on the basis of Traffic campaign or Conversions? And if a campaign is set up for Conversions, will it make sense to set up on the ad set level to Link Clicks? Thanks in advance!
Hey Miles, great video. One thing that has always confused me is when I duplicate "ad sets" in the power editor it also creates duplicate "ads" automatically. What is the best route if I want to duplicate ad sets for different audiences, but still keep the same winning ad on all ad sets? (want to keep same ad with comments, likes, shares, etc for social proof)
Go into one of the ads that was duplicated, and there is a little tab that is pre-selected that says 'Create Ad' and next to it, you can see the one that says, 'Use Existing Post' ...Click That.
Then, notice the link that says Enter Post ID, just enter the post ID of the ad you want to display there. You will need to load the post in your browser to pull the ID... Google how to do that if you need help.
If for some reason this doesn't work with 'dark posts' meaning ads hidden from timeline (I think it does, but haven't used this function in a while) then you would need to create a live post to run for your ad and you could duplicate it out over and over... But really, I think you can duplicate the exact ad this way, even if it is a dark post.
Great stuff dude!
Thanks!
All your videos are very fucking useful and fucking awesome!
YES! :D That's my goal!
Miles quick question. I have been having success with boosting posts (and getting leads) IF I choose a "created audience" that I have built in the edit interests for my boosts (with competitor lead steals vis-a-vis doing the research as you describe.) I've been getting my clicks and conversion cost equivalent and sometimes even better than my direct ads. (I notice they click around other posts in my fan page too) The only draw back is I can't "share" a "created audience" with other accounts unless I get "white listed" by FB then I share across any campaigns or clients. Any thoughts or do you still think I would be better served not to do it? Thx.
Wow... So this is a great proof point that everything can work. I'd let it run if you are getting customers and leads within KPI! Can't you upload the email list or customer list through audiences, create the audience that way and share it or just upload it to any account you want?
Excellent good contents ...
Right on Robin... Glad you enjoyed!
My layout is so different to this already. My options in the UK are also very different to the US any ideas? For example I can't target for web clicks just conversions? Thanks
Very normal! This vid shows a more recent campaign setup: ruclips.net/video/DluuQ952900/видео.html
thank you and what about the differences for the UK...can I get around this with a new account based in the US? I'm capped with so many audience/interest options? As an advertiser that's pretty unfortunate!
Hey Miles, I watched another FB training that said impressions actually helped to improve their clickthrough rate and conversions. Have you tested that out yet? Curious as to what you think about that approach.
Do you mean running ads where you pay based on impressions?
There is a trick some people used to teach where you find a very good ad and audience that gets a high click through rate, then you run that ad to the same audience with a CPM based campaign and under bid your CPM.
Here is the thing tho... The CTR and conversions are always going to be more about the audience, the ad copy and the landing page/sales page copy.
And the final and most honest answer is... Gotta test! What works in one niche/audience may not work for another. I've tested things friends do successfully and had zero success, before.
Hi Miles, if I want to start a campaign on FB as well as IG would the tool show me data separated for both platforms? that way I can decide if I continue on IG or not
Yes, in the as manager there's a breakdown button and you can select platform. Then it separates out all of your ad sets based on the platform and you can see how many conversions came from Facebook and how many conversions came from Instagram!
Thanks man, I just submitted my first ad on fb and instagram for my page todologoz.com (I am in Dominican Republic) and I learned how to do it because of you, keep helping people you are great!
Hi Miles,
i have seen some really cool "pro facebook adds" were a 1080P video plays....but when clicked the video plays in the upper 1/3 of the framing and a webpage content appears in the lower 2/3 of the framing appears while holding your phone in portrait mode.Are there any aplications/software/facebook manager apps to acomplish this, or is this hi-level webpage programmer skills?thx
that just sounds like layout to me…
@@MilesB found it💪🏻😎
Hello,
Mr. Miles, how are you? This is Moniruzzaman From New York. I always watch your clip. I have some problem I think I will good advice form you, but how do I get you, Please give me a source.
you are my hero
+Alan George Mehmet 🤓👍
Hey Miles. Is it possible to have different pictures for different ad sets when using Power Editor? When I create an ad for one ad sets, the rest of the ad sets are showing the same pic and ad? Am I doing something wrong? Thanks again
+D Mos if you are duplicating an ad set with ad, it will duplicate the ad. You can go in and change it. Or you can go duplicate the ad and change the image
Thank you Miles!
Is there any up to date video for Page Likes Ads using the Power Editor? Im wondering what to choose under "When You Get Charged" by Impression or by Page Like?
Thanks in advance!
+Dragan Cekov for page likes I'd pay per like and use that number as my KPI to base all my data/decisions on... But you can always test both in a split test and see which performs better
Hey Miles, superb content.
I setup a teespring tshirt ad for PPE. Got a few likes etc, then on day 2 (today) i tried to make that same ad with a 'conversion' objective. It's created the ad but not carried over the likes etc from my previous PPE ad. I was hoping the likes would add social proof but they've disappeared?!
Probably something really simple but still trying to figure this out, appreciate if you could get back to me!
Thanks,
Mark
Ya, it copied your ad and made a new one... You may be able to go pull the post ID from your first ad and set up a new ad with that post ID, but I've never done that. If your ad resonated with your audience and you have that same audience on this new one, it'll catch up.
I've had ads with hundreds of comments and shares that I've turned off, to start new ones... Not really a big deal and the copy on the ad plus the copy on the sales page/landing page is more important to making you $$$ than the engagements are!
I'm using image size 1500*784 on a WC ad that will be targeted to both IG and Fb, but the IG newsfeed preview is blank. Mobile news feed is showing ok but not IG. Any ideas on what I should change? I've tried image size 1200*628 and get the same blank ad preview for IG. Any advice would be appreciated. Also would it be ok to run the ad even with this glitch existing?
Instagram should be 1080x1080
My ad has been running all day now, I only put it to a $1.00 even tho fb suggested more. If I still get zero clicks after acceleration I am guessing I need to change my creative, correct ?
Too many moving parts to know... Could be message, could be targeting, could have to do with the type of campaign you have. Sounds like your targeting is probably too broad and focused on highly competitive interests. There are some big-time marketers out there spending serious $$$ on clicks because they have an average order value of $200 - $2,000... They can and will outspend you if you go up against them...
How do I figure out what moving parts to tackle ?
Reach 167, impressions 492. I targeted Frank Kern only.
Thanks Miles
+Brent Peluso you should shoot for 30 interests... ruclips.net/video/1g17t182OgA/видео.html
Frank Kern is definitely an expensive interest... Dude is like a godfather... Gotta dig deep and find the less known people other advertisers aren't bidding on.
Ok, I understand that makes sense and helps a lot. I will try again thank you Miles.
Hi Miles, I have recently set up my Business manager account on Facebook, I have taken few projects from clients. I have few questions if you could answer.
1) Power editor in my Business Manager account keeps on loading. How do I resolve that? Should I be contacting Facebook for help? I have the link just let me know if I need to contact them for this issue.
2) One of my clients has a Facebook page and I have access to the same, but I want my client to set up payment, So should I also have access to his personal FB Adverts account to create ads for him? I know how to get access I was just confused if client can set up payment through his Facebook Page account or not. I don't know if I can use his page to create ads, I will have to use another adverts account to do so. It's a very confusing question I know, hope you get it :)
thanks miles. I tried to build lookalike audience from the list of my customers, but it didn't let me, it said my list is not big enough. how big should be the list? Also fb says that if you set up a lookalike audience from your customers, they will be automatically excluded from the audience.
+Anastasia Mac Boudoir Photography 1000 is the magic number
good, thanks
John Gotti likes it! :D happy to help
This is great stuff.
But, if you don't have a list to make a look-alike or a custom audience the audience is gonna be soooo broad! I typed in the interests (30 of them in the MMO niche). And now I am looking at 32 million people.
What am i doing wrong Miles?
Okay, I removed some of the big interests and made it desktop only. It got down to 200k. I suppose it gets really interesting once you get some data.
The key is definitely to find interests that are hyper- targeted, for sure. When I have big interests that have 1 to 5 million audience size and little interests I generally split test the ads set with one big interest versus many little interests to create similar audience sizes in the ad sets.
This allows me to see if the bigger broader more well-known interest creates a higher or lower cost per lead and cost per customer than the smaller group of interests.
You are totally correct the grouping them all together in one massive add set is not exactly the best approach and breaking it down into smaller ad sets is the move… The one add-on is to split test several smaller interest groups in different ad sets to really identify the interests that work the best for you.
Sir I have another question, I've set the date of my ads July 6, 2017 9 am, and will end up on July 8, 2017 9 am.. But why is that it's seems that it's not running? I don't get any notification from Facebook of people's engagement. I'm hoping for your response. I'm on the learning stage sir.
That is a very narrow window... How large is your audience? What is your relevance score? Are you doing manual bidding? If so, let Ffacebook run the bidding.
Yes Sir I used the manual as I followed your instruction in this video, I boost it for 200 PESO in our money here in the Philippines or for 10$ just for experiment. I got zero result and it reach only few people, 31 woman and 39 man, I used the lead generation objective, But it's okay sir I will just watch your video tutorial.. Thank you for the response.
Good
Watch at 1.5x and its a 20 minute video, you're welcome.
+james elias go 2x! 😎 I watch everything at 2x and normal life feels slow... Lol
I am trying to create an ad for my addiction recovery program. It keeps getting denied. The reason for denial does not match my ad. Someone else told me it is because of the words addiction and or recovery. I have edited it so much that you cannot tell in any way it is about a recovery program which obviously defeats the purpose. Any suggestions?
That is a very difficult situation... Sometimes it can literally be the word "you" In an ad holding it up because that becomes "personal attribute" which is against their terms.
All their terms are here: facebook.com/policies/ads/
It's all about continuing to test your approach and finding that balance that gives you the angle you need to clearly identify with your prospects what you do but in a way that works within Facebook's ad policies. There are many people marketing gray area prohibited items on Facebook through some really creative advertising.
I would do a lot of research with these tools covered in this video: ruclips.net/video/or7HZaMyt_c/видео.html
See if you can find someone in a similar or even different niche but similar kind of gray area and find how they were able to get an ad going, then figure a way to leverage that concept for what you're doing
why don't you do conversion campaigns?
+Anastasia Mac Boudoir Photography I do now, this was older.