The future is a great guy. He is terrific at what he does, this impersonator who pretends he works at a job, and knows something is the worst interview I’ve ever seen in my life, lacking of substance, nothing to say, and admits to being an impersonator, and knowing nothing… I’ve always learned to listen when people tell you about themselves
This was very enlightening. The emphasis on rejecting limitations and delving deep into the discovery and research phase of brand strategy resonated with me. So many creatives tend to overthink and fear the term "research", and stick to shallow approaches. Clients usually don't see high value in these approaches and that is why most creatives are not able to command higher prices, and marvel at those who do. It's all about the Client's experience and how you carry them along. Like Chris Do said, breaking free from creative caves and focusing on solving real problems is key. Building a strong mindset and collaborative work are vital for elevating the value of our craft, turning them from just art to solutions. The guest's journey shared valuable lessons about improving your mindset, building your thinking process, and taking bold action. If not for the bold actions he took, he would not be where he is today. A million thanks, Chris Do, and the entire Futur team for consistently putting out these wisdom gems.
Absolutely agree with you, guys. nowadays there are plenty of opportunities to track and manage your reputation. But it's better when it's done by true professionals. For instance, the folks from RH.
You're gonna hate me but I've literally done 40 logos a month, every single month, for the last 4 years, charging 250 per logo job. I'm heavily consistent. In the last 4 years there hasn't been a single month where I haven't had 40 sold commissions, sometimes more, never less.. I do good work, I promote very little. I have no idea how to get out of this cycle since all of my clients are in fashion and cannabis, I'm slowly transitioning my portfolio to cater to tech and other more mature business industries but in the meantime, i'm fucked >
Hi the futur! I just wanted to let you know, I would’ve clicked this video sooner if you mentioned this guy did the global branding for Marvel in the title or thumbnail
The half hour of therapy got me a little confused to what was actually the purpose of the video. I'm constantly gravitating towards the cuts lately due to that. The value of this interview was little to none for me. Unfortunately. I love more direct useful content such as the conversations with Blair Enns, Petrula Vrontikis, Kevin Finn, Fabian Geyrhalter and so on. The first half hour was pure pain.
@ChrisDo. @theFutur. As I am listening to you guys speak about authenticity, I realize, what the problem is. When you have a sneaker company and they decide to make a BASKETBALL sneaker or a SKATEBOARDING sneaker, They are a company filled with designers and marketers, promoters and sales people. NO ONE from the actual culture is there. So now they have to make a commercial and they sometimes hire the wrong people and send the wrong message which ends up being inauthentic. To be truly AUTHENTIC, Tony Hawk would have to be at a coffee shop and HAPPENED to meet a sneaker designer and make the perfect skateboarding shoe. If NIKE decides Skateboarding is the next trend and makes a shoe, it's fake. Now we have to hire Tony Hawk to be in the commercial to give the shoe credibility. This is just an example but the point is, Companies often have to figure out how to be "Authentic" After the fact.
Some good reasoning in there. But I don’t agree. Your identity is tied to what you do. Otherwise a plumber would only be a plumber. Nike wants to remind people of the greatness within ourselves as we live vicariously through our athletic heroes. That’s Just Do It. They hire people to endorse the shoe and collaborate with them because those are the way they prove to the market they make high performance gear. Like Honda or Mercedes racing in Formula 1. They test their ideas in a competitive landscape. They collect social proof for their claims.
![How To Create A Brand Strategy [Proven 14-Step Framework]](http://i.ytimg.com/vi/D3Tu3w67Adc/mqdefault.jpg)
Chris Do has me protecting my time so I can work on my business instead of only in my business. Starting with this hour of education. Thank you!
Perfect!
The future is a great guy. He is terrific at what he does, this impersonator who pretends he works at a job, and knows something is the worst interview I’ve ever seen in my life, lacking of substance, nothing to say, and admits to being an impersonator, and knowing nothing… I’ve always learned to listen when people tell you about themselves
This was very enlightening. The emphasis on rejecting limitations and delving deep into the discovery and research phase of brand strategy resonated with me.
So many creatives tend to overthink and fear the term "research", and stick to shallow approaches. Clients usually don't see high value in these approaches and that is why most creatives are not able to command higher prices, and marvel at those who do. It's all about the Client's experience and how you carry them along.
Like Chris Do said, breaking free from creative caves and focusing on solving real problems is key. Building a strong mindset and collaborative work are vital for elevating the value of our craft, turning them from just art to solutions.
The guest's journey shared valuable lessons about improving your mindset, building your thinking process, and taking bold action. If not for the bold actions he took, he would not be where he is today.
A million thanks, Chris Do, and the entire Futur team for consistently putting out these wisdom gems.
The advice at 43:43 is important for style and voice of the given brand, new insight every time.... 👍
Never regretting having any Chris do vids playing on the BG while doing something
Thanks for the Daily videos Chris, you're a legend!
My pleasure!
Love this, strategy is with everything start! ❤
Love the idea of volume variation on Zoom. I thought I was the only person going insane!
B R A N D I N G is the foundation of your get-to-market strategy. Skipping or skimping on it can be expensive and embarrassing - so don’t.
This video is🔥…..Thank you for this!!!!!
Great video! Some timestamps would be super helpful for next time!
Noted!
Absolutely agree with you, guys. nowadays there are plenty of opportunities to track and manage your reputation. But it's better when it's done by true professionals. For instance, the folks from RH.
IC Communication Management & Design Alum here too! Small world 😊
Mr Chris, Thanks for all you do😅
My pleasure!
You're gonna hate me but I've literally done 40 logos a month, every single month, for the last 4 years, charging 250 per logo job. I'm heavily consistent. In the last 4 years there hasn't been a single month where I haven't had 40 sold commissions, sometimes more, never less.. I do good work, I promote very little. I have no idea how to get out of this cycle since all of my clients are in fashion and cannabis, I'm slowly transitioning my portfolio to cater to tech and other more mature business industries but in the meantime, i'm fucked >
No hate. You are a logo machine.
Hello, may I have a look at your portfolio?
Hi! How's Mika's name spelled? I've tried to find him on LinedIn based on the captions, tho that doesn't seem to do the trick. :) Thanks!
Time code please
Does any of this matter now that GPT has entered the room?
GPT can't do research
Nice video
Thanks
Hi the futur! I just wanted to let you know, I would’ve clicked this video sooner if you mentioned this guy did the global branding for Marvel in the title or thumbnail
The half hour of therapy got me a little confused to what was actually the purpose of the video. I'm constantly gravitating towards the cuts lately due to that. The value of this interview was little to none for me. Unfortunately. I love more direct useful content such as the conversations with Blair Enns, Petrula Vrontikis, Kevin Finn, Fabian Geyrhalter and so on. The first half hour was pure pain.
Chirs I applied for the Futur Pro course, why did you not accept me? :( I want to give you $200/ month not $90! lol
The team knows what you need. Join accelerator. Then move up to pro.
Amen.
Unrelated, but when is Chris going to interview Ryan Reynolds?
Sign me up
@@thefutur Chris as the first business-oriented talk show host, with celebs that are genuine business people? Take my monies.
It feels like he is about to say something important and still waiting
Branding
Branding
Branding
Branding
The intro is very boring. Love your work
Sorry about that.
What does this have to do with positioning and 10 minutes in and all it is is this kid’s life story, who cares why you switch schools?
Why waste so much time on the history..
Focus on the secrets.
The gamechanger actions.
Theres no such thing as a too much swagger.
I can not find the name of the Guest on LinkedIn @Chris please what's the name
Mika Saulitis
@ChrisDo. @theFutur. As I am listening to you guys speak about authenticity, I realize, what the problem is. When you have a sneaker company and they decide to make a BASKETBALL sneaker or a SKATEBOARDING sneaker, They are a company filled with designers and marketers, promoters and sales people. NO ONE from the actual culture is there. So now they have to make a commercial and they sometimes hire the wrong people and send the wrong message which ends up being inauthentic. To be truly AUTHENTIC, Tony Hawk would have to be at a coffee shop and HAPPENED to meet a sneaker designer and make the perfect skateboarding shoe. If NIKE decides Skateboarding is the next trend and makes a shoe, it's fake. Now we have to hire Tony Hawk to be in the commercial to give the shoe credibility. This is just an example but the point is, Companies often have to figure out how to be "Authentic" After the fact.
Some good reasoning in there. But I don’t agree. Your identity is tied to what you do. Otherwise a plumber would only be a plumber.
Nike wants to remind people of the greatness within ourselves as we live vicariously through our athletic heroes.
That’s Just Do It.
They hire people to endorse the shoe and collaborate with them because those are the way they prove to the market they make high performance gear.
Like Honda or Mercedes racing in Formula 1. They test their ideas in a competitive landscape. They collect social proof for their claims.