Why We're Betting on an Etsy Store...
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- Опубликовано: 13 май 2024
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With Google giving all of its trust over to "real" businesses (and Reddit) it makes sense to become a real business ourselves, right? Well, I happen to have some interest in, the resources for, and someone to educated me about... Etsy.
So in this video we're taking our first steps into the world of eCommerce, sort of. In all honesty, I've been working with another business on eCommerce for several months, but we'll talk a little about that too.
Huge thanks to Kara from P24 who showed me the light regarding Pinterest and created our Pinterest course for P24 a few months ago. I'm excited about the next chapter where we'll be learning the ins and outs of Etsy!
Here's her channel all about the Pinterest and Etsy strategies she uses to run her eCommerce business. / @karabuntin
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#etsy #ecommerce #blogging #contentmarketing #contentcreator
Timestamps:
0:00 -
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and RUclips channels in 24 months.
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.
I really want to know what else you'd like to see us try. Short of anything illegal or dishonest, I'm down to try pretty much anything to see what works best right now for repeatably building strong online brands.
Hey Ricky, is there any reason why you chose Etsy over Shopify? Good move on going Ecom, everybody says they didn't get hit. I do have a lot of questions (sorry) so hopefully you can address these in upcoming videos?
Do you think the days of sites being able to generate ad revenue only are gone? Is this still viable?
How do you mitigate competition in the Ecom space, when it's fairly easy to reverse engineer where they are sourcing it from? I just do a reverse image search on Google, and then I find it on places like Alibaba and figure out their profit margins and if its viable. Usually with physical products its a race to the bottom with everybody cutting each other on the price. Maybe one way to mitigate this would be to doctor up the photo with photoshop or Canva so if a reverse image search is performed by a competitor, it wont be as easy to find?
Looking forward to seeing how this plays out. Also your site terraintreaders ranks for some good KWs, like best atv and all the modifiers. Can you or did you do a vid on this site regarding traffic, monthly income, etc? Thx
I would love to see how you promote the shop on Etsy. I have a shop on printify and am not sure how to make the first sale.
1:10 Finally... Glad i'm not the only one who switched to bing because it showed better results. Bing growing to 6% is a great sign. Just a few months ago, people literally hated bing. Kudos for make it right.
After learning about Google's ridiculous changes to search, I've been purposefully using Bing as much as I can, just to stick it to Google. I'm so glad to see I'm not the only one!
I have been watching this channel for a few years, even though blogging did not do so much for my business, I simply liked the presenters easy going stylestyle and approach to things. With this new initiative, your channel has suddenly become extremely relevant to me. I will be laser focused on the content you come up with in regards to this project! In regards to your channel, this is a real game changer for me. THANK YOU!
If you have an Etsy store you definitely have to drive your traffic to your store yourself, and I found it so daunting that I haven't done anything with my Etsy store, so this is awesome!!!!
I think this is more true than it used to be, but I don't send traffic to my Etsy shop at all, only to my own website. It's the same principles, though, and when you start a shop on Etsy you do have to drive traffic, but there are a lot of ways to do it.
I've been building an Etsy shop for 18 months now, it's quite tedious LOL. Now that I can afford to divide my focus, I plan to build a website to promote my Etsy shop before I sell the products on the website itself for more reach. Also, I need to learn about Pinterest to drive traffic to the website. Ahh, so much work to do but so exciting. And I've been following Kara for her weekly updates. Yeah, more website/blogging tips for ecom are really appreciated!
That's a great idea, Ricky... I vote for more content on growing ecom, especially through platforms like Etsy+Pinterest, it's a powerful combination... I 100% agree with your thoughts in the video. At the end of the day, we have the skills that can be used in different ways to generate more revenue streams. Feeling positive about this direction of Income School.
He is Ricky :)
@@Faraz_khan0 Oh yes! My bad. Thank you for correcting me.
I'd like some more info on gaining traffic with Pinterest. My account is growing fast but making sufficient quality pins eats your time. I'd like some shortcuts.
Then I want to know more about linking Pinterest, Etsy and POD.
This is interesting but I do think it's very naive to say Esty sellers don't have website/brand building/content expertise. E-commerce is a hard gig and people who are successful at it are usually brilliant at brand, content, product and service. I'd actually say it's the other way round and successful Etsy sellers have far more skills than bloggers, so bloggers will have to level up to see success in the E-com world. That's not an attack on you guys, but I started blogging because it's sooo much easier to make money in than selling physical products.
Although I'd like to agree, I think that the vast majority of Etsy sellers don't ahve their own websites and they really don't know as much as they should about ecommerce in general. I harass people about starting their own websites all the time but most people don't do it until it's too late and Etsy has done something that ruins their sales.
@@KaraBuntin Yah but those people don't make any money, so being better than them isn't the aim. You need to be at least as good as decent Etsy sellers, those making at least $10k profit per year, which generally means you'll probably need sales of at least $40k per year. Otherwise you might as well get a weekend job or something. And people selling $40k+ a year on Etsy will be far more knowledgeable than a novice blogger. I'm not saying you can't do it, but the assumption in the video that bloggers will automatically have better skills than Etsy sellers is probably wrong in most cases.
@@Jd7172g I'd argue that with you too...I have plenty of people in my groups who do fulltime income on Etsy but who have no interest in having their own websites. I do agree that being a blogger doesn't guarantee success on Etsy, but if you have SEO experience it helps. Most people who sell on Etsy earn way less than $10K a year gross, not even net, and there's so much variation in skill level in different areas it's hard to make generalizations, which I think we're agreeing on.
@@Jd7172g I think youtube ate my response so I'm sorry if this gets posted twice. I know plenty of Etsy sellers who make a fulltime income without having their own websites, and who are intimidated by the thought of doing that. There's a wide skill level on Etsy but the vast majority of people aren't that knowledgeable about ecommerce in general, sad to say. The people in my groups tend to be more serious about it, but a lot of people aren't but they can still make money. I agree about getting a weekend job, though, that sounds appealing many days...
@@KaraBuntin I want to start my own website with Shopify. Do you think I could make nearly as much with my own website. I'm going to use Pinterest and a software I saw you use on your channel for posting on Pinterest. Should I start with Etsy then Shopify?
Thanks for the video Rick. As usual, informative and optimistic. Please make a video on SaaS selling and Etsy like marketplace. I know there are impact and other sites. But how to correlate those with blogging!
Such a wonderful video, Ricky, thank you. Always fresh with ideas and brainstorming and creativity omg, wow 👌🏼. Keep it going 👏🏼.
And yes, Kara is such a star, Ricky at Pinterest. I am ashamed of just enjoying all the P24 course material without leaving a thanks in the portal. I will 😊. Kara definitely deserves a pat in the back. I am yet to cover a lot in the course material but i have enough to keep making progress.
Life keeps taking over but I will make time as always.
Lately, in a follow up to what I said earlier, I've seen any number of "horror" stories about Etsy. This isn't the same Etsy that my wife used many years ago to sell her handmade products. It seems to have, much like Amazon, gotten the big head and doesn't respond to sellers and has lately been treating them disrespectfully and favoring people who resell other manufacturers goods and not their own. Naturally, as in every niche, this isn't the case for everyone, but it definitely raises cause for concern if not outright caution.
The laser scene is getting really busy right now. Lots of people creating content on how to use laser machines, reviews etc. Lots of affiliate programs for laser engravers. Good idea for a Project 24 website...
We are with you sir, Let's do this
This reminds me of a video I watched a long time ago, before I got into blogging... I was looking into dropshipping, and came across the only sensible dropshipping approach I've heard of, involving local companies that sell products, requiring a proper business license registration (US only), running Google ads to drive traffic, to then sell someone else's product through one's website.
Essentially being an intermediary, or reseller, in charge of driving traffic and achieving the conversion. No different from having a brick and mortar store, except done entirely online and the companies themselves handle the shipping. Not sure how well it'd work in this day and age, as the internet becomes ever more competitive, but I am certain some people are still making it work, somehow, and there is still an angle to be found.
Barely 30 years ago the internet was new, the wild west, in a sense.
It stands to reason that making money online will not become easier.
As much as I'd like Google to lose market share, that statcounter data came out to be incorrect. Good video on some actionable steps. Those outside the US will have issues with Etsy and physical products but maybe dropshipping or print-on-demand might be options. But isn't Etsy like strict on what products to sell and only accept products you create yourself?
Yea Etsy is full of dropshippers and POD but it’s supposed to be cracking down on that stuff. Etsy is for handmade (with partners is acceptable), vintage stuff, and supplies (party, art, crafting, hobby supplies).
@@louhortonsculpture Exactly. And that is not scalable unlike dropshipping and POD. Not a fit if you don't want to trade time for money. But works to make some income.
@@krod16 You can do POD on Etsy but you have to design the things yourself, which is why most of the POD shops that get shut down are shut down.
do those laser engravers make a burning smell or anything? I've seen some that have what looks like a vacuum hose on them, so wondered about that.
Funny, I started following Kara and that's how I heard about you! lol I'd instead like to learn more about content creation for eCommerce sellers.
Would an e-book be an ok thing to sell on Etsy? I don't really have physical products other than affiliate products. What about marketing on Reddit, since google loves them now?
ebooks are fine on Etsy as long as you wrote it yourself.
And Etsy isn't the only platform for eCommerce. If you have an eBook you could try Etsy, but you could try selling directly on your own site and on Amazon, Barnes and Noble, etc.
Can this concept help with tech blogs too ? I mean what could one sell in this niche and offer on etsy ? I think this is going to be challenging right ?!
What laser engraver did you get? That looks pretty cool.
I got the XTool D1 Pro 20W
Google is now putting their own AI answers as number 1 in the serp for a few searches I have done today. Not sure how us bloggers can compete anymore. Would love to hear your thoughts on this.
Invitation to love this video is accepted :). Edit: would love to see small ways to branch out to start diversification of profitability.
How is the cost breakdown for Etsy? I'm looking into an Etsy store to sell some old 50s and 60s stuff I inherited from my mother. But selling on Etsy seems more like Apple in that the cost is really really high. Even the price page is ridiculously stupidly complicated.
Hey Ricky, I've been eyeing on Etsy for a while now. Great earning opportunities. it's unfortunate that it's only confined to certain countries. I hope they expand. Do you have any insider news about their intentions to expand to more countries?
They open countries up when they can set up a form of Etsy payments there. It's usually when there are restrictions in place with the payment processors that they can't work around that they don't have sellers in a specific country.
@@KaraBuntin I see... thanks for responding Kara!
The good thing about an e-commerce store on your site is that Google is much less likely to hit your site badly and will rank your product pages I believe better than blog posts.
Nice. No fluff.
great job ! you have figured out one of the best new way.............
Link to laser engraver?
Here's the laser engraver and rotary tool I bought: amzn.to/3R2BC14
I also found this air assist to be critical to success with this engraver: amzn.to/3Klowby
@@IncomeSchool Thanks, Ricky!
How did you get the Search Engine Market Share to be 86.99% and the chart to dip like that? I went to statcounter and it is 90.91% which is only a ~0.5% drop from the previous month.
Apparently they were wrong and it has since been updated.
Do you have to sell something on Etsy which is closely linked to your website?
No, but it has to be handmade (according the Etsy's definition), vintage, or supplies.
It looks like you're losing weight. I'm proud of man. I'm trying to lose weight myself. This was a great video, very informative... and hopefully I make money 💰
You practice BJJ 😯 Very nice to know that, I'm brazilian and a blue belt 🙌
I'm not Brazilian but I lived in São Paulo for 2 years and I speak Portuguese. And I'm a blue belt too!
@@IncomeSchool Que incrível, não sabia! Espero que um dia tenhamos uma reunião presencial com os alunos brasileiros da Income School :)
Eu gostaria muito disso!
I'm so torn ... while I admire the flexibility that every good business needs, this feels a little desperate ... and disappointing. It makes me feel like the underlying principal of Income School and good business in general (make good content, be of value, be consistent) has been thrown out - or at least shoved aside in the panic. It appears as though the fearful and frenzied have affected your level-headedness and you've skipped the thoughtful consideration stage that I count on you to model. I know a lot of people have lost their incomes in a flash and that super sucks, but they really should have seen that coming in this easy come, easy go world. Ricky, and Income School, you can do (be?) better. DON'T LET THEM WIN.
I thnk that Income School is misunderstood by most people. I've been a member for a few years and they've never been only about blogging. There was a youtube course in there when I joined, plus a lot of other things including using email, info products, Patreon, etc.
I'm not sure why trying out Etsy would equate to me abandoning the principles I have always espoused. I'm not looking for cheap tactics. I'm all about legitimate and valuable service to others. ECommerce is one way to do that and it's one that too few of our members and followers are using.
@@IncomeSchool I get it. And I appreciate what you do for us (members and non members). Maybe it’s just the timing that threw me off and felt …. just a little icky compared to your messages up until now.
@@KaraBuntin I am a member, I realize what it’s about and I appreciate all they do.
More content about Pinterest please
I come here for ideas Ricky...lol.😁
You're welcome heh heh
Big no for Etsy. Build your own store.
I do both.
I agree with Kara. Sometimes there's real value in being on a big platform like Etsy, but if I can get the traffic to my own site and sell directly from there, I will.
What's the difference? Does Etsy get a cut on sales?
@@lllchironexlll Yes, most platforms take a percentage of the sale price, but the tradeoff is that they bring you cold traffic that wouldn't find you otherwise.
@@KaraBuntin I like the idea that it's traffic you wouldn't otherwise get.
This dude is in denial. The reality is that once search totally migrates to a ONE ANSWER FORMAT, there will be too little traffic left for indie publishers. The return on effort won't be there.
Just give up on search. It's so ingrained to rely on search for traffic but that isn't going to work anymore, unless you pay. You either pay search engines or pay social media companies. It's pay to play now. It's taken me a while to accept that but that's the reality of it now.
Accept the loss. Close the direction where you going. Seo is dead. Switch to email marketing and offline content channels. Switch to recommending engines and generative engines and start to produce the content about those technologies while you still have the time because of your brand people ready to wait while you will get it. Or your biz will die
Why we’re betting on Etsy. I’m at 2:32 and not a single mention of the title. What the heck guys…
I like your content but stuff like this is rough. 20% through the video and nothing from the title? I’m leaving now. I’m sure there’s good info somewhere here but this is a disservice to your viewers imo.
If you don’t like something in a video on RUclips, you can skip ahead. Most of the video is about why I opened an Etsy store, but this video was about a much broader expansion in what I’m doing.
Grasping at straws.
This is lame af. Etsy? 😂
Can you please share your thoughts and expertise in driving traffic to onlyfans affiliate programs.