Why Japanese Fashion is Still SEVERELY Underrated

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  • Опубликовано: 26 дек 2024

Комментарии • 68

  • @MrPukestick
    @MrPukestick 2 года назад +62

    I personally always thought they blow the Italians the Brits the french and the yanks out the water when it comes to fashion. They absorb styles and ideas from every culture and span eras with their pieces. Got to give them their flowers.

  • @vmanor
    @vmanor 2 года назад +32

    It will be difficult for others to catch up to Japan because of a combination of factors like: the Japan cultural appreciation for aesthetics, Japanese boom and the influx of money, a shifted/outsiders mindset where particular clothes don't just belong only to certain subcultures, kaizen/shokunin/diving deep into your passions, and the metropolitan lifestyle (e.g. Tokyo, media, apparel industry) which continually reinforces these ideas over a large group of people.

  • @FashionBusinessMastermind
    @FashionBusinessMastermind 2 года назад +32

    I find Japanese labels to be more inventive. They still keep the art concept across various price levels, not only in haute-couture. And of course, the quality of craft and textiles. Thank you for the overview!

  • @mnmaddict37532
    @mnmaddict37532 2 года назад +15

    A little off topic... My observation is Japanese people in general are more conscientious about what they wear regardless of age. Thus, they may be the best dressed in the world. Westerners who are into fashion or care about what they wear is a smaller percentage and feel safer with more established brands.

  • @SDG951
    @SDG951 2 года назад +127

    I think the Japanese mindset when it's comes to building a wardrobe and gaining a sense of style is underrated. The idea that different styles operate side by side in a non-competitive way, everyone just focusing on the brands (hyped or not) that relate to their aesthetics. In comparison to westerns who think styles work in tiers, that are clearly subjective and pointless.

    • @cockandballer
      @cockandballer 2 года назад

      nice pfp

    • @SDG951
      @SDG951 2 года назад

      @@cockandballer Thank u!

    • @rro-n9h
      @rro-n9h 2 года назад

      fr

    • @sandechoir
      @sandechoir 2 года назад +1

      While in europe style everyone look the same skinny jeans , sweat pants and pupper jacket old and young, girls , boy , men they wear look the same brand the most canada goose , north face

  • @jazsimone26
    @jazsimone26 2 года назад +1

    OMG YOU HAVE INSPIRED ME. I’m creating a fashion label that has Japanese fashion concepts. I love the mindset I love the settling in to your own style. I love that they (as stated) are attracted and focused on the reputations/representation of a brand and less on who’s wearing what.

  • @chrisicu4236
    @chrisicu4236 2 года назад +15

    I love a lot of Japanese style and quality - not only clothing, but of course that's the topic at hand. Fit and relevance is important to me. Much of what I see is tailored to a lean build and the cut can be problematic for those with a larger body shape than the target consumer of these brands. Then of course is the issue of size. Size could be easier to manage, but if the cut is for a slender consumer the size isn't the only issue. I've traveled all over East and Southeast Asia and it's rare to find something complimentary to an average American body shape. Love your videos and they definitely have a unique perspective. I'm curious, are you only focused on street wear? I also follow athletic and outdoors wear - frequently read GoOut - but don't see you looking at those brands. Keep up the good work! Chris

    • @THECASUALco
      @THECASUALco  2 года назад +5

      We don’t necessarily do streetwear it’s more “fashion as a whole” pov. To that end we’d cover Yohji before Supreme and highlight labels that don’t get as much coverage
      We have an entire video dedicated to outdoor wear and are looking to expand from there

  • @CrazySquirrelProductions
    @CrazySquirrelProductions 2 года назад +14

    I love Japanese and Korean vintage fashion. The fits are looser and flow like traditional clothing, i.e. kimono. I'm a bigger older guy and don't want to look like a teenager but there's great combinations if you can be creative to get that everyday street feel. Thanks.

    • @XiuFeanaro6
      @XiuFeanaro6 2 года назад +2

      Korean fashion is More about trends.

    • @CrazySquirrelProductions
      @CrazySquirrelProductions 2 года назад

      @@XiuFeanaro6 Thanks Miriam!

    • @mashitta5969
      @mashitta5969 2 года назад

      @@XiuFeanaro6 But that trends in Korea changes really fast so it feels like very vibrant.

  • @BassMusic123
    @BassMusic123 2 года назад +2

    Fashion is the reason I want live in Japan. Anime and cars are a plus

  • @WayneLLC
    @WayneLLC 2 года назад +6

    Personally, I feel Japanese brands are often (and surprisingly) not about the brands itself but the ways of life that they are trying to present to to me, to us - essentially a lifestyle, a rudimental foundation.
    It can be a bit hard to understand and possibly abit of ‘gatekeeping’ effect to some of us who might associate getting into Japanese brands requiring a level of commitment and overhaul of wardrobe. Across different consumer demographics, this can be hard… cuz we often want it fast and we want it visible (hype and what not). In this regard, it’s not so much that the western brands differs from Japanese’s .. but the differentiated consumer’s expectation in each market.

  • @npriatsmojo7791
    @npriatsmojo7791 2 года назад +4

    japanese know to enjoy, explore,expands what ever they like it..

  • @lucenamatheus2045
    @lucenamatheus2045 2 года назад +1

    i love japanese fashion and i'd like to wear this stuff, but is so expansive here in Brazil, but one day i'll.

  • @yxXRayXxy
    @yxXRayXxy 2 года назад +3

    I think it's still highly underrated. And I also think it's because it looks so different compared to what we see here in Europe. Especially talking about here in Germany. I sometimes visit expensive clothing retailers, just to see if I can find and japanese designer brand. Not a single Yohji, Undercover or Sacai to be seen. CDG I see sometimes though 🤷‍♂️

    • @KhangNguyen-gs2qr
      @KhangNguyen-gs2qr 2 года назад +1

      Here in the netherlands I see all those brands you mentioned and more. Guess depends on city

  • @johnguinto4386
    @johnguinto4386 2 года назад +5

    As far as Japanese fashion magazines go, is there a site where I can purchase them? I used to go to Japanese bookstores to get them but I now live too far from any spots that sell them now.

  • @rawsanity27
    @rawsanity27 2 года назад +2

    I’m half Black half Russian.
    So I been getting lots of Russian designer stuff lately.
    There’s actually a decent amount of Russian designers out there.
    I do love the Japanese too though.
    They sure know how to make nice threads

  • @Mobilewoe
    @Mobilewoe 2 года назад +1

    In my humble opinion Japan, Paris and New York are the fashion meccas of the world in that order, Japanese design and mindset towards style and fashion culture has been very underrated for a long time.
    I think this video is spot on.

  • @ivandiaz007
    @ivandiaz007 2 года назад +1

    Loving the new content 👌

  • @PTNOPOT
    @PTNOPOT 2 года назад +4

    Reggie your sweatshirt is cool, please let us know where we can cop

  • @witchingbrew3
    @witchingbrew3 2 года назад +1

    Very much so! As much as younger people come up to me and tell me my lolita jsk is cool and they wish they had time or energy to participate and wear, it's still new. I think it will be YEARS before I don't have to say "oh, this dress/skirt/sweater/etc is from Japan..." when I tell people about it. I do think tik Tok and youtube is educating people. Even pinterest. I've worn Larme before and that's now the closest to North American fashion. It's got some elements that came due to entertainers like Ariana Grande wearing some pieces. But it'll take time. We're almost there though.

  • @showpentheartist
    @showpentheartist 2 года назад

    Peace bro thank you for this video. I’ve always loved Japanese fashion even their way of making jeans. I remember when I discovered Phenomenon (RIP Big O), Bape, and Undercover back in high school. Only could afford and get Bape back then.

  • @stephaniesanchez667
    @stephaniesanchez667 2 года назад +2

    Japanese fashion is STYLE. Loyalty to looks not brands. Rocking something you throw on to run to Family Mart bc all you own is good pieces with hemlines and blocks of color that work interchangeably. And on showing skin? If someone has fishnets they have a long blazer over it. Stomach showing? There's a cardigan down to the floor over it. I'd describe it as boxy and balanced. There's no way or right to generalize prefecture to prefecture but when I stand back I see undeniable know-how. No one will ever be successful at dictating what Japanese is or when/how/that it should change.

  • @haroldgrey134
    @haroldgrey134 2 года назад +5

    IMO it's about accessibility. Traditionally Japanese labels & retailers never "went global" with the rise of internet shopping. They've always sold to the domestic Japanese market & never made big efforts to sell to the rest of the world.
    I think if retailers really expanded shipping and made it very easy for global consumers to buy their products, Japanese clothing (and products in general) wouldn't be as under-rated. But then they'd lose some allure as "hard to get" I think haha

  • @GebbzSteelo
    @GebbzSteelo 2 года назад +1

    "also the sizing" lol

  • @andrewajjones122
    @andrewajjones122 2 года назад +1

    Underrated as Hell!!! 🧐

  • @jcg_001
    @jcg_001 2 года назад +1

    Finally the Blackmeans shoutout 🤣
    I think if Japanese fashion was more popular/accessible/less underrated it would lose some of its edge/niche sensibility. Obviously would love for it to be easier to buy but I wouldn't want it to lose what makes it appealing in the first place.

    • @THECASUALco
      @THECASUALco  2 года назад +3

      Yessir. But also the convo is right where we like it to be in this episode. Goal accomplished (with no numbered rankings😅)

  • @daniellord-vera6987
    @daniellord-vera6987 2 года назад

    I think the only place in the west were you will see styles that are very experimental are places like Montreal in Canada just from experience there are lots of peoples who wear garments that you wouldn't think are clothing or are so experimental for example the group called "fecal matter" based in mtl wear very experimental clothing and the everyday peoples here also wear similar or down graded outfits like there's or underground niche brands from unknown designers you should check it out.

  • @JohnnieVibes
    @JohnnieVibes 2 года назад +1

    What brand is the crew sweatshirt you're wearing? Nice aesthetic.

  • @KittyKarenpoo
    @KittyKarenpoo 2 года назад

    What makes Japanese fashion so dramatic is the attitude of Japanese women. By in large they'd not be caught dead walking downtown without having put their best foot forward. You can see this by just typing in Tokyo Walk, right here on youtube, and notice how such a large percentage are wearing truly wonderful clothing. It is so pronounced that you can tell if the cameramen are approaching foreign tourists from the very first moment. As well, Japanese women often enjoy cutting the fashion edges, and they worship their own femininity. Add in a whole bunch of style, e-girl, Harajuku, sick-cute, Lolita, Decora, and on and on. This is a force ot be reckoned with.

  • @joes661
    @joes661 2 года назад

    It's coz it's so hard to get in the UK 😭

  • @madrush24
    @madrush24 2 года назад

    I love Kapital and Blackmeans. Got introduced to them here maybe two years ago. I'm always curious though about how the Japanese designers feel about cultural appropriation. Kapital, for instance, likes to use a lot of western Native American theme and iconography. Is cultural appropriation as much of a controversy there as it is here?

    • @THECASUALco
      @THECASUALco  2 года назад +1

      It's definitely not a thing and if it is its certainly not taken to the lengths those in the west take it.

  • @avskull128
    @avskull128 2 года назад

    when westerner think about Japanese fashion they think about cosplay or artsy subculture. its not the fashion is slower but there more individual. Trend following is a a feature of capitalism team base living.

  • @YarbroughCreates
    @YarbroughCreates 2 года назад

    Great video!!! you gave me much to look at in fashion. who do you find this stuff?

  • @吳嘎
    @吳嘎 2 года назад

    Fact

  • @kellz1703
    @kellz1703 2 года назад

    Buying into Japanese fashion is hard when your a bigger and taller guy😅

  • @leebishop7591
    @leebishop7591 2 года назад +2

    IMO, Japanese fashion is more admired than anything. Its just most ppl can't pull it off or are afraid. The west had the hip hop NYC baggy pants and a Japanese designer will make their jeans extra baggy. With the rocker style and the wallet chain, a Japanese designer will add two or three more chains. I saw the double docker shirt with the collars up ina Japanese fashion mag. They just go to the extremes in some cases. Plus the added couple hundred dollars for a font heavy hoodie doesn't help either (Looking at you, GIRLS DONT CRY). 🤷🏾‍♂️

  • @iTuber012
    @iTuber012 2 года назад +1

    Probably because they don't export it so much? It's not mainstream anyways

  • @dontreadtoomuchintomycomment
    @dontreadtoomuchintomycomment 2 года назад

    Japanese fashion is the 1980s mixed with old Japanese culture. It'll be back in sometime.

  • @DamianLewd
    @DamianLewd 2 года назад

    This thumbnail makes me think of TLCs first album

  • @monts311
    @monts311 2 года назад +1

    Hip hop fashion is just beautiful 🔥#HARLEMWORLD

  • @Supermariocrosser
    @Supermariocrosser 10 месяцев назад

    Japan doesn't like trendy thinking.

  • @Frank-ro5bp
    @Frank-ro5bp 2 года назад

    (If you don't buy resell) Goro's is a brand who's value is derived mostly from the brand and artists story. The history of Gorō Takahashi and how he learn his trade, his store and currently your experience to buy from them, especially the curation and trust they put into their customers not to resell and to enjoy Takahashi-sans art. No other brand can have the history or the experience Goro's has. So there is not a real alternative and therefore not an example.

    • @THECASUALco
      @THECASUALco  2 года назад +4

      If I told you the story of ANY designer and you found it important and worthy of your time the same applies. Saying this only applies to Gorō Takahashi when he literally learned the craft from Native Americans is crazy imo. Would you buy from actual Native Americans these kinds of pieces or do you prefer Gorō because of the cult of personality that follows the name? Does his story hold more weight simply because he brought it to Japan and became known?
      I’ve read the books, actually own Yellow Eagle and I respect the craft. But my point is the aesthetic is not limited to one brand or style. This is not a knock on Gorō it’s the overall overzealous nature of individuals who deem his work as the only viable option and call out those who don’t bow down.
      I honestly would rather wear something from a Native American than Gorō tbh. Because I believe THAT experience/story is just as viable and important.

    • @Frank-ro5bp
      @Frank-ro5bp 2 года назад

      ​@@THECASUALco For me it brings together two cultures I love as well as it being a expression of an individual artist. Also that "thing" where a Japanese artist re-imagines something aesthetic from another culture and it somehow becomes new as a embodiment of the auteur. This all to your point that you'd prefer to buy Native American jewelry instead. To me that's like saying you'd prefer to watch western cinema instead of Akira Kurosawa films cause he was simply trying to make a western film. The auteur matters.
      "Does his story hold more weight simply because he brought it to Japan and became known?" In a way, yeah his story holds weight cause I appreciate his story and the passion and effort of it, I feel his art embodies that story aesthetically. Definitely not saying it only applies to Gorō but he is AN artist amongst many across a swath of arts and disciplines whos story I appreciate and resonate with.
      "But my point is the aesthetic is not limited to one brand or style." This is very true but I guess you can make a car that looks like a Ferrari and performs like a Ferrari but if it's not a Ferrari it can never come with the Ferrari story. The romance. Often these brands that have die hard following are rooted in passion. (not that i'm a Ferrari fan, just illustrating the point) So yeah the aesthetic is not limited to one brand but the story and artist is. Goro's is, I think for it's genuine fans, much more art and a keepsake of an experience (the journey and memory of being bestowed a piece) than a consumer product or simply an aesthetic.
      "I honestly would rather wear something from a Native American than Gorō tbh." I have an appreciation too for Native American art but it's to me something completely different and can't be compared to when it is taken and re-created by an auteur through the lens of their nature and nurture. One is the story of a culture and people and the other is a artist journey.
      Not to mention the other unique element of Goro’s which is the buying process. They offer you their wears at a price they deem fair when they know full well their stuff sells after market for at leas 10 times the sticker price and sometimes beyond 20 times. But they don’t want to inflate their prices cause it’s not about raking in $. They opt to enter into a hand shake agreement with their fans where all they ask is you buy their art only if it’s for you, you love it and you will not resell it. By actions alone they show they are not making jewellery for capital gains alone. They leave thens of thousands of dollars go each day by underpricing their jewellery compared to the open market. THIS is unique too and THIS is a big part of why people love Goro’s. And this is something that no other jeweller does. No other company does. So no, nothing compares to Goro’s

  • @nixklas
    @nixklas 2 года назад

    They are underrated because I have never found a single affordable one

  • @princeparker8797
    @princeparker8797 2 года назад +8

    ITS NOT UNDERRATED ITS EXPENSIVE 🤬🤬🤬

    • @princeparker8797
      @princeparker8797 2 года назад

      You seem like the kinda person that says shit like "oh its only 700 dollars but its so unique I dont see why everyone sleeps on it" 🤦🏿‍♂️🤦🏿‍♂️🤦🏿‍♂️

    • @sunni96
      @sunni96 2 года назад

      FACT

    • @mikloridden8276
      @mikloridden8276 2 года назад

      The price is worth it though, the shirts are made with good material that lasts compared to say 200 dollar balenciaga shirt that uses Gildan.

    • @RicardoFreedom59
      @RicardoFreedom59 2 года назад

      Sadly japanese brand in the western world is expensive. However in Asia, we can enjoy super cheap japanese clothes. I am from Hong Kong and there is a japanese brand called GU selling high quality knitted vest like 5 dollars. Just hope that one day more companies from Japan go west and lower the cost

    • @hayden760
      @hayden760 2 года назад

      @@RicardoFreedom59 I think he meant non-mass produced brands, like Tomorrowland, United Arrow, Beams Plus...
      Asides from those made with 100% polyester, they'll last long time.

  • @wong1640
    @wong1640 2 года назад +1

    first??

  • @czxr_8
    @czxr_8 2 года назад +1

    I think a part of what makes Japanese fashion underrated is racism so to speak. Or maybe xenophobia would better describe it? Anyway, as much as Yohji or Rei or Chitose gets lauded from people into fashion they also don't seem to get brought up in the same conversations as Europeans/USians. It's almost like they get brought up but in this other category separate from Western fashion designers. Even when Gosha and the like were getting praised, it was in a way of giving it a separate exoticized name. While say Balenciaga doing something similar can just be fashion, without some quirky name to describe it.

    • @mikloridden8276
      @mikloridden8276 2 года назад

      It’s close, mostly western brands taking Japanese influences and selling it. Tho I will say they fail because they can’t replicate it close enough. French brands are notorious for taking Japanese things and presenting them in expensive packages(Doraemon Louie Vuitton comes to mind)

  • @copythestar
    @copythestar 2 года назад

    give someone the job to do your intro, its not good rn