Erin Benzakein of Floret: Becoming the face of your farm and breeding the Floret Originals varieties

Erin Benzakein pioneered connecting with people who want to support local farms through social media. In this podcast we talk about how to use your own story to connect with potential customers. Read more in an article she wrote for Growing for Market Magazine called “Become the face of your farm,” linked in the show notes.
We also talk about the years of work that went into breeding the first round of seeds for Floret Originals that were released this winter, including dahlias, celosia and zinnias. We discuss the mechanics of breeding, including converting many of Erin’s hoophouses to net houses, and filling the net houses with flies for pollination. In addition to details about how you can breed and save your own seeds, Erin will be releasing a free seed saving mini-course this summer!
Link to article: Become the face of your farm by Erin Benzakein
growingformarket.com/articles...
Share your thoughts with me & the GFM community by commenting below!
Thanks for watching!
Andrew Mefferd (Owner & Editor of GFM Magazine)
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[@memethomas5402]

An Open Source University of information content is Floret Flowers ❤

[@glaizaroe]

This channel is underrated… Alot of good interviews

[@lauradevries6864]

Thank you. Great information and advice. I really appreciate learning from Erin who has been so successful in her business. 😊

[@marthaduffy8386]

Great interview. Fabulous information. I follow Erin on all levels, so I'm pretty current with what's out there about her, but I did learn new information.

[@piecesofjoy8681]

Febulous interview, thank you! 🌹

[@user-mg5kf8ii1t]

Where do l get sweet peas seeds

[@cbak1819]

All Glory to God❤