Discover Good Old Japan in Tochigi #3 | Gouhan-shiki (Rice Eating Ceremony) in Hokkouji

-------------------------------------------------------------------------------------------------------------------------------------------------
The theme of “Matsurito” is "Exploring Japan's Festivals." Matsurito conveys the fascination of Japanese festivals and traditional events from multiple perspectives.
-------------------------------------------------------------------------------------------------------------------------------------------------
Discover Good Old Japan in Tochigi #3 | Gouhan-shiki (Rice Eating Ceremony) in Hokkouji
Following the handover ceremony of the festival duties at Myoken Shrine, the town guardian of Hokkouji, held every year on January 3rd, a ritual called "Gouhan-shiki" was performed.
The ritual involves two messengers of the gods, known as Yamabushi and Gouriki visiting the village and forcefully feeding rice to the people gathered, including the new and old festival representatives, local leaders, and the mayor. This ritual follows the tradition of Nikko Shugendo , and is believed to drive away impurities and bring good fortune to the community by allowing both gods and humans eat and drink together.
【Tochigi Digital Museum "SHUGYOKU"（珠玉）】www.digitalmus...
For more information on Gouhan-shiki (Rice Eating Ceremony) ※Japanese only
matsurito.jp/m...
Executive Producer: Shuzo Morita
Associate Producer: Shunichi Kikuchi, Yasushi Takeshita, Yoko Ueno
Planner/Supervisor: Koichi Suzuki, Masahiko Shibata
Director: Hiroyuki Suzuki
Assistant director: Asuka Hiromoto
Interviewer: Takeshi Nakano, Noi Umehara
Cinematographer: Tatsuo Higuchi
Video engineer: Wasantha Gunatilka
Editor: Tomohiro Ishiyama
Sound effect：RECON Daisuke Yoshimoto
Technical cooperation: r STUDIO
Cast/Narrator: Mizuki Tsuruta
Translator: Nazu Kikkawa
Cooperation: Hokkouji Rice Ceremony Preservation Society, Tochigi Prefecture Cultural Promotion Division, Tochigi Prefectural Museum, Jun Ito
Production: UCOM Co.,LTD
Planning and produced by Canon Marketing Japan Inc.
Matsurito Official Website　※Japanese only
matsurito.jp/
Matsurito Official Website Instagram　※Japanese only
/ matsurito_jp
Canon Marketing Japan Inc. ※Japanese only
canon.jp/corpo...
UCOM Co.,LTD ※Japanese only
www.ucom-net.jp/
#Maturito
#japanfestival
#DiscoverGoodOldJapaninTochigi
#japan
#tochigi