Top 10 BEST Japanese Fashion Brands of ALL TIME

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  • Опубликовано: 8 июл 2024
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    Reggie breaks down the best Japanese fashion brand encompassing street and high end.

    The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.
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Комментарии • 108

  • @thierr10
    @thierr10 2 года назад +10

    Great vid! When will you take us too the streets of Tokyo again and do some content out there? Love the channel keep it up!

    • @THECASUALco
      @THECASUALco  2 года назад +6

      May is gonna be great for you then.

  • @mikedonovan9783
    @mikedonovan9783 2 года назад

    Very interesting video, thx

  • @Ljames98
    @Ljames98 2 года назад +27

    I reckon Studio D'Artisan shouldv'e been on there considering the massive impact on the denim and in turn workwear category. It was the first of the Osaka 5 which started a whole new perception of denim and the raw denim craze. Also, it could be argued that it was a big influence on the historical reproduction aspect to fashion as well considering the rest of the Osaka 5. From the design perspective itself, they make some crazy and genuinely beautiful clothes that are also somehow easy to wear. Just my 2 cents

    • @THECASUALco
      @THECASUALco  2 года назад +6

      You might enjoy an episode coming up soon.

    • @Ljames98
      @Ljames98 2 года назад +1

      @@THECASUALco Looking forward to it!

    • @madrush24
      @madrush24 2 года назад

      Agreed!

    • @tokyugaijin9327
      @tokyugaijin9327 2 года назад +1

      Samurai jeans also 🔥

  • @justgivemeonesec
    @justgivemeonesec Год назад

    out of all the designer/streetwear brands ive seen, theres something about mastermind japan that has kept me hooked for years. i discovered it in 2017 and instantly fell in love w the aesthetic and exclusivity of it. its honestly the only high end brand id consider paying retail for.

  • @averageuser4651
    @averageuser4651 2 года назад +8

    Judging from historical and global impact I totally agree with the list!

  • @bey208
    @bey208 Год назад +2

    Kapital, any yohji yamamoto brand +y3, ÇDG hands down are always my favorite Japanese designers!!!

  • @parisflacko
    @parisflacko 2 года назад +4

    I can certainly tell by the way you breakdown fashion you understand the grand scheme on how fashion works and reflects culture, I’m def taking notes
    がんばりましたね !

  • @Devananta-Rafiq
    @Devananta-Rafiq 2 года назад +6

    Big w for Comme in the number 1 spot. Beside the design aspect, the comme's business strategy is lowkey one of the best in the industry.

  • @azabujuban-hito8085
    @azabujuban-hito8085 Год назад +1

    I collected Yohji Yamamoto and Comme de Garçon. Those two play nice with my Jil Sander stuffs.

  • @commonwealthcommunitywatch6036
    @commonwealthcommunitywatch6036 2 года назад

    great list, very accurate

  • @pastense
    @pastense Год назад +2

    Aww NBHD is forever my fave Japanese brand. Since the 90s, I’ll never let go lol

  • @dolbae69
    @dolbae69 Год назад +3

    ASICS is extremely well-liked as well. It deserves at least an honourable mention…

  • @DetectiveGesicht
    @DetectiveGesicht 2 года назад

    💯 % agree with this list!

  • @punkyoliverio
    @punkyoliverio 2 года назад

    Spot on

  • @MikayeYakovlev
    @MikayeYakovlev Год назад +1

    Great list & I defo think Rei should be in first place! It is even more impressive, considering how she faced intersecting barriers to reaching global fashion superstardom as both a woman and not-French/Italian. However, I would also say that Issey could be higher than #5. His stuff is not just pleats. The mainline & menswear line (currently discontinued) were highly revolutionary in the 1980s and 1990s. He also helped the career of many designers, such as Tsumori Chisato and Kosuke Tsumura. Personally, I would include Tsumura's Final Home in the top 10, because it laid the foundation for the rise of tech wear and, later, gorpcore in the West, even if the brand itself is v underground.

  • @VLAD.....
    @VLAD..... 2 года назад

    I hope to see final home up there some day

  • @BMo33
    @BMo33 2 года назад +5

    would have put Bape lower, but it's impact on streetwear and introducing a lot of westerners to Japanese fashion definitely helps it earn its spot. and it's crazy to me how many comments are calling for Kapital. the brand is great but definitely hasn't made enough of a mark to replace anything on this list. I guess that's how the kids feel though. I appreciate the inclusion of dying oldies like Mastermind, N(N), and NBHD. thumbs up to the list overall!

  • @groovieXL
    @groovieXL 2 года назад +1

    Hirofumi Kiyonaga’s soph/rbfc/UE family may have been worth an honourable mention (though I do recall briefly seeing some headline recently that he will be leaving!?!?) I would put them on the same level as wtaps. Good list, I had a good chuckle on your Visvim comment$ lol :) all too real.

  • @MrMrG3AR
    @MrMrG3AR 2 года назад

    Could it be that I'm early? Damn. What's up Reggie! Love from Boston ♥♥♥

  • @Imreal66
    @Imreal66 2 года назад +1

    Human Made is my personal fav haha but awesome list!

  • @chaosdracos
    @chaosdracos 2 года назад +10

    i agree with the list, I kinda want to see Julius continue to grow its presence so that it can be an HM one of these days, cuz I love that brand

  • @corduroypants1871
    @corduroypants1871 2 года назад +1

    fit is clean today 🙏🏿

  • @Geemeel1
    @Geemeel1 Месяц назад

    What a great presenting !, what a talent! Wow 🤩

  • @Bigmosbigmos
    @Bigmosbigmos 8 месяцев назад

    Miyake has also very interesting shirts and sweaters. RIP Steve Jobs used to his iconic turtleneck sweater.

  • @scarvello
    @scarvello 2 месяца назад

    After living in Japan for 8 years they definitely have a “I don’t care what you think I’m going to wear what I want” mentality.

  • @mikedonovan9783
    @mikedonovan9783 2 года назад

    Btw, since you talk about Number nine in this top 10, what do you think about Takahiro Miyashita new brand : the Soloist ? Like, its design and quality ?

  • @trevorsebastian1341
    @trevorsebastian1341 Год назад

    I have a random question but a long while ago I happened upon some videos that was all in Japanese but it was soooo fun to watch, of small Japanese Mens stores with beautiful americana clothing inside, but since it’s in hiragana/kanji I can’t search for those videos on RUclips and find them. Any help? Lol

  • @leidwallan
    @leidwallan Год назад +1

    I would say cav empt as a honorable mention but other than that great list Yohji always gonna be my favorite though

  • @bblancaflor
    @bblancaflor Год назад

    dude where did you get your specs?...I need it!!!

  • @muhammadjondoniyorov5871
    @muhammadjondoniyorov5871 2 года назад

    Uniqlo is what countrie's brand?

  • @dickwintered
    @dickwintered 2 года назад +7

    CDG at number one feels correct. It truly has an impact worldwide.

    • @ShotsMerkzAll
      @ShotsMerkzAll 2 года назад

      Aesthetically it wouldn’t be number one but I suppose in commercial, sure.

    • @THECASUALco
      @THECASUALco  2 года назад +3

      @@ShotsMerkzAll I’d disagree. I think CDG’s aesthetic is amazing. Not for everyone but still incredibly influential

    • @ShotsMerkzAll
      @ShotsMerkzAll 2 года назад

      @@THECASUALco Could you elaborate on why you think it’s aesthetically significant?

    • @jcg_001
      @jcg_001 2 года назад +2

      @@ShotsMerkzAll When CdG appeared in Paris (along with Yohji) it redirected the entire high end fashion industry (particularly buyers/fans) towards a new aesthetic of black, formless and distressed. Rei then transformed the brand again several years later and created an entirely new aesthetic of bright clashing colours and synthetic materials which built a whole new following of even more extreme avant-garde dressers - around this time the "Lumps and Bumps" collection was released and Rei arguably made the most important women's fashion collection of the last 50 years, completely redefining how the feminine body interacts with garment and what we expect of feminine-coded clothing.
      You basically cannot get more significant than CdG and Rei.

    • @ShotsMerkzAll
      @ShotsMerkzAll 2 года назад

      @@jcg_001 synthetic fabrics and wacky colours 👎🏻 cdg has insanely poor quality control and 99% of items are absolute garbage, especially for men. the history of the clothes are cool like basquiat walking the runway and like you mentioned black, formless, distressed clothing, it’s a good idea but for many years I have not seen much significance from cdg, only commercial significance, I have collected many cdg clothes for years and they always struck me as average. much prefer undercover personally

  • @foxyjewellove2066
    @foxyjewellove2066 2 года назад +1

    What about Kenzo?

  • @highinjuly4799
    @highinjuly4799 2 года назад

    Reggie I love you

  • @zachkirlew1469
    @zachkirlew1469 2 года назад

    ID on the shirt?

  • @EsbenShane
    @EsbenShane Месяц назад

    Any videos with Japanese plus size men’s wear ?

  • @naoz8472
    @naoz8472 2 года назад +1

    ユリウスやヴィリジアンについての意見も聞きたいです

  • @ziyaadhendricks4125
    @ziyaadhendricks4125 2 года назад

    Respect❤🤘

  • @LarsLenningerJansen
    @LarsLenningerJansen 11 месяцев назад

    what about The Osaka 5 ?

  • @rockoutkids
    @rockoutkids 2 года назад +2

    Did wtaps kind of fall off? Or have I just been out of the know?

  • @wolfdesk
    @wolfdesk 2 года назад +13

    I get why Issey is lower than Bape but it doesn't feel right. For me my interest in Japanese fashion began with Issey, CdG and Kenzo way before Bape existed. I fully understand Bape's impact since then but the OGs to turn the world's attention to Japan were those three brands. For that reason I would have had Issey at three.

    • @THECASUALco
      @THECASUALco  2 года назад +5

      It was hard to be objective and not put my feelings too much into it. Issey, myself, is among the top but I had my arm tied because the list included “street” labels. Bape just killed and continues to while Issey is an old favorite among those who have been following Japanese fashion beyond the street labels.

    • @wolfdesk
      @wolfdesk 2 года назад +1

      @@THECASUALco yeah I totally agree on the street aspect... As you said in the video the whole interest in Japanese street fashion came from them. I just love what Issey has done over the years.. from a fashion design perspective only Issey tops Bape but overall for this topic I think you are probably right.

  • @omarakadroopy1
    @omarakadroopy1 2 года назад +1

    I PERSONALLY CAME HERE.. JUST TO SEE WHERE HE PUT BAPE ON THE LIST 😂

  • @kokekuka24
    @kokekuka24 2 года назад

    Visvim and Kapital is no.1 japanese fashion brands

  • @lonnylegeam
    @lonnylegeam 2 года назад +29

    Is this comment brought to you by square space? Find out on the next episode of dragon ball z.

  • @christianchalmers1546
    @christianchalmers1546 2 года назад

    How you feel about Final Home

    • @THECASUALco
      @THECASUALco  2 года назад +1

      Conceptual "label" that has very intense ideas and explores those ideas beyond just fashion. It's thoughtful work and requires more study to truly appreciate it.

  • @masterlink5958
    @masterlink5958 Год назад

    Where’s roen ?

  • @chrispatton2027
    @chrispatton2027 2 года назад

    General research and And wander

    • @THECASUALco
      @THECASUALco  2 года назад

      Of all time tho? Great labels but low impact globally.

  • @npriatsmojo7791
    @npriatsmojo7791 2 года назад +1

    So Lit 🔥🔥🔥
    this time I dont skip "deSquare" 😁

  • @ParrisYoung
    @ParrisYoung 5 дней назад

    Fukkin wid da yola n I got work ta step on

  • @jordangagat
    @jordangagat Год назад

    Sony make a hifi tv console laptops

  • @burningknuckle26
    @burningknuckle26 2 года назад +1

    Cdg 🔥

  • @keezytv7854
    @keezytv7854 2 года назад +5

    !!!!

  • @louisvau4132
    @louisvau4132 2 года назад +2

    good list but i think kapital should have been on the list too behind visvim

    • @THECASUALco
      @THECASUALco  2 года назад

      Not impactful enough globally, it’s good but Kapital has been supremely overrated due to its flavor of the month status. Love Kapital but it’s no where near as influential as any on this list.

  • @tokyobayliving3306
    @tokyobayliving3306 Год назад

    Isei miake❤

  • @andream.313
    @andream.313 Год назад

    Double tap , what is it? A brand

  • @Photomonk3y
    @Photomonk3y 2 года назад +2

    hmm... no love for Junya Watanabe?

    • @THECASUALco
      @THECASUALco  2 года назад +5

      One of my favorites BUT part of Comme

    • @Photomonk3y
      @Photomonk3y 2 года назад

      @@THECASUALco At least throw mans a mention in your Comme spiel. Poor guy. hah

    • @THECASUALco
      @THECASUALco  2 года назад +1

      In the original script he was but was cut for time.

  • @405atelier
    @405atelier 5 месяцев назад

    did i skip something or did everyone just ignore KENZO

  • @brandonruggles3330
    @brandonruggles3330 2 года назад +1

    Human Made?

  • @jasonfanclub4267
    @jasonfanclub4267 9 месяцев назад

    I can't afford those. Are Japanese paying so much for fashion? They look all so well dressed. I want to look as cool as them

  • @ibrahaidar7018
    @ibrahaidar7018 Год назад

    İ love Japan 🇦🇿🇦🇿

  • @ytyoungrichnhigh
    @ytyoungrichnhigh 2 года назад +1

    thought you were going to mention THESOLOIST.

  • @colts822
    @colts822 2 года назад +1

    Kapital

  • @jacobw7360
    @jacobw7360 2 года назад

    Can someone give me an ID or collection ID on the undercover jacket at 10:13 ? mindblowingly beautiful

  • @michaelfabe670
    @michaelfabe670 9 месяцев назад

    Jun watanabe ........

  • @flyehiklubclothing
    @flyehiklubclothing 2 года назад +1

    Hey! Dude you have a bugger in your nose… nice content though 🛩🛩🛩

  • @Dppel_6nger
    @Dppel_6nger 2 года назад

    In America we have Pantone ( color matching system ..) I just thought you might like to know that . Homie.
    The bapesta X sorayama are my favorite. So squishy, best work out Shoe , no injuries.

    • @THECASUALco
      @THECASUALco  2 года назад +1

      I know about Pantone bruh. Lol. Been using it since forever

    • @Dppel_6nger
      @Dppel_6nger 2 года назад

      @@THECASUALco
      vale .
      I would be offended if you didn't.
      Homie casual .
      Nos vamos homie .
      (Ok , See you later )

    • @THECASUALco
      @THECASUALco  2 года назад +1

      I also understand Spanish. 😅

  • @mockmywords
    @mockmywords 7 месяцев назад

    Man all this shit is expensive 😅

  • @willjames3735
    @willjames3735 2 года назад +3

    I was pretty much screaming kapital the whole time

    • @ShotsMerkzAll
      @ShotsMerkzAll 2 года назад +1

      When you listen to ASAP Rocky once

    • @willjames3735
      @willjames3735 2 года назад

      @@ShotsMerkzAll you’re shooting at the wrong guy, I’m more of a design nerd and I’m a lot more interested in clothes than I am ASAP Rocky. I just really think Kapital deserves a spot on this list for too many reasons to go into here, it’s consistent at producing interesting takes on Americana with Japanese techniques and has been a pioneer of a lot of ideas in Japanese fashion that have made a large impact in both Japan and the west.

    • @THECASUALco
      @THECASUALco  2 года назад

      While I agree Kapital is great, it’s impact is just not as much as the others. Which would be taken off the “ALL-TIME” list. In fact I’d put Evisu on before Kapital or even Studio D’Artisan. On the design front, personally, Kapital is great. A bit overrated but still great but it simply isn’t global enough to be considered among the best ever from Japan.

  • @sharpiefumes
    @sharpiefumes Год назад

    invalid no readymade

  • @Jiangqx
    @Jiangqx Год назад

    Really? Sorry, but I cannot agree you.

  • @jaydee11.11
    @jaydee11.11 2 месяца назад

    Korean wear are overrated. Japan is Paris in Asia

  • @user-cc5gj1rp1z
    @user-cc5gj1rp1z 8 месяцев назад

    this guy speaks in an arrogant way

    • @THECASUALco
      @THECASUALco  8 месяцев назад

      Sorry if you feel that way. It's not intended. I don't know what else to say but I'll try to be more inviting.

  • @andrewkim4160
    @andrewkim4160 2 года назад

    Kapital

    • @THECASUALco
      @THECASUALco  2 года назад

      not even close my dude. Its good but nowhere near as close