How to Start Your Own Sneaker Brand, Plus the History of Nike & adidas | From the Ground Up

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  • Опубликовано: 24 авг 2024
  • We live in an age of start-ups, from apps to products. That includes sneakers. In this episode of FTGU, we go over how smaller brands make sneakers, and what you need to know if you want to break in the game. To put things in perspective, sneaker editor Chris Danforth also breaks down how companies like adidas and Nike also began as small businesses before becoming the sportswear juggernauts they are today.
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Комментарии • 212

  • @FashionRoadman
    @FashionRoadman 6 лет назад +59

    The videos of highsnobiety have been so good recently. Keep it up 👏🏿👏🏿👏🏿👏🏿

  • @ruisilva2404
    @ruisilva2404 2 года назад +4

    Treec Footwear company based in Portugal allows to you create your own band starting at only 15 pairs per model. The focus of this company is sustainability and making eco-friendly shoes.

  • @CalzadoDuoTlaquiltenango
    @CalzadoDuoTlaquiltenango 4 года назад +5

    Hello, i´m from mexico, and it says the true, i own workshoes manufacturing company, the easiest part is th design, the wholesale production is tooo difficult, we have like 10 years in the market, and we still making only workshoes because change the concept, infraestructure, materials, all our process is costly, and we prefer to move in our line changing only some pieces or making it on the same last, here in mexico it will cost us like $2500 USD to change our manufacturing process, for us is not a ton of money but it is a quantity that makes sense, for starting a bussines in mexico it will cost from $15000 to $30000 USD, only buying the basic machines and materials, and you must add the costs for training people doing this job, now you can understad the difficult of making a custom shoe

  • @hamzahasan6623
    @hamzahasan6623 6 лет назад +233

    Mark my words 10years from now if u see this comment ill have a famous sneakers brand!!

    • @Kevinzzatarain
      @Kevinzzatarain 5 лет назад +12

      WubbaLubbaDubDub whats it gonna be called? so i can cop

    • @Greenhouse-sq1gl
      @Greenhouse-sq1gl 5 лет назад +6

      ...sooner my friend

    • @telebahwilliamson195
      @telebahwilliamson195 5 лет назад +8

      SAME I WANT TO BE THE FIRST TO HAVE A BAND FOR JAMAICA

    • @SamiyahLove11
      @SamiyahLove11 5 лет назад +11

      Noted and I screen shot it. Rooting for you. I will have my own line too.

    • @jonahg6564
      @jonahg6564 5 лет назад +6

      How’s it going!?

  • @Profit2800
    @Profit2800 6 лет назад +67

    Pete 😂 boy WTF is that on your head???

  • @markgainor4376
    @markgainor4376 6 лет назад +6

    Pete dropping knowledge with the no look pass to Chris. Nice.

  • @MariNate1016
    @MariNate1016 6 лет назад +72

    thinking of starting my own brand tbh.

    • @deshunkelly3206
      @deshunkelly3206 5 лет назад +3

      Same man

    • @KickinKicks
      @KickinKicks 4 года назад +2

      Same

    • @1freededay
      @1freededay 3 года назад

      Same

    • @Tomboshoes
      @Tomboshoes 3 года назад +16

      Start by having a direction, put your ideas to paper, find a manufacturer (local or international), next is a freight forwarder and customs broker then your product will be in your hands. Give yourself around 2-3 years especially when starting out from scratch. It’s an amazing journey, go for it.

    • @Juduh
      @Juduh 2 года назад +3

      John 3:16-17 For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. For God did not send his Son into the world to condemn the world, but to save the world through him.

  • @19nightsky91
    @19nightsky91 6 лет назад +174

    Didn't reeeeeally answer 'How to Start Your Own Sneaker Brand'

    • @ashurgeltv
      @ashurgeltv 6 лет назад +8

      Niran he literally did though? What do you want? Him to hold your hand?

    • @McCloud23892
      @McCloud23892 6 лет назад +3

      Lol well said Ashurgel Gaming

    • @mrtoomy
      @mrtoomy 5 лет назад +8

      Niran Right?! Just a bunch of guys who think they’re awesome giving a shit ton of problems without solutions lol. Garbage video.

    • @mravertu
      @mravertu 5 лет назад +1

      That's why I gave the video a thumbs down

    • @factory4hire
      @factory4hire 3 года назад +1

      I am in China watching this video, an I have been visiting sneaker factories. I have seen a lot!

  • @Aboguaboga
    @Aboguaboga 5 лет назад +15

    This was the most informative video on this topic that I’ve seen so far thank u for these great tips

  • @huhwoah4115
    @huhwoah4115 3 года назад +14

    I don't want to make my own sneaker brand, i just wanna design my own shoes lmao

  • @GSEDITZAMV
    @GSEDITZAMV 7 месяцев назад +1

    This video is pretty good informative, i like to say no video isn't beat it after 5 years.

  • @jonathanpqsi
    @jonathanpqsi 5 лет назад +22

    Phil Knight started importing Onitsuka Tigers not Asics , Tigers didn't become Asics until 1977.......the more you know.

    • @tsheznews7106
      @tsheznews7106 4 года назад +1

      Jonathan Martin he summarized quickly

  • @JasonBassettphotography
    @JasonBassettphotography 6 лет назад +63

    Please, seriously... look at the shoes and learn the levels of materials. Not just as a designer, but as a consumer. Don't pay for passionless work

  • @Comedyvibes
    @Comedyvibes 3 года назад +11

    Jesus loves you and he wants you to accept him as your lord and saviour

    • @markplay802
      @markplay802 3 года назад +1

      No, I’m Jewish

    • @sponganimation8012
      @sponganimation8012 3 года назад +1

      Muslim 🥰

    • @gabrielbaruck9152
      @gabrielbaruck9152 3 года назад

      @@markplay802 sheesh

    • @selah3516
      @selah3516 2 года назад +1

      @@markplay802 He still loves you and wants you to accept Him as your Lord and Savior

    • @selah3516
      @selah3516 2 года назад +1

      @@sponganimation8012 He still loves you and wants you to accept Him as your Lord and Savior

  • @chicanohek
    @chicanohek 6 лет назад +8

    I think you guys needed to bring up the molds for the bottom of the shoe, from what I've seen you need for every size and can start at 6k and easily surpass 20k depending on how elaborate it is.

    • @alexf6206
      @alexf6206 2 года назад

      They were making outsoles centuries before the Cupsoles where first popularized. You can build a sole from leather, eva foam and textured rubber for the bottom. You can make the look part of your design or you can wrap some thin leather or rubber around the sole and cut away the excess if you want to hide it.

  • @lukecole2285
    @lukecole2285 3 года назад +7

    One needs to be kind of Rich to start their own shoe brand. But they leaving out important info like collabing with bigger factories like Nike and Adidas one cannot start their own factories unless they really rich. Yes one can make one shoe at home and advertise it, hopefully bigger companies will notice it and allowed their factories to create, a partnership deal but still you need like $50,000 to even do that, you can try selling your design artwork that's another way of getting through. There are many loopholes you have to research there's ways around what these guys talking about in the video they holding mad secrets.

    • @Oghene_Million
      @Oghene_Million 2 года назад +2

      Your comment is quite educating..
      I want to start mine but need some information on how to go about it..
      If you do please kindly give me some help..
      I can raise some funds but then i just need team of great minds to work with.

    • @lukecole2285
      @lukecole2285 2 года назад +1

      @@Oghene_Million Hi, thanks for replying. I'm gonna be 100 with you, just like above. Starting out with designing shoes to me is not so much of good move, because you wanna build a brand that can easily grab attention first and that my friend is way of t-shirts, hoodies, hat's and jackets because really in all honesty "the competition is extremely low" with t-shirts and it's the most sought out period! because people look forward then down. Now when it comes to t-shirts yeah you can get a t-shirt printer for home but you only can print so many making a couple of dollars out of like 50 shirts or you can collaborate with five to 7 figure dollar factories that can produce thousands a week. To be honest I haven't really started anything yet, I'm just knowledgeable so when I do start it I know what the hell I'm doing and I don't mind passing advice.

  • @sambarriga741
    @sambarriga741 6 лет назад +7

    Pete, that haircut tho

  • @benweichman10
    @benweichman10 6 лет назад +9

    whats the name of the brand of those pink hi tops pls ?

    • @jeffreymaccune7535
      @jeffreymaccune7535 6 лет назад +2

      www.artefact.nyc/
      theyre dope - copped a pair a few months ago

  • @Comedyvibes
    @Comedyvibes 3 года назад +3

    May God wonderfully bless you and your family

  • @bemacoulibaly2147
    @bemacoulibaly2147 Год назад

    1:02 1. Design & 2.Production

  • @sweetshoez
    @sweetshoez 6 лет назад +3

    “Knock off of common projects” ooof. That hurt me

  • @glad229
    @glad229 6 лет назад +9

    Who makes the pink and gum bottom sneakers?????

    • @Woodstockdog
      @Woodstockdog 6 лет назад +6

      www.artefact.nyc/ they are fire

    • @jeffreymaccune7535
      @jeffreymaccune7535 6 лет назад +3

      theyre dope, run a half size big but break in perfect

    • @rohanpatel4592
      @rohanpatel4592 6 лет назад +2

      can you list out small shoe brands around world if you know?

  • @Enock327
    @Enock327 5 лет назад

    Love the lessons...

  • @giga-gurufreedommafreestos3800
    @giga-gurufreedommafreestos3800 3 года назад +1

    How do I get contacts of the factory 🏭 that design shoes 👞 sneakers 👟

  • @WestEdits134
    @WestEdits134 Год назад

    yo It’s crazy 2018 was 5 years ago

  • @user-ho5me3bf6q
    @user-ho5me3bf6q 6 лет назад +1

    Thank you 4 the video! Could you please bring up the light on Creative Recreaion label? Theese shoes are not expensive and their design is pretty unorthodox. Thanks & keep it up!

  • @neko8711
    @neko8711 6 лет назад +4

    colab history video PETE

  • @Mslakid
    @Mslakid 5 лет назад

    I love it ‼️🔥

  • @atletekno
    @atletekno 6 лет назад +8

    That's Jay Adams - RIP - with Tony Alva and not Stacy Peralta... that's just bad research work :/

    • @fleshfabbe
      @fleshfabbe 6 лет назад +1

      Yeah, that just made this whole video bad in my eyes. They're legends, don't fuck it up :(

  • @cashmeer216
    @cashmeer216 2 года назад

    Any links to the shoe manufacturer Claris?

  • @LTULOfficial
    @LTULOfficial 22 дня назад

    how come some sneakers have the form of brands like nike? some shoes just look so much like the air force 1 that i. don't believe that nike isn't selling some of their designs as a template to other brands

  • @leandersp4787
    @leandersp4787 6 лет назад +1

    What is the name of the sneakers in the thumbnail?

  • @zeralofa2762
    @zeralofa2762 6 лет назад +1

    where can i get shoes maker for own brand ?

  • @BoakyeMark-dq4rg
    @BoakyeMark-dq4rg 4 месяца назад

    Yes I could 🇬🇭🇬🇭👍👍

  • @AaronChameilo
    @AaronChameilo 6 лет назад +1

    What's the track being played in the intro ?

  • @complex2034
    @complex2034 6 лет назад +2

    where do you buy the soles ?

    • @factory4hire
      @factory4hire 3 года назад

      What kind of soles do you need

  • @itoederick83
    @itoederick83 5 лет назад +1

    Hi i want to start me own brands but i first some formal training so,i will like know if you guys can offer that am in cameroon

    • @geeqcza
      @geeqcza 4 года назад +2

      For that check out pensole academy

  • @giovannimh
    @giovannimh 6 лет назад +3

    GOOD CONTENT! ONE DAY ALL DEY WILL BE NEXT #ALLDEY

  • @mrbasalt8553
    @mrbasalt8553 2 года назад

    Fila is the best.

  • @andrewmaina7750
    @andrewmaina7750 2 года назад

    Where can I get that pink sneaker with rubber sole

  • @sebastianschreiberhuber6872
    @sebastianschreiberhuber6872 2 года назад

    someone else noticed that it was jay adams next to tony alpha, and not stacey peralta

  • @nikolaibelinski960
    @nikolaibelinski960 6 лет назад +1

    Dope

  • @beblessed3770
    @beblessed3770 5 лет назад +19

    Just $25,000... I thought he was going to say $200,000 or more. But thats great to know

    • @yeissonsuarez3457
      @yeissonsuarez3457 3 года назад +3

      Why would it be that expensive? It's supposed to be an start up, you don't have to buy the machines or anything at first

    • @Tomboshoes
      @Tomboshoes 3 года назад

      $50,000 is actually a good starting point to cover the extra expenses that creep up on you later in the process. Logistics sneaks up on you and adds up fast.

    • @beblessed3770
      @beblessed3770 3 года назад

      @@Tomboshoes thank you

    • @Tomboshoes
      @Tomboshoes 3 года назад +1

      @@beblessed3770 You’re welcome, good thing is once you go through the process you’ll be able to see what’s driving up your costs and see how to minimize them for the next go round.

  • @stress1191
    @stress1191 4 года назад

    Can anyone tell me what the pink shoe with the gum bottom is

  • @beenstampedneef2792
    @beenstampedneef2792 3 года назад

    Where is the manufacture website that he work for

  • @McCloud23892
    @McCloud23892 5 лет назад +1

    Fuck influencers, your brand should be for the people first.

  • @krishna35836
    @krishna35836 4 года назад

    in complete video ... cant see much material making of shoe

  • @Pernection
    @Pernection 6 лет назад +1

    I just have samples at this point but you left out a few like under armour, pony, starbury, Saucony, new balance

  • @iamkman
    @iamkman 3 месяца назад

    For the love of God , Please use some background when shooting videos

  • @evonartz3697
    @evonartz3697 5 лет назад

    5:44 what is te name of the shoes?

  • @adityabiyani387
    @adityabiyani387 4 года назад

    wow

  • @dmthandmade5674
    @dmthandmade5674 6 лет назад +3

    Were you in some kind of bizarre hedge trimmer accident?

  • @danielbabson9782
    @danielbabson9782 2 года назад

    I am currently in San Jose California, looking for anyone that knows how to design sneakers using icad 3D, .

  • @superdupergio5568
    @superdupergio5568 6 лет назад +24

    *ur hair iz a mess mah Boi*

  • @Juzemeen
    @Juzemeen 5 лет назад

    anybody knows the stoneisland jacket model and color?

    • @steven5301
      @steven5301 5 лет назад

      Ss16 or 17 collection I think

  • @DarioPerazzini
    @DarioPerazzini 5 лет назад +2

    Um talktoqualitychinafactory. 25k lol

  • @sherrayel3218
    @sherrayel3218 3 года назад +1

    🙏🙏🙏🙏🙏

  • @buuzy252
    @buuzy252 3 года назад

    Why did he say 20 to 25k to build the shoe? is he talking about a big quantity? or one pair of shoe?

    • @NotTobiFr
      @NotTobiFr 3 года назад +1

      To start it up, not literally one shoe 😂

  • @brettriley9607
    @brettriley9607 5 лет назад

    That’s not Stacy Peralta... that’s Jay Adams...

  • @danayjahdaniels6640
    @danayjahdaniels6640 2 года назад +3

    My sneaker brand will be bigger than Yeezys. Watch !!

    • @Oghene_Million
      @Oghene_Million 2 года назад

      You for real,let work together if your comment is for real..

  • @vegeta9161
    @vegeta9161 4 месяца назад

    i want a manufacturer from japan

  • @alldreams6755
    @alldreams6755 3 года назад

    I want start a brand. I don’t know how
    Any one tell me.

  • @revelationhruaia961
    @revelationhruaia961 3 года назад

    please tell me and help me to have my own business.......request

  • @paoloangelino24
    @paoloangelino24 3 года назад +1

    It costs 3$ to make a Nike shoe let that sink in

  • @Ayitizay
    @Ayitizay 4 года назад

    I have idea to make sneakers 👟 how I can fount a designer

    • @yikes6284
      @yikes6284 4 года назад

      Jacques.Y Charleron 🙋‍♂️

  • @wyattloser
    @wyattloser 6 лет назад +1

    pete you are too loud, turn ur mic down

  • @gregoryallenn
    @gregoryallenn 3 года назад

    ❤️❤️🕊

  • @sitstandnow
    @sitstandnow 4 года назад

    This dude looks like if EpicMealTime lost weight and glued a giant kippah on his head

  • @Luciferissatan
    @Luciferissatan 4 года назад +1

    I’m in the process of making my dreams true . Watch out for a brand called @blacarmour

  • @isaacbonilla6556
    @isaacbonilla6556 6 лет назад +29

    who edited this video? It needs some more work

    • @McCloud23892
      @McCloud23892 6 лет назад +3

      Is call cheap labor lol be nice.

  • @KidJurke
    @KidJurke 6 лет назад

    what startup shoe company actually makes heat I'll wait

  • @captainofindustry6625
    @captainofindustry6625 5 лет назад

    sulfur rubber vulcanization

  • @averydunlap3416
    @averydunlap3416 5 лет назад

    Lmaooo 😂 25,000 😂

  • @juan-josegarza7039
    @juan-josegarza7039 Год назад

    Yeezy reference in today's world 🌎...Hahaha

  • @jpair205
    @jpair205 4 года назад +2

    Man he lieing you dont need 25k to start this shit

  • @Seeingthelight3
    @Seeingthelight3 6 лет назад

    That haircut

  • @dapure1718
    @dapure1718 5 лет назад

    Dats bull

  • @artforlife2770
    @artforlife2770 5 лет назад +2

    What a waste of time without any real info.

  • @themovementc.e.d.200
    @themovementc.e.d.200 5 лет назад +6

    Didn't answer not one question. All they said was "blah blah blah lot of components blah blah blah have money blah blah blah I'm not telling you my secrets on how to get rich."

  • @KombatFlix
    @KombatFlix 6 лет назад +1

    Dont be A huge weirdo this time!

  • @GavinYurisich-bo7ly
    @GavinYurisich-bo7ly 11 месяцев назад

    . . Just. Be. Im law. Patriates

  • @bob-orvarhernnas1038
    @bob-orvarhernnas1038 6 лет назад

    First hehe

  • @nikelife9526
    @nikelife9526 4 года назад

    Does he have a toupee?

  • @greenruijinoid8192
    @greenruijinoid8192 4 года назад

    'Ruijinn' remember the name

  • @anthonyk5515
    @anthonyk5515 2 года назад

    I had to turn this video off. That 'music' was so awful, that was it. Shame, it was okay

  • @Juduh
    @Juduh 2 года назад +2

    God bless, thank you for your work and effort. Have a blessed day.
    Jesus died for the world to be saved. There’s a lot of worries and burdens in this world. Come to Jesus and find rest and salvation. He is our hope. Jesus is forgiving of our sins/wrongdoings, if we should repent and ask for forgiveness, and through God giving us strength; no longer do what is wrong(sin), but seek to do what is right and good. Repent, trust, and believe in Jesus and be saved. God bless, and much love.
    John 3:16-17 For God so loved the world that he gave his one and only Son, that whoever believes in him shall not perish but have eternal life. For God did not send his Son into the world to condemn the world, but to save the world through him.

  • @salvatoredantes1690
    @salvatoredantes1690 2 месяца назад

    thank you but stop that haircut now

  • @justanotherisekaiprotagoni7293
    @justanotherisekaiprotagoni7293 3 года назад

    I NEED ME A SNEAKERHEAD GIRLFRIEND SO WE CAN MAKE A SHOE DAMMIT