Kendrick Lamar "Not Like Us" Reaction | It's All Happening

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  • Опубликовано: 2 окт 2024
  • Aight Analysts. I'm still working on the original video on the Kendrick side of this beef with Drake and the KDOT DROPPED AGAIN! This story is moving too fast, so here's a quick off-top take on what I see so far in this greatest rap beef of all time. I'll drop again this week with a more nuanced, eloquent commentary on Kendrick's side of the battle. It's all happening.
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    ABOUT TCM:
    Life Through The Lens of Hip Hop.
    Justin Hunte is a music and culture critic and curator. During his career he served as Director of Content & Strategic Marketing for EMPIRE as well as Editor-in-Chief of HipHopDX. Hunte is the architect behind DX's video platform and creator of popular series, DXBreakdown. Along with championing Ambrosia For Head's video strategy, Hunte is also a weekly contributor to Shade45's All Out Show on SiriusXM and has been featured on Revolt TV’s “Revolt Live," Cheddar's "Cheddar Music," as well as in Billboard magazine.
    In 2017 Justin Hunte moderated the Recording Academy's panel on The Health Of Hip Hop which featured Dr. Reef Karim, psychiatrist and human behavior expert; Shanti Das, urban music executive and founder of Silence the Shame; GRAMMY nominees Vic Mensa and Charlie Wilson, and five-time GRAMMY winner Lalah Hathaway. Later that year, he participated in a debate at the prestigious Oxford Union on whether Kanye West is more relevant than William Shakespeare.
    Hunte has been the centerpiece of digital campaigns for Lexus, Honda, Brisk, and Simple Mobile and has hosted concerts and panels nationwide.
    A graduate of Wofford College, Hunte spent 5 years working in investment banking at Banc Of America/Merrill Lynch and has covered music, politics, and culture for numerous publications.
    He is currently based in Los Angeles, California. Follow @TheCompanyMan on all socials.
    #JustinHunte #TheCompanyMan

Комментарии • 702

  • @TheCompanyMan
    @TheCompanyMan  5 месяцев назад +242

    Aight Analysts. I'm still working on the original video on the Kendrick side of this beef with Drake and the KDOT DROPPED AGAIN! This story is moving too fast, so here's a quick off-top take on what I see so far in this greatest rap beef of all time. I'll drop again this week with a more nuanced, eloquent commentary on Kendrick's side of the battle. It's all happening.
    LinkTree: linktr.ee/thecompanyman

    • @ceethescholar
      @ceethescholar 5 месяцев назад +5

      Ay bro I've been tuned in to you for years just want to let you know the culture loves you 🐐

    • @DJSCream-ic2gu
      @DJSCream-ic2gu 5 месяцев назад +2

      Levels to a break down, I'm sorry but F a AK man was on 1 side but is rethinking his alliance. This coverage is the most culturally appropriate imo. Keep up the good work king. Drake dropped the ball on this one and came to the ring way over confident.

    • @akiret3113
      @akiret3113 4 месяца назад +2

      Kendrick needs to role it all out in an album called 'How to catch an Aubrey'

  • @ElijahChikondi
    @ElijahChikondi 5 месяцев назад +845

    Kendrick really messed up all these RUclipsrs’ upload schedules 😂😂😂

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +205

      You ain't neva lied!

    • @sinceninetyeightysixgustof8122
      @sinceninetyeightysixgustof8122 5 месяцев назад +18

      ​@@TheCompanyMan making yah the money lol

    • @DanielLimo-jx7hz
      @DanielLimo-jx7hz 5 месяцев назад +39

      @@sinceninetyeightysixgustof8122 Not to mention the Canadian restaurant owner. God bless this man

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +52

      @@DanielLimo-jx7hz I'm so happy for that guy. He's the biggest winner out of all this.

    • @b.o.1951
      @b.o.1951 5 месяцев назад +5

      😂😂😂😂😂

  • @markdeejay86
    @markdeejay86 5 месяцев назад +679

    DRAKE = Don't Rap Against Kendrick Ever

    • @Wildernessoutside
      @Wildernessoutside 5 месяцев назад +4

      You seen the Lima beans post 😂

    • @tylerbrown565
      @tylerbrown565 5 месяцев назад +29

      Definitely Ravaging All Kids Everywhere

    • @ninjasrose1653
      @ninjasrose1653 5 месяцев назад +5

      @@tylerbrown565 This is the sort of wild and outlandish shit I'd say. Appreciate It lol Are you from the U.K. by any chance?

    • @SutogoIchigo
      @SutogoIchigo 5 месяцев назад +10

      You Fu🤬king genius. This is perfect. Im stealing this one.✊🏾

    • @suigeneris886
      @suigeneris886 5 месяцев назад +2

      🤣🤣🤣🤣

  • @TatendaZiyambi
    @TatendaZiyambi 5 месяцев назад +426

    K Dot AND The Company Man dropping regular videos in 2024?! What a time to be alive! (Drake pun intended!)

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +52

      hahahah!

    • @NuanceGlobal
      @NuanceGlobal 5 месяцев назад +9

      @@Brickbrickbrickinthewall This is gold, you’re a day one lol

    • @TatendaZiyambi
      @TatendaZiyambi 5 месяцев назад +6

      @@TheCompanyManGlad to see your content on my feed on a regular basis!

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +6

      @@Brickbrickbrickinthewall I GOT A THEME SONG NOW! Anything is possible with A.I.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +8

      @@TatendaZiyambi Yeah me too. I'm enjoying it.

  • @Deontelewis846
    @Deontelewis846 5 месяцев назад +204

    It’s not just the slave line. Drake had a line in family matters that said
    “Weekend music getting played in all the spots where boys got a little more pride/ that’s why all your friends dipping to Atlanta payin just to find a tour guide”
    Kendrick is also flipping that. You can’t run to a city for a check then shit on that same city for the demographic that lives there. Specifically when it’s primarily black. You gotta remember Kendrick speaks openly about his aunt who is apart of the lgbqt community, again. Disrespecting the culture of a city.

    • @J-Hue
      @J-Hue 5 месяцев назад +2

      Yeah, but Kendrick claimed to be an Israelite as well. Support of LGBT anything is abominable to God. So is calling your brother, according to the Bible, a colonizer when you know scripturally he's your brother by way of his father.
      The way that Kendrick is painting pictures and angles to land disses, then contradicting those same angles to land more effective disses is the only thing close to as unsettling as his accusations.
      I'm not supporting Drake. If the accusations are true, then he should be brought down. But, for me, Kendrick's credibility is shaky enough that much of what he's saying should be looked into for accuracy before claiming that he feels any type of way, just because he says or implies it.

    • @los1945
      @los1945 4 месяца назад +27

      @@J-Huethat’s where your mistaken you claim that support of lgbt is abominable to god. That is your claim not gods I’m not even sure if you have the right god in the first place. What if Hindus got it right??? But nice try wanting to get god in the convo when none of this has anything to do with religion. Since you want to talk about then let’s talk about your priests and what they are being accused of???? That is much more of an abomination then any lgbt claim!!!

    • @bobbyellis5006
      @bobbyellis5006 4 месяца назад +35

      ​@@J-Hueisn't Kendrick's whole thing about his LGBTQ family member the fact that he's had to wrestle with himself and his beliefs and come to terms with all that?
      Seems like he's abandoning at least some of the most toxic parts of his religion to be a better person.

    • @valeriyav2149
      @valeriyav2149 4 месяца назад +23

      @@bobbyellis5006 true. "The day I chose humanity over religion" after he stood up to a priest shaming his cousin in the church (another priest that would disappoint Jesus btw)

    • @Juana4ev
      @Juana4ev 4 месяца назад

      @@J-Hue Revelation 2:9 As for Drake and his Zionist side and association in this industry. -THEY aren’t who they really claim.

  • @gatsbyisdead
    @gatsbyisdead 5 месяцев назад +74

    ‘Y’all don’t wanna hear me, you just wanna dance’ Andre 3000
    Kendrick putting on a clinic.

  • @ProdbyPackTV
    @ProdbyPackTV 5 месяцев назад +249

    Culture vs Clout, Culture vs Commerce, & Mainstream vs Essence are the themes of this beef. Interesting ideas, happy to be having these conversations

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +85

      Heritage vs the Commodified Culture Industry.

    • @ashontelee9827
      @ashontelee9827 5 месяцев назад +1

      Ask how it ripples her in Germany of all places. Black girls and boys with White mothers and no surrounding Black community to buffer. Use ya imagination. I'd rather u ask though.

    • @f.c.2475
      @f.c.2475 5 месяцев назад

      ​@@TheCompanyManyou make money through RUclips. You are a part of that commodified space. Smh..

    • @TerraFirma47
      @TerraFirma47 5 месяцев назад +27

      @@f.c.2475hold this L, OVO bot. Justin is one of the most respectful and thoughtful people on this platform to voice thoughts and opinions on the hip hop culture

    • @f.c.2475
      @f.c.2475 5 месяцев назад +1

      @@TerraFirma47 hey! OVO Bot here. How are you Justin-Bot? So being respected for past actions guarantees current and future quality of ideas and thoughts? Can you even understand what I wrote or you speak on trendy phrases? "Hold this L" hahahahahahahahahahaha I'm sorry, but this is funny. Hearing you say this in person. "I think drake is not that bad!", "what you say?? HOLD THIS L!". Also, did you see me defending drake or saying I like the guy? Isn't you jumping at this guys defense the real Bot Behaviour? "Justins is a respected voice", trusting someone that blindly is your life's L. You decided to give me an L for thinking I'm defending drake, yet you do the same. Know what Irony is? "Hold this i".

  • @bjfarmer13
    @bjfarmer13 5 месяцев назад +329

    Kendrick was so calculated he used a beat from Alchemist so people can’t claim it’s about race.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +139

      That's hilarious. I didn't think about that.

    • @anachronismic
      @anachronismic 5 месяцев назад +57

      On genius 6:16 in LA is labeled as produced by jack antonoff too which is very funny if true lol

    • @BlackGodKing-oi2gr
      @BlackGodKing-oi2gr 5 месяцев назад +45

      That might be the most famous Alchemist beat of all time now when you think about it. And that says a lot since it’s Alchemist

    • @inTha803
      @inTha803 5 месяцев назад +2

      🫢 🎯💯

    • @BlackDotLiving
      @BlackDotLiving 5 месяцев назад +2

      @@BlackGodKing-oi2grDamn I didn’t think about that!!!

  • @Ronaldineo777
    @Ronaldineo777 5 месяцев назад +142

    You people were asking kendrick to respond quicker.. now people are complaining its happening too quick... "You can't please everybody" ~ Kendrick Lamar

    • @DarkshadowXD63
      @DarkshadowXD63 5 месяцев назад +8

      😂

    • @ClyDIley
      @ClyDIley 4 месяца назад +14

      And they wanted all the smoke, gloves off.... and now they sittin there lack jawed 🤣

  • @InfamousAustinT0
    @InfamousAustinT0 5 месяцев назад +156

    K-Dot got youtubers and Drake's ghostwriters working overtime

  • @EayuProuxm
    @EayuProuxm 5 месяцев назад +117

    I thought 'Monkey Suit Dennis" would be the worst thing said about Drake's dad in a rap.
    Then Kendrick rapped "the nerve of you Dennis"
    Like damn, he can't catch a break.

  • @mapitizat
    @mapitizat 5 месяцев назад +80

    Shakespearean Shakedown.
    That's the title of the documentary on this beef when we look at it retrospectively

  • @vicomtedevalmont1073
    @vicomtedevalmont1073 5 месяцев назад +148

    At this point, Drake's corpse is just being curbstomped to the rhythm of a Too $hort instrumental 😂. There is just no coming back from this, ever. We have all witnessed the felling of a 'giant'. What a fucking comeback for Hip-Hop.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +61

      They're pushing Drake over to Kid Rock territory.

    • @jimboshrump
      @jimboshrump 5 месяцев назад +8

      Yoo 😅​@@TheCompanyMan

    • @feodiente9460
      @feodiente9460 5 месяцев назад +7

      😂😂😂😂

    • @jjutt87
      @jjutt87 3 месяца назад +4

      The bigger they are, the harder they fall.

  • @Tre24466
    @Tre24466 5 месяцев назад +35

    I think Kendrick Lamar listen to what Lupe Fiasco was saying in the past few weeks and Lupe was saying Drake is a better rapper than Kendrick and that Kendrick Lamar lacks entendres and punchlines. I love Lupe, but his opinions don’t age well and it’s blowing up in his face.

    • @happygucci5094
      @happygucci5094 4 месяца назад +13

      He has tried sh**ting on KDot for a while- it’s like he can’t seem to grasp that he ain’t the only extremely gifted, talented rap artist…it’s beyond weird.

  • @vishalgulve
    @vishalgulve 5 месяцев назад +69

    It's just a pleasure to have you back with breakdowns. Hunt is definitely my top hip-hop channels since the hiphop dx days

  • @azo3z0
    @azo3z0 5 месяцев назад +78

    Man Kendrick really breathing new life into hip hop with how everyone is hyped and talking about this master crafted takedown

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +33

      It's a shakespearean shakedown.

  • @12w0
    @12w0 5 месяцев назад +45

    drake says he is white, then black, calls himself champagne (french) papi (spanish), says he looks like yousuf and hamza. dude really doesnt have a cultural cache to binge on.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +11

      That's wild. I hadn't thought about that.

    • @aatiti2011
      @aatiti2011 5 месяцев назад +4

      😂😂😂😂

    • @whym6438
      @whym6438 4 месяца назад +10

      As a Jewish guy myself, it's frustrating. Like it or not (and I don't like it), Drake's a Jewish celebrity, and it seems like he wants to be part of every culture except for ours.

    • @J1ntu
      @J1ntu 3 месяца назад +3

      ​@@whym6438damn, I actually hadn't thought about that

  • @xandertrejo
    @xandertrejo 5 месяцев назад +137

    drake stans are talk about how unreplayable Not Like Us is and it just goes to show they don't want to let anyone have a danceable diss in this beef besides drake. But like how can you not bounce to this DJ Mustard beat.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +66

      This one's outta here. The whole west coast will be on this heavy.

    • @D2BII
      @D2BII 5 месяцев назад +13

      ​@@TheCompanyManthey're apparently bumping it in NYC clubs too.

    • @jacqulynsmither8770
      @jacqulynsmither8770 4 месяца назад +11

      @@TheCompanyMan Not only the west Coast. There are videos of clubs in New York, DC, Texas with cowboy hats and London. I can’t explain why that song hit the way it did. Maybe after several very dark songs this song gave relief even those serious. The beat with Kendrick flows and lyrics were just perfect.

    • @dabbott1502
      @dabbott1502 4 месяца назад +13

      The idea that Not Like Us is anything but a banger is weapons-grade cope.

    • @steelliving8785
      @steelliving8785 4 месяца назад +1

      K. Dot got people c and b walking and they not even crips or bloodz 😂😂

  • @jsun7972
    @jsun7972 5 месяцев назад +23

    The part that stings the most for me is that Drake asked for this. He was begging for triple entendres and for Kendrick drop. This is epitome of be careful what you ask for.

  • @wifimanboy
    @wifimanboy 5 месяцев назад +17

    This isn't about Drake. It's about not accepting whatever manufactured artist the corporate machines try to shove down our throats. The people have spoken.

  • @10Trillion707
    @10Trillion707 5 месяцев назад +45

    They Calling Kung fu Kenny “Nardwuar Lamar” now! 😂😂😂😂😂😂😂😂

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +9

      💀

    • @10Trillion707
      @10Trillion707 5 месяцев назад +8

      @@TheCompanyMan also Preme wrote Family Matters for Drake! No one wants to speak on that. Fantano had the heart to wake that up. How is this allowed?

  • @SKULLKR3W
    @SKULLKR3W 5 месяцев назад +21

    Kendrick doesn’t just hate drake he hates the idea of drake of what he represents in the music industry and he wants to tear that archetype down so there can never be another drake in the industry

  • @Tre24466
    @Tre24466 5 месяцев назад +14

    These are some of the best bars Kendrick Lamar ever spit in his entire career this multi entendres and punch lines that’s so layered it’s crazy. He topped rigormortis

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +7

      Yeah, I also feel like he's beefing with allegations that he's not a top tier lyricist.

    • @Tre24466
      @Tre24466 5 месяцев назад +1

      @@TheCompanyMan facts 100%

  • @NuffTV
    @NuffTV 5 месяцев назад +77

    Kendrick ain’t letting us live our lives rn

  • @rjrgjr
    @rjrgjr 5 месяцев назад +36

    11:16 I literally heard "Not Like Us" for the first time today bumpin in somebody's car while I was on my smoke break at work 💀.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +13

      It's all happening!

    • @happygucci5094
      @happygucci5094 4 месяца назад +1

      Summer finna be LIT 🔥
      Kendrick single handedly made a case for the Return of Rap- as a political, spiritual, philosophical, psychological cultural source of strength, resistance and community. This has reopened the conversation around Blackness- it IS a political position fam! Drake ain’t about it.

  • @Nathan-kb8wo
    @Nathan-kb8wo 5 месяцев назад +61

    Kendrick breaking Drake made Justin break his video format lol

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +40

      I had no choice. the story was moving too fast. Gotta adjust before I turn to dust.

    • @DimeMagnet
      @DimeMagnet 5 месяцев назад +11

      @@TheCompanyMan bar 🔥

  • @jonathansmith9291
    @jonathansmith9291 3 месяца назад +17

    There’s something so beautiful about the way Kendrick was clearly cooking this for at least a decade, and he finally did it with The Pop Out.
    There’s so much beauty in vindication. There’s so much beauty in reclamation.

  • @nikk796
    @nikk796 5 месяцев назад +62

    Never have I ever thought I'll see a justin reaction. These are diabolical times.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +33

      I NEVER THOUGHT ID TRY ONE MYSELF EITHER. Let me know what you think.

    • @ChromeHelmit
      @ChromeHelmit 5 месяцев назад +6

      I’m pretty sure you won’t hear anything but positive feedback. Without sounding weird, we just here for you.

    • @wardotard
      @wardotard 5 месяцев назад +1

      100% agree, all positive. I fell off and haven't watched in a while. I'm back, Time to catch up.

    • @nikk796
      @nikk796 5 месяцев назад +5

      ​@@TheCompanyManpretty great. More insights than most of the channels out there. Please stay active on RUclips for more updates for this surgical downfall of a superstar. There's a rumour that Kendrick will drop another one on Monday. I don't know tho

  • @TonyActMontana
    @TonyActMontana 5 месяцев назад +35

    I predicted Kendrick’s Knock Out will be another hit Like That, I predicted he’d get a Dr.Dre instead he used YG’s famous producer who he said KDot ain’t like him

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +20

      the scary part is he has so much more material ready to go.

    • @Jaycayo
      @Jaycayo 5 месяцев назад +11

      The crazy part too is that Drake said on Family Matter said that Kendrick isn’t built like YG then he uses a DJ Mustard beat which is YG producer to make a hit, Kendrick is diabolical lol

  • @EayuProuxm
    @EayuProuxm 5 месяцев назад +40

    I think Drake threw the shots at everyone else so he could maintain the impression that it was a 20v1.
    Helps to look like the underdog.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +29

      Exactly. And that was another miscalculation.

  • @kiarah.371
    @kiarah.371 5 месяцев назад +19

    turns out we didnt need the rap avengers...we just needed the wrong punch to land on kendrick

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +10

      They did some necessary set up work though. Especially Rick Ross holding it down on IG. He's Kendrick's Akademiks or Adin Ross cause Kenny don't be online

  • @MosaicButterfly
    @MosaicButterfly 5 месяцев назад +23

    "World Building" omg, absolutely yes. Crazy 🤯

  • @samibrownbear
    @samibrownbear 5 месяцев назад +22

    Bro, used to watch your oooooold school videos with the albums behind you.... Best hip hop analysis in the industry. Great break down.

  • @DarkshadowXD63
    @DarkshadowXD63 5 месяцев назад +15

    This track is going to have everyone screamin " A minnnorrr" this summer 😂

  • @golddragon51296
    @golddragon51296 5 месяцев назад +9

    Kendrick didn't just say drake slept w/ Wayne's girl, HE said he did in a freestyle years ago.

  • @EayuProuxm
    @EayuProuxm 5 месяцев назад +48

    I AM SO GLAD THAT YOU POINTED OUT THAT 'ALWAYS RAPPIN LIKE YOU BOUT TO GET THE SLAVES FREED' WAS A MISTAKE
    I side-eyed that line and side-lined every reactor that laughed at it.

    • @DontCome2LA
      @DontCome2LA 5 месяцев назад +15

      It felt weird as soon as I heard it. Then forcing the n word in to the song like an angsty white teenager.

    • @ShesMajickal_
      @ShesMajickal_ 4 месяца назад +3

      I expected it to happen at some point. He would eventually get too mf comfortable

  • @MartyMcFly__25
    @MartyMcFly__25 5 месяцев назад +33

    Kendrick hasn’t even gotten to the Houston stuff just yet. He hinted at some of it but he’s still got to it

    • @Alainesteph
      @Alainesteph 5 месяцев назад +5

      I can’t wait for him to touch on that.

  • @EayuProuxm
    @EayuProuxm 5 месяцев назад +36

    It's crazy how Kendrick is trending #2 with more views than Drake with less time.
    That math isn't mathin RUclips

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +16

      CRAZY.

    • @challzbrown
      @challzbrown 5 месяцев назад +3

      Nah it’s mathing, Drake losing and numbers don’t lie. More people are checking for Kendrick than Drake. Does that make sense?

  • @joseolmos4688
    @joseolmos4688 5 месяцев назад +38

    man so happy you dropped. things are moving fast and creators are having trouble keeping up haha

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +27

      Especially creators like me who write more think pieces than anything. I'm gonna have to shift my style for this. This is easily the greatest rap beef of all time.

  • @SacreBleus
    @SacreBleus 5 месяцев назад +12

    Drake cannot keep up, he gambled everything on family matters and even made a music video for it but Kendrick is only doing what Drake wanted, and that is to drop a record, be careful what you wish for

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +6

      Drake's playing by pre-covid rules. Its a new world now.

  • @tupapa7230
    @tupapa7230 5 месяцев назад +36

    No ghost can help Aubrey with those skeletons

  • @EayuProuxm
    @EayuProuxm 5 месяцев назад +87

    I don't think this is just an album rollout. This is Kendrick trying to be Katt Williams and Hannibal Burress fused together while simultaneously telling us he's the greatest rapper of all time and more specifically proving once and for all he's a better musician than Drake in every conceivable way possible.

    • @theAttris
      @theAttris 5 месяцев назад +4

      He said in euphoria this is not GoaT talk, because Lupe has been very loud about wanting to hop in if that's what the chat is. This is just hate.

    • @J-Hue
      @J-Hue 5 месяцев назад

      ​@@theAttris
      Kendrick has been flip flopping on a lot of his stances and narratives just to land a bar. It's tough to know what to trust with no concrete evidence and all of these guys having ties to unsavory people and sketchy behavior.

    • @BlackDotLiving
      @BlackDotLiving 5 месяцев назад +4

      @@J-Huebrah what the hell you talking about DRAKE lost brah

    • @verrufen2642
      @verrufen2642 4 месяца назад +1

      ​@@theAttrisFiasco? Yeah he is the goat fr, but goddamn Kendrick firing on pure hate is beautiful

    • @happygucci5094
      @happygucci5094 4 месяца назад +3

      @@verrufen2642Lupe’s time is passed guys- and the shade he consistently gives Kendrick smacks of jealousy.

  • @jeremylawson6648
    @jeremylawson6648 5 месяцев назад +12

    “weird at best” lol the saga of Audrey Graham.

  • @joseolmos4688
    @joseolmos4688 5 месяцев назад +30

    elvis in his final form is crazy. if kendrick would have said that. damn

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +17

      That's what he looks like to me.

  • @g-trainproductions
    @g-trainproductions 5 месяцев назад +20

    Echo on the audio made this vid sound like a sermon, amen lol

  • @garlicfries85
    @garlicfries85 5 месяцев назад +14

    "drake is the final form of elvis because he get to say the n word" 😂 that line killed me! great break down!

  • @jayrichjlr
    @jayrichjlr 5 месяцев назад +11

    Drake was buried by Joe Budden, Pusha T and now Kendrick. He only took a w against Meek.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +9

      That meek win looks more suspect as the years go by. Feels more like Granddad Gets In A Fight episode of The Boondocks.

  • @bey2511
    @bey2511 4 месяца назад +5

    By the way WOP is an acronym for "Want of Prosecution." Like you literally have to go through each line to get the true meaning. Genius

  • @FALLACYix
    @FALLACYix 5 месяцев назад +33

    It was like 10 minutes after drake dropped 😂 kendrick is insane

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +18

      Candyman Kendrick is a problem.

  • @chrisa4627
    @chrisa4627 5 месяцев назад +31

    COMPANY MAN CHANGING WITH THE TIMES WITH THE BREAKING NEWS SEGMENT!!!!

  • @MrMcGuinnes
    @MrMcGuinnes 5 месяцев назад +33

    Kendrick has been relentless with this release schedule I don’t envy anyone trying to cover this in real time 😂

  • @earlencollings2422
    @earlencollings2422 5 месяцев назад +33

    It feels like he's bleeding him, while he's still alive. That's the best way for me to describe it.

    • @jeremylawson6648
      @jeremylawson6648 5 месяцев назад

      basically

    • @happygucci5094
      @happygucci5094 4 месяца назад

      Yup- copy that 👍🏽🫡‼️

    • @J1ntu
      @J1ntu 3 месяца назад

      Well he did say "Can I bleed him? Bet" so he's just making good on it

  • @smoove8125
    @smoove8125 5 месяцев назад +9

    Lol feels like just last week drake was begging kendrick to respond, now he cant get him to stop lmao

  • @J-oker251
    @J-oker251 5 месяцев назад +10

    You know Justin phased, because normally he would said "does drake deserve the smoke? I dont have the answers" lol he had the answers today.

    • @CesarR1037
      @CesarR1037 5 месяцев назад

      Fr y dude. Drake gotta punch himself in the face!

  • @ethansmith4442
    @ethansmith4442 5 месяцев назад +21

    Thank you for dropping! From the og breakdown to now your videos have gotten me into hip-hop. This is quite the historical moment, thank you for all the overtime work 🙏

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +6

      That's awesome to hear, Ethan! Thank you for still tuning in. This is a fun time for hip hop. Greatest beef ever.

  • @markbatson3958
    @markbatson3958 4 месяца назад +6

    Kendrick’s poetry and hit making arguably solidify him as the greatest of all time after this battle. If ever the world saw a goat level performance that will be discussed in barber shops and college courses for the next 50 years, this was it. Great work Justin!!!! Shakespearean.

  • @virgil.alonso
    @virgil.alonso 5 месяцев назад +8

    Justin, does Drake cancel his Oakland show in 2 weeks? What do you think?

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +8

      I don't think so but it'll be fun watching the reels and tiktoks from people outside the venue.

  • @Wildernessoutside
    @Wildernessoutside 5 месяцев назад +14

    Kdot absolutely killing drake

  • @KiNgJoKeRSiNgH
    @KiNgJoKeRSiNgH 5 месяцев назад +10

    Not sure, Drake can release a track unless he adresses an allegation. As for Americans, yes America the rest of the world feels you glorify slavery, and have monopolize the term slavery for your own history when it was a universal discompozing fact. Kendrick is a unique genius when it comes breaking down a rapper this is by far the greatest beef we've had probably ever, Drake is humbled by numbers because if he can't beat him in numbers he's lost. Even though views are so unusually spiked for surprise tracks.

  • @alberto25lol
    @alberto25lol 5 месяцев назад +17

    Yeezus it’s early Justin!

    • @t-god2439
      @t-god2439 5 месяцев назад +1

      😂 ah man got so much love for this community

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +4

      Im still working on the main piece looking at Kendrick's side of the beef but had to put some thoughts out about this track

  • @alistairlacaille
    @alistairlacaille 5 месяцев назад +12

    "Elvis in his final form..." I am shook.

  • @kristenpinder8130
    @kristenpinder8130 4 месяца назад +4

    I’ve watched dozens of RUclipsrs talking about this subject and you have been the most concise. I’m a fan! Thank you

  • @bijanbahmani3794
    @bijanbahmani3794 5 месяцев назад +6

    "final iteration of Elvis" 🔥🔥🔥

  • @ODDiSEE_
    @ODDiSEE_ 5 месяцев назад +9

    Drake is one more diss away from a tom McDonald feature lol

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +3

      HAHAHAHAHAHAHA

    • @thescoobymike
      @thescoobymike 5 месяцев назад +2

      He’s about to do interviews on Fox News 😂

  • @mikenomics1014
    @mikenomics1014 5 месяцев назад +3

    Cole apologized to the world...
    ...It's time for the world to apologize to Cole😌

  • @francisallen5924
    @francisallen5924 5 месяцев назад +5

    Kendrick took all his fans when he went pop one time on the damn album. 😂

  • @ganaed
    @ganaed 5 месяцев назад +3

    No ones talking about Dot calling Drake an escort lol on some Meek Mill shit

  • @Ayplus
    @Ayplus 5 месяцев назад +11

    Another brilliant and impromptu breakdown. Never looked at it from these angles

  • @kingpin1118
    @kingpin1118 5 месяцев назад +2

    Pretty sure fantano has been locked in that room livestreaming for a week straight

  • @IamEnygma
    @IamEnygma 5 месяцев назад +15

    Pusha destroyed that Adidas deal with Drake. How much money was lost there? Now Drake recently signed a $400m deal, I wonder if Kendrick is going to affect the ROI of that too.

    • @darkskinwhite
      @darkskinwhite 5 месяцев назад +2

      That deal wont go nowhere most likely because that deal makes him an executive, & their kind sticks together if yk what I mean, but impact the ROI for the others yeah I hope so lol

  • @tylerbrown565
    @tylerbrown565 5 месяцев назад +10

    Thank you for the sober analysis covering the nuance of the beef.

  • @WEKetchum
    @WEKetchum 5 месяцев назад +7

    Great video as always man.
    One thing I disagree with though. I don't think the "rapping like you trying to get the slaves freed" was dissing Kendrick for having a message. The idea of the verse was that he was presenting him as someone who's fake deep - that he presents himself as conscious but that he doesn't adhere to his own messages. But it was def a miscalculation to use that line when his own racial perspective/allegiance is being questioned

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +8

      Exactly, Ketchums. I get what Drake was trying to say. But it's how he said that differs from "just a cause a nigga where kufi it don't mean that he bright. Cause you don't understand him it don't mean that he nice. It just means you don't understand all the bullshit that he writes." Those subtle differences and lack of connection with black american heritage sticks out like a green hat with an orange bill in situations like these. And all it did was add an easy set up for the most powerful part of "Not Like Us"

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +3

      The Game 100 video he's dissing him for having a message.

  • @hhhaai
    @hhhaai 5 месяцев назад +9

    Been waiting for this. I know you like putting in the work in your vids Justin and Kenny not even letting you get ANY rest lmao!
    Fr tho I'm so glad you're back and can't wait for the Kendrick video, keep doing your thing my man it's needed more than ever

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +4

      This one is light compared to my normal approach but I had to put something on it because the story is moving too fast!

  • @clrs6576
    @clrs6576 5 месяцев назад +16

    Remember when kendrick said "smokin on top 5's, F that album, F that single, BURN THAT HARDRIVE"
    We know whos hardrive he was talking about now 😂

    • @jeccdog7584
      @jeccdog7584 5 месяцев назад +1

      Nah he was referring to deleting music in that line

  • @moveouttheway
    @moveouttheway Месяц назад +2

    The only thing I disagree with u is about Mr. Morale album. I LOVE it! The reason Cry Together is hard for u bc it seems from what I see ur a respectable Black Man. BUT, not ALL Black Women get treated with respect. That is one of my favorite songs on the album bc it reminds my husband and I of us at times and I listen to it OFTEN. Real Talk!! I know CRAZY!!! That is reality for so many of us Black Women and Black Men being disrespectful of each other. Peace & Blessings, Brother.

  • @DoctorOfLawOrSomething
    @DoctorOfLawOrSomething 5 месяцев назад +2

    J Prince pulling him out of the Pusha T battle makes so much more sense now.

  • @Walmartgimp
    @Walmartgimp 5 месяцев назад +4

    Gotta thank drake for taking this sacrificial ass beating so we get more kendrick music AND justin videos this year. God bless 🙌🏿

  • @frankalmanzar3492
    @frankalmanzar3492 5 месяцев назад +2

    Kendrick is way up in this battle but the code switching thing isn’t very bad imo except for when Drake tries to act tough. Because that’s just too phony. It’s one of the reasons why I really hated the song “meltdown” on Travis Scott’s Utopia. The tough guy act on Drake is just too fake in my opinion. Is Kendrick ending this man’s career because tbh it’s kind looking like that lol.

  • @iam607
    @iam607 5 месяцев назад +4

    Good line up! Trust me bro, we don't care if you repeat a couple of points in the detailed breakdown. You should do Quick and dirtys more often. We locked in

  • @Shaun.is.typing
    @Shaun.is.typing 5 месяцев назад +7

    Very thorough breakdown

  • @layton101101
    @layton101101 5 месяцев назад +2

    It’s not weird CANADIAN things to say punk. That’s a drake thing. We heard that to

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад

      Fair point. no disrespect intended.

  • @kennethpratt5229
    @kennethpratt5229 3 месяца назад +2

    On not like us in the hook hey, hey hey and step this way indicating Bill Cosby and R.Kelly

  • @Rolandeee
    @Rolandeee 5 месяцев назад +6

    Each time they uploaded - I thought about you trying to get your videos together 😭😭😂
    What a time to be alive!!

  • @brandongordon2392
    @brandongordon2392 5 месяцев назад +5

    Three releases in a row…
    Meet the Grahams
    6:16 in LA
    Not Like Us….
    He did four in a week…. This is genuinely unreal

  • @TonyActMontana
    @TonyActMontana 5 месяцев назад +2

    I’m all about Kendrick let’s say Drake has no daughter but gets another child “a girl” 🫣 I thought meet the grahams is the most disrespectful song ever, but the whole family. I used to have Hit Em Up most disrespectful, it’s still the best in terms quality and clubs

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +2

      It's way up there for me too. The way he talks to Adonis and Denis is legendary.

  • @dreamcatcha
    @dreamcatcha 5 месяцев назад +19

    It took one of the greatest rap beefs of all time time. Kendrick vs Drake!!!
    It took all of this for us to get Justin Hunte to return! More videos?🙏

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +9

      Absolutely. I'm still working on the next official episode. Had to get this one out since the story is moving so fast.

    • @dreamcatcha
      @dreamcatcha 5 месяцев назад +6

      @@TheCompanyMan I was worried you were going to postpone this one!
      I’m grateful you dropped this, especially after Kendrick dropped AGAIN.
      So thank you!
      Just want more from one of my favorite HipHop Minds

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +3

      Thanks Love catcha! Thank you .

  • @subtokeatonwalsh6562
    @subtokeatonwalsh6562 5 месяцев назад +2

    Yknow, the whole Kendrick and lupe beef has been going on for a while and before this shit I thought lupe would eat Kendrick alive but this has moved the needle solidly. It would still be pretty dumb for Kendrick to fire back at lupe but it might actually be a fun battle to watch

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +2

      It would be INCREDIBLE to see. The narrative world building disrespect would be 🤯🤯

    • @Tre24466
      @Tre24466 5 месяцев назад

      @@TheCompanyManI think Kendrick could stand up to Lupe. Nobody is bulletproof.

  • @benmwaba2735
    @benmwaba2735 5 месяцев назад +5

    This is what it took for you to be consistent😂

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +3

      All my favorite rappers been so loud all year! It's energizing!

    • @benmwaba2735
      @benmwaba2735 5 месяцев назад

      @@TheCompanyMan we are glad!

  • @alazarielanderson5367
    @alazarielanderson5367 5 месяцев назад +3

    Kendrick the Count of Monte Cristo and idk if this the chess piece or the next one, oof.

  • @ganaed
    @ganaed 5 месяцев назад +2

    Drake cried listening to meet the grahams. bro got therapy for free

  • @rageman2150
    @rageman2150 5 месяцев назад +4

    Sir I Love your content so much to a point i have to order a food whenever i receive notifaction from your channel. so i can watch your dope ass content while eating.

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +2

      Food.... for..... Thought.🫡

  • @wifimanboy
    @wifimanboy 5 месяцев назад +1

    At first I thought Drake was too big to fail. But could this be the start of the downfall of Drake? Kendrick is calling out people who stand next to Drake and half of the industry already doesn't fuck with him. We all know Drake stays relevant due to his collaborators. I see this doing serious damage to Drake's career.

  • @ohbaby4life
    @ohbaby4life 5 месяцев назад +2

    Listen, Drake couldn't even handle Bill Sporck. He went after Meek as easy target and Pusha because he undervalued him

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +1

      The meek battle is looking super suspect in restrospect.

  • @roknkawk
    @roknkawk 5 месяцев назад +3

    Shakespearean shakedown U nailed that ish.

  • @---l---
    @---l--- 5 месяцев назад +2

    ...gets to end of the first draft.
    new track drops
    gets alll-most to the end of the draft
    new track again
    Kendrick doesn't let Anyone sleeep

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +2

      exactly what happened. Just had to go quick n dirty and keep it pushing.

  • @Seoul_Soldier
    @Seoul_Soldier 5 месяцев назад +1

    J. Cole, Joyner Lucas, and even G-Eazy never caught smoke like this. They're all biracial. So yeah, this isn't about race, this about Drake being the biggest culture vulture in rap history and he deserves all the smoke he's getting.

  • @Tryshroom
    @Tryshroom 5 месяцев назад +2

    I think meet the grahams was the best lyrical breakdown and to me euphoria was the best sounding track I’m not gonna lie I am a Kendrick fan and not Drake fan but family ties iiis haaaaard as a song not gone lie

    • @TheCompanyMan
      @TheCompanyMan  5 месяцев назад +1

      "Kendrick just opened his mouth. Someone go hand him a grammy right now" is hilarioius! Should've started the whole track with that.

  • @christopherrodriguez9514
    @christopherrodriguez9514 5 месяцев назад +2

    I know its pretty much impossible to give different breakdowns on these disses but always love your more mature compare and contrast of everything. 👍🏻 for the content.

  • @bobofet3518
    @bobofet3518 5 месяцев назад +3

    Im Dominican, and see Drake gifting on black and latinos way before this happened.

  • @arseeoliveira6934
    @arseeoliveira6934 5 месяцев назад +1

    people saying that "they're ganging up" on Drake, when this is just a culmination of events is funny af