Ask a Designer: Dieter Rams' 10 principles of good design

Product designer Dieter Rams became famous in the 20th century for his household products. Rams' credo: “less is more” was a garantee for success. And some fifty years ago he came up with his 10 principles of good design. These guidelines remain valid even to this day.
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[@sebas_ruel]

Environmental friendly design indeed: I'm still using a pair of Braun L250/1 speakers from my father, which he bought in 1969. Quality design and good workmanship!

[@Light-s74]

All Principles of Good Design
1: Good design is innovative​
2: Good design makes a product useful​
3: Good design is aesthetic​
4: Good design makes a product understandable​
5: Good design is unobtrusive​
6: Good design is honest ​
7: Good design is long-lasting​
8: Good design is thorough down to the last detail​
9: Good design is environmentally friendly​
10: Good design is as little design as possible

[@nicolaspuichaud7576]

les principes de Dieter Rams

[@neenajohal1613]

don't mind me watching this video for my online design technology homework

[@namelesss1338]

Anyone here doing their design tech teams homework

[@boggianluzecriacao]

Muito bom! venha conhecer o meu canal sobre iluminação. Tem vídeo novo

[@sp4rk_00]

Bruh yeaa, I’m bored as hell xD

[@ashpurrations]

I wish i was

[@face5226]

@@sp4rk_00how is it going?

[@detailll3]

Her voice over is very nice👌🏻

[@xPureimagin]

I had a strong feeling the Eames lounge chair would be featured somewhere in this video, sure enough it was in the first 30 seconds

[@pranithshetty7378]

can u explain why?? like did dieter rams designed the chair?

[@mahdighaedi9356]

great

[@aiori134679]

Does not that credo belong to Ludwig Mies Van Der Rohe. Mr. Rams take it to "Less but better", innit?

[@dweuromaxx]

Well - so let's summarize that every good designer says that less would be more...

[@felipevi8554]

That "but" adds a lot of new meaning

[@mrjakobt]

DW Interior Design similar, but different. I think rams intention is to say that removing things is only half the work. Making the things that remain perfect is what counts.

[@ericlefevre5412]

@@dweuromaxx There's a mistake in the subtitles at the end; it should be "Less truly is more".

[@marcv2648]

And some of us prefer Roccoco.

[@great567]

Yes -- Less Techno music

[@fastandcurious]

Most of the Rams designed products will have been thrown away by now. How many have kept their broken Braun Razor, Radio or Coffee Machine? How many millions had been sold?

[@tomfitzgerald8150]

cold detached no connection

[@TheEchelon]

For you perhaps ;)

[@Bhargav141]

Hams

[@nasrulikhwan6148]

anyone from umk?

[@daslolo]

loves nature yet prevents a tree to grow 🤦‍♂️

[@demita840]

He needs a fashion designer and bookshelf designer and picture frame designer

[@aaron___6014]

It did say 2006.