EV Minicar: The 2024 Fiat 500e Is Back!

In the land of plenty, pickups and SUVs reign supreme. Minicars? Not so much. But Fiat is going to try its luck with an EV-only minicar, the 2024 Fiat 500e, a revamped version of the Fiat 500 sold in the U.S. from 2013 until 2020.
The all-new 2024 Fiat 500e is a two-row, four-seat hatchback that retains the retro-cute profile of its predecessor, a good thing, but boasts updated exterior styling cues and interior trim. It is larger than the original, but remains one of the smallest cars available.
With more than three dozen rival EV sedans, coupes, and SUVs, most offering a lot more space and range, the new 500e is likely to rely on continental charm and niche marketing. It's a city car that’s easy to park and maneuver through traffic, not one touted for performance, capacity, or long driving range. Among its charms, the new 500e follows its federally mandated electronic tones for pedestrian warnings with an actual piece of music composed just for the tiny Fiat.
Fiat plans to launch the 500e with a base trim level called the 500e (RED) and then to strategically “drop” special editions throughout the rest of the model year at a rate of two or three per quarter. The strategy was borrowed from musicians who drop new tunes onto popular streaming services from time to time to keep their fans interested. All of the 500e special editions will be priced higher than the (RED), which starts at $34,095.
That pricing, along with its size and sub-200-mile range, mean the Fiat 500e's most direct competition will likely be the Mini Electric Hardtop. The larger but still sub-$40,000 Hyundai Kona Electric and Nissan Leaf will be in the mix as well. Fiat is positioning the 500e as the ideal first new car - just coincidentally an EV - for many younger drivers, as well as great around-town transportation for empty nesters and urban dwellers looking to beat congestion and parking woes.
Fiat says it will sell the 500e in all 50 states, using its existing network of 352 dealerships, new dealerships it plans to add in the coming year, and on-lines sales as well.
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