Easy. It's called self-censorship. Or it's a nice, subtle subversion from GTN - "never shit where you eat!":). Nevertheless, the spray-on tech is amazing but not in any way saving the planet or sustainable. These shoes need a lot of tweaking to become running functional. But for yeezy clubbers and Fyre Festival shape cutters - it's a match made for Instatok
@@ArtyShat people forget there's the cost of R&D (especially since this is innovative technology), cost to design and build the 3d printing machine, design and build the design printing machine, cost for the time and expertise of all the employees involved who have been commited to develop this technology. these are costs that add up into the millions, and this is all before a final product is finally ready to be set for manufacturing. Imagine the costs to transfer all this and make machines that are now production ready machines which in general cost alot more and require alot more time to build and design than a R&D machine.
@@Shvhxli this company is not big enough to gamble millions of investments in such a thing, I can assure you it was not in the millions, if you saw behind the scene video, its just a robot arm, and they use a filament that is already been used for many years by other companies, they didn't invented anything new, they are just hyping the product to sell as many as they can, once they will get their investments return, do you think they will start selling at a real value of the shoe? no, they will keep selling it at 300$ so please don't justify this capitalist companies with "r&d" crap
Love that the idea came from seeing a Spiderman web toy. Not many people could see how it could be applied to a shoe. Great minds behind this. I hope it takes off.
At first I thought it was just a marketing gimmick, but the aesthetic actually looks pretty futuristic (in the good sense) and nice. Wouldn't mind rocking one of these someday.
Impressive tech and application. When this becomes the norm in building sneakers, am sure there won't be anymore problem or question of fit issues. As an add I believe any garments that can be woven this 'light spray' tech will be able to perform.
I am really curious if this technology will be utilized in more ways: Thicker layers to make: Work shoes, (still lightweight and possible low co² output) A workout gym shoe, If the layers can be made thick, hiking shoe possibilities? Waiting for the future.
That's amazing technology! I'm curious how fragile this upper is, and if it is something that could only work for road running, or if it is solid enough to bring to trail running.
The function of the upper part of a running shoes, is to lock down your feet to the sole of the shoes and create a feet/shoes unit. This seems tooooo flexible too achieve this.
I dont get it. Why aren't you scanning the foot and making the base and upper on a quick disposable custom last? What are you using as a last here? How does that match the bones in the athletes foot?
Hello, I really like your content, it's great. I would like to ask you, honestly, what do you think of this shoe because I'm thinking about it for when it's available again. In terms of reactivity and running economy, do you think it's top-notch, even if it's deeply different in structure from the main competitors such as vaporfly, metaspeed, alphafly, adidas evo endprlhin elite,etc? Which do you think it's similar to or is it a really different running experience? I'm interested in knowing the real benefit this shoe can bring to the athlete in terms of time and running economy. Thanks again
Love the concept but always hard to determine if that makes sense for an average joe. Any way to have comparisons like in the cycling world with some kind of shoe power meter to look at the perf/HR/lactate/perceived exhaustion for a given power over a given distance? Talking out of my ass, no idea if there is such thing on the market. Anyway, great video!
High end watches have a running power meter, but it is obviously not as accurate as a good cycling power-meter. They estimate power based on your speed+gradient+vertical oscillation+ground contact time (+ your weight, of-course, but you have to set that yourself).
#coachescorner I’m looking at getting a new pair of running shoes and with all the talk of carbon shoes and these spray on shoes I was wondering how important is it to get shoes that support your running gate? When I brought my last pair I got my gate analysed and was told I over pronate so brought shoes with support in the areas to help that. But when looking into getting some higher spec shoes it doesn’t look like all of the shoes offer this support, should I buy insoles for my shoes to help, should I just keeping looking for shoes that offer support or do I just try and adapt and get used to running without the support? I want to be able to run an iron man marathon comfortably and don’t want to be hindered by my choice in shoes
This is funny because until very very very recently they have just made fashion shoes and their running shoes have been total rubbish. Losing the 'Cloud Tech' gimmick looks like a good shout. Interesting to see what this recent push into genuine performance produces....
It’s not elevating the athletes performance it’s an ego boosting technology that does not physiologically improve the human’s performance….sure they run faster but that’s technology….next up springloaded stilts…running is on the wrong path…just like golf…there is nothing in learning the art of running with good technique..or hitting the ball on a small dime shaped sweet spot…fool the human in believing the are faster or better….fwiw
@@Artemis-v8i dude we are going into an era where world records are like wiping our butts daily this is not human physiological progress it’s technological if you don’t understand that I do not know what will….the art of competition is lost and world records is the soup du jour….and god knows where this will end…I am sorry I coach running technique and this is altering the gait cycle into something else….you don’t have to run barefoot but I think the running industry needs to take a close look at where they are heading…..again this technological advance is only ego boosting….nothing else…
Looks terrible, i bet it feels just as same. Btw, there is nothing sustainable in a shoe that costs that much when people who buy it need to use very unsustainable ways to earn that money... Thanks for the effort anyway, appreciate your work, keeep up.
Will you be getting a pair? 👟
Yeeeessss!
Oh god no. Whatever happened to minimalist shoes? 😅
Please, I would love to have new running shoes as my other ones are really old😢
@@carolinegrounds1431 These are pretty minimal 👀
Best shoe ever made is my Avia enduro pro for $14 at Walmart
Combine this technology with footscanning technology and I could see this being used to make custom shoes.
Watch this space 👀
YEAH OK. EXPECT TO PAY A PREMIUM.. you NO PRO POSEUR.
cloudy with a chance of meatballs spray-on shoes, a cartoon
How do you make this video and not have Belinda give her first impressions?
I think she's still running in them. We haven't seen her since 😅
Once we catch her we'll let you know 😉
maybe she is still running just like forest gump 🤣
Easy. It's called self-censorship. Or it's a nice, subtle subversion from GTN - "never shit where you eat!":).
Nevertheless, the spray-on tech is amazing but not in any way saving the planet or sustainable. These shoes need a lot of tweaking to become running functional. But for yeezy clubbers and Fyre Festival shape cutters - it's a match made for Instatok
@@blejavacinteresting take. They have already won Boston Marathon. Let’s see how they perform in Paris too
This should theoretically lower the manufacturing cost thus making the shoe more affordable. Hahaha yeah right…….
10-20$ the actual cost of material and work, i can smell this will be around 199$ or they will hype it so much that they will go even 299$
It’s 300 bucks. Right on the money
@@ArtyShat people forget there's the cost of R&D (especially since this is innovative technology), cost to design and build the 3d printing machine, design and build the design printing machine, cost for the time and expertise of all the employees involved who have been commited to develop this technology. these are costs that add up into the millions, and this is all before a final product is finally ready to be set for manufacturing. Imagine the costs to transfer all this and make machines that are now production ready machines which in general cost alot more and require alot more time to build and design than a R&D machine.
just wait few more years many shoe brands will catch the technology , making the shoes more affortable
@@Shvhxli this company is not big enough to gamble millions of investments in such a thing, I can assure you it was not in the millions, if you saw behind the scene video, its just a robot arm, and they use a filament that is already been used for many years by other companies, they didn't invented anything new, they are just hyping the product to sell as many as they can, once they will get their investments return, do you think they will start selling at a real value of the shoe? no, they will keep selling it at 300$ so please don't justify this capitalist companies with "r&d" crap
Flint Lockwood would be proud
UNDERRATED COMMENT!!!
Zero distractions. Pure performance. Like Belinda ⚡
Love company’s that think out of the box. All my support to On
I’m excited for the spike version
Will they help you move quickly around the office? Asking for a mate (Ollie Bridgewood)
Fancy an office race walk?🤪
Great running technique from Belinda!
Thank you very much!😁
Love that the idea came from seeing a Spiderman web toy. Not many people could see how it could be applied to a shoe. Great minds behind this. I hope it takes off.
At first I thought it was just a marketing gimmick, but the aesthetic actually looks pretty futuristic (in the good sense) and nice. Wouldn't mind rocking one of these someday.
Cloudy with a chance of meatballs did this first
Flint lockwoooood!!
Marketing at its best!
Love the teck but 99% is not a pro.
Stil love it!!
this some big hero six type of lab and ideas
It’s nice to see real innovation in the shoes space Nike has been stagnating for decades astonishing for the money and profits they make.
Add minimalist + wide toe box + zero drop options and I'm game.
On isn't subscribing to the barefoot shoe philosophy.
But I do... What are your current racers?
So you want Altras?
This freaking amazing! On is killing it. On traditionally on the hire end so these are going to be pretty pricey but I want them!!
You never actually see someone slipping them on, how do you put them on? and durability? One race and throw away?
Belind put it on in the vid. But Yes I have the same exact questions as you. Seems super flimsy and not durable.
Laceless football boots have ben around for almost 10 years. I assume it will be fine.
Oh man the sweat from my socks will destroy these.
Impressive tech and application.
When this becomes the norm in building sneakers, am sure there won't be anymore problem or question of fit issues.
As an add I believe any garments that can be woven this 'light spray' tech will be able to perform.
Awesome!!
How was the breathability?
Pretty good!
What.... no review by Belinda🤨 And what about life expectancy of this shoe?
Felt super fast! Like running on springs😁
Really keen to hear what sort of testing this product's done under wet running conditions.
The next evolution would obviously be personized foot mapping and fit ....In-store
or with your phone
Still waiting for ON to make shoes that allow more toe splay for us wider folks 🥺
Amazing!!! Loved the first On’s I had, can’t wait to try these… depending on price!! Any indication Mark?
I am really curious if this technology will be utilized in more ways:
Thicker layers to make:
Work shoes, (still lightweight and possible low co² output)
A workout gym shoe,
If the layers can be made thick, hiking shoe possibilities?
Waiting for the future.
I wonder how durable/sustainable they are.
There had been attempts to create laceless/strapless performance sports shoes, no body succeeded. Hope this one will make it.
durability fit and stability. issues..
That's amazing technology! I'm curious how fragile this upper is, and if it is something that could only work for road running, or if it is solid enough to bring to trail running.
no thanks, it's $330, these shoe prices are getting crazy.
Looks like a wellington boot sprayed with Styrofoam lol
So we printing running shoes now. This is a ridiculous cost reduction and efficient at that.
How the heck much are they gonna cost? Also, with no laces won't it be difficult to make small adjustments for different feet shapes?
Price in Switzerland will be CHF 380 (basically the same in Euros) which is a lot
You said that not having a footbed is novel, that's not true Salomon s/lab pulsar 2's have had this for several years.
A shoe not made in a far east sweatshop?? I would consider buying if the durability was confirmed and On recycle shoes too - good USP
Curious to see how much these shoes charge ... the cloudmonster without carbon plate €230 very expensive
I saw spidermans web 😮
The function of the upper part of a running shoes, is to lock down your feet to the sole of the shoes and create a feet/shoes unit. This seems tooooo flexible too achieve this.
It's definitely for the narrow feet individuals
What makes you say that. In they could make any width they liked
This Fall? You're British are you not... You mean Autumn surely...
I'm always shocked at how British people now use American English. It's so bizzare
This isn’t new, just new to the running world
I dont get it. Why aren't you scanning the foot and making the base and upper on a quick disposable custom last? What are you using as a last here? How does that match the bones in the athletes foot?
Hello, I really like your content, it's great. I would like to ask you, honestly, what do you think of this shoe because I'm thinking about it for when it's available again. In terms of reactivity and running economy, do you think it's top-notch, even if it's deeply different in structure from the main competitors such as vaporfly, metaspeed, alphafly, adidas evo endprlhin elite,etc? Which do you think it's similar to or is it a really different running experience? I'm interested in knowing the real benefit this shoe can bring to the athlete in terms of time and running economy. Thanks again
how's the durability ?
Its not product placement anymore, its just a commercial
yea the video says that its a ad
Going to have the cohones to charge a ridiculous amount of money for some spray and some foam.
I wonder how much they cost
Did they estimate the retail price? I didn't hear one.
Not sure which one is more SASSIER: mark or heather?
😂 it was a very fun experience. I’m not jealous of Belinda getting to run in them at all 😉
@@markthrelfall3577 “oh behave” - Austin powers
@@user-jb7yr8ce8l 😂
Probably cost $700 for a pair
450 USD
I love the lose the laces concept
Thumbnail 😂 Blocked
On the top of your ankle does it squeeze there and make it hurt at all because it kinda looked like it did?
Nope all good! Very flexible material :)
interesting
Looks like Nike epic react phantom which were released years ago 😴
Love the concept but always hard to determine if that makes sense for an average joe.
Any way to have comparisons like in the cycling world with some kind of shoe power meter to look at the perf/HR/lactate/perceived exhaustion for a given power over a given distance?
Talking out of my ass, no idea if there is such thing on the market.
Anyway, great video!
High end watches have a running power meter, but it is obviously not as accurate as a good cycling power-meter.
They estimate power based on your speed+gradient+vertical oscillation+ground contact time (+ your weight, of-course, but you have to set that yourself).
ON is a scam
Where can i buy one?
330$ for the shoes 😂
#coachescorner I’m looking at getting a new pair of running shoes and with all the talk of carbon shoes and these spray on shoes I was wondering how important is it to get shoes that support your running gate? When I brought my last pair I got my gate analysed and was told I over pronate so brought shoes with support in the areas to help that. But when looking into getting some higher spec shoes it doesn’t look like all of the shoes offer this support, should I buy insoles for my shoes to help, should I just keeping looking for shoes that offer support or do I just try and adapt and get used to running without the support? I want to be able to run an iron man marathon comfortably and don’t want to be hindered by my choice in shoes
Cloudy with a chance of meatballs!😅
3 minutes to make a shoe and they charge us $80 per minute basically for the pair 😂 sorry AI ya buggin
You’re totally right, R and D and materials cost nothing for a company.
Still slower in a Tri than Birkenstocks 1000S Jesus Edition cause you can‘t go over the water with them
Basically they could have made an even better shoe but wanted to be eco friendly so they are making 200 dollar spray on shoes …
look cool , looks like mid running shoe
All this just to weight as much as a metaspeed sky paris
Have high arches? This ain't your shoe.
This is funny because until very very very recently they have just made fashion shoes and their running shoes have been total rubbish. Losing the 'Cloud Tech' gimmick looks like a good shout. Interesting to see what this recent push into genuine performance produces....
Hummm....
His accent is a car accident
Only if they have an option for a high instep / wide feet.. pls let me have a custom shoe.. canr fin good shoes. FML
Yeah, so basically copied someone else's ideea, and then presented it as a breakthrough technology... Like many others
No.
Yes.
@@Artemis-v8i only fashion.
Who cares about it? What people care is the logo itself and this looks ridiculously bad.
I just need triathletes to know, that no serious runner outside the triathlon world wears this awful brand. That is all.
It’s not elevating the athletes performance it’s an ego boosting technology that does not physiologically improve the human’s performance….sure they run faster but that’s technology….next up springloaded stilts…running is on the wrong path…just like golf…there is nothing in learning the art of running with good technique..or hitting the ball on a small dime shaped sweet spot…fool the human in believing the are faster or better….fwiw
Do you want them to run barefoot?
@@Artemis-v8i dude we are going into an era where world records are like wiping our butts daily this is not human physiological progress it’s technological
if you don’t understand that I do not know what will….the art of competition is lost and world records is the soup du jour….and god knows where this will end…I am sorry I coach running technique and this is altering the gait cycle into something else….you don’t have to run barefoot but I think the running industry needs to take a close look at where they are heading…..again this technological advance is only ego boosting….nothing else…
Theyre really bad shoes, dont buy
Looks terrible, i bet it feels just as same. Btw, there is nothing sustainable in a shoe that costs that much when people who buy it need to use very unsustainable ways to earn that money...
Thanks for the effort anyway, appreciate your work, keeep up.
Anyone knows the release date?