I Bought A Failing Snack Company For $250K - Now It Brings In $103M A Year

Wall Street veteran Charles Coristine bought LesserEvil, a failing snack company, in 2011. Now a profitable business known primarily for its coconut oil popcorn, it brought in $103 million in gross sales in 2023. Here's how Coristine is turning LesserEvil into a household name.
Check out all of LesserEvil's products: lesserevil.com/
Produced, Shot, and Edited by: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Senior Director of Video: Jessica Leibowitz
Additional Camera: Valentina Duarte
Animator: Elham Ataeiazar, Gene Kim
Reporter: Megan Sauer
Additional Footage: Getty Images, LesserEvil
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I Bought A Failing Snack Company For $250K - Now It Brings In $103M A Year