A Beginner's Guide to America's Favorite Korean Grocery Store - K-Town

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  • Опубликовано: 20 апр 2018
  • On today's episode of K-Town, Matthew Kang is at H Mart- a Korean grocery store chain that is expanding rapidly in America. For first time shoppers, H Mart can be daunting, but Matthew is here with five tips to help newcomers navigate the aisles.
    Eater is the one-stop-shop for food and restaurant obsessives across the country. With features, explainers, animations, recipes, and more - it’s the most indulgent food content around. So get hungry.
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Комментарии • 419

  • @MangoMotors
    @MangoMotors 6 лет назад +52

    What i love about H mart is that they created a pemium asian grocery shopping experience. By premiuim, I don't mean expensive because they beat out most places in terms of price. What i mean is that if you go to a H mart, the produce and fish and meat are always fresh. I have been to H marts in NY, Atlanta, Seattle, and Chicago, and none of them failed me in that regards. I currently live in a small town, and if you go to an asian grocery store, often times it'll be slightly dusty, the frozen section hasn't been restocked in forever, and the produce is only fresh about once a week if you're lucky. However, in my town that's the best I got so that's where I go.

  • @King-Squid-99
    @King-Squid-99 3 года назад +18

    I remember going to H Mart for the first time as a little kid with my mom. Being so used to American stores where everything is more compact, seeing such an insane variety of products going so far around made me feel like I was in a whole other world. When I grew up, I figured it would become "smaller" to my more mature mind and grown self. But nope! Twenty years old and I'm still walking in circles, lost as ever. It's become a great tradition to me and my friends to go to H Mart, shop for a meal to share, and come home and watch a Studio Ghibli film. I absolutely love it, and I hope to give my future kids the same experience of such a wonderful place.

    • @Relaxation-Clips
      @Relaxation-Clips 2 года назад

      ruclips.net/video/YLXr6mITEMo/видео.html

  • @nicolasgoldring7128
    @nicolasgoldring7128 6 лет назад +10

    Occasionally, we come here to either shop, to eat at the food court, or just for fun. A simple drive here is absolutely exciting, as I am a lover of Korean culture and cuisine. 😁🇰🇷

  • @midnightdarkchocolate
    @midnightdarkchocolate 5 лет назад +27

    I’ve been shopping at H-Mart since I was a kid they were cheap and by far the best quality but now price have gone up along with the being plenty of competition not just from not just from other international markets a growing and expanding isles and choices from your traditional American grocery store as they become more aware of the growing ethnic audience and the changing test of their consumer.

  • @Night-Jester
    @Night-Jester 6 лет назад +47

    "Everything in your fridge will smell like kimchi."
    Yep! Grew up with soda cans with essence of kimchi haha.

  • @Its_meAyoSussy.
    @Its_meAyoSussy. 6 лет назад +211

    H mart used to be affordable but now they are expensive.

    • @Rin-dr5gh
      @Rin-dr5gh 4 года назад +2

      ilashes4you really?

    • @cerebrumexcrement
      @cerebrumexcrement 4 года назад +15

      blame it on inflation. its not hmart's fault.

    • @specialcookday
      @specialcookday 4 года назад +5

      Blame Chun family whom needs more money for them to embezzled money to South Korean governments to get out of jail card for their wrong doing during 80s when Chun was president of S.Korea.

    • @Taradise85
      @Taradise85 4 года назад +2

      Live love life explains why they are in cherry hill Nj which is a town 15 minutes from me but where are the rich folks live

    • @Its_meAyoSussy.
      @Its_meAyoSussy. 4 года назад +3

      Why are guys replying now to a comment that is 2+ years old 🤣

  • @sado429
    @sado429 6 лет назад +9

    Finally! This is the quality content I've been waiting for. I like the new contents like this :)

  • @heyitsgerard
    @heyitsgerard 6 лет назад +47

    Living in Southern California, I take H Mart for granted. It's awesome.

    • @nikosfilipino
      @nikosfilipino 6 лет назад +1

      Hey It's Gerard we have em here?

    • @x2lazyx
      @x2lazyx 6 лет назад +3

      shits over price better to buy most of the stuff at the vietnamese market

    • @gforcekaras
      @gforcekaras 6 лет назад

      I second this...overpriced as hell. Good selection though.

    • @heyitsgerard
      @heyitsgerard 6 лет назад

      nikolas macalma Yeah, Garden Grove, I believe Buena Park too.

    • @x2lazyx
      @x2lazyx 6 лет назад +1

      Hey It's Gerard garden Grove Blvd if u drive down a black there's AR maket it's a Korean store too better prices

  • @sado429
    @sado429 6 лет назад +91

    2:30 *Girl walking by* "He has some anger issues"

    • @antoniokim8033
      @antoniokim8033 4 года назад +5

      sado429 I was thinking more like “Is he going to pay for that?”

    • @mabelsoodedina9289
      @mabelsoodedina9289 4 года назад +1

      sado429 that’s a tension release snack!

  • @stephkim00
    @stephkim00 6 лет назад +132

    Is this a paid promotion or just a video that happens to be on h-mart

    • @trendthis364
      @trendthis364 6 лет назад +30

      Stephanie Kim it's paid promo designed to be content. this is the new world my friend.

    • @IEatYourSandwiches
      @IEatYourSandwiches 6 лет назад +12

      if it was a paid promotion they'd have to say so

    • @SureShot_2
      @SureShot_2 6 лет назад +6

      it's hidden paid promo. it's like a long commerical.

    • @SureShot_2
      @SureShot_2 6 лет назад +3

      no they don't

    • @stephkim00
      @stephkim00 6 лет назад

      I think I need jimmy and pc principal

  • @vonh.7077
    @vonh.7077 6 лет назад +4

    Love H-Mart we have two in my area about 25 minutes from my house and they are less then 5 minutes down the street from each other. Have to go soon to get my hot pepper paste. The best place to shop for produce, prices are always good and the options are amazing.

  • @magd4670
    @magd4670 9 месяцев назад +2

    Would love an updated longer version of this! H Mart has grown so much since this was first posted.

  • @wonderspace90
    @wonderspace90 3 года назад +1

    I go there so much but can’t figure out which isle to go. The shoppers have been so nice to guide me to the right isle. This video is much appreciated.

  • @Kimo1999
    @Kimo1999 6 лет назад +6

    They have the best samples on a Saturday and awesome produce!

  • @billy3568
    @billy3568 6 лет назад +18

    H-mart is expensive. Go to local small asian stores bc they tend to be cheaper and as authentic if not more!!

  • @selinatran1018
    @selinatran1018 6 лет назад +3

    I really like you content!! Can you do a video where you go around the grocery store, pick things you like out and the do a mukbang? I’d love to see that. :)

  • @treehouse23
    @treehouse23 Год назад +1

    My Albertsons turned today into H Mart and especially today on it's grand opening day I miss my Albertsons!!

  • @gingerginger999
    @gingerginger999 6 лет назад +2

    YOu made a very informative and fun video., like your style. Love Korean food!!!!!

  • @kaitykline
    @kaitykline 6 лет назад +3

    I didn't think I needed this video but I did because I literally do not know what is good whenever i step into h mart and i'm constantly googling stuff

  • @ChefRafi
    @ChefRafi 6 лет назад +55

    Straight to the fish section! 🐠 my favorite part. 🐟

  • @gwhahaha
    @gwhahaha 2 года назад +2

    This shop looks so fun! I wish we had this store in Australia.

  • @Taradise85
    @Taradise85 4 года назад +1

    Thank you for sharing this.

  • @lilacdoodz
    @lilacdoodz 2 года назад

    I love going to the Korean Grocery store! I try to pick up something new each time :))

  • @sabrinawelge9798
    @sabrinawelge9798 6 лет назад

    I love Hmart so very much. I have to drive an hour to get there but no sweat for all those yummies!

  • @tosht2515
    @tosht2515 6 лет назад +143

    I'm happy with two small Asian markets I support. Not nearly the selection obviously. Hope they're not driven out by big box. 😐

    • @atmark666
      @atmark666 6 лет назад +2

      instant ramen noodle , sashimi, makizushi. they are all japanese food!!!! Nothing to do with korea.

    • @Narolfs
      @Narolfs 6 лет назад +8

      tomato totato I'm fairly certain that Japan didn't create raw fish and rice wrapped in seaweed. Being a coastal country, they're going to eat fish and have seaweed. The proximity of Japan to Korea is coincidence. Just because rice is eaten in the Americas and throughout Asian, doesn't mean they copied one another.
      You are right about instant noodles though. That's Japanese creation, but just as pizza was an Italian one, it doesn't mean a culture can't adopt it and make it uniquely their own!

    • @PoppyBrown
      @PoppyBrown 6 лет назад +2

      tomato totato Koreans also eat raw fish and ramen, he just used Japanese words.

    • @biplav32
      @biplav32 6 лет назад

      Its only matter if time till Amazon kills hmart as well though.

    • @Geo-st4jv
      @Geo-st4jv 6 лет назад +1

      TravelerPat Ramen is Japanese, ramyeon is Korean and Chinese has it's own name for the noodle dish

  • @michaellim4165
    @michaellim4165 5 лет назад +1

    I shopped at H mart store #1 wayyyyy back in the days (when it wasnt called H-mart but Han A Reum) 한아름... some 25+ years ago. Man, times have flown by.

  • @ivonneambriz5273
    @ivonneambriz5273 2 года назад +1

    When I was little I would get told that eating ramen uncooked would cause worm’s in my stomach haha

  • @Bluetangg
    @Bluetangg 6 лет назад

    More about what to buy! Really enjoyed. Thanks.

  • @alistercat
    @alistercat 6 лет назад +3

    Cons of H Mart: costs an arm and leg compared to other local Asian markets and even more compared to abroad (it's like 5 bucks for small bag of chips that costs a buck fifty when in seoul), always crowded
    Pros of H Mart: I've gotten little sheep hot pot base there on sale, and 포카칩 chips (sadly no onion ones), the $10 bowls of hot pot meat are easy to grab for a special occasion

  • @nycalien
    @nycalien 6 лет назад +77

    H-Mart is overpriced. Go to a nearby Asian market and you will find same items for less prices.

    • @josephkim7368
      @josephkim7368 6 лет назад +15

      Depends on where you live though. The ones in my city don't have a large selection so people drive 6 hours to Atlanta just for HMart

    • @zwordsman
      @zwordsman 5 лет назад

      Hmm. They might do online shipping stuf. which would be nice. I live no where near any Asian shop and I want more things in general.

    • @Rin-dr5gh
      @Rin-dr5gh 4 года назад

      Malith Perera okay thank you 🙏

    • @Taradise85
      @Taradise85 4 года назад +1

      This is quality though

    • @annashin6594
      @annashin6594 3 года назад

      Yes .h mart over price. Nor fresh .they love a Spanish people. Because they pay less than Korean people.

  • @kennethkwon
    @kennethkwon 6 лет назад +4

    Hmart sashimi is actually really really good like I was super surprised

  • @SavannahPearlMUA
    @SavannahPearlMUA 5 лет назад +6

    I’ve always eaten ramen dry, and I thought I was crazy for it! Good to know I’m not the only one haha

    • @Taradise85
      @Taradise85 4 года назад

      Savannah Pearl if you toast it in pan and put it on salad 🥗 it’s really good

  • @cubicuboctahedron
    @cubicuboctahedron 6 лет назад

    An H Mart opened near my home to replace a Ralphs. Aside from great variety of seafood and Korean prepared foods, pantry goods and veggies seem cheaper at the HK/Taiwan supermarkets around SGV.

  • @NiCholeMoody
    @NiCholeMoody 2 года назад +1

    Ive been to other asian markets in my area but, happened to come across h-mart by accident. I was looking for soup dumplings and google lead me there. I was surprised that it was a grocery store since I was expecting a restaurant. Mr. Dumplings is the name of the restuarant in the food court (among many other eatery's). I was pleasantly surprised and impressed at the selection of foods. Different fruits and vegetables. Needless to say, i got my soup dumplings and dumpling soup for dinner tonight.

    • @Relaxation-Clips
      @Relaxation-Clips 2 года назад

      ruclips.net/video/YLXr6mITEMo/видео.html

  • @kpinyada
    @kpinyada 4 года назад

    2:35 yeah!!! I did that too. It's so good man!!!

  • @nganvi2735
    @nganvi2735 6 лет назад +8

    this is the Hmart in Plano, Tx. I come here like twice every week OMG

  • @DarthFurie
    @DarthFurie 6 лет назад +4

    I live in NYC and I've never heard of H Mart... now I wanna go

  • @andrineslife
    @andrineslife 6 лет назад +1

    Omg I want a H Mart now - although my local small thai shop is pretty well stocked too!

    • @ABCantonese
      @ABCantonese 6 лет назад

      andrineslife
      Don't worry, I haven't seen much in terms of Thai products.

  • @annfromma8456
    @annfromma8456 6 лет назад +1

    I am so lucky to live where I do, I have access to HMart as well as Thai, Cambodian and Chinese markets.

  • @normawingo5116
    @normawingo5116 4 года назад +3

    Yep went to korean language school so I can read the labels, true story, love korean food. There’s no Hmart in Albuquerque, hint hint!

  • @Mike_219
    @Mike_219 6 лет назад +4

    H Mart in Paramus, NJ opened today what upppp!

  • @bensmith7536
    @bensmith7536 6 лет назад +1

    excellent video
    well done

  • @clementine9187
    @clementine9187 6 лет назад +2

    I went to my local H Mart the other day and finally was able to purchase to Samyung x2 Spicy Ramen.

  • @Roy-G-Biv
    @Roy-G-Biv 6 лет назад +4

    Obsessed....you forgot all the free samples they offer! It’s so fun.

  • @powermetal26
    @powermetal26 5 месяцев назад

    They are expanded well into Canada as well, and one is about to open in my city on the west coast in Victoria, BC

  • @manuelaturgutalp1319
    @manuelaturgutalp1319 2 года назад

    Im going in two weeks it’s 3 hrs away for me but I’m so excited

  • @rurikim9664
    @rurikim9664 6 лет назад

    Wow thank u for your reviewing

  • @exoticbliss3477
    @exoticbliss3477 3 года назад

    I love and miss visiting Hmart used to go to a Dallas location

  • @joahcouple171
    @joahcouple171 4 года назад +2

    Wish there was a big korean market also in Spain so I could go there every day😆

    • @Relaxation-Clips
      @Relaxation-Clips 2 года назад

      ruclips.net/video/YLXr6mITEMo/видео.html

  • @dennisstaughton7474
    @dennisstaughton7474 6 лет назад

    I drive an hour & a half to get to my closest HMart. Worth every agonizing minute on the DC beltway. Wish they kept up a better supply of kimbap. They're often out.
    Also, the jars of kimchi are very good, but the plastic boxes of fresh kimchi made in Maspeth, Queens is AMAZING. I'm eating some right now.

  • @rsingh2595
    @rsingh2595 2 года назад

    i used to have a walbaums and it was super whack but since Hmart opened up replacing it, man love this place so much variety.

  • @Jordan-nc3zy
    @Jordan-nc3zy 6 лет назад +2

    This was actually interesting

  • @Girlwithbcspecs
    @Girlwithbcspecs 6 лет назад

    I love Hmart! I got small spicy crab and it was yummy!

  • @cherylmedeiros6287
    @cherylmedeiros6287 6 лет назад +3

    It's like the Whole Foods of Korean Food. Think I will stick to my Mom and Pop ones here in Hawaii!

    • @tlpricescope7772
      @tlpricescope7772 3 года назад

      Except bad ingredients in many pre-prepared products like chemicals, msg. Make your own Korean food from scratch. I like the quality of WF meat and fish better.

  • @SirFancyPantsMcee
    @SirFancyPantsMcee 6 лет назад +1

    Can someone tell me which gochujang is good? There are so many options

  • @Rumeel12708
    @Rumeel12708 Год назад

    Just found out about Hmart thanks to KoreanwithIna!!!!!! And it looks awesome!

  • @ashlechu7832
    @ashlechu7832 Год назад

    The closest h-mart to me is an hour drive. But I think I'll be making this drive soon. So many things I'd like to try!

  • @bnyang84
    @bnyang84 Год назад +1

    Just got word, they're opening one in South Sac Iraq.. Let's go!!

  • @elng5571
    @elng5571 6 лет назад +2

    Can’t wait for Australia to have something like this 😢

  • @bk7728
    @bk7728 3 года назад +1

    i go to a local asian market, but when i need certain things that they don’t sell like dumplings or some rice, and they usually don’t have the largest ramen selection, they have a pretty good selection just not that large. anyways but i go to locals, and h marts :)

  • @carri5489
    @carri5489 5 лет назад +2

    I love trying new foods and I'm going to go to an Hmart next week. What does everyone recommend I try?

    • @DennisB0405
      @DennisB0405 3 года назад

      Korean frozen dumplings are really good. Duru duru mando is one of my favorites. There are veg dumplings too.
      And kimbop! Tastes better and healthier than sushi. I love veg kimbop.

  • @reigningstars2594
    @reigningstars2594 5 лет назад +1

    I’m from the south and we use to eat regular noodles like the bushu bushu noodles. I’ve got to find my nearest H-Mart!

    • @Relaxation-Clips
      @Relaxation-Clips 2 года назад

      Got one:
      ruclips.net/video/YLXr6mITEMo/видео.html

  • @katybeechan5163
    @katybeechan5163 3 года назад +1

    My nearest H Mart is 3.5 hours away 🙁 I wish they would put one in Norfolk

  • @annabellelecter1926
    @annabellelecter1926 5 лет назад +1

    We have a lot of that stuff at the Mexican markets here.

  • @marymaryquitecontrary
    @marymaryquitecontrary 4 года назад +1

    Very useful!

    • @Relaxation-Clips
      @Relaxation-Clips 2 года назад

      ruclips.net/video/YLXr6mITEMo/видео.html

  • @VianneyCreates
    @VianneyCreates 6 лет назад +3

    I love HMart! Luckily, I've lived/am living in parts of CA that have one.

  • @cottonjun01
    @cottonjun01 6 лет назад

    yay they just opened one in my city

  • @feastmode123
    @feastmode123 6 лет назад +16

    Shoot, that’s the exact HMart I go to. LOL

  • @EternalDrummer1990
    @EternalDrummer1990 4 года назад

    I went to the H Mart where I live for the first time and it was awesome but also I had no idea what I was looking at because I don't know how to read Korean and forgot most of the Japanese I learned. I know what the Samyang chicken dude looks like though so I bought that and mochi lol

  • @AsTheSparrow83
    @AsTheSparrow83 6 лет назад +82

    That sashimi in Canada would be 59.99

    • @muzzbrudr
      @muzzbrudr 6 лет назад +3

      Anthony England Yeah but it will be much better quality!!

    • @kimtran5688
      @kimtran5688 6 лет назад +7

      If You go to t&t supermarket which is a store equivalent to h mart except it more Chinese focus and offer other Asian cultures. You can get a platter of fresh sashimi for $15 of less. Their sushi platter and roast meat are great

    • @hyong-qc3ss
      @hyong-qc3ss 6 лет назад +3

      :( too real!!
      so i go to T&T , the Chinese supermarket ......... prices are decent.

    • @DennisB0405
      @DennisB0405 3 года назад

      Well, if you go to hmart Canada, that amount of salmon sashimi costs about $20-25. :)

  • @dp1643
    @dp1643 6 лет назад

    How do small mom and pop groceries do in markets with HMarts? This might be a dumb question but this Midwesterner is curious.

  • @Hihello-ov1hq
    @Hihello-ov1hq 6 лет назад +1

    You need more subs I’m gonna share this vid

  • @pde442
    @pde442 6 лет назад

    Great video

  • @cafezo87934
    @cafezo87934 6 лет назад +1

    H mart in diamond bar is pretty good. love the marinated meats and sides section. definitely beats 99 ranch. even the people who pack your groceries at H mart are nice.
    Japanese supermarkets are number 1, Korean number 2 and 99 ranch number 3. excluding American markets of course.

  • @davidtirado6624
    @davidtirado6624 5 лет назад +1

    Is it only Korean food or other Asian countries foods as well. Thanks , great video

  • @jazzminb
    @jazzminb 6 лет назад

    I love HMart in k-town NYC - I would really go broke if I bought everything I wanted there. I also like that up front near the registers they'll have a few things you can take when your at lunch hour - I only pay attention to the pajeon and kimchijeon :P Cheap and filling

  • @ABCantonese
    @ABCantonese 6 лет назад

    When is the episode on samgyetang or sullungtang or sujebee or yukhoe coming? Pre-oblideration North Korean cuisine? Korean sauce factory?
    And the things that you could find perhaps only places like Jang Su Jang or Sura?
    I'm not Korean, so I don't know any more Korean dishes.

  • @thehebrewnational
    @thehebrewnational 3 года назад +2

    The first time I went to H-Mart, I thought I was going to have a seizure. I just didn't know where to look first. And even though I have been back dozens of times, its always an adventure and I love that I'm still figuring things out!!!

  • @Anonymous-nj2ow
    @Anonymous-nj2ow 6 лет назад +1

    i've learned an absurd amount about korean culture from this series

  • @ladybird131
    @ladybird131 6 лет назад +4

    Mmm kimchi💗

  • @cryskiiim
    @cryskiiim 6 лет назад +1

    *YES HMART*

  • @humanonearth1
    @humanonearth1 6 лет назад

    Dude you gotta try Japanese instant ramen in Japan, it's insane. Not cheap but the soup base is amazing.

  • @JAMESHANGLUNG-km4ru
    @JAMESHANGLUNG-km4ru 10 месяцев назад

    This my best market I shop for korean food in the USA

  • @gtrfreak
    @gtrfreak 3 года назад

    The Hmarts in Portland are awesome, pickled ginger and roasted coconut water for lyfe!

  • @osvaldofavela1300
    @osvaldofavela1300 6 лет назад

    No lie I go to the one in Cerritos and it's super convenient

  • @kwangjinchai2859
    @kwangjinchai2859 6 лет назад +2

    Hanarum doesn't mean one arm. It means as much you can hold between two arms

  • @ily8760
    @ily8760 2 года назад +1

    I'll be going to H mart soon and to be honest i'm nervous. What if i do something that could be wrong or stupid? I'm not asian but i'm really interested in the different culture and love learning about everything but there isn't much that i know about well Korean culture ( is that okay to say?) But i'm just really self conscious that i will do something stupid or weird and i don't wanna do something that might be disrespectful. I also don't know what to get as a non asian, i mean i'm just lost and nervous. What do i do!

  • @princesscami122099
    @princesscami122099 6 лет назад +2

    *i honestly never know what to buy when I’m there lol*

  • @pinkrainn8904
    @pinkrainn8904 6 лет назад

    I ate at H mart today so delicious 😍😍😍😍😍

  • @cookingbap5117
    @cookingbap5117 6 лет назад

    Also, if you don't want to pay full price on their premade food, go after I think its 630? almost 50% off on many items.

  • @loveyourlife2661
    @loveyourlife2661 3 года назад

    Can someone recommend me some Korean rice brands that can be eaten on regular basis.

  • @becky06751
    @becky06751 3 года назад +1

    I wish you showed how to find the better fresh dumplings, noodles, kimchi and fish balls. Since everything is in Korean.

  • @donovankulp5806
    @donovankulp5806 2 года назад

    I drive an hour to the closest one to my house and it's well worth it every single time!

  • @kmlee1113
    @kmlee1113 6 лет назад

    Now we know which pocket Matt keeps his cell phone in LOL

  • @tylerchen3925
    @tylerchen3925 6 лет назад +2

    H mart is my life!!!!!!!!!!

  • @stephanietthompson2474
    @stephanietthompson2474 4 года назад

    I live in NY but never walked around ktown😅 guess I'll add this to the "to do" list

  • @bad3032
    @bad3032 8 месяцев назад

    Ok time to do one for the west coasts 99 ranch market

  • @thelittlemaldos1389
    @thelittlemaldos1389 3 года назад +1

    South Texas needs one!!!

    • @Relaxation-Clips
      @Relaxation-Clips 2 года назад

      ruclips.net/video/YLXr6mITEMo/видео.html

  • @astrowolvez
    @astrowolvez 4 года назад +1

    While researching this store I saw tons of people saying they hate when white people go to h mart, and that kind of mad me sad. Because I want to expand my pallet and understand other people's culture through their food. Plus it looks amazing, I've always wanted to try kimchi.

    • @abigailb12344
      @abigailb12344 Год назад

      People need jobs, some work at hmart. How does hmart stay in buisness? By selling asian food to ALL ethnicities.

  • @ginapino2857
    @ginapino2857 3 года назад

    Love me some H mart banchan!