Have you guys tested out an effective low cost ad strategy for your KDP book? Let me know your ads strategy so we can all learn from each other :) Also Profitable Publisher 3.0 is Now Open! This is the exact system my students have used make 80-120 sales a day WITH ONE BOOK!👇👇 www.barrykdp.com/profitablepublisher3
I just watch this video in the afternoon and started a campaign on one of my book following this strategy, I have gotten clicks and one order already by this evening . Thank Barry
Thanks Barry. I followed this strategy to the letter. Actually I only have 3 reviews though. Even so I have sold 50% of every click! Every 2 clicks 1 order! And I'm number 1 on page for my search terms I chose. I was so nervous when I set it up for 3 campaigns with same keywords for each. 1 went to $1.60 per click and $9 a day for each campaign. But I thought I'd try it and if it got too expensive I'd shut it down. Amazon never has used all my budget per day, not even close, exact and phrase weren't really getting clicks but broad match was so I just kept that. I just raised my book price by $1 and it's still doing well. Thanks for this, just sharing so others will give it a try and see good results too I hope. So thanks again!
Now I'm waiting for my coloring book to be approved and I'll try this strategy immediately after the book is published. Now I need to enter keywords into the ads and think about the daily budget. The price is not too high, so I have a problem with predicting. How long does it take to choose the type of campaign? Will the data from one week be reliable? Or do we have to wait a month?
That sounds exciting. The process of advertising isn't based on time frame it's based on amount of data collected. My book can collect 200 clicks in a week while another book can collect 1,000 clicks in a week. It depends on data not time :)
@@barrygeorgioukdp ok thank you, so if i see that one campain take most of a clicks, then i choose her ? today in morning amazon accept this strategy ads so i start counting ;d
@barrygeorgioukdp i do everything like you, but with 1.5$ per click i dont have impressions. Do you think its problem with more competitors and i must bid higher or give IT some time ? Its coloring book so maybe too much opponents or not too much keywords? (4 keywords in my case)
Very helpful, thanks. As someone outside the US, what account do you use to pay $ for ads? I'm in the UK and I guess revolut, wise, or similar would work? I just read someone said they received their royalties in $ as well. Mine is automatically converted to £ by Amazon for all marketplaces. Am I losing money doing that? I don't know what conversion rate they're using. Thanks.
I think those banks work for ads and to receive your royalties. They are automatically converted I believe but I'm not an expert on the bank side of things or the currency conversion. Hopefully someone can reply to this comment with more experience on this subject :)
If you set up an USD account number (from your wise account) with Amazon for getting the royalties then it won’t be converted to GBP. You can give Amazon more than one currency accounts.
Brilliant video! Thank you for explaining the process. Quick question though - you discuss the importance of reviews, but how do you get those reviews? It's a bit of a catch 22; you need reviews to make sales, but you need sales to get reviews. Also, regarding keywords, could someone clarify something for me? So, the term 'keywords' seems to be used for different purposes; does it refer to the keywords you would use when setting up a manual campaign? Or do keywords refer to the ones you add in the back end when creating your book listing on KDP? Or both?
I use book review gathering websites to get reviews such as Pubby or Getbooksreviewed. As for keywords, there are different types. You can amazon ads keywords and backend keywords and SEO keywords. (A phrase or word that describes your book) They are all referred to as the same. A search term on the other hand is the exact phrase a customer types in the search bar to find your book :)
Thanks for sharing your expertise Barry. I'm experimenting with ads right now. After running an auto campaign and gathering DATA(!) I decided to run 2 manual campaigns- 1 for keywords and one for targeting products. So far (this month) the targeted products campaign is performing approx twice as well as the keyword campaign. I feel I have kind of stumbled into this and wonder if you have any pointers to share about targeted product ads. 😊
Absolutely. Product campaigns can work very effectively especially if you have a great cover, a good amount of reviews and you show up on page 1 of the coursel on your competitors listing :)
I think I'll try the fixed bids strategy for low-content. however I'm interested why do you use fixed bids instead of for example using increased % bids for top-of-search results? Sees to me a more flexible strategy with more or less the same results.
@@barrygeorgioukdp I see. I've tried fixed bids but after a few days switched back to 'down only' for a new book with a pretty high bid. I find it more convenient to track if the bid can be decreased after some time.
Do we need to use that 5 keywords for all this type of match, or they should differ? I don't understand how to identify which keywords is broad, phrase or exact... So my question is do I create 3 campaigns for different match type but use same keywords?
yeah I started all my campaigns with this strategy today and already have clicks, no sales yet but it's running just for couple of hours) So I noticed that nearly all the impressions goes from the broad match type
Hello Barry I like to ask when is the right time to run ads Is’t immediately after publish, after the honeymoon period, or when the book reaches a certain sales
@@barrygeorgioukdpIt is just hard to get them if you have a coloring book. I can’t turn it into an ebook. But it can work with picture books, so I am working on that now too.
Very nice video. I would like to así about pricing , especially when increase tje price, I mean in wich circunstantes its suposed to be increased. Thanks so much!
Hi. Just discovered you today as I'm coming back to retry KDP again after a long pause. Great explanations, great value. You earned a new sub. But at the end of the video, you talk about an "ad strategy that you shared in "the community." I thought this ad strategy you share right here was the good one. Do I have to forget this one and search for that ad that you shared "in the community ?" Are there 2 different strategies ? I mean, I know from experience KDP is time consuming sometimes, so I'd like to be on the right path right away, not going sideways... Thank you.
Very nice video! 16:39 You mention 4 keywords. Is it okay to have 4 keywords only generally? I mean, if these are the only keywords that are "hyper" is it okay or it's better to find more keywords? Also, what if a book is a fiction book? These keywords are way too general and I'm not sure what keywords I can put there in the future, because I'm planning on a fiction book. For example, if it's a horror book. It's not a specific non-fiction book that it's about "how to draw" so you have the keyword. It's a story.. what kind of keywords can fit on a fiction books? "Horror story" etc? I'm very skeptical on the ads part with a fiction book because it's my first time going for a high content book and I'm confused with the keywords. I can't come up with keywords on how to promote such a book with ads. Or if it's a fairytale for kids for example..
This strategy is the most targeted strategy which will bring traffic that is most likely to convert. If you have more general keywords I would assume you have a larger budget and you will most likely have a lower conversion rate so less effective traffic. For fiction books I think product campaigns can work effectively :)
I simply don't have enough experience with fiction to give advice with conviction however I hope the information in the videos I create help you out on your KDP journey :)
I always think how you get views and sale just for $5. Especially when you talk only about the wide and competitive niches. There are no niches with high sv and low competition (unless you want to make a “notebook for a son of the preacher man” but I can bet it doesn’t have more than 5 searches for month). I set bid higher than suggested and for example“Christmas books for kids” or “dogs book” I have 5 views. For subniche keywords 0. For 5$ I can have 4 clicks. So how to index a book without thousands of dollars for ads when the titles that are selling pay these thousands to be everywhere?
The secret is not to find low supply niche, it's to create a better book than the competition. This can be visually or information wise. That's the first step to highly profitable ads
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Have you guys tested out an effective low cost ad strategy for your KDP book? Let me know your ads strategy so we can all learn from each other :)
Also Profitable Publisher 3.0 is Now Open! This is the exact system my students have used make 80-120 sales a day WITH ONE BOOK!👇👇
www.barrykdp.com/profitablepublisher3
I just watch this video in the afternoon and started a campaign on one of my book following this strategy, I have gotten clicks and one order already by this evening . Thank Barry
What does that campaign look like today, any new orders?
Any more results?
Thanks Barry. I followed this strategy to the letter. Actually I only have 3 reviews though. Even so I have sold 50% of every click! Every 2 clicks 1 order! And I'm number 1 on page for my search terms I chose. I was so nervous when I set it up for 3 campaigns with same keywords for each. 1 went to $1.60 per click and $9 a day for each campaign. But I thought I'd try it and if it got too expensive I'd shut it down. Amazon never has used all my budget per day, not even close, exact and phrase weren't really getting clicks but broad match was so I just kept that. I just raised my book price by $1 and it's still doing well. Thanks for this, just sharing so others will give it a try and see good results too I hope. So thanks again!
Hey that's awesome. I'm glad you shared this and can't wait to see how your book will perform during December :)
What a good explanation, I just did everything exactly as you show in 3 days back to show the results.
Looking forward to seeing your results :)
@@barrygeorgioukdp 🔥🔥
How did it go? 😊
When Barry Uploads. I Pull Out My Notebook And Watch
Wow that was fast!
Same 😅
Me too 😂❤
Started 2 x UK and 2 x USA this evening - will let you know how it goes ! I'm in Ireland so I seem to sell almost equally in both usually.
That sounds awesome. Please keep me updated on your results :)
This video is so good, will let you know in a couple of days.
Glad you found it valuable :)
Now I'm waiting for my coloring book to be approved and I'll try this strategy immediately after the book is published. Now I need to enter keywords into the ads and think about the daily budget. The price is not too high, so I have a problem with predicting. How long does it take to choose the type of campaign? Will the data from one week be reliable? Or do we have to wait a month?
That sounds exciting. The process of advertising isn't based on time frame it's based on amount of data collected. My book can collect 200 clicks in a week while another book can collect 1,000 clicks in a week. It depends on data not time :)
@@barrygeorgioukdp ok thank you, so if i see that one campain take most of a clicks, then i choose her ? today in morning amazon accept this strategy ads so i start counting ;d
@barrygeorgioukdp i do everything like you, but with 1.5$ per click i dont have impressions. Do you think its problem with more competitors and i must bid higher or give IT some time ? Its coloring book so maybe too much opponents or not too much keywords? (4 keywords in my case)
@@kempi2807 It can be a combination of multiple things. I have a video on reading amazon ads data on the channel that you might find helpful :)
I'll start with the tests right now.
Great video Barry.👏🏻
Thank you a lot 🙏🏻
Cant wait to see your results. Glad you enjoyed the video :)
Barry, thank you, thank you, thank you ❤
You're more than welcome. Let me know your results :)
Very helpful, thanks. As someone outside the US, what account do you use to pay $ for ads? I'm in the UK and I guess revolut, wise, or similar would work? I just read someone said they received their royalties in $ as well. Mine is automatically converted to £ by Amazon for all marketplaces. Am I losing money doing that? I don't know what conversion rate they're using. Thanks.
I think those banks work for ads and to receive your royalties. They are automatically converted I believe but I'm not an expert on the bank side of things or the currency conversion. Hopefully someone can reply to this comment with more experience on this subject :)
If you set up an USD account number (from your wise account) with Amazon for getting the royalties then it won’t be converted to GBP. You can give Amazon more than one currency accounts.
@@2ndhalfyoutuber Appreciated your help :)
but we don't need to try the exact match and phrase if we have the same keywords. the broad match is enough
You can always test to see what works best for your specific book :)
Yes I am going to try this ad strategies once I finish my latest book
Awesome can't wait to see your results :)
@@barrygeorgioukdp Started my first Ads test today and will report soon.
Brilliant video! Thank you for explaining the process. Quick question though - you discuss the importance of reviews, but how do you get those reviews? It's a bit of a catch 22; you need reviews to make sales, but you need sales to get reviews. Also, regarding keywords, could someone clarify something for me? So, the term 'keywords' seems to be used for different purposes; does it refer to the keywords you would use when setting up a manual campaign? Or do keywords refer to the ones you add in the back end when creating your book listing on KDP? Or both?
I use book review gathering websites to get reviews such as Pubby or Getbooksreviewed. As for keywords, there are different types. You can amazon ads keywords and backend keywords and SEO keywords. (A phrase or word that describes your book) They are all referred to as the same. A search term on the other hand is the exact phrase a customer types in the search bar to find your book :)
Thanks for sharing your expertise Barry. I'm experimenting with ads right now. After running an auto campaign and gathering DATA(!) I decided to run 2 manual campaigns- 1 for keywords and one for targeting products. So far (this month) the targeted products campaign is performing approx twice as well as the keyword campaign. I feel I have kind of stumbled into this and wonder if you have any pointers to share about targeted product ads. 😊
Absolutely. Product campaigns can work very effectively especially if you have a great cover, a good amount of reviews and you show up on page 1 of the coursel on your competitors listing :)
I think I'll try the fixed bids strategy for low-content. however I'm interested why do you use fixed bids instead of for example using increased % bids for top-of-search results? Sees to me a more flexible strategy with more or less the same results.
I see that a combination of both can work effectively however sometimes other placements can work better. I won't know until I gather the data :)
@@barrygeorgioukdp I see. I've tried fixed bids but after a few days switched back to 'down only' for a new book with a pretty high bid. I find it more convenient to track if the bid can be decreased after some time.
Do we need to use that 5 keywords for all this type of match, or they should differ? I don't understand how to identify which keywords is broad, phrase or exact... So my question is do I create 3 campaigns for different match type but use same keywords?
That's what I like to do. Most of the times I don't even run Exact Match :)
yeah I started all my campaigns with this strategy today and already have clicks, no sales yet but it's running just for couple of hours) So I noticed that nearly all the impressions goes from the broad match type
Ok, how does this strategy apply to fiction?
Unfortunately, I only focus on high content non-fiction :)
Hey! If I have only 12 GBP per day, Should I use broad,phrase,exact in one ad group? The bid is set 0.3 GBP .
In my personal opinion i don't think you should ever mix them no matter how much money you have :)
@barrygeorgioukdp Ok. Thanks. Only 4 keywords
Hello Barry I like to ask when is the right time to run ads Is’t immediately after publish, after the honeymoon period, or when the book reaches a certain sales
As soon as I have reviews I run ads :)
@@barrygeorgioukdpIt is just hard to get them if you have a coloring book. I can’t turn it into an ebook. But it can work with picture books, so I am working on that now too.
Thanks I'll test it out. I have a book that I think this will work for. I'll let you know.
Please do :)
Very nice video. I would like to así about pricing , especially when increase tje price, I mean in wich circunstantes its suposed to be increased. Thanks so much!
Hey great question. I have a pricing strategy video on the channel you will find extremely helpful :)
@@barrygeorgioukdp thanks you!!
Hi. Just discovered you today as I'm coming back to retry KDP again after a long pause.
Great explanations, great value. You earned a new sub.
But at the end of the video, you talk about an "ad strategy that you shared in "the community."
I thought this ad strategy you share right here was the good one.
Do I have to forget this one and search for that ad that you shared "in the community ?"
Are there 2 different strategies ?
I mean, I know from experience KDP is time consuming sometimes, so I'd like to be on the right path right away, not going sideways...
Thank you.
That's a very good question. There are different strategies for different occasions and different goals :)
Barry, Yes I am going to try this ad strategies on my book> Thanks + Thanks + Thanks
Can't wait. Please let me know your results :)
This is a great ad strategy
I'm glad you found it valuable. Let me know your results :)
👍 Thanks
:)
Fix is the best
I love fixed bids :)
Hello Barry, do standard reviews convert if they are not labeled as "verified purchase"?
Verified review usually help for ranking and trust based on my experience but unverified reviews can also help increase your conversion rate :)
Very nice video!
16:39 You mention 4 keywords. Is it okay to have 4 keywords only generally? I mean, if these are the only keywords that are "hyper" is it okay or it's better to find more keywords?
Also, what if a book is a fiction book? These keywords are way too general and I'm not sure what keywords I can put there in the future, because I'm planning on a fiction book.
For example, if it's a horror book. It's not a specific non-fiction book that it's about "how to draw" so you have the keyword. It's a story.. what kind of keywords can fit on a fiction books? "Horror story" etc? I'm very skeptical on the ads part with a fiction book because it's my first time going for a high content book and I'm confused with the keywords. I can't come up with keywords on how to promote such a book with ads. Or if it's a fairytale for kids for example..
This strategy is the most targeted strategy which will bring traffic that is most likely to convert. If you have more general keywords I would assume you have a larger budget and you will most likely have a lower conversion rate so less effective traffic. For fiction books I think product campaigns can work effectively :)
I wish your great content would be more relevant for fiction writers.
I simply don't have enough experience with fiction to give advice with conviction however I hope the information in the videos I create help you out on your KDP journey :)
Tus videos me han ayudado montones! ,muchas gracias!
I'm happy to hear that :)
I always think how you get views and sale just for $5. Especially when you talk only about the wide and competitive niches. There are no niches with high sv and low competition (unless you want to make a “notebook for a son of the preacher man” but I can bet it doesn’t have more than 5 searches for month). I set bid higher than suggested and for example“Christmas books for kids” or “dogs book” I have 5 views. For subniche keywords 0. For 5$ I can have 4 clicks. So how to index a book without thousands of dollars for ads when the titles that are selling pay these thousands to be everywhere?
The secret is not to find low supply niche, it's to create a better book than the competition. This can be visually or information wise. That's the first step to highly profitable ads