I think the reason we have “the movies are back” syndrome is because for so long the only thing that got genuine box office success was superhero stuff, and in a post Barbenheimer world, it’s still taking us some time to adjust lol
That is a big misconception. There was a lot of variety in the box office successes pre covid. Many smaller movies, mid budget hits, etc. Only 4 years in the 2010s had superhero movies as the highest grossing. 2021 and beyond has shown way less variety. Just look at how much money best picture nominees were making every year for example, even beyond the big budget blockbusters
It wasn't just the superheroes, for like a decade Hollywood has been producing movies that feel souless and just try to copy fads or rely on brand recognition, or both. There was the weird attempts to make King Arthur and Robin Hood cool, the dozens of mediocre adaptations of mediocre books trying to piggyback on the success of The Hunger Games and Twilight, the unnessary remakes that people forgot about three days after watching them. For a while it really felt like you had to dig very deep into the lists of theater releases to find films that where worth watching, so for a lot of people who doesn't have much time to dig, the recent string of great movies that archieve mainstream success feels like a miraculous recovery even if good movies technically never went away
Too true. Inside Out 2 is the only breakout blockbuster so far, and the year is half over. Dune 2 made a profit, but not by much, and hardly anything else up to now has screamed more than “evened out” or “bombed”.
The fact that live action Disney remakes still make buttloads of money is where sora could be scary. "Sora, make a shot for shot live action remake of the animated lion king with realistic physics." Honestly I think sora might be able to make the same movie (excluding the voices)
In some ways I imagine the talk around A.I. in major motion pictures may resemble discourse around electronically-produced music came on the scene. Many will reject it as a tech-based shortcut that removes the true art and humanity from the work, and undermines jobs in the industry. And then there will come people/studios that use A.I. as an instrument of creativity, rather than a cynically content factory. In the end they will live side by side, much like live bands and electronic producers live and side by side and feed each other. People will love both types of film making for the unique qualities they have.
Wow, you are really undermining the exponential aspect of evolution. Go back a year or two ago, and you will see people like you saying how it would take decades to arrive where we are today. Kutcher is right, and he has a lot more knowledge and know-how you give him credit for. He is a producer and investor who has to understand where the trends are heading. Sorry to say, but your video will age like spoiled milk.
Ashton is more of a venture capitalist than an artist, to say the least. He takes the money he's made from "acting" and invests in what other creative people are doing to grow the investment into more money to invest in something else yet again. That's his idea of creativity. Bleh. Meanwhile, watching your own AI generated movie rather than watching someone else's story would like masturbation vs making love with another person. One is just narcissistic and the other is intimately social. So, of course Ashton...
You can use AI to generate a shot of Tom Cruise hanging off the side of an airplane as it takes off, but the reason that shot from Rogue Nation is so impressive is because you know Tom Cruise risked his life to get it.
Only the Good ones will last But maybe it will be possible to make Good movies with AI if you use the Tool Right, a creative person A great filmmaker will only Release a Movie if he thinks its great We have yet to see Karsten beeing salty
He’s not wrong. This will become reality. It doesnt seem like he is saying this is a good thing. Yeah its depressing as hell but Im sorry to say, this video won’t age well.
I took his comment as "since AI is getting more impressive, people need to step up the work they are doing because so many effects and scripts and movies in general have been mid". I don't think he was praising AI so much as critiquing the lower quality films being produced. I think people are freaking out a little too much in an effort to get social points for slamming AI
Exactly, well said. It's crazy how bad movies actually have been. I'm sorry but there haven't been a lot. Sure there has been some good summer blockbuster type movies that are good junk food for the brain but that isn't saying much. I also don't understand how Furiosa has a 7.9 on imdb which I normally trust and agree with. Edit: I also think this dude is underestimating the ability of AI and what it will be in the near future.
Yeah. Feels kinda like an unnecessary rant. AI has broken people's brains lol Sora is genuinely insane and will be good enough to generate shots in movies that are indistinguishable soon (probably) Aston just knows it. -- Still love Karsten tho. Has good movie takes ❤❤
Karsten knows better films or simply more films than the average person, so the bar AI has to pass is just unattainable to him. But for the average joe, Sora may trick a lot of people. But I agree with Karsten that movies/tv have pretty consistently been putting out bangers vs this supposed sea of duds
That’s contradictory. If nobody wants the product, how can the company make money? So are you saying people don’t care and will see a AI written Sora movies?
@@mhawang8204most movie goers won’t know the difference unless they are told it’s AI made. And it will start with using AI in small ways. You’ll have an AI supervisor and editor getting credit for where the AI is used. Once that is commonplace then you’ll start to see “the first all AI made feature length film” it doesn’t matter what people want when they don’t really know what they want to begin with. What they want are great films. Idt people really care all that much how they are made. They just want them made. The few of us who do care are just that. The few. Even if people say they would rather a film not be made by AI, at the end of the day if the films are good they will get over that hiccup quickly. At least that’s my opinion.
Ashton Kutcher owns a venture captial firm (A-Grade Investments) that is heavily invested in OpenAI. So he has a very biased and strong interest in saying OpenAI's Sora is amazing. It's like the same take as people quoting the NVIDIA CEO saying "AI is amazing!" like yeah the guy who heads the GPU company would say that. He is a business tech bro with money who has no expertise in film or computer science.
The only interesting thing that can come out of AI is if it gets to the hands of people who would had loved to make movies but have zero social skills and even less cash... total weirdos who previously could only made badly-drawn webcomics nobody reads. Those are the only people from which AI will give better results than traditional venues
AI will take over lol that’s a fact as much as people don’t wanna believe it. It’s not gonna take over because movies are bad but because it’s just gonna happen.
Kutcher also needs to consider the fact that AI generates content based off of what already exists, the bar will not get higher cause it will just be recycled slop.
that sounds true in theory but its not, if we have movies like Spiderverse its because of the current state of technology which includes forms of AI, in a few years we will have "ethic" way to create all sorts of gorgeous animation with half the effort and so the bar will go up for everyone. after all the idea of AI in workspaces is to make specific boring parts of the job easier, that will benefit vfx and animation departments as long as they don't go the bad route and try to use generative ai for everything in which case they'll belong to the opposite side of the spectrum, full of slop
I think you are putting too much value on people’s skills to tell what is real and what is not. If people can believe that some cgi scene wasn’t cgi, people won’t see the difference with AI generated scenes. And you overestimate the people’s appreciation of craftsmanship. 90% of consumers won’t give a fuck.
I think he kind of has a point. Our current level of AI basically creates replacement level art at a fraction of the cost. If AI synthesizers capable of creating animation or deepfake style video content becomes cheap and accessible (which is very possible, as soon as in the next 5 years), the only reason people would then pay for content is because it is of superior quality.
Karsten, I don’t think people are complaining about good movies not coming out but that those great movies aren’t being seen by the masses anymore. Furiosa is great but it also bombed at the box office.
You may not like what he says, but Kutcher is right. You will be able to do it. The question is not "if", it's "when". Will it be good? To someone - yes. "Goodness" is subjective, we even have movies about it. I see no value in saying no one will like AI-made stuff, because if anything, AI actually has the most chances to make something You want right now. Is it artificial? Yes. Is it unfair to "hand-crafted" art? Yes. SHOULD it influence the satisfaction from watching tailor-made movie? No, why would it. Sometimes I don't want to take chances, to waste my time on movies I may not like. And I have my right to demand what I personally want. Or am I not? Should I be ashamed for liking something not mainstreamly popular or good? I'm sure that fans of "Freddy got fingered" or "Green elephant" will laugh at your face. And no, hand-crafted badness does not inherently hold any value on it's own. AI is not an entity. It's an instrument. You will be in control of it. And You always can demand to be challanged. Ask Sora to make something depressing or hard to watch. It will do it. Yes, I am sorry for the jobs 3D-artists and stuntmen will lose. But they will never go extinct. AI will substitute some, but the "human-made" media will always be in value. Why? Because of differentiation. Like gold - it is literally worthless, unless we add artificial value to it. The real stunts and hand-made 3D will go the same way. Don't like my opinion? Good. That's what the art is all about, innit?
Ok I love tech and I'm kinda in the camp that artists are underestimating how ubiquitous AI will be. That said, Kutcher is way off. Art does not exist without humans. It has to relate to human experiences. WALL-E is my favorite movie and I think it explains this wonderfully. Only a human can display the emotional beats that viewers are looking for. Writing is everything, and tbh I think the best artists are going to come here: RUclips. Solid vid, Karsten.
It’s not about “art” or “quality”, but what will drive the business to the point of involving individuals with AI access to act as also ran studios dominating the online filmscape. You’re under the impression that audiences only respond to Citizen Kane instead of Fast and Furious 69.
I feel like most people don't actually care about the artistry of shots like you, Karsten. When these companies start using AI to cut costs, some people are gonna complain about it, but most of them are not even gonna notice. It's unfortunate, but it's the way we're headed
Not some, but only a few will complain, as in the usual vocal whinority. Changing Sonic’s human teeth didn’t change it from being a Roger Rabbit ripoff.
So according to you, a person who has loads of knowledge in Filmmaking and Tech is wrong just because you don't agree. The cope is real. Within 3 years, we will have AI Generated films
Ummm no. People don't care how a film maker achieved that shot and the logistical nightmare it is. When you can do it with Ai, no one's gonna wanna do it spending 80k or whatever it will cost. Films cost a lot of money and every studio is gonna wanna save every penny they can. Maybe Spielberg or Cameron will insist on getting that shot the hard way because their name is gonna recover that money. But even everybody else is gonna be in a spot where they have to choose between being able to be funded to make a movie or insisting they want to do xyz and risking being fired. Plus the audience just watches the shot for 4-5 seconds and doesn't even think how it was done. They probably think.. "Oh they got a plane to take off at sunset, looks easy enough". They don't know what that entails. If they AI could look that real, they would still think the same thing. Majority People don't care about art or artistic integrity/value or artists for that matter. What matters is being entertained.
I had a baby last week, he was 6 pounds when he was born, 1 month later hes 12 pounds, hes on track to weigh more than the sun by the time he dies! This is the same logic people use with ai, "it still fucking sucks, but it has gotten 10x better in 1 year, imagine 5 years?!
Eh Ashton is kind of right, companies will use ai technology to cut costs, and most people don’t watch movies like you do, it’s just something to do , to pass time
You seem to be contradicting yourself left and right, while assuming you speak for “the people”, which will age this video horribly. Kutcher is no unbiased source, considering his investment in AI filmmaking, but he’s not off the mark. He merely refers to the ease, cost cutting, and proliferation of future filmmaking that may dominate the filmscape, though not theaters specifically. If audiences responded to movie quality, television wouldn’t be the only media enjoying a “golden age” renaissance. AI content will be more plug-n-play than ever before, and all it will take is the vast audience who just says “meh” to it, as in no one rioting as dawn, and then it’s wabbit season on cinema. Such democratized, conveyor belt entertainment is already taking hold in social media… y’know, that thing Hollywood has been struggling to compete against. Theaters will only be occupied and sustained by Hollywood’s money laundering scheme of short investment event movies, but how are they supposed to compete to everyone owning a palm sized theater? This is where AI will thrive and studios will flounder on their last gasp efforts into nostalgia as currency. Any effort of actual cinematic innovation would just get leaked and then copied ad infinitum by AI contenters well before that film gets released. Oh, and not ONCE did I ever believe the union strikes would grant any benefit to their members. Studios will just sneak in AI however they can, and then once again when wabbit season hits, writers’ rooms, stuntworkers, and extras will be a thing of the past (as if the latter aren’t already being clumsily replaced by bad CGI), and the AI trend will just snowball from there.
I disagree with your take. Ashton is highly intelligent, with a proven track record in the tech world, including two major tech funds and multiple successes in tech. You really have no insights about AI. This video is so irritating. Anybody can pull faces and disparage others... but at least bring some deeper understanding and nuance... not this.
Ashton Kutcher also just doesn’t have very good taste in material. I don’t think there’s one movie in his filmography that is truly great. The only potential exception would be that Andrew Davis coast guard movie. That one was fun, but not because of him.
I won't like or subscribe just because imho you are missing his point. The SFX can be as good and cost so much if the story/script is crap. No accomplished actor will play in a shit story/script. They can choose art!
Who the fuck would want to pay money for a movie that says "AI generated jump over a building". Like even guilty pleasures like the Fast francshise peaked because it's actual car stunts, while CGI is there to "enhanced". I could see the trend dominating the industry because it's cheap. Though it'll probably lead to the rise of more subversive, authentic film making the way many people are going back to analog.
Even if you can make entire AI movies, why would you want to when there are so many movies that already exist? I would rather spend my time watching movies that deserve recognition.
Exactly, also to mention that Barbenheimer and Super Mario are the only movies in 2023 to hit over a billion worldwide. The Force Awakens still holds the uninflated record for biggest *domestic* hit. Not even Endgame or Avatar could beat it. It’s all a crapshoot lottery, people.
Just because there are still some solid and great movies being made doesn’t mean that a ton of them aren’t recycled junk. His point is that this mass of low quality/low effort movies will have to have their bar raised bc AI will one day be able to make those too. Sure AI won’t replace Banshees of Inisherin, but it could replace recycled low quality stuff like the new White Man Can’t Jump etc.
Karsten loves to shit on awful movies, but as soon as someone suggests that AI can and will replace garbage movies, he's suddenly the patron saint of "human filmmaking"
@@commandercaptain4664 No shit. But it came from people who worked on it and likely put aspects of themselves into their work. Seeing other people's experiences, perspectives, and ideas, is what makes art fulfilling; what makes art, art. Shit human made films at least are made by humans. No one is saying human made automatically equals good art. But it is art, at least more than AI "filmmaking."
You're underestimating how capable AI will be. It won't make a barebones concept, it will use your prompt to generate a film based on every film that has ever been uploaded online with the actors, characters, tropes, etc. that you like. And it seems like you hang out with too many cinephiles. I haven't met a single person in years who generally enjoys watching new movies.
I get why people are excited about AI, I think the reason I am skeptical is because the majority of arguments I have seen are based on a hunch. Like I’ve talked with a lot of folks who are enthusiastic about AI, who admit that the current stuff ai can write is pretty shit. They have all used the argument “but who knows where it will be in the future”. I don’t like this argument because it isn’t based on something, I think I’d like to see some results before I can be confident AI is actually capable of writing something good y’know?
@referenceick9969 Define “good”. All it has to be is standard, produced by a few for a paltry budget, and get monetized through online distribution for a sizable profit, and that’s the new paradigm of passive entertainment. With an overwhelming amount of this “filmmaking”, theaters will be relegated to event lotteries only.
I get the benefits of AI to an extent, but I hope it doesn’t take over. Here’s the thing: AI can get you work and ideas in seconds, but how do you think they do that? They take bits and pre existing pieces of works and compile something new together. That’s all it does. It doesn’t know how to create new original things, not like humans can.
Veryyyyy verry real I love this take!! As someone who is currently in film/tech school, AI is good, but definitely not to movie standards and won't be for a very long time. Also people forget the authenticity of movies and thats where I also get confused with those type of comments that "movies need to get bigger and better" like no??? Some of the most successful studios right now have simpler stories/budgets that are received better than some action films in theaters.
I could see people trying to make new episodes or movies in a fan-art kind off way to experience a nostalgic feeling of getting a sequel or a new season for their favorite shows/movies in AI but I don't think AI will ever learn how to be actually creative enough for us
does anyone actually want ai to keep developing further? feel like most of the population is like ok that's enough let's stop. why as humans can't we just stop advancing especially when it leads to the loss of jobs?
Maybe it depends on whether your job is in immediate danger. I'm newly working in the trades, and everyone voicing an opinion is either indifferent or enthusiastic. "Look at this convenient search function in my texts!"
In the tech field, AI is very much being pushed to develop further and companies very much want it to advance. I think the creative/artistic world is the only place where people feel 'scared' of it
@@jlpsaxophonist6119 I mean it can and probably will replace every job, there is even people that tried to do therapy with it ( which is nonsense to be honest).
A universal basic income could solve everyone’s problems within an automated society. For those whining about finding purpose in such a world, just do that yourself instead of dragging everyone else down your dystopian, class-based societal hole that has held back humanity for too long.
I usually really dislike karsten but I love that he made this video and I’m glad we agree on something. We just have different philosophies in film but now I know he is a true film lover
Ashton saying all this without releasing the videos doesn't allow anybody else to form their own opinion if it's scary or not. However, I think he could be right to be scared. Of course we want movies with people by people. But if studios slip in AI shots and we don't notice, how far will they take it? Doubt we'll ever get a blockbuster fully AI generated, but who knows
The reason the sora ai videos are so good is because its closed door, they trained the model for probably years to do specific things, millions of hours of compute went into it, as soon as people start using it it'll become useless because ai suffers with Shit in > shit out, and we still feed ourselves shit so we sure as hell are gonna feed the ai shit
we haven’t even got through 0.01% of ai capabilities. 100 years from now we’re going to look back and think the life we’re living right now is barbaric.
Kutcher saying "we" have to lift the bar is hilarious, look at his catalog of movies... Udder trash... Post his horrible Job's film he thinks his intelligent. Take us back to that 70's Kutcher when he was likeable.
Doesn't that make him even more qualified to be making a statement about AI's potential to replace the "low bar" of garbage movies he's been associated with?
I don't know man, movies these days I go in hoping to like them and most of the time I leave disappointed i.e. Poor things, Oppenheimer, barbie, Furiosa was bad , Dune. Everything just feels safe and afraid to say something or do something original. I liked past lives and challengers tho.
I would like to defend Ashton here. Despite suggesting some pretty ridiculous ideas, I think ai could be used help reduce the cost and speed up the proccess of making a movie and thus enebaling more directors to bring their visions to life. In the bottom line the mid budget movie is dead and ai looks to me like a good way to bring it back. And with some oversight I think the final product can be very close to the artist vision. It's not perfect but if you ask me its on the positive side of some correctly
I think the reason we have “the movies are back” syndrome is because for so long the only thing that got genuine box office success was superhero stuff, and in a post Barbenheimer world, it’s still taking us some time to adjust lol
Oh wow and he literally just said that. Now my comment is dumb and redundant. Uhhh, happy pride month everyone
That is a big misconception. There was a lot of variety in the box office successes pre covid. Many smaller movies, mid budget hits, etc. Only 4 years in the 2010s had superhero movies as the highest grossing. 2021 and beyond has shown way less variety.
Just look at how much money best picture nominees were making every year for example, even beyond the big budget blockbusters
Kind of the opposite of true
It wasn't just the superheroes, for like a decade Hollywood has been producing movies that feel souless and just try to copy fads or rely on brand recognition, or both. There was the weird attempts to make King Arthur and Robin Hood cool, the dozens of mediocre adaptations of mediocre books trying to piggyback on the success of The Hunger Games and Twilight, the unnessary remakes that people forgot about three days after watching them. For a while it really felt like you had to dig very deep into the lists of theater releases to find films that where worth watching, so for a lot of people who doesn't have much time to dig, the recent string of great movies that archieve mainstream success feels like a miraculous recovery even if good movies technically never went away
Movies are not back because movies are black
I wonder why he's going to bat so hard for... oh wait he invested $250m into AI. Yeah that explains why he's shilling for it.
Movies have not been back. Critical success has nothing to do with financial success. We are struggling badly this year
Too true. Inside Out 2 is the only breakout blockbuster so far, and the year is half over. Dune 2 made a profit, but not by much, and hardly anything else up to now has screamed more than “evened out” or “bombed”.
The world would be completely fine if we never heard from Ashton Kutcher and Mila Kunis ever again
The fact that live action Disney remakes still make buttloads of money is where sora could be scary.
"Sora, make a shot for shot live action remake of the animated lion king with realistic physics." Honestly I think sora might be able to make the same movie (excluding the voices)
Wait until a decade from now when Superman and Batman become public domain. 😳
Kursten, what’re we doing here
Edit: oh
In some ways I imagine the talk around A.I. in major motion pictures may resemble discourse around electronically-produced music came on the scene. Many will reject it as a tech-based shortcut that removes the true art and humanity from the work, and undermines jobs in the industry. And then there will come people/studios that use A.I. as an instrument of creativity, rather than a cynically content factory. In the end they will live side by side, much like live bands and electronic producers live and side by side and feed each other. People will love both types of film making for the unique qualities they have.
He thinks the industry is dead because no one will put him in a film.
what about AI in Aggro Drift?? you liked that one
Great video
pretty smug title, don't you think?
Wow, you are really undermining the exponential aspect of evolution. Go back a year or two ago, and you will see people like you saying how it would take decades to arrive where we are today. Kutcher is right, and he has a lot more knowledge and know-how you give him credit for. He is a producer and investor who has to understand where the trends are heading. Sorry to say, but your video will age like spoiled milk.
Isn't Ashton Kutcher currently trying to influence the EU into implementing his own company's AI into messenger apps? It's very very sus.
Ashton is more of a venture capitalist than an artist, to say the least. He takes the money he's made from "acting" and invests in what other creative people are doing to grow the investment into more money to invest in something else yet again. That's his idea of creativity. Bleh. Meanwhile, watching your own AI generated movie rather than watching someone else's story would like masturbation vs making love with another person. One is just narcissistic and the other is intimately social. So, of course Ashton...
You can use AI to generate a shot of Tom Cruise hanging off the side of an airplane as it takes off, but the reason that shot from Rogue Nation is so impressive is because you know Tom Cruise risked his life to get it.
And yet loads of CGI stunt franchises have raked in big bucks. Stars don’t matter anymore. Brands do.
Only the Good ones will last
But maybe it will be possible to make Good movies with AI if you use the Tool Right, a creative person
A great filmmaker will only Release a Movie if he thinks its great
We have yet to see
Karsten beeing salty
Kursten being based as usual, unlike his snobbish twin brother.
Ah yes, Ashton Kutcher, the arbiter of Good Cinema™
“Meg’s” husband needs to shut up.
Giggity…
Patrick willems is the best and I don't know how he doesn't have at least a million subs
He’d probably have more subs if he dropped the narrative skits part of his video assays. It’s my guess from reading comments on his videos 🤷🏻♀️
@@mhawang8204 I actually like them. It sets him apart from everyone else.
@@mhawang8204 They wouldn’t be patrick h willems videos without them!
He’s not wrong. This will become reality. It doesnt seem like he is saying this is a good thing. Yeah its depressing as hell but Im sorry to say, this video won’t age well.
I took his comment as "since AI is getting more impressive, people need to step up the work they are doing because so many effects and scripts and movies in general have been mid". I don't think he was praising AI so much as critiquing the lower quality films being produced. I think people are freaking out a little too much in an effort to get social points for slamming AI
Yeah it's crazy how much Karsten completely missed his point
This. Good read.
Exactly, well said. It's crazy how bad movies actually have been. I'm sorry but there haven't been a lot. Sure there has been some good summer blockbuster type movies that are good junk food for the brain but that isn't saying much. I also don't understand how Furiosa has a 7.9 on imdb which I normally trust and agree with. Edit: I also think this dude is underestimating the ability of AI and what it will be in the near future.
Yeah. Feels kinda like an unnecessary rant.
AI has broken people's brains lol
Sora is genuinely insane and will be good enough to generate shots in movies that are indistinguishable soon (probably)
Aston just knows it.
--
Still love Karsten tho.
Has good movie takes ❤❤
Karsten knows better films or simply more films than the average person, so the bar AI has to pass is just unattainable to him. But for the average joe, Sora may trick a lot of people.
But I agree with Karsten that movies/tv have pretty consistently been putting out bangers vs this supposed sea of duds
"Nobody wants that"...yeah, but when has that ever stopped a company wanting to make more money? They don't care what you want.
That’s contradictory. If nobody wants the product, how can the company make money? So are you saying people don’t care and will see a AI written Sora movies?
@@mhawang8204most movie goers won’t know the difference unless they are told it’s AI made. And it will start with using AI in small ways. You’ll have an AI supervisor and editor getting credit for where the AI is used. Once that is commonplace then you’ll start to see “the first all AI made feature length film” it doesn’t matter what people want when they don’t really know what they want to begin with. What they want are great films. Idt people really care all that much how they are made. They just want them made. The few of us who do care are just that. The few. Even if people say they would rather a film not be made by AI, at the end of the day if the films are good they will get over that hiccup quickly. At least that’s my opinion.
more like asston kutcher
Nah. Kevin Malone
Ashton Kutcher owns a venture captial firm (A-Grade Investments) that is heavily invested in OpenAI. So he has a very biased and strong interest in saying OpenAI's Sora is amazing. It's like the same take as people quoting the NVIDIA CEO saying "AI is amazing!" like yeah the guy who heads the GPU company would say that.
He is a business tech bro with money who has no expertise in film or computer science.
Ashton Kutcher has a lot of expertise in film actually. He's a very famous actor.
My favorite thing about film and music is the collaboration of people.
AI in a way maybe a fun solo experiment in a lottery sense but thats it.
The only interesting thing that can come out of AI is if it gets to the hands of people who would had loved to make movies but have zero social skills and even less cash... total weirdos who previously could only made badly-drawn webcomics nobody reads. Those are the only people from which AI will give better results than traditional venues
@@Mario_Angel_Medina at least it will gave them the illusion that they are doing something « good ».
AI will take over lol that’s a fact as much as people don’t wanna believe it. It’s not gonna take over because movies are bad but because it’s just gonna happen.
Kutcher also needs to consider the fact that AI generates content based off of what already exists, the bar will not get higher cause it will just be recycled slop.
Wrong
that sounds true in theory but its not, if we have movies like Spiderverse its because of the current state of technology which includes forms of AI, in a few years we will have "ethic" way to create all sorts of gorgeous animation with half the effort and so the bar will go up for everyone. after all the idea of AI in workspaces is to make specific boring parts of the job easier, that will benefit vfx and animation departments as long as they don't go the bad route and try to use generative ai for everything in which case they'll belong to the opposite side of the spectrum, full of slop
That’s fair but that still isn’t stories and plots fully generated by AI, which is what Kutcher is getting at
I think you are putting too much value on people’s skills to tell what is real and what is not. If people can believe that some cgi scene wasn’t cgi, people won’t see the difference with AI generated scenes.
And you overestimate the people’s appreciation of craftsmanship. 90% of consumers won’t give a fuck.
I am so fucking angry at this blatant disregard for artistry by the man who can't act and funds police apps
I think he kind of has a point. Our current level of AI basically creates replacement level art at a fraction of the cost. If AI synthesizers capable of creating animation or deepfake style video content becomes cheap and accessible (which is very possible, as soon as in the next 5 years), the only reason people would then pay for content is because it is of superior quality.
Movies are back and then in the same breathe lists bad boys as an example? the fuck?
Every one has their opinions. You have no right to to say someone shouldn’t say anything.
7:44 But if everyone’s super…. No one will be.
Karsten, I don’t think people are complaining about good movies not coming out but that those great movies aren’t being seen by the masses anymore. Furiosa is great but it also bombed at the box office.
You may not like what he says, but Kutcher is right.
You will be able to do it. The question is not "if", it's "when".
Will it be good? To someone - yes. "Goodness" is subjective, we even have movies about it. I see no value in saying no one will like AI-made stuff, because if anything, AI actually has the most chances to make something You want right now. Is it artificial? Yes. Is it unfair to "hand-crafted" art? Yes.
SHOULD it influence the satisfaction from watching tailor-made movie? No, why would it. Sometimes I don't want to take chances, to waste my time on movies I may not like. And I have my right to demand what I personally want. Or am I not?
Should I be ashamed for liking something not mainstreamly popular or good? I'm sure that fans of "Freddy got fingered" or "Green elephant" will laugh at your face.
And no, hand-crafted badness does not inherently hold any value on it's own.
AI is not an entity. It's an instrument. You will be in control of it. And You always can demand to be challanged. Ask Sora to make something depressing or hard to watch. It will do it.
Yes, I am sorry for the jobs 3D-artists and stuntmen will lose. But they will never go extinct. AI will substitute some, but the "human-made" media will always be in value. Why? Because of differentiation. Like gold - it is literally worthless, unless we add artificial value to it. The real stunts and hand-made 3D will go the same way.
Don't like my opinion? Good. That's what the art is all about, innit?
Ok I love tech and I'm kinda in the camp that artists are underestimating how ubiquitous AI will be.
That said, Kutcher is way off. Art does not exist without humans. It has to relate to human experiences. WALL-E is my favorite movie and I think it explains this wonderfully. Only a human can display the emotional beats that viewers are looking for. Writing is everything, and tbh I think the best artists are going to come here: RUclips. Solid vid, Karsten.
It’s not about “art” or “quality”, but what will drive the business to the point of involving individuals with AI access to act as also ran studios dominating the online filmscape. You’re under the impression that audiences only respond to Citizen Kane instead of Fast and Furious 69.
I feel like most people don't actually care about the artistry of shots like you, Karsten. When these companies start using AI to cut costs, some people are gonna complain about it, but most of them are not even gonna notice. It's unfortunate, but it's the way we're headed
Agee. And most importantly companies and big film studies don’t care about artistry either, they care about making money.
Not some, but only a few will complain, as in the usual vocal whinority. Changing Sonic’s human teeth didn’t change it from being a Roger Rabbit ripoff.
So according to you, a person who has loads of knowledge in Filmmaking and Tech is wrong just because you don't agree. The cope is real. Within 3 years, we will have AI Generated films
Ummm no. People don't care how a film maker achieved that shot and the logistical nightmare it is. When you can do it with Ai, no one's gonna wanna do it spending 80k or whatever it will cost. Films cost a lot of money and every studio is gonna wanna save every penny they can. Maybe Spielberg or Cameron will insist on getting that shot the hard way because their name is gonna recover that money. But even everybody else is gonna be in a spot where they have to choose between being able to be funded to make a movie or insisting they want to do xyz and risking being fired.
Plus the audience just watches the shot for 4-5 seconds and doesn't even think how it was done. They probably think.. "Oh they got a plane to take off at sunset, looks easy enough". They don't know what that entails. If they AI could look that real, they would still think the same thing.
Majority People don't care about art or artistic integrity/value or artists for that matter. What matters is being entertained.
I mean he was right. Netflix just announced what he was talking about
I had a baby last week, he was 6 pounds when he was born, 1 month later hes 12 pounds, hes on track to weigh more than the sun by the time he dies!
This is the same logic people use with ai, "it still fucking sucks, but it has gotten 10x better in 1 year, imagine 5 years?!
The all ai debate etc feels like a smoke screen.
Eh Ashton is kind of right, companies will use ai technology to cut costs, and most people don’t watch movies like you do, it’s just something to do , to pass time
I agree
And by “cut costs” meaning “gain more profit margin from communication conglomerates by laundering money through faked high budgets”, then yeah. THAT.
You seem to be contradicting yourself left and right, while assuming you speak for “the people”, which will age this video horribly. Kutcher is no unbiased source, considering his investment in AI filmmaking, but he’s not off the mark. He merely refers to the ease, cost cutting, and proliferation of future filmmaking that may dominate the filmscape, though not theaters specifically. If audiences responded to movie quality, television wouldn’t be the only media enjoying a “golden age” renaissance.
AI content will be more plug-n-play than ever before, and all it will take is the vast audience who just says “meh” to it, as in no one rioting as dawn, and then it’s wabbit season on cinema. Such democratized, conveyor belt entertainment is already taking hold in social media… y’know, that thing Hollywood has been struggling to compete against. Theaters will only be occupied and sustained by Hollywood’s money laundering scheme of short investment event movies, but how are they supposed to compete to everyone owning a palm sized theater? This is where AI will thrive and studios will flounder on their last gasp efforts into nostalgia as currency. Any effort of actual cinematic innovation would just get leaked and then copied ad infinitum by AI contenters well before that film gets released.
Oh, and not ONCE did I ever believe the union strikes would grant any benefit to their members. Studios will just sneak in AI however they can, and then once again when wabbit season hits, writers’ rooms, stuntworkers, and extras will be a thing of the past (as if the latter aren’t already being clumsily replaced by bad CGI), and the AI trend will just snowball from there.
I disagree with your take. Ashton is highly intelligent, with a proven track record in the tech world, including two major tech funds and multiple successes in tech. You really have no insights about AI. This video is so irritating. Anybody can pull faces and disparage others... but at least bring some deeper understanding and nuance... not this.
Ashton Kutcher also just doesn’t have very good taste in material. I don’t think there’s one movie in his filmography that is truly great.
The only potential exception would be that Andrew Davis coast guard movie. That one was fun, but not because of him.
I won't like or subscribe just because imho you are missing his point. The SFX can be as good and cost so much if the story/script is crap. No accomplished actor will play in a shit story/script. They can choose art!
Zach Bryan is doing the same crap when talking about AI and History. A-list celebrities having now intellect about how humanity fields actually work
Ashton Kutcher is one of the most unserious people we have, to his own dismay.
i similarly think snobby youtubers should chill tf out and remember no one cares
Who the fuck would want to pay money for a movie that says "AI generated jump over a building". Like even guilty pleasures like the Fast francshise peaked because it's actual car stunts, while CGI is there to "enhanced".
I could see the trend dominating the industry because it's cheap. Though it'll probably lead to the rise of more subversive, authentic film making the way many people are going back to analog.
If you believe some of those car stunts are done practically, then AI has an easier path ahead than ever.
He doesn't have to worry about Hollywood bc no one wants to s him.
Even if you can make entire AI movies, why would you want to when there are so many movies that already exist? I would rather spend my time watching movies that deserve recognition.
Because it’s easier to generate a movie via prompt than through the studio system.
Yeah Barbie, Oppenheimer, Dune… you literally named all the good movies this past two years 😂
Exactly, also to mention that Barbenheimer and Super Mario are the only movies in 2023 to hit over a billion worldwide. The Force Awakens still holds the uninflated record for biggest *domestic* hit. Not even Endgame or Avatar could beat it. It’s all a crapshoot lottery, people.
Haven’t even watched the video yet and I agree
This guy has the strangest face I've ever seen.
Just because there are still some solid and great movies being made doesn’t mean that a ton of them aren’t recycled junk. His point is that this mass of low quality/low effort movies will have to have their bar raised bc AI will one day be able to make those too. Sure AI won’t replace Banshees of Inisherin, but it could replace recycled low quality stuff like the new White Man Can’t Jump etc.
Karsten loves to shit on awful movies, but as soon as someone suggests that AI can and will replace garbage movies, he's suddenly the patron saint of "human filmmaking"
@@maximumoccupancyAre those sentiments contradictory?
@@IAMA1 He thought he had a point
@abdeaubacktayes750 He does. “Human filmmaking” is no guarantee of quality, which Karsten doesn’t understand.
@@commandercaptain4664 No shit. But it came from people who worked on it and likely put aspects of themselves into their work. Seeing other people's experiences, perspectives, and ideas, is what makes art fulfilling; what makes art, art.
Shit human made films at least are made by humans. No one is saying human made automatically equals good art. But it is art, at least more than AI "filmmaking."
at this point, why is ANYONE still checking for ashton’s opinion?
speaking of the bear though: hey kursten, go tell your brother to watch it too
You're underestimating how capable AI will be. It won't make a barebones concept, it will use your prompt to generate a film based on every film that has ever been uploaded online with the actors, characters, tropes, etc. that you like. And it seems like you hang out with too many cinephiles. I haven't met a single person in years who generally enjoys watching new movies.
I get why people are excited about AI, I think the reason I am skeptical is because the majority of arguments I have seen are based on a hunch. Like I’ve talked with a lot of folks who are enthusiastic about AI, who admit that the current stuff ai can write is pretty shit. They have all used the argument “but who knows where it will be in the future”. I don’t like this argument because it isn’t based on something, I think I’d like to see some results before I can be confident AI is actually capable of writing something good y’know?
@referenceick9969 Define “good”. All it has to be is standard, produced by a few for a paltry budget, and get monetized through online distribution for a sizable profit, and that’s the new paradigm of passive entertainment. With an overwhelming amount of this “filmmaking”, theaters will be relegated to event lotteries only.
I get the benefits of AI to an extent, but I hope it doesn’t take over.
Here’s the thing: AI can get you work and ideas in seconds, but how do you think they do that? They take bits and pre existing pieces of works and compile something new together. That’s all it does. It doesn’t know how to create new original things, not like humans can.
Veryyyyy verry real I love this take!! As someone who is currently in film/tech school, AI is good, but definitely not to movie standards and won't be for a very long time. Also people forget the authenticity of movies and thats where I also get confused with those type of comments that "movies need to get bigger and better" like no??? Some of the most successful studios right now have simpler stories/budgets that are received better than some action films in theaters.
I could see people trying to make new episodes or movies in a fan-art kind off way to experience a nostalgic feeling of getting a sequel or a new season for their favorite shows/movies in AI but I don't think AI will ever learn how to be actually creative enough for us
does anyone actually want ai to keep developing further? feel like most of the population is like ok that's enough let's stop. why as humans can't we just stop advancing especially when it leads to the loss of jobs?
Maybe it depends on whether your job is in immediate danger. I'm newly working in the trades, and everyone voicing an opinion is either indifferent or enthusiastic. "Look at this convenient search function in my texts!"
In the tech field, AI is very much being pushed to develop further and companies very much want it to advance. I think the creative/artistic world is the only place where people feel 'scared' of it
@@jlpsaxophonist6119 I mean it can and probably will replace every job, there is even people that tried to do therapy with it ( which is nonsense to be honest).
A universal basic income could solve everyone’s problems within an automated society. For those whining about finding purpose in such a world, just do that yourself instead of dragging everyone else down your dystopian, class-based societal hole that has held back humanity for too long.
I usually really dislike karsten but I love that he made this video and I’m glad we agree on something. We just have different philosophies in film but now I know he is a true film lover
This is the first video I've seen from this channel but I swear to god I know this guy from somewhere but cannot remember where.
What's your problem with Kevin Malone man
Ashton saying all this without releasing the videos doesn't allow anybody else to form their own opinion if it's scary or not. However, I think he could be right to be scared. Of course we want movies with people by people. But if studios slip in AI shots and we don't notice, how far will they take it? Doubt we'll ever get a blockbuster fully AI generated, but who knows
All audiences have to do is say “meh” and it’ll be wabbit season for the new age of AI.
The reason the sora ai videos are so good is because its closed door, they trained the model for probably years to do specific things, millions of hours of compute went into it, as soon as people start using it it'll become useless because ai suffers with Shit in > shit out, and we still feed ourselves shit so we sure as hell are gonna feed the ai shit
The tech will get exponentially better to the point of being foolproof, and I’m betting it’ll happen sooner than later.
I'm guessing Ashton Kutcher has shares in an AI company, that's why he's promoting it.
Jup, he owns a "non-profit" that uses AI to spy your phone.
Kursten is a conservative, which is fine
Status quo is sometimes underrated
Status quo is overrated. Today’s advancement becomes tomorrow’s standard.
we haven’t even got through 0.01% of ai capabilities. 100 years from now we’re going to look back and think the life we’re living right now is barbaric.
Kutcher saying "we" have to lift the bar is hilarious, look at his catalog of movies... Udder trash... Post his horrible Job's film he thinks his intelligent. Take us back to that 70's Kutcher when he was likeable.
Doesn't that make him even more qualified to be making a statement about AI's potential to replace the "low bar" of garbage movies he's been associated with?
I love your stuff, Karstey, but he’s not wrong.
I don't know man, movies these days I go in hoping to like them and most of the time I leave disappointed i.e. Poor things, Oppenheimer, barbie, Furiosa was bad , Dune. Everything just feels safe and afraid to say something or do something original. I liked past lives and challengers tho.
I would like to defend Ashton here.
Despite suggesting some pretty ridiculous ideas, I think ai could be used help reduce the cost and speed up the proccess of making a movie and thus enebaling more directors to bring their visions to life.
In the bottom line the mid budget movie is dead and ai looks to me like a good way to bring it back. And with some oversight I think the final product can be very close to the artist vision.
It's not perfect but if you ask me its on the positive side of some correctly