How to Shop at a Korean Market | Lost in the Supermarket | Epicurious
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- Опубликовано: 27 апр 2017
- Adina explores the aisles of Korean food in HMart!
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How to Shop at a Korean Market | Lost in the Supermarket | Epicurious 
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Jeez clearly she got permission from the owners to film and eat the food. it's not like she's a random who decided to spontaneously go to a market an film in a store.
Finally a person who gets what she does.
I am sure they purchased everything they opened.
is that why square watermelons exist? (Japan, though)
+
It's like a 15 minute commercial for Hanam Super! er... Assi... er HK.
Having watched Adina in a couple videos, I love her. She tends to go through a marketplace, thoroughly describing items to where I feel I can actually taste what she's tasting. She is as unpretentious as can be, totally open, and does not snub or pre-judge foods like so many other folks do. She is enjoyable to watch, engaging in every step, not to mention, knowledgeable in the culture and their food habits/tendencies. I much prefer Adina to Evan Kleinman, a woman who, in my opinion, is a bit elitist/arrogant, and certainly does not have a hold on food as well as she likes to imply (having heard her talk about my culture's food/recipes, she fails miserably); to boot, Adina pronounces things as correctly as possible, because she gives a darn. Keep up the great work, Adina!
I just found these videos and I'm so stoked. I worked with Adina may years ago at Clarkson Potter. So, when I watched this video and 2 minutes in it dawned on me who she was, I was so happy for her success. Go you! -Robecca
I visit my local HMart several times a week; I even have a HMart reward card. I have to say, this HMart is sooo much fancier than mine! I wouldn't trade mine for the world, though.
That korean lady finessed for that fried chicken lol, her face was hilarious yet cringy
LOL the "woops I took two pieces" trick.
Lol she was going for three!
"WHoOpS I tOOk tHE wHoLe bOX" trick
She's not rude. She's not unhygienic (bought things get washed, especially vegetables). Obviously they buy what they fucking open. She's a good host.
Stuck her nose right in the perilla leaves, and put it back on the shelf.
These comments are exactly why it's intimidating to explore food markets of different cultures.
syl-p YES!!
not really - just don't need a white person telling people how to shop for their own foods, they could've gotten a korean to come to H mart with them
3:17 That's not for Kimchi. Most commonly, those are for making plum extract or fruit liquor. Kimchi is typically made in the big earthenware pots, but small batches can be made in plastic boxes.
example: kimchimari.com/wp-content/uploads/2013/07/maesil-syrup_day3.jpg
Lol you're so right. My mom has loquat and salt sitting in a smaller version of one of the purple ones she picked up.
I don’t care if she’s not an expert no one else is doing this. It is nice to see what things are most some stuff in Asian markets has no English at all but I really like exploring my cooking. Thank you review more products on shelf please
I would love to have her job. Getting permission to film in a store and sample the food. It looks good
yea but everything she tries and opens she is required to buy, so if she doesnt like it she still ahs to pay for it
It's so liberating to see her eat her way through supermarkets right then and there. Love it!
Girl, ain't no one putting their kimchi in a maesil jug.
Most people use square containers or glass jars with wide rims. Could you imagine trying to stuff full heads of cabbage or radish down that hole and then having to reach your arm inside each time to pull it out?
She meant the traditional korean way.
traditional korean way is to put it in the ceramic clay pots next to the plastic jug. im pretty sure the plastic one is used for certain style of kimchi or to make alcohol.
Min lee that method may be traditional, but isn’t common anymore. The host wasn’t wrong with what she was saying.
I was really enjoying these videos, why is the comments section like this 😩
I loved this video! It was so helpful!
I'd love to go shopping with Adina. I could listen to her all day and learn so much from her too
Tons of H Marts in Canada as well!! Love it! Once of the cleanest and most stocked places for any Korean grocery needs!!
Had to look for HMart in my area - and there is one! Went today and bought loads of goodies! Thank you Epicurious!
My mouth was watering while I was watching 😂
99 Ranch Market, and a Kosher Jewish Grocery Store please.
shamelessly eating before you pay
Must be an amazing experience to be able to just walk into a supermarket and taste everything you want right then and there. Nice job :D
Very informative! Mexican culture also uses cornsilk to brew and drink and pre-marinated meats. Very cool
Excellent video - thoroughly enjoyed it! Kudos from Korea.
Am korean too ;) Anyeeeeeonghaseooooo
Jk am actually japanese Konichiwaaaaa
Jk jk am actually chinese Ni haoooooo
Jk jk jk lmao
Kim Kardashian Un i dont even need to respond to you anything lmao bish look at ur prof pic and name hahahahaha U R LIKE SOOOO ORIGINAAAL . Girl please. Next.
Love this series. I'm obsessed with super markets.
im obsessed with her and her series of supermarkets!!!
I love Adina walking around food courts and different ethnic supermarkets, awesome
I love H mart. Always crazy with super grumpy cashiers, but a fun experience.
Y yall acting like you never dropped something on the floor and then put it back.That's why i always just the thing most at the back.
SOFT dirt if you please.
It's a bad habit and you know it, from a somewhat public person you would expect better behavior. They are filming ffs!
If it drops on the floor, pick it up, see if anyone is watching, then put it in the back we’re nobody takes stuff from… Just me? 😅
@@thebearcouncil8810 you're supposed to wash your unwrapped vegetables anyway 😪 hands can often times carry more filth than a floor.
@@umniya3076 You are absolutely right. I cannot argue with that. But I still believe it is a bad habit, I've seen people do the same thing with bread, then pick a floorless bread piece for themselves.
Nearest to me is in Camrbidge, MA. Gotta go check it out.
H-Mart is one of the Korean grocery chains, but thought that Hankook is another great Korean grocery store. In Santa Clara, there are a variety of grocery stores that have a different selection of products.
Imao those fish, cheese sausages was one of my childhood snacks
I'm about to break some bad news to the commenters, those veggies have been dropped MANY times before she dropped the cabbage. Starting with the dirty farm machines that run over, and chugging out the cabbage from ground. Dropped by those packaging the vegetables, and dropped again by those sorting them at the back of the markets. Welp, looks like none of you should be eating veggies again 😊.
@dangashh Excuse me, no hate but I think they're washing it. Of course they use gloves and sanitary things. Asians are food experts we all know...
And yeah, they wash it before cooking too. Are you not washing your food before cooking it? Then it's the people's sanitary problem not the SUPERmarket😊 (again, no hate)
lmao when she was choking on the kimichi
we don't put fermented sweet rice wine in our kimchi. she is a bit confused.
Jean Koh she didn't say rice wine. She's talking about the glutinous rice flour and sugar sauce/paste that a lot of people add into their hot pepper paste before coating the cabbage. I know Maangchi talks about it in her kimchi recipes, for example
찹쌀풀 말하는거 같은데요 발효안된건 인정
Chill out dude. Nobody with half a brain is going to take her word on traditional Korean cuisine and culture. She is talking about Americanized versions of the foods. It's obvious that the owners of the market are Korean, so they're the ones putting the fermented sweet rice sauce by the kimchi ingredients.
The rice flour is not fermented but you do need to put in a flour paste in kimchi to feed the fermentation. You just mix some rice flour with water and boil it to make a paste. If you want to skip that step, you just buy it pre-made like the one she showed.
동주 I'm korean and I say that most of us actually appreciate people of different cultures like this. Sure she doesn't know everything, but it seems like she at least tried to learn about and research our culture. I bet you've never been to Korea, because here we actually like when people take an interest in our culture
I love perilla leaves in tuna kimbap. 깻잎(perilla leaves) is also delicious when you eat it with pork belly and ssamjang.
Damn my local hmart doesn't have the foodcourt section. Got to go to the one in Jericho!
Wish we had a supermarket like this in England. Looks great!
her enthusiasm is so cute
I love your job !!!! I love going to supermarket I can stay there for a day
this video made me really happy
Some people are beyond stupid and redemption thinking she has not obtained permission from the owner and staff at every location she films in before going ham in the middle of a supermarket eating everything in sight. Just goes to prove we can't cure nor fix stupid in our society.
FDSeoul agreed
Octopus is lit it's so GOOD
I love H mart! Best store ever! If you’ve never been, you have to give it a try.
People on the comments section are so salty lol. I'm Brazilian and I know that a lot of the things on the south american supermarket video was not exactly correct, but as someone who hasn't been to brazil and doesn't know much about our cuisine, it's good enough. I'm just glad she put an effort to taste our food and learn a little bit more about our culture. Maybe you should do the same.
corn silk tea is the BEST
I'm totally in love with H Mart!
I have an H-Mart and a Lotte Plaza near me, so I love Korean supermarkets.
The produce at Lotte Plaza are incredible. Great variety, great quality, great prices.
I love these video’s! I just can not take her touching everything and putting it back.
haha those sausages can come in individual packages too and they are so good.
I have never, ever been to an Hmart so uncrowded... this must have been filmed at 3AM! :-)
best episode ever! i have those in my state!
Our H Mart is located in the route 40 and Rolling Road Catonsville it's hard to get there when no automobile or friends who drive.
Well done. Wish we had a H Mart in Vegas!
You dropped the cabbage in the floor!!
Don't look, but it comes from the dirt. . . and is stored in areas that have higher than average rodent/insect populations.
And you are supposed to wash all your fruit and vegetables before you eat them.
YOU DROP YOU BUY!
Dropping the cabbage on the hard floor will cause bruising that won't go away no matter how much you wash it.
YOU DROP YOU BUY!
Bruising cannot be washed away.
YOU DROP YOU BUY!
The camera man in stripes cute as heck
i wish we would have same shops in UK
there are some around london
some turkish/arabic/middle eastern supermarket pls
h1gh_one you're right
Agreed!
I want East African one.
It looks so clean 😱😱😱
I wish we had an HMart in the Milwaukee area. We have to drive to the Chicagoland area the get near an HMart or an Assi Market.
I just recently found your channel and i salute the team for an amazingly produced videos. You've got a quality content right here. And you guys definitely deserve more subscribers! I hope you can do a Lost in the Supermarket at a Filipino Mart soon. XoXo
You can tell she finally did her research...she should be doing it for every episode she does.
This is what heaven looks like
I wonder where this H mart is located at! One of the nicest and largest H mart I've ever seen!! Anyone has an idea?
I love that place!
Lmao the way she says gochujjang kills me 😂
Now I'm craving seaweed.
Loves me some HMart.
i love how she talks about the vegan kimchi," It's an uh...... respectable lifestyle choice..."
I loved this but adding the music over her voice made it difficult to immerse into her explanations.
I'm planning a trip to H-mart, what are the must haves ???
Just at the end, I realize that's the EXACT H-Mart I always shop at...
That "BBQ section" is actually a company called BBQ. They're amazing.
I like her, she is fun to watch!
Her knowledge of Korean culture and how articulate she is in explaining everything is nothing short of impressive and true form of classic superb journalism.
Hilarious! 🤣
That Hmart is in Long Island near Ikea XD
I want them to open their store in UK 🙏🏼
Where is this HMart, NJ? Looks bigger than any in Queens that I've been to.
Never mind, it's in Jericho, NY-- saw it at the end. Well, looks like I'm making a trip out there.
Yes it's the HMart in Long Island. It's huge! I've been there twice. It's pretty impressive.
You habe to do: How to shop at a south-east asian market. Lol that would be fun.
Had one of those in Orlando
Enjoying the video but music is overwhelming...lower volume so we can hear you better :)
Okay. That's a swanky H Mart. I wish my H Mart had a food court.
even, if you made some mistakes like somebody said, I still think that video was interesting and unique! Come one people what
are you gonna do if u drop the cabbage? yep,just put it back, cuz u will wash it anyway!
Oh yes, we love our cabbage
As an Asian myself, i really dont get why asian women, especially old ones like to ask for free food from strangers. Panhandling is really embarrassing under any circumstances as far as i am concerned and I am sure she can afford a box of that assortment of fried chicken....
zelda X I'm sure if you're asian you would know that asians love free shit, it's not really panhandling if you're simply asking to try something, a yes or no. It is shady because it puts people in that situation where it is awkward and harder to say no, just to be nice they say yes. However panhandling for many in Southeast Asia is the only way to get income. To say it's embarrassing in any situation sounds ignorant, sometimes you gotta put your pride away to survive. That's just my opinion.
zelda X if you're Asian then you should know that a lot of old Asian people live through poverty and war. My grandparents was lucky enough to leave VN and immigrate to America. Even though they were in America doesn't mean that they instantly had a better life. They had to live very frugal lifestyle for most of their life.
In Korean culture it's considered nice to share
zelda X she most likely pays for it after if she just started eating the food without paying she would be kicked out
While i was having korean bbq an old lady comes over and said if she can have a bit of the beef. Till this day i dont understand how she got that courage to ask. Her husband was embarrassed about it though lolol.
10:45 kimbap is not a korean version of sushi!!! :-) sushi is raw fish, kimbap is actually more often made with beef!! It’s also only rolls. Sushi rolls like spicy tuna really are only considered the basic sushi in America.
Anyways kimbap is not sushi ty
Sushi isn't raw fish; it's vinegared rice.
My H-mart (South Jersey) is in the basement of a building this H-mart makes me envious. This H-mart looks like a fancy one anyone know where this H-mart is at?
It’s on Long Island... Jericho, NY. It’s the one I go to!
Great
just btw at the end she has to buy all of the things so just think
In Korean market, groceries shop you!
I would have benefited more if you said the Korean names of these vegetables too. I live in a rural province in Korea and all the veggies here are in Hangul. I can read it but it takes forever for me to know exactly which herb is which etc.
Damn I love ramen so much .
Where is this HMarket in Orlando FL ? I want to go there.
Wow the comment section is so toxic. The video is great! And adina is so pretty and her voice is nice!
I really wish a Korean could have done this..
Louise Kim why?
yea i dont get it.. this is the host who does the show for every different supermarket. im surprised so many ppl agree. this is an americans perspective. you can find a korean giving a tour of a korean store literally anywhere on youtbe
as in i dont know why you would be saying a korean person should have done it. yes they would know more about the items, but like i said, this is a perspective from an american
a person can be both korean and american
Louise Kim I really wish there weren't racist comments on this great video. . .
Ima blavk guy raised by many differant types of races but koreans i like the most and dried squid and kimchee is my fav and i know dried squid is not korean fav but idk it is for me
동주 thanks for clearing that up i cant find it where i live so i have to order it online and i drink wit it so i dont get so tipsy
2:35 YOU BRUISE YOU BUY!
Does anyone know where this exact store is located??
Now I'm hungry.
Go here every week yall
Your h-mart is a million times better and cleaner than my H-Mart