when I was in high school all I would order online was from Karmaloop. Crooks and castles, g shock watches and mitchell and ness hats lmao. Now nobody wears any of those brands maybe excluding mitchell and ness but mostly people wear the jerseys over the hats because new era looks better.
Champion, Starter and Kappa was so expensive in the late 90's and now you can find that brands on supermarket shelves... but also bigger brands like Reebok and Fila.
In my country (Philippines), I'm still surprised that Tribal streetwear is still around even though I don't see anyone other than local Filipino bands wearing them just to be relevant. The brand for me was cool back then when bands like KoRn and P.O.D. were wearing them and it inspired me to wear their brand but years later (or I should say decades later) when the brand got oversaturated and anyone including their mothers can buy them easily just ruined it for me because every mall had Tribal including outlet malls. Zoo York too since I see them and Tribal on outlet malls or discounted shops alongside FUBU. You can even add C.K. and Nautica which fell hard but at least Tommy got a second breath of life atm.
I remember all the 90's/00's brands that everyone was rocking back then and looking back on it now, it seems like they just all abruptly fell off together. I think because they were all pretty similar in their offerings, at least over here in Australia. They just stuck to super baggy stuff and billboard sized logos lol. When trends changed to a more minimalist style they didn't evolve. Off the top of my head I recall Mecca, Sean Jean, Triple Five Soul, Cross Colours, Wuwear, South Pole, Damani Dada, Freshjive, Enyce, Phat Farm, Helly Hanson, Starter, Kani, Ruff Ryders, Wesc, Zoo York, Mooks, FUCT, Etnies, Avirex. Some of the luxury designer labels that were somewhat street or adopted as street of course stayed relevant such as Polo, Tommy and Guess.
so many diehard fans of these brands on instagram and i love to see it (especially etnies, sean john, and fuct) the one upside to them not evolving too much to keep up is that theyre easy go-tos if you wanna get into that style authentically
I remember a lot of these brands from my childhood and even tough some are not as popular as they were back then, and I am happy that I can buy vintage pieces from them
Would reallyyyy be interested in your take on this topic but for a japanese brand specific episode. especially since there are so many brands that kinda died but are still well respected and sought after in jp and overseas (ba-tsu, yuji yamada, zucca, etc). Hope you can do that at some point so glad to see how easy it is to find most of these brands for good prices from their golden eras. surprised no comments mentioned bugle boy
Tbf 90% of their modern designs are just trash. Like unreal bad. For every decent piece u see there’s 20 awful pieces. Brands die when style/collections don’t connect.
You forgot that Christian Audigier was the creator of the Von Dutch trucker hat and brung it back to hotness in the 2000s and owned the brand until his death in 2015.So I happened to have hung out with Audigier and I knew he was a very kind and generous man so I still support Von Dutch..
He's also being completely idiotic about how he's singling out Von Dutch. Adidas, Puma, Chanel, Louis Vuitton, Hugo Boss, Porsche, Volkswagen, BMW, Mercedes, etc were all Nazis in Germany and Vichy France in the 1930s and 1940s. Lamborghini, Maserati, Ferrari, Alfa Romero, Kappa, Gucci, Valentino were all Italian Fascists. You know, the movement that inspired Hitler and went on to be his ally. So either boycott them all or accept them all, but singling-out someone makes one a hypocrite.
For anybody who studies history we know Hugo Boss designed the uniforms of Heydrich Himmler's SS specifically but, respectfully, that is not what this is about. It's specifically about a brand, in modern times no less, that had several controversies that hurt the business. One of them being that the original creator of Von Dutch MAY HAVE been a racist. I honestly don't care either way. I wear neither Von Dutch nor Hugo Boss. My ONLY job is to present facts about the topic at hand. Hugo Boss had no place on this list SO, no Hugo Boss. Had Hugo Boss been on this list it certainly would have been mentioned because THAT is a part of its history. Now if you want an episode on "brands with shady pasts" SURE! Our team can cook up something and we'll definitely consider Hugo Boss. But to be perfectly honest, when we put the racist thing in the script we knew it would stir a hornets nest of individuals that get sensitive about those topics. And I hate going down that rabbit hole because people tend to jump the gun particularly when brown faces are involved. But to be clear we're not petty race baiters. We just state information that may be pertinent to the convo. That's it.
I remember in the 90’s in Japan. Only African’s wore Fubu. They would be in the club hitting in Japanese girls and telling them they’re from Brooklyn. Lol
Eckō Unlimited got into the fragrance game for the same reason every brand does. The things cost pennies to produce and can be sold for X,000% markups.
13 years ago when I started getting a little cash, I bought a lot of XL Eckō tees. I've recently started wearing the few I still have because of the trends shifting back to oversized and sometimes graphic tees.
Well, another reason why many black-owned street & rap clothing brands died because of their owners who didn't wear their brand 24/7. If a lot of rappers had believed in their brands being better than the popular luxury fashion houses, a lot of their followers would have still bought their products. Truthfully, Sean John was ahead of its time, but Diddy kept wearing other brands though.
[You might roll your eyes at this, but] Abercrombie and Fitch ... I used to kinda like them but now they're like near brandless, like 90s retro/thrifted looking clothes [Fake made to look old 90's Band or Pop Culture T Shirts etc] ....
@@THECASUALco Yeah, I'm English, people over here FLIP over stuff being American like it makes them super cooler [A+F was like a direct £ to $ swap, like twice what you'd pay] 'Kids' over here pay £9 a bottle for that PRIME drink etc
Rocawear is another street brand that fell off a cliff as far as popularity goes. Went from seeing it everywhere to becoming a joke of being stuck in the past
They tried to bring it back in like 2015, but it never caught on. However the “Paper Planes” fitted was becoming increasingly popular. At one point, it was almost exclusive like the Roc chain, but now you can find it anywhere. They have expanded on their apparel over the years. Jay’s friend Emory basically runs it, and they also have their ties to Puma.
Maybe it's just me but when Ed Hardy was popular it was really hard to find. It was always in some obscure store in the mall. And they were always out of stock. Maybe it was too exclusive...?
Curious about X-Large. I think they were initially a US brand then got bought out by Japanese company later on. They were popular growing up in Japan in the early 00's.
I don't understand how we pick and choose which companies we want to "cancel" Von Dutch was racist so that's a no-go. But Coco Chanel in Hugo Boss get a pass. It makes no sense
It’s crazy to see and know about some of The Brands that was popular back then..Not it’s just all about Designers now..Crazy times Biggz Was Here. Peace.
Me either, unless I forgot. But it’s interesting because them giving Kanye their clothes set off a whole trend of leather and pleather clothing. From leather pocket and sleeves t shirts, to the leather knee and elbow patches on sweatsuits. Everyone wanted to look like WTT era Kanye and Good Music crew. With the ASAP Mob HBA and Blvck Scvle looks. As the trend faded out, you had cheap stores selling atrocious knockoffs that became known as “male thot” suits. So many hood uncles trying to be young popping up with these power ranger looking sweatsuits lol.
![[Limbus Company - PV] Chapter.7 - Oblivion](http://i.ytimg.com/vi/VUpkXPkvoxU/mqdefault.jpg)
Mecca USA, DKNY, Girbauds, Cross Colours, Kani, JNCO, AACA, PnB nation, Outkast and Akademiks. Thats all I got off top. Cheers.
Here’s more: Tru Religion, Phat Farm, Rocawear, Baby Phat, Tommy Hilfigure, Nautica, Iceberg, Sean John, Wu Wear, Todd 1, Z Cavaricci, Triple Fat Goose, Enyce, Pelle Pelle, Dada, Starter and slick jeans
@@Zone0ut Holy Shyza...😄👏🏽👏🏽👏🏽
PePe Jeans
A Bathing Ape, Red Monkey, Mitchell and Ness, Dickies, Ed Hardy...
JNCO is a good one. Also Airwalk & Van sneakers. That was the skater look back in the 90’s.
This takes me back to the early Karmaloop days!
I just got a blast from the past reading that name, what a time to be alive
Oh man... i remeber looking at that page like it was GOLD... they had some dope stuff...
when I was in high school all I would order online was from Karmaloop. Crooks and castles, g shock watches and mitchell and ness hats lmao. Now nobody wears any of those brands maybe excluding mitchell and ness but mostly people wear the jerseys over the hats because new era looks better.
AlwaysFreshApparel always comes to mind when I hear about Karmaloop 😂
Champion, Starter and Kappa was so expensive in the late 90's and now you can find that brands on supermarket shelves... but also bigger brands like Reebok and Fila.
Champion has been gaining popularity again, at least a few years ago.
They all came back
All cheap material, made in Asia. If the hype is over, you will indeed find them on the shelves
@@DonGivani most streetwear brands are cheaply made from Asia lol
@@testing6753 exactly 😅, that's what I'm telling you
No fear, DC, Pelle pelle, Osiris, Volcom, to name a few
No Fear is a GOOD one!! Volcom still makes a bit of noise in Japan. Osiris as well
i remember Moschino use to be real popping back in the day. And Vasque boots used to be fly when they came out.
In my country (Philippines), I'm still surprised that Tribal streetwear is still around even though I don't see anyone other than local Filipino bands wearing them just to be relevant. The brand for me was cool back then when bands like KoRn and P.O.D. were wearing them and it inspired me to wear their brand but years later (or I should say decades later) when the brand got oversaturated and anyone including their mothers can buy them easily just ruined it for me because every mall had Tribal including outlet malls. Zoo York too since I see them and Tribal on outlet malls or discounted shops alongside FUBU. You can even add C.K. and Nautica which fell hard but at least Tommy got a second breath of life atm.
Hi fellow Filipino. I also wondered why Tribal is still breathing since not even a single person do I see wearing that brand
You forgot to mention "KARL KANI", Godfather of ghetto Street urban baggy hip-hop fashion !.
dont let keezy know you put evisu on the list LMAO
He’s gonna find out! 😂 😂 I’m ready!
He is going to find out sooner or later😅
We need a video from U on the Osaka five ! Please 🙏🏽
Yessir
Affliction & Ed Hardy. That shit was everywhere for like 2 years 😂
My flow is bananas, the coupe is grape’ Evisu jeans with the Bathin’ Apes
11:52 Shouts to Drum & Bass fans. A little reverse image search confirmed who I thought this guy was.
RIP MC Skibadee.
I remember all the 90's/00's brands that everyone was rocking back then and looking back on it now, it seems like they just all abruptly fell off together. I think because they were all pretty similar in their offerings, at least over here in Australia. They just stuck to super baggy stuff and billboard sized logos lol. When trends changed to a more minimalist style they didn't evolve. Off the top of my head I recall Mecca, Sean Jean, Triple Five Soul, Cross Colours, Wuwear, South Pole, Damani Dada, Freshjive, Enyce, Phat Farm, Helly Hanson, Starter, Kani, Ruff Ryders, Wesc, Zoo York, Mooks, FUCT, Etnies, Avirex. Some of the luxury designer labels that were somewhat street or adopted as street of course stayed relevant such as Polo, Tommy and Guess.
so many diehard fans of these brands on instagram and i love to see it (especially etnies, sean john, and fuct)
the one upside to them not evolving too much to keep up is that theyre easy go-tos if you wanna get into that style authentically
Take a look at the hip hop vids, "everyone is rocking Avirex leathers till this day"!!!!!!!!
you forgot to mention baby phat
I remember a lot of these brands from my childhood and even tough some are not as popular as they were back then, and I am happy that I can buy vintage pieces from them
I just know my grandpa got me a old ass Ed hardy hat I still have
Would reallyyyy be interested in your take on this topic but for a japanese brand specific episode. especially since there are so many brands that kinda died but are still well respected and sought after in jp and overseas (ba-tsu, yuji yamada, zucca, etc). Hope you can do that at some point
so glad to see how easy it is to find most of these brands for good prices from their golden eras. surprised no comments mentioned bugle boy
On it!
Def would love to know what happened to ENYCE? I used to rock that so crazy in the late 90s early 00s
Bape hoodie and evisu denim 🔥, I remember that era
And just like I had a lot of Eckō tees, I was schooling with a guy who owned a bunch of LRG shirts.
I still consider evisu to be an A+ tier brand even if they are dead
On the west coast of Canada (Vancouver) Evisu is actually becoming pretty popular among the youth, I see lots of evisu denim jeans when I go downtown.
@@jamesmiller4054 OH HELL YES
@@ryandavis4936 I got 2 pairs myself lol
It’ll never die…it’s one of those brands that have a timeless “haunting” spirit
Tbf 90% of their modern designs are just trash. Like unreal bad. For every decent piece u see there’s 20 awful pieces. Brands die when style/collections don’t connect.
Glad to have you back, I love when you talk about old streetwear. Keep the videos comin please 🙏🏿🙏🏿🙏🏿
You forgot that Christian Audigier was the creator of the Von Dutch trucker hat and brung it back to hotness in the 2000s and owned the brand until his death in 2015.So I happened to have hung out with Audigier and I knew he was a very kind and generous man so I still support Von Dutch..
he owned Ed Hardy
@@privatesale211 Yes I know that but in the video he’s talking about Von Dutch. He owned Ed Hardy, Von Dutch, Christian Audiger, and Crystal Rock.
He's also being completely idiotic about how he's singling out Von Dutch.
Adidas, Puma, Chanel, Louis Vuitton, Hugo Boss, Porsche, Volkswagen, BMW, Mercedes, etc were all Nazis in Germany and Vichy France in the 1930s and 1940s.
Lamborghini, Maserati, Ferrari, Alfa Romero, Kappa, Gucci, Valentino were all Italian Fascists. You know, the movement that inspired Hitler and went on to be his ally.
So either boycott them all or accept them all, but singling-out someone makes one a hypocrite.
@@poppinc8145 I don't buy from any of those brands, so I'm hella good. 😎
Hugo Boss tailored the nazis in ww2
Have a pop at them
For anybody who studies history we know Hugo Boss designed the uniforms of Heydrich Himmler's SS specifically but, respectfully, that is not what this is about.
It's specifically about a brand, in modern times no less, that had several controversies that hurt the business. One of them being that the original creator of Von Dutch MAY HAVE been a racist. I honestly don't care either way. I wear neither Von Dutch nor Hugo Boss. My ONLY job is to present facts about the topic at hand.
Hugo Boss had no place on this list SO, no Hugo Boss. Had Hugo Boss been on this list it certainly would have been mentioned because THAT is a part of its history. Now if you want an episode on "brands with shady pasts" SURE! Our team can cook up something and we'll definitely consider Hugo Boss.
But to be perfectly honest, when we put the racist thing in the script we knew it would stir a hornets nest of individuals that get sensitive about those topics. And I hate going down that rabbit hole because people tend to jump the gun particularly when brown faces are involved. But to be clear we're not petty race baiters. We just state information that may be pertinent to the convo. That's it.
that hulo documentary on von dutch is IN. TENSE.
but… PUBLIC SCHOOL.
where they at?!
The fact Complex was founded by the same man that founded Echo is kind of wild
I remember in the 90’s in Japan. Only African’s wore Fubu. They would be in the club hitting in Japanese girls and telling them they’re from Brooklyn. Lol
Eckō Unlimited got into the fragrance game for the same reason every brand does. The things cost pennies to produce and can be sold for X,000% markups.
Evisu has made a comeback among some
I'm trying to cop some Coogi one of these days lol. They put out a really nice golf collab recently
Why is it that when brands expand to selling products other than clothing they suffer but when Polo did it they flourished?
Great video, a part two video is needed; whatever happened to Kani and Sean John?
Sadly kani is having a resurgence among the younger teens in denmark 😅
13 years ago when I started getting a little cash, I bought a lot of XL Eckō tees. I've recently started wearing the few I still have because of the trends shifting back to oversized and sometimes graphic tees.
11:08 Isn't that a Coach watch? Did Coogi do a collab w Coach?
It was used as an example. NOT meant to be an actual Coogi watch. 😅
Cosby did rock a few Coogi sweaters. Tht particular one in your video isn’t one.
Well, another reason why many black-owned street & rap clothing brands died because of their owners who didn't wear their brand 24/7. If a lot of rappers had believed in their brands being better than the popular luxury fashion houses, a lot of their followers would have still bought their products. Truthfully, Sean John was ahead of its time, but Diddy kept wearing other brands though.
Great video! I remember several of these brands and owned pieces from a couple.
[You might roll your eyes at this, but] Abercrombie and Fitch ... I used to kinda like them but now they're like near brandless, like 90s retro/thrifted looking clothes [Fake made to look old 90's Band or Pop Culture T Shirts etc] ....
No rolling necessary!!! lol. I did a little stint in Atlanta, Georgia and Abercrombie and Fitch was like the uniform of kids of affluence.
@@THECASUALco Yeah, I'm English, people over here FLIP over stuff being American like it makes them super cooler [A+F was like a direct £ to $ swap, like twice what you'd pay] 'Kids' over here pay £9 a bottle for that PRIME drink etc
Probably not a true street brand, but fell off a cliff
Rocawear is another street brand that fell off a cliff as far as popularity goes. Went from seeing it everywhere to becoming a joke of being stuck in the past
They tried to bring it back in like 2015, but it never caught on. However the “Paper Planes” fitted was becoming increasingly popular. At one point, it was almost exclusive like the Roc chain, but now you can find it anywhere. They have expanded on their apparel over the years. Jay’s friend Emory basically runs it, and they also have their ties to Puma.
Maybe it's just me but when Ed Hardy was popular it was really hard to find. It was always in some obscure store in the mall. And they were always out of stock. Maybe it was too exclusive...?
DGK
I completely forgot about LRG
Evisu is making a comeback
i completely forgot about en noir lmao, btw same can be said about blvck scvle
To this day I have 2 enoir wax tees - they had the whole watch the throne era working for them until they crumbled.
Karl Kani, Cross Colors, Dada, Lugz, Avirex, Mecca, Akademiks, Coogi, ENYCE, Pelle pelle
Curious about X-Large. I think they were initially a US brand then got bought out by Japanese company later on. They were popular growing up in Japan in the early 00's.
Xlarge still making good products
I’m shocked there was no mention of Karl Kani or Phat Farm.
Crooks and castle Lrg encyce is what i wear i feel old at 37
Mark Ecco is a damn business genius
I remember En Noir
Remember a brand called Maharishi.
Really cool stuff they made. I think their designs will fit nicely in todays climate
yeah they have made a revival in England where I live, see it every now and then.
Same with Sharpeye
Duffer of St George same... Went Sunday market hoodie
Do a video on Ed Hardy please!!!
I thought Evisu still hype today? Because I keep seeing them
& "for us by us" made in Taiwan
Damon John Owns Coogi I thought??
Don't listen to the hater Reggie and team! The true supporters are still here whenever the ne video is ready🤝
Iceberg moschino Sean John Rocawear Avirex 8 Ball jackets. Enyce....
Like where are they now
How Fubu and Kswiss Shoe
Black Scale, Hood by Air, 10 Deep
os nana modelando pra ecko me pegou de surpresa kkkkkkkkkkkkk
Ecko was always the place but always trash to me lmao still holds a special place in my heart and homie knew that's why he stared the complex network
I would replace Evisu with Zoo York.
Marc Echo used to live in my town haha
Is British Knights still around?
Most of these Brands are still cool and would be great if they came back...
I don't understand how we pick and choose which companies we want to "cancel" Von Dutch was racist so that's a no-go. But Coco Chanel in Hugo Boss get a pass. It makes no sense
I wonder what happened to Fishbone.
I still rmb rock and republic, true religion. Those were the go to brands back in 2010
Mecca forsure BUT there actually making a come back right now.
MARK ECKO STARTED COMPLEX????
How about Dickies or Dyce One
It’s crazy to see and know about some of The Brands that was popular back then..Not it’s just all about Designers now..Crazy times
Biggz Was Here. Peace.
karl Kani was a hype brand
Still love Ecko ❤
Ngl: never heard of En Noir before watching this video 🤷🏾♂️
Me either, unless I forgot. But it’s interesting because them giving Kanye their clothes set off a whole trend of leather and pleather clothing. From leather pocket and sleeves t shirts, to the leather knee and elbow patches on sweatsuits. Everyone wanted to look like WTT era Kanye and Good Music crew. With the ASAP Mob HBA and Blvck Scvle looks. As the trend faded out, you had cheap stores selling atrocious knockoffs that became known as “male thot” suits. So many hood uncles trying to be young popping up with these power ranger looking sweatsuits lol.
Morale of the story is learn management and financial acumen....😊
Pretty much
Is it me or does the audio and video delay…
Karl Kani owns coogi now
Maurice Malone , what happened?
True Religion. Ed Hardy
Probably not street brands, more casual but tried to be edgier than A&F. Descended into trashier looks, always looked like trying too hard...
I always hated ecko men
I’m glad I never bought Von Dutch. The trucker hat was asz!
Its coogi not kuji bro 🤦🏾♂️😂
I'm hoping Supreme falls off big time soon,so sick of that basic brand.
Defies belief it has retained cred and still around. Basically a logo on expensive stuff
ASSC?
Even Supreme is dying.
Yohji Yamamoto cap?
Yes. Yohji Yamamoto X New Era
KTZ?!
Akademiks, Mecca USA, Southpole, Azzure...
Homies …
Blvck scale, mishka, iloveugly, and only ny
Demon Wear 😅
🫡Thank You sir, always entertaining nd informative.
Supra. They went out of business and came back with a cringy image. Anti social social club.
Dada
Zooyork,,,
Pelle pelle
True Religion
True religion, Michael kors?,