Laura Fryer
Laura Fryer
  • Видео 24
  • Просмотров 1 071 831
The Games Industry Elephant
At the Game Awards, Swen from Larian shared the secret for winning Game of the Year. It sounded simple enough, so why are games like Avowed and Assassins Creed Shadows already mired in controversy? What happened to common sense around content choices and why would a leader get into a public fight with Elon Musk? Let's discuss the Elephant in the Room using real examples from Gears, Fighter Ace and a little-known project that Xbox decided to pass on.
Просмотров: 81 380

Видео

Games Industry Bubble
Просмотров 333 тыс.Месяц назад
Dragon Age Veilguard joins the ranks of Concord and Redfall in the history of commercial game failures. Bioware will never make their money back and it puts the studio at risk. Why aren't AAA games listening to gamers instead of lecturing them and why did the games industry bubble form in the first place?
Navigating Toxic Positivity
Просмотров 78 тыс.2 месяца назад
Concord's failure demonstrated that a culture of feedback is critical to create successful games, but how do you approach feedback when, as "This is Vegas" team member Iambic9 asks, "these problems are often political in cause (or solution)?" In this video, I share an approach that anyone can use and reveal the untold story of how a new producer saved the multiplayer launch of many early Micros...
Culture Killed Concord
Просмотров 244 тыс.3 месяца назад
Concord failed because the culture of the studio made them unable or unwilling to see and fix its problems. Sadly, reality-driven game development isn't a new story and confounds many game developers.The Overwatch model was a success, but gamers evolved, and Concord needed to evolve with them. We faced similar issues with Vanguard, a game that aspired to compete with World of Warcraft. I also d...
How Franchises Fail
Просмотров 25 тыс.5 месяцев назад
It can be daunting to ship a game or movie based on a franchise, to innovate without alienating existing fans. In this video, we'll explore some recent franchise failures and how they could have been avoided.
Why Studios Fail
Просмотров 30 тыс.6 месяцев назад
Why are game studios failing and what can be done about it? In this video we'll talk about a few of the key ingredients needed to reverse this disturbing trend.
Darkest Before the Dawn
Просмотров 14 тыс.7 месяцев назад
The games industry is struggling as gamers push back on poor quality games and antiquated practices. Sony's reversal on Helldivers 2 was a victory for gamers and I'm optimistic that we're on the verge of a Gaming Renaissance.
The Chainsaw Hoax
Просмотров 51 тыс.8 месяцев назад
In 2006, I was in a reality TV show titled "The Race to E3", which framed me and Peter Moore as the super villains who tried to cut the chainsaw from Gears of War. In this video, I set the record straight on the Chainsaw Hoax once and for all.
Q&A 1
Просмотров 3 тыс.9 месяцев назад
In this video I answer some of your questions and offer some thoughts on how to set your creators free.
Developing Gears of War
Просмотров 8 тыс.10 месяцев назад
Even the best relationships have conflict and Gears of War was no different. In this video I’ll talk about some of the tricky negotiations between Epic and Xbox and exclusively reveal what happened when a Sony stage appearance triggered Xbox executives.
Gears and E3
Просмотров 2,2 тыс.11 месяцев назад
The Gears team thrived on events like E3, with its glitz, glamour and inspiration. E3 was a moment that drove the team to glory, and the intense pressure made victory even sweeter. E3 is no more, and for good reason, but we lost something special: a heartbeat that focused the industry. This is the first in a series of Gears related videos.
The Game Core
Просмотров 4,4 тыс.Год назад
Behind every great game is a great team, and within every great team is a great core. Built on trust and passion, the core team glues the larger team together. From Bungie to Id to Monolith, we'll explore what the core looks like, what makes it work, and what can go wrong.
When Companies Collide
Просмотров 5 тыс.Год назад
With the recently closed Microsoft/Activision deal, I talk about the challenges and opportunities, and what goes on behind the scenes, during Mergers and Acquisitions (M&A).
Surviving a Layoff
Просмотров 4,9 тыс.Год назад
What are the early warning signs of a layoff? How can you keep your job or get an even better one? This video explores layoffs and how to survive them.
The billion dollar decision that launched XNA.
Просмотров 7 тыс.Год назад
The billion dollar decision that launched XNA.
The Unity Disaster
Просмотров 15 тыс.Год назад
The Unity Disaster
Meta lost Carmack
Просмотров 9 тыс.Год назад
Meta lost Carmack
Will Meta Win?
Просмотров 4,4 тыс.Год назад
Will Meta Win?
Baldur's Gate 3 broke the games industry
Просмотров 78 тыс.Год назад
Baldur's Gate 3 broke the games industry
Why Xbox Lost
Просмотров 36 тыс.Год назад
Why Xbox Lost
What Happened to Perfect Dark?
Просмотров 8 тыс.Год назад
What Happened to Perfect Dark?
The Product Triangle
Просмотров 2,5 тыс.Год назад
The Product Triangle
Redfall
Просмотров 16 тыс.Год назад
Redfall
My Portfolio
Просмотров 16 тыс.Год назад
My Portfolio

Комментарии

  • @cabrinius7596
    @cabrinius7596 2 часа назад

    In my opinion editing teams shouldn't be able to create fake stories like that. They should have been fired, or told off at the very least.

  • @JunkerJames
    @JunkerJames 3 часа назад

    I heard certain long term members of staff left before they were forced to work on this. It's not what the studio is set up for. The game should never have been forced on the team let alone released with bugs.

  • @killashroomz
    @killashroomz 3 часа назад

    Gears of war came out and was the first game i remember, to have the cutscenes the same as the graphics. Gears of war 2 came out, and you could plant grenades. Which ruined the multiplayer. I read somewhere cliff said he didnt like shotgun fights. So i played the rest of gears for the story and couch coop campaign. I have spent multiple birthdays bringing a tv and playing horde with 3 friends, 2 per tv. But i was like 10 years old when i played gears for the first time.

  • @scarx4181
    @scarx4181 5 часов назад

    From what I've seen of Concord I expect we'll see it pop back up with redesigned characters, the framework for a mediocre hero shooter is there. They'll never recover what was invested in it but I won't be surprised if it pops back up and has at least a moderate reception.

  • @siphillis
    @siphillis 6 часов назад

    I firmly believe audiences have an intuitive sense of insincerity, and that has manifested in - or maybe hijacked by - the "anti-woke" movement. Most gamers have no issue with representing new worldviews, but it cannot be used as a shield against basic criticism. Players didn't reject "Dragon Age: the Veilguard" because it has prominent female, queer, and gender-queer characters. It was rejected because it appropriates social causes to stifle discussion. The blow back would have been so negligible if, say, Larian Studios took on those exact same topics. I deeply appreciate your perspective, that we need to believe in people instead of approaching every industry challenging with a sense of dread and cynicism

  • @kyleoates6367
    @kyleoates6367 7 часов назад

    Anyone who doesn't know that "reality" TV is scripted by now I have some bad news to tell you... Santa isn't real. Easter bunnies that lay eggs don't exist. And the tooth fairy is just your parents.

  • @XSpamDragonX
    @XSpamDragonX 18 часов назад

    I always try to give people the chance to tell their side of the story, but unfortunately that doesn't usually go over well with people who draw their line in the sand based on the first rumour or headline they read.

  • @mariobosnjak99
    @mariobosnjak99 20 часов назад

    Did you try suing them for slander?

  • @No_True_Scotsman
    @No_True_Scotsman День назад

    Yeah, I think it was about TV. Xbox lost because in 2013 they got up on stage and said "the next Xbox isn't for games, you weird loser nerds, it's for watching TV on TV, even tho your TV already watches TV. It's a pointless box that does nothing. Also if you live outside the US, fuck you." It was insane, it was an insult, they were saying they don't care about games. They also them went on to remove LAN and splitscreen from Halo and STILL have never put it back. They took away the very thing that built Xbox in the first place, the thing that made it fun. And we're still not allowed to have it even now. I would buy an Xbox JUST for splitscreen Halo, but it doesn't have it. Xbox is dead because at the height of its popularity, Microsoft shot it in the head. They then shot another 5 bullets just to make sure their own product was dead, and continued to kick the corpse for the next 11 years. They slapped every single one of their customers in the face, they insulted us for liking games instead of TV, they slapped in the face everyone outside the US, and then did absolutely nothing to undo the damage.

  • @8ullfrog
    @8ullfrog День назад

    I'm sorry you got franken clipped, but you were right about the trailer. I also find it amusing that the halo 3 believe campaign went with a similar tone. "You gotta save the chief, he can't die on that hill!" As a player, I'm not a big fan of kill animations because they take agency away from the player.

  • @iNFAMOUSxHAVOC
    @iNFAMOUSxHAVOC День назад

    @Laura Fryer - Die-hard Gears of War franchise fan here, I'm curious about your sentiments towards that franchise's state (Before the announcement of the E-Day game). Gears 1 - 3 are my all time favorites in the series, and I was glad to see Gears 5 do a lot of cool things with the franchise. That being said, Gears 5 had a very low player count and buzz around it most of it's life span, but if I'm being honest - it felt like that during release and even shortly after it. Here's my questions: 1) Do you have an idea as to why the franchise lost a lot of it's traction after the 3rd game? 2) How much of it could be related to either Cliff, Rod, yourself, or most of the old guard eventually not being tied to the franchise anymore? 3) How much of it could be a Microsoft fault more than Epic or The Coalition that the franchise lost traction? 4) It always felt strange to me that Gears of War (and Halo for that matter) for long spans of times were the flagship franchises that Microsoft was known for, so why did they have such long development times with their latter iterations in the franchise? It almost felt like they were afraid or unsure how to keep those franchises a float. Not that they needed to be made like Call of Duty games (their model feels super toxic anyways), but it still baffles me that Halo or Gears of War doesn't sit in a similar cadence of releases like Mario games or even other well known Sony mascot franchises. P.S.: Your vids are super insightful and It's amazing to hear your behind the scenes on all of this game development. Please keep up the great work! 😁

  • @marauderdz
    @marauderdz День назад

    I knew that reality TV used editing to manufacture drama, but I always thought it was about making minor issues seem more dramatic than they really were. I never thought they'd stoop so low as to combine clips to make up an issue that never even happened. Absolutely disgusting. And to think that someone approved this and then was too spineless to admit to it.

  • @JustifyTheseHeathens
    @JustifyTheseHeathens День назад

    gosh you're rly pretty

  • @ThatTallBrendan
    @ThatTallBrendan День назад

    Professor X from the Powerpuff Girls pouring 'a woman', 'in corporate America', 'misinformation', and 'gamers' into a boiling cauldron to create: *'Undoubtedly years worth of undeserved harassment'* Jokes aside, I somehow doubt it was the first time. I know for a fact that it wasn't the last time. And I'm, for whatever reason, apprehensive to trust it's going to be getting much better in the immediate future- _However,_ on behalf of anybody else who recognizes this sort of thing, I admire your ability to both put this out there, and function in your career. I can't speak to the culture of Microsoft through the 00s, but if my secondhand knowledge of tech related fields is any indication you certainly had your work cut out for you, a lot more than most. Props for setting the record straight and, should I hear it come up, I'll do my part as well. Cheers Laura ✌️✌️

  • @matthewdemarey4762
    @matthewdemarey4762 День назад

    First off, thank you for helping set the record straight. I know I'm 8 months late but still. lol Second... I'm glad to know the truth now, but damn, this is sickening. If it wasn't nearly twenty years ago, you very well could have sued I would imagine, due to the fact I imagine you were at least a semi-private figure *and* the foreseeable reputational damages. I understand why you likely didn't, and that's totally fine, but just in case anyone else is here and feels they're experiencing a similar situation... Please seek legal counsal, you very likely have a defamation case, especially if you're not a public figure. On the one hand odd that Microsoft would do this to their own, but on the other it's been twenty years and we've seem them do similar things *and* worse. Ironic, too... Ficitional you almost seems like a way for the writers to express who Microsoft really is, all simply because it would make them more money.

  • @DumpsterTurkey
    @DumpsterTurkey День назад

    Laura, why didnt you try to cut the chainsaw? Chainsaw deaths skyrocketed after 2006. All of the work done by the PSA Texas Chainsaw Massacre was undone by your irresponsible game gears Of war.

  • @goldenfiberwheat238
    @goldenfiberwheat238 День назад

    2:39 maybe more people could answer that one now lol

  • @goldenfiberwheat238
    @goldenfiberwheat238 День назад

    “Pronouns in a fantasy game are totally unacceptable” So how I guess we just have to call every character by their name every time they’re mentioned? Ok

  • @goldenfiberwheat238
    @goldenfiberwheat238 День назад

    9:16 what game is that?

  • @goldenfiberwheat238
    @goldenfiberwheat238 День назад

    2:05 I don’t know if this is true or not but I heard that halo 4’s story (or at least Cortana’s stuff) was inspired by one of the dev’s mom’s battle with Alzheimer’s

  • @goldenfiberwheat238
    @goldenfiberwheat238 День назад

    It sucks to have your reputation destroyed like this. It happens so much and people don’t even realize it. Look at what happened with the balloon boy situation. Internet historian made a video about it a few years ago. The dad wasn’t lying. He genuinely thought his kid was in the balloon

  • @GiselleGauthier
    @GiselleGauthier День назад

    Hate to point out the elephant in the room, but colour me unsurprised that reality TV, particularly in the mid-aughts, would make a woman in position of authority into a villain for their story and, as a result, a bunch of toxic gamer bros would eat it up and doubt her gaming credentials.

  • @acceptablecasualty5319
    @acceptablecasualty5319 День назад

    I wonder if this, in part, may have been motivated by (actual) sexism. To elaborate; Video Game marketing around the late 90s and early 2000s had this strange obsession with teenage rebellion, coinciding with the satanic panic and those "Concerned Mothers" movements. I am wondering if perhaps the "Documentarians" looked at this Marketing Culture and said "let's have the woman on the team stand in for the prudish, lame mom character". It certainly wouldn't surprise me.

  • @Tuntira
    @Tuntira День назад

    Love this channel, but I think that we need to admit that User reviews can definitely be manipulated. Review bombing is real (both positive and negative). Steam has a great system because people ACTUALLY own the game and have played it....

  • @sindobrandnew
    @sindobrandnew День назад

    10:19 Hits hard.

  • @rofo2107
    @rofo2107 День назад

    It's about corporate greed. They demand a premium for bugged, laggy games where players are gaslighted for no reason and no one listens to them. corporation can't do anything else.

  • @QuxMax
    @QuxMax 2 дня назад

    Thanks for sharing all this lol crazy how fake it all was

  • @SHDW-nf2ki
    @SHDW-nf2ki 2 дня назад

    Gears is just 40k but somehow less cool

  • @virtual_vanitas
    @virtual_vanitas 2 дня назад

    How anyone ever believes a reality TV show is beyond me I am not a fan of gears I simply never played it as a kid but I liked it from afar chainsaw gun is very cool of course. But even for back then for people to believe reality TV is absolutely insane.

  • @RarebitFiends
    @RarebitFiends 2 дня назад

    I am of the opinion the best games have little to no narrative. Tetris, Pac-Man, Minecraft, Civilization, Dwarf Fortress to name a few.

  • @BOSSposes
    @BOSSposes 2 дня назад

    i had no idea this even happened as most ppl as gears died after gears 2

  • @marcosangelmedina5845
    @marcosangelmedina5845 2 дня назад

    Love to hear a real woman talking about current state of Gaming Industry. Thank you for sharing Laura!

  • @FFND16N
    @FFND16N 2 дня назад

    To think you had to actually create a video to answer for a practically conspiratorial scheme to destroy/sabotage your character. You'd be perfectly justified interpreting this as slow-simmering misogyny/ego-testosterone resentment at professional women in gaming & programming. What that era was memorable & notorious for.

  • @Gomgo22
    @Gomgo22 2 дня назад

    Had no idea the old 343i CEO was involved with this lol. Funny.

  • @adamofblastworks1517
    @adamofblastworks1517 2 дня назад

    "It was a reality TV show..." That explains everything. No further explanation is needed.

  • @reub1565
    @reub1565 2 дня назад

    Success breeds managers, managers breed IPOs, and publicly traded companies' produce stock movement, not quality "product".

  • @HappyDaddySatan
    @HappyDaddySatan 2 дня назад

    fuck tv. i was a huge fan day 1 and never would have watched the show. i would have hated it because 'reality' tv sucks and is for normies.

  • @GltchyMod
    @GltchyMod 2 дня назад

    did anyone see unc in the new balances jam that ball tho?????? wth was that?!?!?!

  • @AttilaTheHun333333
    @AttilaTheHun333333 2 дня назад

    Curious who gave the ok for the hoax. Doubt the production worked this out on their own without direction from someone. Thanks for your story. Sorry to hear it influenced your this long.

  • @Adventurerer
    @Adventurerer 2 дня назад

    SOBE was a hell of a drug

  • @TheXxPSYCHO
    @TheXxPSYCHO 2 дня назад

    20 minutes of this woman admitting she cut the chainsaw. Cool.

  • @SinApex
    @SinApex 2 дня назад

    I had never heard of this hoax in my life and opened this video to figure out what it was about, and now that I know it's just sad.

  • @yan-rayiller-may8443
    @yan-rayiller-may8443 2 дня назад

    This is extremely infuriating. I'm beyond pissed off just listening to this video.

  • @YoungSigmaGrindset
    @YoungSigmaGrindset 2 дня назад

    this channel is amazing!

  • @SuperKittyPogoDance
    @SuperKittyPogoDance 3 дня назад

    It's sad that game journalists have been compromised. They used to be a force to help call out these flaws in the industry, but now they actively defend the big companies. Fortunately, 2024 has made me extremely hopeful for the future of gaming!

  • @Modern-Nerds
    @Modern-Nerds 3 дня назад

    I remember this! I am now 35 years old and I know the backstory. Thanks for setting the story straight! But boy does this make me feel old.

  • @Althea_Iryut
    @Althea_Iryut 3 дня назад

    Wow, this was a great video. So nice to finally hear someone who is so well spoken about the industry!!!!

  • @CoffeeNerdwisconsin
    @CoffeeNerdwisconsin 3 дня назад

    Funnily enough I never saw this. But I always knew early 99-2000 era reality tv shows were fake.

  • @noncompulsoryl
    @noncompulsoryl 3 дня назад

    Xbox simply never recovered from Mattrick.

  • @chrish931
    @chrish931 3 дня назад

    I would add, why did it take until 2018 to decide to begin work on a sequel to such a beloved game from 2000. I wonder how many are like me, I would have loved that game in 05 or so, but at this point in life in my mid 40's, I just don't really have time for new games, I've got a handful I play regularly, a bunch I have not gotten to yet and when it comes down to it, while I love video games, gaming has never been my main hobby so finding time for games is difficult, especially now. I write, record and produce music in my spare time, so along with that, jamming and practicing on guitar, as well as my social life and job, I'm lucky to get maybe an hour or two for gaming a week at this point, so I would say the chances of me ever buying a Perfect Dark sequel at this point are slim to none. Timing is everything and the time was a long time ago.