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Copy pasting my comment from another analysis video, but here is my theory of what's happening (as someone who was never a Loona fan and therefore has no knowledge of the Loonaverse to make any connections to it): I interpreted it as a critique of idol parasocial relationships. The girls are worshipping ARTMS like gods and trying to emulate them to be empowered and badass etc., while the group isn't actually in any contact with them ("Virtual" Angel) The group is encouraging this with the "I'll be there for you" lyrics, but they're blissfully unaware up in their heaven while the girls possibly lost their lives when they went too far with zeal in the scene where they "channelled" the members/ the goddess. Possible theory: that event caused the members to suddenly realize the harm they caused inadvertently. Could be why Heejin is upset when she sees the Artemis figure at the end of Birth, it reminds her of that event. The girls are only seen unconscious/ maybe dead after the channelling scene, and I'm pretty sure the crosses in the sky can't be anything good.

My only complain is that people say that there wasn’t a trigger warning for people that can’t watch content with flashing lights. There was a warning. If you activate the captions a large message appears before the mv plays, it something along the lines of “stop watching immediately if you suffer from a condition”. That’s why before the original version plays there’s this random black screen at the beginning.

i knew you were gonna brag about being right about the deer head lol love it 🩷

I wasn't a Loona stan but i want to stan ARTMS and I'm so lost with the lore 😢

yes, im admitting to myself that i am one of the those who had an odd eye! ♡

Ugggghhhh I loved this so much! I've been wanting for it since the mv dropped lmao😭🤍 Anyways, here are some other things that I noticed! - As you mentioned, be not afraid is a Bible reference, but in the mv we can also see an upside down pyramid/triangle which is GoWons representative shape. GoWon was the 11th member and the be not afraid phrase was mentioned in the book of Luke by an angel to 2 persons, one of them, Zechariah, the 11th minor prophet! Maybe this is a little reached out hahaha but I think is a cool detail. -The artms lighstick is seen many times all trough out the video, one of those times is when the 'fake' artms members are doing a kind of ritual, puting the lighsticks up in the air and making one of the girls fly; This leads me to the fact that in the box of the lighstick it says "hold it high to the shining stars find the path in the beam of light". Maybe is a Easter egg? A reference? I would like to know your opinion cause i think is interesting and might meant something! - What if Vivi was the one recording everything? You mentioned this in the video and I really loved the idea of that, so I was thinking and got to the conclusion of what if Vivi was also the one recording Jinsoul in the singing in the rain m/v? After all, Jinsoul was the one that appeared in the "letter to Hong Kong" video and Vivi has always been really related to cameras, she holding one when Yeojin disappeared in girls night so maybe she was also recording these or maybe is a representation. -Talking about representations, what if one of the girls is supposed to represent Hyeju? In the Egoist m/v we can se Hyeju on the floor with feathers around her, similar to the scenes of the girls laying on the floor after jumping in the virtual angel mv (also, Hyeju jumped from a ¿trampoline? In Hi High!) and in the Egoist video there is a clip with a neon sign in the background that says "fallen angel" in Japanese -At the start of the music video there is a girl with a Japanese tattoo in her arm, it says "This is Eden/I am Eden" I though you or whoever is reading this might find it interesting, so yeah! Keep it up with the hard work, you are definitely my favOrite loonaverse content creator, your videos are always full of great info and your art makes it so unique and fun! Are you going to make a loop video? Would love to see it~ ;)♡

artms lore reminds me of playing omori 😭

Thank you for your effort ❤ we stan a smart queen 💘🪽

A fact about pyramids is that they were seen as a gateaway to the divine and the afterlife and also a conecction between earth and heaven. We see an upside down pyramid in the mv

19:23 only minor context. Good people being saved and bad people being judged isn't necessarily accurate to what we christians believe. "None are good,except God/christ" in scripture. The whole point is that we recognize our sin or "badness" and that we can't save ourselves. Coming to the realization & Having real genuine faith in God is all that is needed to be saved. Not by just doing good works. There is a biblical concept of a good tree cannot produce bad fruit. What this means is, Because God is good and real faith in God is good, you will naturally change as a person and produce good works. Furthermore, there is also the phrase "faith without works is dead" which means good works alone without faith wont save you. This is also one of the ways to discern a saved person from a non saved person. If that person does good works/produces good fruit in Gods eyes (not the worlds/societies eyes. In short, faith comes first, then repentance,then "good" works. Such as charity, forgiveness,patience etc. This post was just to clarify that REAL christians or believers shouldn't claim to be "good" and never accept being called good by others. Simply because the bible is clear that we are supposed to be "lower" than and serve others before ourselves in this life. We shouldn't compromise on our beliefs though in the process of serving others though. In short, broken people who see a need for the savior are the ones who will be saved.

Somehow Virtual Angel MV reminds me of the lyrics of "The Sound of Silence" by Simon & Garfunkel: darkness, the vision that planted in the brain, flashing lights, neon gods.

Personally I think that the fallen angels in the end of the mv are not the ones we see all throughout the video. The reasoning is that there are 5 girls trying to copy/become ARTMS (this is my theory) and u only see 4 girls fall(u can see this in the human eye ver). The only explanation I could think of is that the camera girl WAS part of a similar group before the mv took place. I think what happened was: camera girl was in a group of 4 others worhipping and copying ARTMS. 4 of the girls tried to become ARTMS (we can see an example of this when the girls all turn white at the end of the mv) but failed and camera girl is the last one alive. Camera girl then tries to help these other 5 girls become ARTMS by filming them and guiding them through the way to ARTMS/their Eden(hinted in lyrics). Then at the end of the mv camera girl fulfilled her mission and was able to record the new girls trying to become ARTMS while she watches and worships ARTMS in her way, being the watcher. I think ARTMS are manipulating her into doing this because, well where did the recording we see of ARTMS come from? The only person in the mv that could’ve recorded a film is camera girl. I think ARTMS manipulated her into doing their bidding because they can’t/don’t want to(?). I think ARTMS using the specific lyrics “I’ll be there for you when your wings break. Letting go of you that’s a heartbreak” hints at this aswell since camera girl doesn’t have wings (from losing them previously) and ARTMS want to be there for her because she lost her wings. And that they can’t let go of her just yet.

I feel like since their theme is revolving around the y2k era, the wild cut scenes and the subliminal message imagery reminds me of the days where we quickly change through channels and get bombarded with information. Clicking through channels quickly. There is LOONA lore and new story line. But from my perspective, it’s literally how we as a society get information and how quickly we change channels, or how quickly we swipe through pages, etc. The girls we see with the light sticks are the original motifs as WE are LOONA, All LOONAS around the world. We support OT12 and through their growth, we are growing with them irl.

Something that I think is being ignored (and it is very in the face) is the edition of the MV, it is aggressively symbolic, the cuts are made to the rhythm of the song, intentionally overwhelming the viewer with images (the MV is not suitable for human beings), two dimensions are colliding and alternate. I think the girl with the camera is Vivi, and the MV is her point of view, that could explain the aesthetic of the MV edition? adroid view? and all the related symbology (the camera, the deer (prey animal), the boy (love), the dance machine) "Angels" can only be seen through technological media. I believe that the girls with wings in the end saw ARTMS without the filter of technology, and suffered the consequences? The cult of Artemis (composed of virgins young girls) is known for using bows and arrows, this goddess was always armed with them, being capable of instantly killing women and young girls. Recently Jaden said that the MV is about the relationship of love between fan and idol and how it is given through technological means. (such as the parasocial love of "dito - nwjs")

I love that at this point LOOΠ∆ has a few moments of "you have to die (or be killed) first in order to do this", such a cute silly lore! 😂 Though most of the times IMO I think it was to escape Eden (ViVi, maybe Hyeju) and the death of the 5 girls in the MV was to give power to the light being, but maybe the girls went somewhere or got transformed too...

Yo the powers they have could be like the powers Loona had in PTT, like you said they got the powers like for example Haseul's Phoenix powers of fire, Kim Lip/Heejin/Gowon's levitating/flying powers, there could be more like Yves water powers and Heejin's idk...planetary or creation powers and then Kim Lip's black hole...could this new universe after the PTT MV be at the PTT point already?? Feels like all is happening again but at the same time or at a much faster pace or half the events happening to the Loonas around the world/other universe/other side of the moon/mobius strip/Klein bottle and the other half of events is happening to the Loona girls themselves but split amongst them ya know??

And also no, it's not the first introduction of men because we had a man in Hyunjin's Around You MV, 3 Princes and 1 Frog man in Yeojin's Kiss Later MV, boys in the So What! MV, men with guns in Not Friends MV, their army in PTT MV and also in Odd Eye Circle's Air Force One MV, you could even Also include Haseul's boy self from Let Me In MV...I just think that those sightings can't simply just be for show and kpop in general you know? I think there's purpose to them...oh and also the guy in Sensitive stalking Loossemble...there's probably more that I'm missing like the Boy that is actually Yves from Vivi's Every Day I Love You MV and also the group around Yves in New MV...

Also the girl is actually kissing Choerry, look at her bangs and her eye contacts

I have to say it, I think the Fake is using Vivi like we see in Girls Night and these cult members are Hyeju's pack from Why Not? and So What!

😭😭😭😭😭😭😭 the MV was so astounding, did you have a hard time with the MV??? When will you theorize about Yves' LOOP MV????? What are your favOriTes in Dall and Loop album??? You have the best theories ever 🤧🤧🤧🤧

Also, super excited for the Yves video analysis 😁😊

Plot twist. The fake goddess is actually BBC trying to sabotage the girls. The aliens in Girls Night are also BBC hunting down the Loossemble members. The flying things in Loop were also sent by BBC in search of Yves, and Chuu was hiding from BBC in the beginning of Howl. Boom!

the light being is ARTMS. the members say this during their mv reaction to "birth". you dont need to call it "the light being". it is ARTMS. this might help with your theories.

So good and it all fits 😊

omg when virtual angel mv dropped i checked ur channel every day for this video ❤❤❤❤

This might be a little random but one thing I really like about this “new” lore is how prominent Vivi seems to be. I mean we are not sure if the deer creature is actually related to ViVi, but it would be SO much cooler if it is. Also the LOOBLE lore is also very ViVi centered I’m glad she is finally getting centered since I have a little theory about ViVi and her role in the LOONAVerse

OMG YESSS I WAS WAITING FOR YOU TO POST A VIDEOO😭😭🙏‼️

It's giving voldamort and what he did with the scattered objects 😅

I notice there are so many references to yyxy... I think their story in eden is so much important to the loonaverse, but they didn't had a repackage album with more clues. 😢 I can only imagine what had happen if yyxy sign in Modhaus with JJ. As always your theorys are well think and made so much sense. 👍 and I pray for a loona comeback everyday 🤞 lets hope together

Virtual Angel It also reminded me of American Cults that used to be prominent like Heaven's Gate where they thought that if they kill themselves they will go to heaven and all these other places it's like the girls in the music video are obsessed so much they're willing to harm and kill themselves for these groups and then when the groups themselves say they're going to be with you when you fall when your wings break and all that stuff it's like it's egging on the pair of social obsessions that the girls have so they won't to try so hard to have a personal connection with them to the point where they really think they're with them.

it was worth the wait 🤲 loona ot12 soon

the girl she kisses isn’t haseul it’s choerry?

The girl with camera standing alone at the end kind of reminds me of hyeju standing alone in love4eva and in so what. Kind of like how the hyeju chose not to leave eden and not to believe yves lies, it seems like that girl wasn't influenced by artms (vitual angels). Especially because the song mentions eden, it makes me think the girls who jumped were trying to reach "eden" the place yyxy was so desperate to escape. Idk tho

I was WAITING WATCHING for this to show up!

idk if you mean to sound negative when using the word propaganda but it has a very negative connotation and idk if it's the word to use here.

omg your theory videos are just the best!! im so excited for loop mv analysis though i found that mv was lacking as much depth and lore as the others. if there is a 2024 ot12 comeback i dont think ill survive

i was waiting for this videos 😭😭

Ooo I've been looking forward to this

THANK YUUUUUU 🩷🖤🩷🩷🖤🩷🖤🩷🖤🩷🖤🩷🖤🩷🖤🩷🖤🖤🖤🩷🖤🩷🖤🪽🪽🪽🪽

New to the whole thing, I just wished you put the names of the girls in the screen as well 😅

I think the flying machines are trying to invade her mind/dream while they're capsulated on the space ship in Sensitive.

Out of topic, but the glowing girl remind me of Kim Lip in "Why Not" Korea Net Version

YOU ARE FAST OMFGGG !!:;

i think its high time we realize chuu and yves' plot are nowhere near artms and loosemble now

i believe every single unit + solo got stuck in different loops after paint the town / flip that

I like to watch your videos but also it is so relaxing like ASMR 😅 your videos are really great ❤

The scene of the three girls makes me wonder if it is OEC. In Air Force One, there was also a magical-girl-like scene in which the OEC girls used their combined powers to destroy that bus. As we can see here, we seem to be at a bus station and the metal looking pieces following Yves come from the aftermath of the three girls' powers. I'm not great at piecing together Loona theories on my own, so videos like this are incredibly helpful!

What if it's called loop cause she's trying to break the loop(mobius strip?) and that's what she's running from? That could also match the clock sounds too, her breaking the timeline

Your self caricature for the video is so cute!

2:11 yves really had a hard time during the hiatus betweet the injunction and her debut, i think representing a transition like this kinda expresses that feeling of anxiety during this period