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SUV is about $127 ,000 USD as shown. To tweak it up in basic areas as you have shown makes me wonder if it is overpriced or under designed and overpriced ?

Thank you for all the work you put into this! I definitely see some storage organization solutions that I’m going to pick up.

Wow! That was SUPER helpful! Thank you!

Thanks again for a good video! I like the USB LED lights. I’ll look into them. I bought the rear baskets from Bison-Gear (Poland). They are much better quality than the Chinese eBay ones and yet they are the same cost. Make sure to add a little blue loctite to the bolts when you’re installing the baskets. I too added Rob’s (OvelandGearGuy) bags inside the baskets. I also purchased from Bison-Gear a rear shelf that sits about 8” from the ceiling. I spent a small fortune with OverlandGearGuy, worth every penny: Havlock insulated window, windshield and safari shades all around. I didn’t purchase shade covers for the rear doors as I plan to install Molle panels. I purchased the under-seat storage bins and owner’s manual cover from OverlandGearGuy. I also have the same rear door handles but I wasn’t a fan of the visible glue blob. They’ll do for now. Also add loctite to these bolts. Thanks again. Michael (Los Angeles)

Do I see a sneak peek of a Ferrari key? 360/430? Would love to see a video of that. Your OCD in a Ferrari would be very welcome to see 😊

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One addition I just added to my Grenadier is a Driver's Side Grab Handle - available as a kit from your INEOS Dealer. I had tried many different ways to find a dignified approach to swinging into the driver's sea - grabbing the steering wheel, grabbing the A-Pillar, Grabbing the drip rail above the window and, while all worked, none provided the leverage I was looking for. Then I found you could get a grab handle that matches the one on the pax side from INEOS as a kit. It took about 15 minutes to install it - probably 5 if you know what you're doing - and it works a treat! It was $450 including sales tax and shipping, which seems like a lot until you consider you're buying parts for a $90K truck.

I think you must be the best INEOS ambassador on RUclips. Your passion for and commitment to the car is impressive.

Great job, Great choices, Thanks for doing all the research, Michaelangelo of Greenwich

I'm glad I watched this video a second time, I was ready to have ambient lighting installed. 🤣 My Fileldmaster came in a month early. 😍 I had own Fox Stabilizer put on at the dealer, they put it on for $250. 10min. job. I realize they need to make money. I got mine at Agileoffroad.--- $269. Dealer charges $999. installed. You put out a verry good video. INEOS should hire you. They need a consistent voice that educates the viewer and interests them into a purchase. I have a feeling BMW will buy into Ineos and partner. The most important parts are BMW, engine bay, ignition, infotainment, computers, all BMW. If they own a portion, you will see larger 4X4's with the S68, B58's big brother and smaller like the Fusilier with the B48, 4 cylinder, bullet proof engines. The partnership would be excellent for the brand and very bad for Mercedes.

I think many people will buy the grenadier but most will wait a couple years for them to workout all the kinks.. hopefully they are using this time to address the concerns from initial feedback

Do you know what a late Defender with metallic paint and a snorkel had by way of features?

1:40 blurs out vin...the next page shows the vin anyways lol

Well, we drove one briefly. Quite impressed. But obviously the price is sort of a Schrödinger's cat sort of thing: it’s expensive and it’s not all at the same time. Compared to garbage jeeps it’s priced fair. Compared to a LandRover or G Wagon, it’s cheap. However, it’s 86k and we are in a recession. I don’t know if they can make these for 65k, but at that price they’d be a very obvious answer easy choice.

Waiting for depreciation to kick these down to 55k

Absolutely love my Fieldmaster. I get stopped several times weekly with folks asking me about it and saying how great it looks. Easily one of the best purchases I have made. I secretly like the fact it’s not over saturated with a ton on the road. I use to count how many Wranglers or Broncos I would see on the road….its comical, no thanks. All those owners I catch staring at the Grenadier. I was a little shocked how many on the lot didn’t have the trailer hitch, seems like that should just be standard and made sure mine had it. I opted for no carpet and have the composite floors which in my opinion is actually more premium than carpet.

If people are balking at the price, they should look at the current pricing of the Ford Bronco or the Jeep Wrangler. They’re very close in price and in my opinion, not even close to being as off-road capable as the Grenadier.

Wow, I didn’t realize it was gonna be a 26min bitch session about your truck. Sounds like you need to buy a Land Rover. You get a key fob, footwell lighting, more on-road oriented, etc… 26min of my life I’ll never get back.

Thank you for your video! You were by far more informative in providing information than my local Grenadier dealer.

Where did you get those USB outlets?

There is no market for EV’s and no business model that makes EV’s viable. Buy it, drive it four years, new battery is 28,000 and the EV is worth 15,000. Scrap it. I think a Quatermaster delivered to US with no seats, then fitted with Scheel Mann seats. Beat the seat shortage, and the chicken tax.

They need to buy Recaro and get back underway or the brand will vaporize

Great video! I sold my 2021 4Runner to Carvana today based on your recommendation. I’m in upstate NY and drove it to their dealership at time of appointment and was done in 10 minutes. Similar situation, just saw 1 employee in the business. Didn’t haggle on price, he took a Quick Look and drive and check had already been printed in envelope, pulled it out and handed it to me and I was done.$38600, same as Carmax offer. Agree 100% about not selling private. You can’t tell if check is good til it clears 5 days later, at that point it’s no longer insured and you could be out the full amount!

Excellent advise!

I ordered the Grey with a red frame. When the colors were first announced in development , the Grey was called GUN METAL GREY. When the vehicles were released, that had disappointedly changed to Donny Grey. I figured it was some softening to be politically correct. So, imagine my surprise when my window sticker said Gun Metal Grey.

Was there anything the dealer had to put into your car? Maybe they put new tires on it? Maybe they went through and did a quick tune up on it. You'd have to look at what they put into your car. Also they have a markup so then they can make money but it's usually an average because some cars need more money invested in them than others. I don't see the problem. They gave you a price and you took it. You can always negotiate.

It’s simple economics, the Ineos car company will fail. It’s so expensive to meet multiple legislative obligations around the world that you either have to be small and ultra exclusive and very expensive (Bugatti, Ferrari etc) or big and have economies of scale. Ineos is neither and the capex and operational costs are simply way too big for a limited niche market. Nice try but it will disappear, unfortunately for its fans.

Very true lol

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Carvana usually gives more money. I used to buy cars from Facebook marketplace. I'd recondition them and sell them to Carvana. Carvana usually gave more. I've also sold to Vroom. Which is now out of business. I've also sold to CarMax. But, I would sell to whoever offered the most. I've made some good money from reselling to these online retailers.

Thanks for the video which is very good. I feel so sorry for Recaro and really hope that they find a new investor but it is very difficult in Germany these days 'cause the Ampel coalition" has already ruined a lot of the economical framework conditions for potential investors. Sad but true. I was really interested in the Grenadier but unfortunately, I just don't like the front with those headlights somehow. Also, it is too heavy and too expensive. I would prefer the new Landcruiser but I'm probably a tiny little bit based as I have a Land Cruiser Troopcarrier HZJ 75. I used to have a Defender TDI300 for many years but swapped for the Landcruiser. More reliable and robust !

I got my (previously Loved) 2023 model Trialmaster July 2024 with 40 000 kilos on the clock - she has now 45 000kilos on. No issues and love the Grandier. Namibia (this is where I am from) is world renowned for its divers and remote areas and this vehicle is as stable on off road ass on tarred roads. I prefer the "gravel Travels" due to the adventure side of the vehicle. The solidness she offer is to me one of the biggest attractions and the mere fact that we can go almost anywhere is an another plus point.

I recently replaced my Mercedes Benz G-Wagon lost to the flooding from Hurricane Helene in Florida. I was more than delighted to find the amazing Grenadier that gives a nod to my former G Class. Great compromise and I am loving it so far! Certainly hope the company will be successful as it truly is an outstanding vehicle.

Good video. If you're a vendor relying on a single supplier there is no protection. In this case, If Ineos was relying on Recaro thats wrong and if Recaro was relying on Ineos, which is a low production vehicle, to stay afloat thats wrong as well.

Ineos needs to revamp customer service issue when those of us that live 5hrs from dealership can get work done. I’m one more issue away from selling and stop the bleeding. Thanks for your podcast. Well done very informative

Why has my comment been deleted?

The Grenadier release price in Australia was a little higher than expected, I had an early adopter reservation in but withdrew it when I finally got to ride in one. I went to the event in my LR3 and the parking was full of LR3 and 4, It just didnt seem $90k AUD Better than my old LR3.. especially ride quality..

Rubbish… you clearly know nothing about the automotive industry and how suppliers need to meet legislation. Stick to Ford, Ram and GMC…

This is a very well-thought-out RUclips video, Josh!

Recaro Automotive is owned by an American company that built a new factory in the US and took all the North and South American business away from the German factory. That is what sent the German company broke.

Hola Josh Antonio desde México: Eres un referente muy importante para que yo tomé una decisión de comprar o no un Ineos Grenadier aquí en México estoy muy atento a tus videos que son importantes muchas gracias por compartir con el mundo tu punto de vista y creo que nos sirve mucho a todos. Atentamente un cliente de Ineos con anticipo y reservación Antonio Laso

Today it’s impossible to put in the market a vehicle like the grenadier for 50k. The only option to get closer to this price is being a huge OEM as Toyota and build it using the very most of the components (including interior) from other large scale models. Can Ineos make it cheaper? Or a cheaper version? Maybe, but even doing super basic it could never be 50k. Starting from the production scale factor and continuing through the very high mandatory added cost due to regulations requirements. So at the end, they need to get a good profit of the sells, otherwise the business is quite difficult to keep going. Maybe a minimization of the profit to reduce the cost could lead to sells increase and then more market penetration, just to get reknown and stablished, and later on find the way to increase the model’s portfolio

I ordered a new Grenadier in September after three test drives including two weekends. I love it and more importantly my partner loves it too. It’s just what we want in a car. It’s big, boxy, practical, high up and great visibility. It eats pot holes, climbs in and out of muddy fields and it is beautiful on the motorway. Ok, it’s not a sports car and if I ever want another car that I can’t legally drive at its optimum speed I’ll get one but for now the Grenadier is super at all the things I want it to do. I had a Range Rover that no garage could fix and I have an older Defender which is a joy but only for about 20 minutes. The Grenadier is so much more interesting than anything in the new Land Rover / Range Rover line up and I reckon for INEOS to win me as a committed customer says they are doing most if not all of the right things. Having said that I still miss my old 2-door Range Rover from the 1980s but I don’t miss replacing the V8 every 20,000-30,000 miles

Hi Josh I would say your analysis is spot on.

They got the market wrong in terms of how they priced the Grenadier. Early discussions/rumors were that it would be closer to $50K, hopefully in the $40's.That would GREATLY expand their potential market size. Ineos needs to either lower the price, or introduce a lower cost model.

I would drop the electric parking brake and offer up non-critical options like heated steering wheels and other nice to have. If a married guy is trying to convince the wife to shell out $100,000 on a vehicle it better have some of these options, if he wants her buy in. Also have a very pruned down version for NGO and defense work.

I purchased my Grenadier (Fieldmaster) 3 weeks ago in Connecticut and was not one of the early adopters. I saw some videos on line when I was looking at the new Land Cruiser and really liked the aesthetic of the Grenadier. I love the car (even with the quirks) and have received nothing but positive comments and questions about where to buy. one The main issue right now as I see it is that people who are willing to spend $80k+ (with the most popular options) on a new truck/suv are not willing to drive 50-100+ miles to the nearest dealership for service and with the existing quirks, some will have to come back to the dealership initially to address those things (I have had to do this). It would be amazing if Ineos could strike a deal with other car manufacturer dealerships (perhaps BMW) for service appointments. I'm not familiar with the business model so this may be an impossibility but it would almost certainly drive sales in my opinion.

With the US being INEOS largest market there is little to no demand for an EV version in America. Outside of certain urban areas in the US there is little support for EV charging and unclear (at best) plans for developing the necessary infrastructure. Being an emerging automobile manufacturer, it's even more important for INEOS to focus on their primary market and not expand their production so broadly that they are unable to financially support the Company as it moves through what is otherwise typical growing pains. While there may be good production opportunities for them to pursue, pursuing too many good opportunities at once has caused more than one company to go bankrupt because the up-front cash investment takes time to recover and they just run short of cash before those recoveries occur. Nothing breeds failure like too much success!

I feel like as more of these are out there, sales will go up. Its a good fit for so many. Dissenchanted owners of other brands, Jeep owners that need more space, those sick of broken ifs junk like me, and so on.

I think you can justify the price. But in Belgium for example you have to pay 15.000€ tax on top of that; just to get him on the road. In the Netherlands or Scandinavian countries even more. (Unless it’s quartermaster or a 2- 0:44 seater who can be subscribed as a working-vehicle). And the only reason for that is the CO-exhaust. If there was a type with lower exhaust there pool of customers would enlarge a lot. Thank for the great videos by the way 👍🏽