Laura Fryer
Laura Fryer
  • Видео 23
  • Просмотров 799 923
Games Industry Bubble
Dragon Age Veilguard joins the ranks of Concord and Redfall in the history of commercial game failures. Bioware will never make their money back and it puts the studio at risk. Why aren't AAA games listening to gamers instead of lecturing them and why did the games industry bubble form in the first place?
Просмотров: 268 718

Видео

Navigating Toxic Positivity
Просмотров 53 тыс.Месяц назад
Concord's failure demonstrated that a culture of feedback is critical to create successful games, but how do you approach feedback when, as "This is Vegas" team member Iambic9 asks, "these problems are often political in cause (or solution)?" In this video, I share an approach that anyone can use and reveal the untold story of how a new producer saved the multiplayer launch of many early Micros...
Culture Killed Concord
Просмотров 229 тыс.2 месяца назад
Concord failed because the culture of the studio made them unable or unwilling to see and fix its problems. Sadly, reality-driven game development isn't a new story and confounds many game developers.The Overwatch model was a success, but gamers evolved, and Concord needed to evolve with them. We faced similar issues with Vanguard, a game that aspired to compete with World of Warcraft. I also d...
How Franchises Fail
Просмотров 18 тыс.4 месяца назад
It can be daunting to ship a game or movie based on a franchise, to innovate without alienating existing fans. In this video, we'll explore some recent franchise failures and how they could have been avoided.
Why Studios Fail
Просмотров 24 тыс.5 месяцев назад
Why are game studios failing and what can be done about it? In this video we'll talk about a few of the key ingredients needed to reverse this disturbing trend.
Darkest Before the Dawn
Просмотров 11 тыс.6 месяцев назад
The games industry is struggling as gamers push back on poor quality games and antiquated practices. Sony's reversal on Helldivers 2 was a victory for gamers and I'm optimistic that we're on the verge of a Gaming Renaissance.
The Chainsaw Hoax
Просмотров 15 тыс.7 месяцев назад
In 2006, I was in a reality TV show titled "The Race to E3", which framed me and Peter Moore as the super villains who tried to cut the chainsaw from Gears of War. In this video, I set the record straight on the Chainsaw Hoax once and for all.
Q&A 1
Просмотров 2,4 тыс.8 месяцев назад
In this video I answer some of your questions and offer some thoughts on how to set your creators free.
Developing Gears of War
Просмотров 7 тыс.9 месяцев назад
Even the best relationships have conflict and Gears of War was no different. In this video I’ll talk about some of the tricky negotiations between Epic and Xbox and exclusively reveal what happened when a Sony stage appearance triggered Xbox executives.
Gears and E3
Просмотров 1,9 тыс.10 месяцев назад
The Gears team thrived on events like E3, with its glitz, glamour and inspiration. E3 was a moment that drove the team to glory, and the intense pressure made victory even sweeter. E3 is no more, and for good reason, but we lost something special: a heartbeat that focused the industry. This is the first in a series of Gears related videos.
The Game Core
Просмотров 3,2 тыс.Год назад
Behind every great game is a great team, and within every great team is a great core. Built on trust and passion, the core team glues the larger team together. From Bungie to Id to Monolith, we'll explore what the core looks like, what makes it work, and what can go wrong.
When Companies Collide
Просмотров 4,1 тыс.Год назад
With the recently closed Microsoft/Activision deal, I talk about the challenges and opportunities, and what goes on behind the scenes, during Mergers and Acquisitions (M&A).
Surviving a Layoff
Просмотров 3,9 тыс.Год назад
What are the early warning signs of a layoff? How can you keep your job or get an even better one? This video explores layoffs and how to survive them.
The billion dollar decision that launched XNA.
Просмотров 6 тыс.Год назад
The billion dollar decision that launched XNA.
The Unity Disaster
Просмотров 13 тыс.Год назад
My thoughts on Unity's pricing change kerfuffle.
Meta lost Carmack
Просмотров 7 тыс.Год назад
Meta lost Carmack
Will Meta Win?
Просмотров 3,8 тыс.Год назад
Will Meta Win?
Baldur's Gate 3 broke the games industry
Просмотров 71 тыс.Год назад
Baldur's Gate 3 broke the games industry
Why Xbox Lost
Просмотров 31 тыс.Год назад
Why Xbox Lost
What Happened to Perfect Dark?
Просмотров 6 тыс.Год назад
What Happened to Perfect Dark?
The Product Triangle
Просмотров 1,9 тыс.Год назад
The Product Triangle
Redfall
Просмотров 10 тыс.Год назад
Redfall
My Portfolio
Просмотров 13 тыс.Год назад
My Portfolio

Комментарии

  • @vy1585
    @vy1585 16 минут назад

    Eh there's some industry insight in the content but isn't the entire premise hollow? I personally think dragon age veilguard is a shit game but I have friends who loved it. And in general 2024 has not been a bad year for games in general or AAA titles. Concord and Redfall are just two individual titles and there has always been duds in the history of gaming. So what is your argument even based on? The other evidence is that there are mass layoffs and employee complaints? Isn't that literally all of tech?

  • @rayray44325
    @rayray44325 55 минут назад

    - nobody likes this shit - nobody is buying this - they keep making it if this doesn't show you it's an active agenda being pushed, you're an idiot....

  • @bloodgoat
    @bloodgoat Час назад

    lol you got edited out of a picture cause you weren’t supposed to be in it

  • @donaldhysa4836
    @donaldhysa4836 Час назад

    6:47 Thats a great photo! :D

  • @GERntleMAN
    @GERntleMAN Час назад

    A normal sensed human? Welp, time to cancel another person who's not spreading the message our dictator wants to hear.

  • @esteemedyams
    @esteemedyams Час назад

    I don't understand why people are fawning over BG3. Gameplaywise it's very much a Divinity sequel. And it has some of the worst writing I've seen in the past 20 years. Sorry, I can't stand zoomer lingo and meme talk in fantasy games.

  • @esteemedyams
    @esteemedyams Час назад

    I think there are several major problems with the AAA industry today, but the most severe one (IMO) is that every game is made for everybody. There are no niche big budget games. Every single title needs to be super easy to pick up and play, they all need to hit the same cinematic notes, and the story always needs to reflect at least some current events and political movements one way or another because that's how they think they can draw attention. Every game needs to be as "movie-like" as they can be. They need to appeal to as many people as possible to maximize the profit. That's the most important thing to the publisher; to rake in as much money as possible. Everything else is negligible. It didn't used to be like this "back in the day". Back when gaming itself was a niche hobby, when games were made by actual gamer nerds FOR gamer nerds. I mean sure, I'm not naiv, even small studios hope to make money from their games, but to prioritize profits over artistic integrity, story telling and actual FUN is just a horribly wrong way of approaching the entire process of game making. That's why the indie scene is actually thriving and why multi-billion dollar "game making" corporations churn out flop after flop.

  • @senshji
    @senshji 2 часа назад

    There is at the moment a very sad, but blatant arrogance these studios have. In their mind you have to buy the game, the message. If you don't, the game "journalists"will help you blame a certain small demographic, and you can dust yourself off, pretend like you dont need to reflect. Sadly that might have worked years ago, but the bubble has gotten so stretched, that will burst or is in the process of bursting. People, the consumers, fans, need to be more critical and stop giving these huge boards the benefit out the doubt. Im a fan of many game companies, that still doesnt mean you need to just ignore their past, or be ignorant . In regards to Dragon Age VA, how they handled the game, writing, marketing, doesnt leave me with any confidence that the next Mass Effect will be any different. The team is still to young, inexperienced, as well as the team leads to undisciplined.

  • @schadenfreund
    @schadenfreund 2 часа назад

    Reporters who just copy / paste PR messages are no Reporters they are just Microphones.

  • @esteemedyams
    @esteemedyams 2 часа назад

    The main reason I could believe IGN is walking back a review is because Bioware's check bounced 🤣

  • @alexp3589
    @alexp3589 2 часа назад

    Why did the history of video-games remind me of Wayne's World XD?

  • @stevenstone307
    @stevenstone307 2 часа назад

    For me the increasing amount of politics in gaming has really created a divide between gamers and new games. I simply do not want any game with the modern 'message' being forced upon me, like Dragon Ages' 'I'm not a She'. I just want to play my game. Offline preferably. Bring back CDs!

  • @inframatic
    @inframatic 5 часов назад

    Any person who is into the state of video gaming industry in 2024 should watch this video

  • @spa1ktc
    @spa1ktc 5 часов назад

    Great video, 100 percent agree! I've been pointing out these games-journalist friendly interviews for a long time. Journalism doess not work that way, tough questions need to be asked or else all credibility is lost. That and people nees to stop preordering/buying before trustworthy reviews are out.

  • @easportssucks4347
    @easportssucks4347 5 часов назад

    I loved Vanguard 😢

  • @hemanabanana6906
    @hemanabanana6906 6 часов назад

    CFTA

  • @OneWheelGuy1
    @OneWheelGuy1 7 часов назад

    Don Mattrick's appearance in this video, in that context, was hilarious to me

  • @marbles8641
    @marbles8641 8 часов назад

    You're work is amazing, thank you for this!

  • @chazzhill-hayr9201
    @chazzhill-hayr9201 9 часов назад

    Great points in this vid! Subscribed.

  • @mr_clean91
    @mr_clean91 11 часов назад

    If the creatives ideas were good enough, they wouldn’t need to change an existing setting. They would build their own. But the story’s they want to tell aren’t good enough, so they use a popular franchise to hijack its fanbase. It never works. The old fans hate it and it’s not good enough to draw in new fans on its own. Happens all the time now.

  • @sambaoleck295
    @sambaoleck295 11 часов назад

    After I saw your video, I said to myself, we have a chance now, to burst that bubble. Thank you so much!🤩

  • @firebrand_fox
    @firebrand_fox 12 часов назад

    This is the kind of content I want on my feed. Subscribed!

  • @joselozano5479
    @joselozano5479 14 часов назад

    your videos are so insightful. thank you

  • @malecus7664
    @malecus7664 14 часов назад

    After having been team PlayStation for over a decade, "Gears" was the reason I ran out and bought a 360 after seeing it at a co-workers house. I was astounded at how much more advanced the visuals were than my PS2 all the while thinking "This is the future". Well at least until the Wii dropped 😊 I was fortunte enough to have attended Gamescom Cologne in 2013 just prior to the XB1/PS4 launch and was surprised at the amount of participation from the general public. I believe that if comic/retro game cons can pack houses all over the country, surely an annual event with the latest and greatest the game industry has to offer could once again be on display in a major population center.

    • @laurafryer6321
      @laurafryer6321 12 часов назад

      I think all of the Gamescom events had the general public there whereas E3 wasn't consistent. So cool you were able to attend! Thank you for your comment and for watching!

  • @andrewsartduchy7721
    @andrewsartduchy7721 14 часов назад

    Jason Schreier & Kotaku really did a lot of damage to the industry by only ever focusing on the negative side of game development to the point that studios couldn’t really make games in any sort of peace without a bunch of “studio crunches employees” stories ready to go 24/7.

  • @Matilda_the_Hun
    @Matilda_the_Hun 16 часов назад

    My former roommate's cousin in rural Montana is a first cousin of Todd Howard and my roommate didn't care about games at all and all he told me was that Todd was supposed to get him an xbox for Christmas but he forgot. I would regularly send him Todd memes and he eventually told me to stop because it creeped him out, and I realized he thought I was making them myself and I had to sit him down and show him the internet's conception of his extended family.

    • @Matilda_the_Hun
      @Matilda_the_Hun 16 часов назад

      Also this video is such a breath of fresh air, we're lucky to hear the thoughts of an experienced game creator

    • @laurafryer6321
      @laurafryer6321 12 часов назад

      LOL! That's a great story.Thank you for sharing and for watching my video!

  • @BBRocker75
    @BBRocker75 16 часов назад

    Mrs. Fryer, many studios fail cuz they are so focused on programing a videogame but not in sale a videogame. It is amazing how many "videogames" are released on market and after few second review you can say: "Who the hell was the game lead designer and the marketing leader for this game?" My gosh in the last years you can see how many projects forget Kotler marketing first rule: "YOU NEED KNOW YOUR POTENTIAL AND/OR REAL CUSTOMER OR MARKET VERY VERY WELL. I am a homoxexual man, a hardcore gamer, and reliable customer but in my life i wanted buy a game like Concord or Dusborn or Flintlock or any of those lefty woke video games. Those games are so funny like a thorn in your butt. Videogames are about fun not about preaching and virtue lecturing. I have an university degree business, when i saw those games i clearly see huge failures in advance.

    • @laurafryer6321
      @laurafryer6321 12 часов назад

      You are spot on with your comment! You have to think about your market. That's why games are the most fun to make..so much you have to consider. Thank you for watching and for the thoughtful comment!

  • @821lancevance
    @821lancevance 16 часов назад

    Craig from sidescrollers sent me here. Happy to listen from a industry vet on the perspective of games particularly western ones

  • @adamheeley285
    @adamheeley285 16 часов назад

    Funny how none of these companies look to Nintendo who is not struggling at all and is in fact the top selling next gen console. They have always put gameplay first and there AAA games are awesome. Breath of the Wild and Tears of the Kingdom stole hundreds of hours of my time from me and hey, zero micro transactions hmmm

  • @bobmcbobbington9220
    @bobmcbobbington9220 16 часов назад

    Games are struggling because they're oversaturated and there are only so many man-children hours to go around. it has nothing to do with the games themselves or what they represent or because they have some bad "relationship" with gamers.

  • @bobmcbobbington9220
    @bobmcbobbington9220 16 часов назад

    Want to make a extremely derivative game? Ask the audience what they want. This video misses the mark by way of making asinine assumptions from the get go and then taking it from there.

  • @VoltOnYT_
    @VoltOnYT_ 17 часов назад

    Hi Laura! This video just showed up recommended to me, and I've been loving going back through your channel and hearing your insights and POV's. I find it really interesting and refreshing to hear level-headed perspectives from a long-term industry professional without PR filtering. I was just wondering, is there any chance you'd ever consider making a video talking more concretely about your roles and responsibilities in past projects? I see you've been listed as and self-described your experiences in production and executive producer roles, but I think the specifics of what these kinds of roles entail are often misunderstood or completely unknown to the general public. I did see you'd responded to a comment clarifying that you had no artistic involvement, but also about "Laura's great idea" in another... Would just love to hear more about what you did and didn't have a say/hand in with some of your past projects. Just an idea based on my own curiosity, I'd never deign to tell someone how to run their own content. Regardless, thank you for your videos, and I look forward to whatever you put out next!

    • @laurafryer6321
      @laurafryer6321 12 часов назад

      Hi! I love your suggestion and I will definitely be making that video at some point. I'm glad to hear you're interested in knowing more. Thank you!!

  • @tonytandtherevengeofthecru9108
    @tonytandtherevengeofthecru9108 17 часов назад

    I'd never heard of the chainsaw hoax. (Not sure if "The Race to E3" aired in the UK.) But now I know....All I have to say ... Is Bloody women... They don't play games..... What do they know of gaming? Trying to take the precious chainsaw out the game... 😜😜

  • @BoniMayne
    @BoniMayne 17 часов назад

    You worked on countless games I love thank you

  • @libertyprime9900
    @libertyprime9900 17 часов назад

    The best video about the video games industry ever uploaded.

  • @BBRocker75
    @BBRocker75 18 часов назад

    Tx Mrs Fryer. Now i understand a lot about all those old jounalist, old youtubers and old videogame developers ranting about the actual videogame industry, and the new wave lefty woke progre journalists, youtubers and videogame developers ranting about the old videogame industry. Is like heaven and hell, water and oil, day and night. We lived in a paradise but we didn't know it. Now, on 2024, we are in hell, very dark and deep.

  • @jesustyronechrist2330
    @jesustyronechrist2330 19 часов назад

    Game industry: "Our game failed due to toxic bigoted male gamers not buying our games!" Everyone: "Why are you making games for toxic bigoted male gamers then? Why don't you make games for someone else? With smaller budgets in other genres?" Game industry: "Shut up! I am entitled to your money! Gimmie your wallet NOW!"

  • @AlterRaigo
    @AlterRaigo 21 час назад

    They applied "culture", but mostly the negative one stemming from social media influencing. Big mistake.

  • @FZJanimated
    @FZJanimated 21 час назад

    it seems mostly are western companies that are struggling the most. asians devs are doing fine for the most part in comparison. wonder why.

  • @MrDurandal25
    @MrDurandal25 21 час назад

    You glossed over much of what the current gaming world has gestated on. "Woke". Woke ideology and virtue-signaling DEVs and corporate culture has obliterated gaming. Goof lord. I used to buy at least 5 titles a year........now.......0. If its woke, I just move on. Most gamers would agree ...... Team Fortress Classic on Steam still carries it's weight .......20 plus years later.

  • @roberttrisca8210
    @roberttrisca8210 21 час назад

    money and women, two evils at the same time . get at least one out , and the situation changes .

  • @andystegall7407
    @andystegall7407 21 час назад

    My workplace is like this now. There isn't accountability for failure. It's not even allowed to be discussed. The employees prone to making mistakes, or are simply too apathetic to care, are simply allowed to make mistakes and a handful of long-time employees with a sense of duty are expected to pick up the slack. Experienced people are quitting because of this, and we can't make up the shortfall.

    • @laurafryer6321
      @laurafryer6321 21 час назад

      I'm sorry to hear that. Your point about experienced people quitting is true. Eventually the experienced people leave when there's no accountability. Thank you for watching my video and good luck with your situation!

  • @jxw457
    @jxw457 21 час назад

    Good video. Came from sidescrollers. I think you could make quite an impact. An experienced female veteran being the voice of reason.

  • @RobBCactive
    @RobBCactive 22 часа назад

    This insight into the Meta culture, makes their metaverse even less appealing. Big companies like Intel, MS and Meta seem to feel able to tell you what you want. Their visions are prone to be self-serving and constructing rather than enabling freedoms.

  • @theangrybarman384
    @theangrybarman384 22 часа назад

    You have no idea how refreshing it is to see someone with actual experience and rationality talk about this. Fantastic piece 👏👏

  • @iliev1729
    @iliev1729 23 часа назад

    What killed Unreal Tournament?

  • @FrancoSciaraffia
    @FrancoSciaraffia 23 часа назад

    Excellent analysis as always. Great insights on both best practices and historic references. I've learned a lot with this channel.

  • @barniganmcpoyle3547
    @barniganmcpoyle3547 День назад

    Well said!

  • @r.davidsen
    @r.davidsen День назад

    A female expert reviewer with actual experience in the industry who makes informed commentaries with inside information in a non-biased manner who is opposed to cancel culture? Subscribed immediately.

    • @laurafryer6321
      @laurafryer6321 23 часа назад

      Thank you for watching and for the sub!

  • @bobbymacpherson3079
    @bobbymacpherson3079 День назад

    Not that its much better now but the mid-noughties were SO fucking misogynistic and it makes a depressing kind of sense that a reality tv production company would be so comfortable throwing a woman under the bus for their fabricated narrative. Also, how do you not have more subs???

    • @laurafryer6321
      @laurafryer6321 23 часа назад

      Thank you! I appreciate you watching!