Kennedy and Producer Andy Schuon on the Golden Age of MTV
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- Опубликовано: 10 сен 2024
- Last Thursday night, a crowd gathered at Reason's LA headquarters to celebrate the release of Kennedy's new book, The Kennedy Chronicles!
Kennedy sat down for a live broadcast conversation with producer and media mogul Andy Schuon, who happens to be the man responsible for launching her media career. They discussed the old days at the MTV beach house, ruminated on how cultural and technological shifts have affected popular music, and hyped Schuon's new music video channel, Revolt, which he's launching in conjunction with Diddy.
Watch above, or click below for downloadable versions.
Approximately 29 minutes. Produced by Zach Weissmueller. Camera by Tracy Oppenheimer and Alex Manning.
Rap didn't kill MTV. MTV focusing on things other than music videos and music itself is what killed MTV.
How were your ratings in the 90s, vs the 80s? My recollection is that in the early 90s, MTV stopped playing Rock & Roll and started playing Hip Hop and stopped playing music, altogether, in favor of more conventional programming. That's when we stopped watching it.
Nonsense - from 1981-1991 was the Golden Age of MTV - after that is was a slow spiral down to the crap that's on it now. The early 90's was when they turned MTV in to Yo-MTV Raps.
Agreed
I was 23 in 93. I remember watching MTV. And seeing the chronic , STP , sound garden , TLC . And saying what’s going on with music? This is great! Thanks for that
MTV died on april 5th 1994
crashintonickdm Agreed. 😥
I understand. For me, it died the moment TRL debuted.
This is when it Truly died, the moment TRL debuted
Unfortunatly, magic cannot be recreated. Put it in the vault like studio 54 and many before it.
Rap wasn't what killed MTV, b/c the best rap music came out in the 90's. MTV died around the early 00's, that's when the last few prime time and midday music shows were killed off.
I agree with a lot of people in that the 80's was the golden age. It played music and bands learned how videos pushed their music.
This was a fun conversation. You can tell how much practice they have in front of a camera.
The 90's were the golden years? What? The start of those reality shows mark the END of the golden years...not the beginning!
Granted, I was always disappointed with MTV ... was thinking that being a MUSIC channel, that they'd have a classic jazz hour, rock hour, underground hour, etc. etc.
The mind behind this is Puff Daddy. My optimism has now plummeted.
the interview just proves that an interesting video is more important than the actual music. thats why the industry is awful now.
Kennedy with the "sistah" hoops and the nerdy glasses. She is truly an icon!!
This video is now 4 years old, my thought is a New channel "Revolt" likely failed, there was no youtube in the 1990's, MTV was THE place to see your fav music.
People went to record stores to buy the newest CD that came out.
Today is Totally different, I am a huge Metallica Fan, did I run to the store to buy "hardwired to self destruct" um no.
Why when I can listen to the entire Album on you tube for FREE???
And if I really must spend $$, I could download just one song from it, that said
the era of MTV or anything like it is over.
These days, the underground artist are making more $$ on RUclips, without a record label at all or MTV. Even for me it's hard, but that time is over. Love Kennedy on Fox now, still love to watch her !
Well yeah right, that was the thing: the business model of MTV was to be a vehicle for marketing new and cutting-edge music (and some that wasn't so cutting-edge, or even "new") to the public, helping to promote and bolster record sales and ensuing tours. MTV often even served to promote new films, television, and to bring world news/socio-political issues to a generation of young people whom otherwise might've had no interest in any of that, despite the fact that their slant was heavily biased (the only thing that survived through the decades is their political views they push on their audience, go figure). So even before RUclips, the Internet/music downloading-era of the late 90's/early 00's delivered a massive blow to MTV's bread and butter; they were one of the very first commodities to foresee the advent of the end of the music business, and adapted to stay alive by reinventing their image. As a result, their make-over drove out a lot of their older audience and fixed the leaks by drawing in the next generation, a generation that was arguably less interested in music. The new programming was clearly far more vapid than its predecessor, but that was what the market demanded: entertainment for low-IQ morons.
This is exactly why Revolt likely failed, as will all music-related TV programs: they're obsolete. The members of Metallica were pioneers in a sense that they too saw the death of music as a product/commodity, and became social pariahs for it from a nation of individuals who suffer from unwarranted entitlement. Does Metallica need the money? No, they're pretty much set for life. But do they deserve the money? Yeah sure, they worked hard for it, didn't they?
Just for the record, I'm not shaming you for not paying for music or anything. We're all guilty of it because it's essentially part of our environment now; victims of technology. At this point, who can really blame anyone for exercising such a simple privilege as clicking one button and having an entire album to listen to? Often times, it aides in the consummation of the product itself, because if people like it enough, they'll buy it. We are no longer subjected to buying records we end up strongly disliking, like we did so many years ago.
well just you wait until the rock n roll world gets exposed to me MTV of the 90s or at least the feel vibe and flavour of that era is about to get CPR . this is gonna be a Riot!!
Now I know who to blame for the death of MTV.
The 90s was *not* the golden age of MTV. The golden age was the early-mid 80s.
By '88 MTV was on a slow decline (hello 'Remote Control'), and by around '91ish that decline began to accelerate. By the mid 90's MTV was a sickly shadow of what it once was. These days, it's only MTV in name. It's anything but Music Television.
WTB No Repeat Mondays on MTV again..... *THAT* was when it was a great network. *THAT* was the golden age of MTV.
You're probably right, but I would just add that as a teenager in the late '90s MTV's cultural influence was massive (helloooo TRL) and I have to think it was a golden age in at least that one sense.
Yes!!! Suck a D ego 90s dude.
There are dozens of hip hop/country songs out. Im surprised he didnt know that.
So they forced out the glam metal bands a conspiracy
MTV died when their studio moved above ground to Times Square.
This was fun.
The good old days when it was about the music...not where artists are living wearing...etc. I wouldn't be bragging about taking Music out of MTV. I mean it used to be about rock and talented people even if I didn't like their music. When there was music all the time you could turn it on and find something you liked...other times not, but things went downhill. I understand having shows based around the music, but it should always be about the music. That stopped being the case in the 1990's.
Dear Kennedy -
I'm dying to ask...why was Coldplay's "Yellow" the first song played on MTV after all of the horrific 9/11/01 coverage? I happened to be watching when regular MTV programming commenced, and have always wondered if there was a reason that song was selected. Thanks. T
IMO, it's the early 80's pop / new wave era that is the Golden Age of MTV. The AIDS epidemic is what killed that leading to the metal / hip hop dead-end.
Kennedy is very beautiful
Kennedy is for real
The Late '90s sucked unless you were 8 years old.
Nah, we teens had more "disposable income" than any generation before or since. We could afford those fucking CDs at $19.95, gas prices were around $1/gal and we had America Online!! I hated the Britney/NSYNC and nu metal trash, but aside from that the late '90s were a peaceful and prosperous time.
This is the guy that destroyed MTV with rap kwrap, nice to know.
Yup. F these guys!
This guy fucked up MTV. The 80s were the golden era of MTV. There was much more diversity in the 80s.
F this blowhard
What the fuck does this have to do with liberty?
Kennedy, I love you.
The best MTV VDJs were the original crew during 1980s then sometime during the 90s whereas MTV fizzled...So, I disagree in their views that the 80s were the "hair bands" era as there was also pop and other platform styles like new wave etc. that was mainstreamed during the 80s that increased of those platforms during the 90s that became broader...
I would not even watch today's version of MTV as the end product it has become...
I think Kennedy was having too many flashbacks.
Last Thursday night, a crowd gathered at Reason's LA headquarters to celebrate the release of Kennedy's new book, The Kennedy Chronicles!
Kennedy sat down for a live broadcast conversation with producer and media mogul Andy Schuon, who happens to be the man responsible for launching her media career. They discussed the old days at the MTV beach house, ruminated on how cultural and technological shifts have affected popular music, and hyped Schuon's new music video channel, Revolt.
People still care about TV?
Hated 90's Mtv..but loved Kennedy!
Thank god the walls are crumbling down, because if it was up to gatekeepers like Andy Schuon the only artists would be poison serving ratsingers like Coolio. "Fantastic Voyage" is a fun summer song? It is a song about a crackhead by a crackhead for crackheads. If that kind of decadent garbage is his idea of summer, then what is his conception of winter?
I will always remember the golden age for MTV as the dark ages for music.
WOW that was something
ohh I remember you , Hosting MTV's Alternative Nation I was 14 years old for 1994
I miss MTV
Great appearance on O&A the other day!
Will be interesting if this channel takes off. Maybe it'll help make radio more tolerable to listen to in rock, alternative, and rap. Nothing on radio today stands out, it's just an annoying hook that gets stuck in your head and the music doesn't have any feel to it, just something that can cause some serious ADD.
I disagree the 80’s were the golden age!
Agree with you!
It was great except Kennedy and any thing from summer 96 on was down hill shitpop -boybands the worst
I couldn't agree with you more.
The Box was better.
Fed off my generation's rudderless childhoods and destroyed generations then and since. Promoting gang culture as well. Warner Records, Warner Music Group, MCA, all mob shit
Put the minorities out in front while whitey runs the show behind the scenes and the Italian-American and Jewish-American and Russian mob and Wall Street rake it all in. Shameless
It's funny how the golden age of the entire universe coincides exactly with my lifetime. Go figure!
So is he saying there will actually be a music video channel that has... gasp... music videos?
1899 - 1999 golden age.
MTV always sucked.
I hate watching my music. Some songs have way more meaning to me then the dumb interpretive art show video the band puts out.
So the music made in the 1960's wasn't the best ever?
Tim Young....no it absolutely was not the best ever!! Omfg stop with that bullshit....
♥ Grooveshark - buddy!
Adam Curry's big hair, that's where it was at. Can still listen to Curry and John C Dvorak on No Agenda podcast every Sunday and Thursday at 12:00pm. Curry is a libertarian but a different sort than Kennedy.
Live Kennedy's style. Never saw MTV.
Television blows!
Not surprising. Libertarians also believe that pornography had a "golden age."
Kizone Kaprow....commented like someone who suffers from "same-sex orientation" syndrome, huh comrade? Nothing wrong with porn, in fact it's fucking wonderful.....
@@branon6565 Porn is great.
lol, dat cover. You can take the girl out of MTV....
Doesn't seem very libertarian to adopt a "rap isn't music" type of opinion.
Thanks for ruining rock music for the next ten years.