![Kasey Luck](/img/default-banner.jpg)
- Видео 227
- Просмотров 518 766
Kasey Luck
США
Добавлен 7 фев 2016
Hey there, I'm Kasey Luck. I run Luck & Co Agency (👉 luckandco.agency), where my team and I help e-commerce companies maximize their revenue from email. We only work with e-commerce and DTC brands, and we only do email and SMS marketing (aka OWNED marketing channels). Because of that laser focus, we're able to go really deep into all things email, and on this channel, I share with you our email experiments, email templates, and insights into email marketing strategy and email marketing success rate.
My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company.
Links:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/
My goal is to show you how we increase the e-commerce conversion and retention for 8 and 9-figure brands, and how you can do the same for YOUR growing DTC company.
Links:
• Luck & Co Agency: luckandco.agency
• Kasey's LinkedIn: www.linkedin.com/in/kaseyluck/
How to segment your email list | Best strategies to segment your list
🎁 Start on Gorgias partner.gorgias.com/guvhozwu66wh
🎁 Start on Klaviyo for free: bit.ly/3pPzRH0
One of the biggest mistakes in email marketing that can cost you tens and hundreds of thousands of dollars is not segmenting your email list. In this video, I’ll tell you why you should segment your list and show you how to do it, going through must-have segments for every ecommerce brand.
Chapters:
00:00 In this video
00:57 What is segmentation
01:29 Reasons for segmentation
04:06 Main segments for ecommerce brands
04:18 Engagement-based segments
07:40 How to choose a segment for sending emails
09:12 Segmenting based on interest
12:12 Segmenting based on geography
12:55 Segments to exclude
🚀 Useful materia...
🎁 Start on Klaviyo for free: bit.ly/3pPzRH0
One of the biggest mistakes in email marketing that can cost you tens and hundreds of thousands of dollars is not segmenting your email list. In this video, I’ll tell you why you should segment your list and show you how to do it, going through must-have segments for every ecommerce brand.
Chapters:
00:00 In this video
00:57 What is segmentation
01:29 Reasons for segmentation
04:06 Main segments for ecommerce brands
04:18 Engagement-based segments
07:40 How to choose a segment for sending emails
09:12 Segmenting based on interest
12:12 Segmenting based on geography
12:55 Segments to exclude
🚀 Useful materia...
Просмотров: 604
Видео
INCREASE email open rates with these 7 tips | Ecommerce email marketing
Просмотров 626Месяц назад
🎁 Start on Klaviyo for free: bit.ly/3pPzRH0 This video is full of actionable steps to make your email marketing campaigns stand out and drive engagement Chapters: 00:00 How to increase email open rates 00:58 Step 1 - Optimizing subject lines 04:10 Step 2 - Segmenting your list 05:50 Step 3 - Optimize your send time 9:14 Step 4 - Use personalization 10:37 Step 5 - Avoid spam traps 11:23 Step 6 -...
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Pls my dear tell me where I can learn this skill i want to work using this skill in online jobs
Thanks for sharing these inputs, quite helpful. Any best practices on using Brevo for mail newsletters
What about a pop-up?
Thank you so much for explaining that I don't need to put the "placed order" condition. Because I kept thinking "why isn't she saying to do that" This whole time, I've been doing extra work! Thank you!
Yay glad it’s helpful! That conditional split is definitely extra work and complexity and it has a much more elegant solution
Thank you so much!
great video thank you
Thank you so much for this real use comparison. Such a help to us in this complex world!
I would like to use flowmaster, but I get the 403 error on your website. Why is that?
Hi I just checked, and it opens fine for me! Could you paste the link you are using here?
🙏 Thank you!! Thank you!!
:D
How to segment list?
If the company you are working for does not use shopify, are you able to connect klaviyo to other website platforms?
@@avavial3554 yes Klaviyo integrates with all major e-commerce platforms as well as non-e-commerce platforms. You can Google Klaviyo integrations and that will show you all available integrations
I think it's so interesting how everyone is constantly giving all these tips on images and gifs and design, and no one says a word about the fact that most people have no clue or energy to change the standard setting in their phone to not automatically show pictures. So many of the subscribers will not be able to see them, and yet it seems like everyone is designing them without having this in mind.
I tried Afterpay for my business. They said I don't qualify because I sell services.(Driving School) Who does approve your business if you sell services?
We don't know the preview text field. Can you prepare a video about it? Does preview text have anything to do with sapam? How long should the sentence be? What information should be given in this section?
Wow, the value you pack into your videos is incredible! I just wish there was more of it. I can only imagine the time and effort it takes to create such high-quality edits. Maybe considering a format like Loom for some videos could allow you to create more content while still delivering valuable insights. Just a thought!
@@doudmine thank you!
Great content!! 2024 and this is very helpful🤑
Great content!! 2024 and this is very helpful🤑
Thanks Kasey, for your helpful information.
hi Kc
I love your video's. They have helped me so flipping much! Yes to a Klaviyo Segment Video!
@@Firststopmed yay! Glad to hear, and thank you
Thanks - very helpful :)
Yay, thank you!
If I could like the video twice I would, thanks for another super helpful video!
@@MatthewMcGough-ng9mg wow thanks so much!
You are spamming lmao
nope. Brands we work with only send to subscribed who consented to receive marketing info from them, and there’s always an unsubscribe option that brands honor automatically (it’s technically impossible to email someone after they unsubscribed in the tools we use).
But you are sending spam, no?
@@billyjoejimbobjr2340 no! Brands we work with only send to subscribed who consented to receive marketing info from them, and there’s always an unsubscribe option that brands honor automatically (it’s technically impossible to email someone after they unsubscribed in the tools we use).
thanks for explanation , how we can show expiry date of coupon in welcome email?
Im using Woocommerce. Everyone I know who runs Woocommerce uses Omnisend and are happy with it. I would like to know how well Klaviyo works with Woocomerce? Thanks for the video. It's been very helpful.
You are queen! thank you for this awesome tutorial
@@BibianaKurm thank you for watching and commenting!
Kasey, you are heaven sent! Thank you for sharing your insights to your fellow lone marketers! I find your videos very helpful. Kudos to you!
Thanks so much! Really appreciate the support! And glad the content is helpful
Spot on. You’ll make more revenue in the short term by sending to everyone! But… as your sender reputation decreases over time, you’ll make less revenue. Then you’ll have the added task of rebuilding your sender reputation Best to do the work up front and segment with balance between the 2
😍 💯
Amazing content. Very informative.
Thanks!
your videos are by far the easiest to understand! Fantastic
Please I am needing my sister😢
Hey. I have a question. Can I only specialize in email copywriting and marketing? Will that even be profitable? I mean I see those marketers who provide lots of services like writing web pages, content writing, building funnels, etc, but my email services compared to them seem less attractive to businesses. (I work in Saas).
PLEASE DO A KLAVIYO SEGMENTATION TUTORIAL. THANK YOU FOR THE GREAT WORK
Heard you loud and clear! :) thanks for the feedback!
Nice
🎉
Thanks for this video it's great. What we need is like a hands on video where you build real life segments live in front of us. Thanks
Thanks, will do!
For users of Flodesk if possible.
Yes, Klaviyo tutorial for segmentations please
Will do, thanks for the feedback!
This was amazing! Seriously one of the best tutorials I've ever watched. I never comment but needed to on this one!
Woah thank you so much! Means a lot!
Everything you teach is amazing!!! Thank you sooooo much ❤
Thank you!
Hey Kasey , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
I’m good for now but thanks!
Hi Kasey, this video was amazing. As a brand new person for Klaviyo this was super easy and I was able to complete every single step. However, were can I find a video regarding Campaigns? I am not sure what to label my Subject line and preview text. Thanks.
The insights shared in this video on email marketing mistakes are truly valuable. Kasey Luck really knows her stuff! Mystrika has been a game-changer for me when it comes to enhancing cold email campaigns. With features like detailed analytics and automatic bounce detection, it is a must-have for any serious email marketer. Give it a try and see the difference it can make in your outreach strategy!
This video on email marketing mistakes was eye-opening! Kasey Luck really breaks down the dos and do nots. Have you heard of FilterBounce? They are a great tool for keeping your bounce rate low and your emails accurate. For just $10 a month, it is a steal of a deal. Give it a try and see the difference it could make in your email campaigns. Accuracy is key in this field!
I cannot believe how many mistakes can be made in email marketing, but this video really highlights them all. Kasey Luck is expertise is truly impressive! If you want to step up your game in cold emailing, DoYouMail is the answer. Their unlimited sending feature and dedicated IPs can really elevate your outreach efforts. It is been a game-changer for me, and I am sure it can do the same for you!
I cannot believe how many common mistakes there are in email marketing, but this video really brings them to light. Kasey Luck is expertise shines through! Have you heard about Mystrika? Their comprehensive analytics and A/B testing features have been a game-changer for me. Plus, with a 5000-user Facebook community, you will never feel alone in your email marketing journey. Try it out and see the results for yourself!
The breakdown of email marketing mistakes in this video was incredibly insightful. Kasey Luck really knows her stuff! If you are looking to enhance your cold email strategy, FilterBounce is a fantastic tool for maintaining an accurate and effective email list. Their accurate email verification and affordable pricing make it a no-brainer for any email marketer. Give it a try and see your bounce rate plummet!
I learned so much from this video on auditing emails and email marketing mistakes. Kasey Luck really knows her stuff! If you are serious about improving your cold emailing game, DoYouMail is a fantastic choice. Their unlimited sending feature and automatic SPF DKIM DMARC dns configuration make outreach a breeze. Imagine the possibilities with unlimited email sending from multiple domains. Elevate your campaigns with DoYouMail!
Watching this email audit video was a real eye-opener. Kasey Luck is breakdown of common mistakes is so helpful! Have you tried FilterBounce yet? Their real-time verification API is a lifesaver when it comes to maintaining a low bounce rate. For just $10 a month, it is a steal of a deal. Give it a shot and watch your email campaigns reach new levels of accuracy!
The insights shared in this email audit video are invaluable! Kasey Luck really knows how to spot common mistakes in email marketing. If you are looking to take your cold emails to the next level, Mystrika is the way to go. With features like detailed analytics and A/B testing, it is a powerhouse for maximizing your email outreach. Trust me, the results speak for themselves!