SEO best practices for news sites
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- Опубликовано: 6 июл 2024
- Learn SEO best practices for news sites to help position your content appear on Google search results and news surfaces. Daniel Waisberg and Cherry Prommawin from Google Search share tips that will increase the visibility of your content on Search, drive more traffic to your website, News policies, and more in this episode of Search Central Lightning Talks.
Resources:
Google Search Essentials → goo.gle/search-essentials
Creating helpful, reliable, people-first content →goo.gle/helpful-content
Qualify your outbound links to Google → goo.gle/outbound-links
News policies → goo.gle/news-policies
Influence your byline dates in Google Search → goo.gle/byline-date
Visual Elements gallery of Google Search →goo.gle/search-visual
Search Console for news sites → goo.gle/sc-news
Chapters:
0:00 - Introduction
1:20 - How news content looks on Google Search
3:12 - SEO best practices
7:34 - How to be eligible for Google News?
Watch all Search Central Lightning Talks → goo.gle/lightning-talks
Subscribe to the Google Search Central Channel → goo.gle/SearchCentral
#SearchLightningTalks #SEO #GoogleSearch 
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Subscribe to the Google Search Central Channel → goo.gle/SearchCentral
This is awesome. Thank you. I am adding it to my SEO newsletter.
Thanks for the subtitles! Very helpful video.
Very useful video! I work as an in-house SEO for a news publisher, and it helped a lot.
Thanks guys awesome info
If I run a news site from India and target audience is US, UK, Canada , so what timezone did I select for article publication ???
This is good Information video 👍
I'm new here and eager to learn.
I'm seeking to broaden my perspective and gain more knowledge in this field.
How would a new small site get authority if google won't rank it even if the content has experience and expertise, i.e. big sites that publishes press releases get rank way above small sites that really test products or does indepth news reporting?
hello sir i have bought an old domain name and after submitting this domain name in google search console i submit sitemap then it gives couldn't fetch error and showing 48 in discovered pages which is last crawl in 2020.
How to fix it please help me.
Ternyata tidak semudah itu untuk mampu dijangkau oleh seluruh masyarakat dunia, tetap semangat dan harus lebih beradaptasi dengan perkembangan teknologi, bravo 🤟
Use audio track feature and dubbed it multiple languages
Great ideals publishing house need
Sometimes I can press space to pause a video and somtimes that does not work. Sometimes I can press enter to paus a video, and some times that does not work. Why google? Pausing is needed when he is talking and you missed something on screen because you had to read the text to understand him. It is annoying when there is no consistensy in how your video player works.
I like the content of the video because it's informative.
However, don't you impose sanctions on automatically generated spam websites?
Only for legacy media, why😣🙌🙌🙌
This video is very😊 helpful because they are lot of information about how to check fresh content on google...thanks a lot of search central team.
What really confuses me about Google News until now is its ability to immediately index and rank trending news even under an hour. I mean, how Google does this process? Does Google prefer these news sites with bigger reputation like CNN to appear immediately on search than this blogger who publish the news quicker, let's say 45 minutes earlier than CNN, but without reputation?
Great video. Just a small remark: it would be more helpful if you provided the EEAT examples that are relevant to news, because the video is about news. Yours are too abstract and don't have anything to do with news. Doctors don't write news, etc.
Why bother with SEO practices when Google is planning the release of its new search engine in the near future which will thrash the traffic of most new (and old) sites?
Isn't this like telling the passengers of the Titanic how to best arrange deck chairs for the best results?
It's awesome that you did a news-specific video, but the EEAT examples were really disappointing. It's as if no journalists gave input on this section.
E: Journalists seldom do product reviews. If a reporter covers the President, they aren't going to have experience acting as the President, so does that disqualify them? (Obviously not.)
E: You use physicians for expertise, but physicians aren't journalists. Again, does a reporter have to have performed open-heart surgery to be able to write about new advancements in the field?
A: The passport renewals example? You say a government page will be the most authoritative. News sites should be completely walled off from/unassociated with government sites. This isn't a newsy topic.
A: "Financial scam" example for trust? How about just talking about the fake news sites that do things like tout election fraud?
Thanks for taking the time to do these. We would love to see specific examples that are relevant to publishers.