Why Google Struggles With Hardware
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- Опубликовано: 8 июн 2024
- Google’s hardware strategy has been somewhat of a puzzle. Why does a company that earns nearly all of its revenue from online advertising need the hassle of building and marketing hardware?
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Why Google Struggles With Hardware
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Google bought Motorola along with all its patents. They sold only the mobile phone unit to Lenovo, retaining all the patents. To say that they sold what they bought for $9.5 billion less is just wrong.
Designated
That's exactly what I said when I heard it in the video.
They also get the strategy behind buying and selling Motorola wrong. At the time Samsung was building their own mobile OS to replace android, that made Google enter the hardware business as a response. Ultimately they made a deal that Google will sell Motorola and in return Samsung would stop developing another OS to replace android.
@@element4element4 source?
@@robertjusic9097 He probably means Tizen? I remember theres been budget Samsung phones running Tizen OS alongside their higher tier android devices.
Google is so proud of what its doing that it puts this video on my recommendation
You love Google so much that you actually clicked on the video and saw it
Lol
nope. its just that every american tradinional media outlet gets onto the frontpage as soon as it has 4 or 5 clicks withing a 6 hour span.
True
자신을 비판하는 컨텐츠를 추천할만큼 공정하니까 좋은거임. 즉 구글이 실제 잘하고 있는거임
As a firmware engineer let me tell you why Google sucks in hardware: the way they hire people. They hire people using the same generalist software interview by testing "scaling an algorithm to the order" method instead of how you build and integrate stuff with specialist domain knowledge. Apple does the opposite and only hire specialists focus on one area, the only area, from the vendor or competitor that are good at it, and keep them there only for that kind of work. Google will never have good hardware if they keep hiring generalists trying to do specialists jobs, they will only get people who spend all their time preparing for the Google style interview, and then sit in their generalists cubicle doing generalists work and then get stuck on specialists work.
wow thats a deep comment !. this is the real answer i was looking for !. i was suspicious about their employees and i knew they dont have the right people for the right work position, but your answer just cleared everything. really sad to hear this i am really sad for google that doesnt have a unite vision, so sad //.
@@arash5550 I don't think it is a united vision thing, but rather the focus of the business. They want to be flexible in the people they can do with, rather than getting stuck with a team of specialist that they have to layoff if a program is not successful, or people with nothing to do when their work is done. Idle employees are expensive, so are unresolved issues that they don't know how to fix, and Apple and Google take different priorities on this.
So. Very. True.
This is very insightful, thank you
You'd been there?
Google is like a doctor trying to be an engineer.
google is like a theologian pretending to be a physicist.
LOL
At least they are trying. Meanwhile other firms out there are like a bird who’s afraid of heights.
No, they are like a Doctor who is also an Engineer. Google is the most technologically advanced company on the planet. They literally own the worlds first successful attempt at a Quantum Computer.
And you like a like baiter
Google in a nutshell: "An advertisement company"
It's Alphabet's fault really. I think. 😕
@@leonellthelion enlighten me please
because all their major platforms are free. google (largest and most popular search engine and worlds most visited site), you tube (where you are watching the video and the largest video streaming platform) and gmail (most popular e-mail) are still free and we all know nothing is actually free.
Pretty much.
@@brajeshsingh2391 If you like your privacy, you can keep your privacy, but you have to pay for it. So yes, nothing is actually free.
Answer: "Too many cooks in the kitchen."
J Ko Apple has just one? Tim
Correct!! And no Master Chef.
Ananth Jones lol
"Spoil the food"
Too many cooks will spoil the broth, but they'll fill our hearts with love!
After 13 minutes
Me: so why is google struggling with hardware?
Beats Beats yeah because every phone is a knock off of apple
@Beats Beats apple fanboy spoted . iOS is a knock off android how about that and what android makes now apple just copies it 3years later and calls it revolutionary how about that you brainless apple fan
@@mamajoe7801 another apple fan boy
Everyone copies everyone. ll companies steal, be it apple or Google or Sony or Microsoft or Amazon. Consumers benefit from this stealing.
@Beats Beats pretty sure nothing they have is a knockoff
So we pay google just to help them advertise even more
adblock
I mean, same for Amazon tho
that's their strategy.
And Facebook. If it's free online the likely source of revenue is ads that target you based on the data they collect when you use their services.
@Shourya Aswal It shouldn't. A pyramid operates very different.
Title "Why Google Struggles with Hardware" and did not talk about why...
They actually did, it's because Google is an Internet advertising company. When they create a hardware the only thing they focus on is how much data they can pull from the device rather than improving the device experience for the customer because deep down they care for the Ads and the dollars they can earn from it.
What he said
what he said
You should ask yourself how to comprehend, and analyze information. Basically, google is advertise company it means for you to consume as a customer. Where as Samsung and apple they were original hardware base company.
@@Jasongy827 why can't Google setup a hardware department by overpaying industry experts and pouring money into development? They have the money. It's a genuine question I've had since long.
The title should be
*Google's hardware and pricing problem*
Edit- Thanks for 1K Likes Guys
Exactly
Agreed,
Google doesn't make bad hardware just at the worst prices. If the pixel 4 was $400 I'd pick it up in a heart beat.
@@theinquisitor18 Nah starting at $600 is fair.
@@theinquisitor18 Yet iphone prices are out of the chart and people still buy it. The stupidity is real.
@@caydenthompson126 no its not. check out realme x2 pro. google could totally make a phone like that way easier since bigger company and probaly price it lower
"If you're using a Google product, you're helping Google sell you better ads."
Don't care
You're going to get ads anyway, why not want better ads
You are using their product even now🤷🤷
Everytime you are using a Google software, you are using an expensive product for free
And you get free traffic information, that would be saving motorists incredible amounts of time. Without everyone logging in to their ecosystem, that wouldn't be possible.
Me and my wife love our Chrome cast we use it literally everyday honestly one of the best purchases I made lol
Google does amazing things when they try to make affordable products
LOL glassholes. Never heard anyone ever say that.
Guys who install glass windows on construction sites are glassholes. It's an old term. Electricians are sparkies and plumbers are called turd herders.
Google started pretty neat with their collaborative Nexus series. I wish they could've continued with them!
The fact you could run linux on the Nexus phones was badass aswell. Truly a solid experience.
Why? That was a reference program. Now they make real products.
Google really needs to look at solving bigger problems rather than making phones.
@ Like, Quantum Computing 😍
@@RichardServello They don't... I'm using one right now it's a LG branded with Pixel 2 Xl
Google uses other businesses to manufacture their hardware.
Hardware is like a taxi for them. They want to be the taxi company, instead of making the hardware.
they wanna do the ads, just that and sell you their internet producuts like google one storage.
well technically google sells hardware so they can push more google services on google hardware and im a pixel 4 XL user. They own android and so many more things they can push their software services on their hardware
You need a pill company for your medicine needs
Most companies use 3rd party manufacturers.
Why CNBC struggles with good news
because theyre from america and youre not. imagine in your country trump got voted for and 70% would still belive that god exists. what do you think would the media landscape look like then? they need to appeal to the average consumer so duh its utter garbage.
@Beats Beats Fanboy?????
Gee I wonder how google got the idea to make the camera bump square
@@olivervukusic2911 keep it coming 😂😂😂
They release phones that should've been released the year before.
Three years before
@Alex 2017 ? The only Pixel that wasn't polished before release was the OG Pixel, and Google offered replacements if you had problems.
@Alex 2017 I own a Pixel 2 and never felt like its unpolished or anything. Unlike my Galaxy S7, S6 edge plus and S2...
Kieran Dunn Pixel 4 with its insecure facial recognition, poor battery life, inconsistent 90 Hz refresh rate, low quality video, and poor hardware build quality?
Apple and Samsung do that more than Google. The Nexus 4 and iPhone 6 have about the same specs, but the Nexus 4 came out 2 years earlier
I live in a country of a billion+ people and I've never seen anyone use a Pixel phone ever, while iPhones are everywhere despite being priced higher than most places in the world.
China ?
@@whatohhellnoholduphuhohok.8205 india
So true!! But I’ve seen two pixel phones tho. But fr I’ve seen more Apple watches in India than pixel phones
Let me guess.... India!?
true same here ,i am from a tier 2 city but i have seen a guy in the same year with iphoneX when it was launched at around ₹1lakh but never seen or heard anyone with a pixel phone.
8:11
"The project was such a flop that the adopters of the product were referred to as glassholes"
Google: *_chuckles behind the curtains_*
Google never wanted Motorola; just its patents.
So Samsung uses there stuff like google maps durring that time CNBC doesn't tell you lots lol
Glass holes LOL
Gold
I died 🤣
@Hutch black There's a difference between having money to burn and actually burning it. This thing was a waste.
Because they release a 2017 phone with 2020 pricing
@Francesco Messina they use 90hz to justify the fact that everything else about it is trash for it's price, and suckers like u fall for it. There are other cheaper phones with 90hz
90hz only activates when the brightness is at 75%< so most people don't even get it. And a shit battery means it doesn't last
@Francesco Messina i think u should do the thinking cuz u can't even spell think 😂😂😂🤡
Edward Tay Wouldn’t an IPhone be a better option then?
Edward Tay A IPhone 11 and 11 pro would cheaper though. It would probably be like in the 500s for the 11.
6:02 everyone knows they aquired Motorola to protect Android since Motorola was sitting on a lot of very relevant patents. They sold Motorola to Lenovo but kept the patents. This guy is obviously a real expert.
When I see title: why google struggles with hardware?
Boy, google is a software company!
Video: why Google struggles with hardware
Me: cus it's a software company
@Aptos Aiden no
Even worst its a internet company
mac berry poor google they are never going to make money. I mean who wants to be an internet company? They’ll be better off manufacturing cooking pots.
@@jaytang3972 it's good for Google but bad for consumers. Right now Google pushes security updates each month and when they finally bypass carriers to update phones they will start updating phone week or every other week if we're lucky. That is what you get when you deal with a internet company, you get speed work hit or miss quality
@@macberry4048 But AT&T, Verizon etc are none of the things you mentioned. No hardware, no software, and no internet expertise. They just accumilate a few google updates then push out at once.
The video doesn't answer the question it poses in the title: "Why"
Google has no patience. They make knee jerk reactions that start and end hardware and software products. Buying anything made by google is risky because they could stop supporting it the next week. Compare this to Apple which usually keeps supporting their products for years. Also, lol like hell that Motorola still sells more phones then they do. Real smart business move selling them for pennies on the dollar.
See my post on how Google hire engineers (they interview generalists for specialists jobs).
They don't answer because they don't understand Google. Google makes hardware to get their software on it. It's about control. They aren't interested in making profit from their hardware.
The1stFishBone Google is defined but it’s wide RANGE of support and web services. That’s why I use google home and their web applications. That’s why I use apple for my tablet/phone, google for my house/web and I build my own PC or use a gaming laptop.
Google services tie it all together
Thats very true
The host user the word WHY out of context proven by the host's answers contextually speaking
They used HOW answers, and What answers...
But the WHY believe system was never answered
Refer to Simon Sinek Start with WHY on RUclips for BEST examples
Google is like a art student who is trying to study science subjects .
More like a software engineer student trying to study hardware
@@divertiti nah then they would have been actually successful. At least software engineer are generally have above average iq and they are pretty versatile as well
I feel so bad for stadia 😭😭😭 imagine getting ads in your game menu
brandon dixon
Google has enough cash flow to develop Stadia indefinitely. I personally don’t think Stadia is actually meant to be a traditional console like Xbox or PlayStation. I believe google is just positioning themselves in the ‘gaming’ space in preparation to launch some proprietary VR advancement they have been working on.
No one has stadia , it was only known for a month due to the hype, but now ,it’s not at all known
I have stadia not as main console but cheap complement to Nintendo Switch. No ads and it plays Borderlands 3 pretty smooth at 1080p. But I love my NS more.
Simple truth is Google doesn't have a leader who is interested in hardware...
sundar pichai never even once came on stage for any pixel device
RaheEl Google’s hardware division doesnt have the leadership needed. Osterloh sucked a lot.
That's not true at all. Sundar Pichai was the first guy that came on stage for the original pixel as well as Pixel 2 launch event.
To have bought Nest (full of iPhone engineers) and ended up with no iPhone equivalent from that team, but only a thermostat and some video camera, is a big waste of talents.
@@maggiejetson7904 I don't know of any iPhone equivalent in any consumer hardware industry.
@@nadeemshaikh7863 Nest hired away a large percentage of the iPhone engineers, but they didn't come up with enough stuff that shows the result.
6:12 Nice
Phạm Quốc Minh Đăng nice
It's the Nice temperature
nice
Phạm Quốc Minh Đăng nice.
nice
I'm binge watching videos from CNBC, well done to you guys, the videos are well made, I really enjoy them.
Answer: They are not hardware company
Yet they make hardware. Lots of it.
Bingo
@@aoikemono6414 no. They outsource that.
Neither is Amazon. That doesn't seem to be a problem for them.
2:38 *PUBERTY*
Loool
🤣🤣
Answer: They are not hardware company
😂
2:38 Voice Crack
Whoap!
Lol
He thought we would not notice but we did
@@sheldonchadburton7406 Google has a >break them up< share of ad revenue
I think the acquisition you reffered as "Bust" is a strategic move in efficiently gather your infos. If you notice, most of their acquisitions are lined with lifestyle devices and the roles of tech acquisition is about making their products which are programmed based on the collective information from those lifestyle lined devices...
2:39 and a whopping!!...
*voice cracks
Hahaha
Lost all faith in google when all my photo’s automatically synced onto my photos in google+. Highly invading of privacy was an understatement and the process of deleting was even more of a nightmare.
Google+ is dead?
Kieran Dunn Yes. Thanks to google plus being hacked multiple times.
Why didn't you read the terms of service?
Google is so creepy!
it was an Samsung galaxy s4 and it was a default setting okay
Google has ads? I’ve never seen any ads.
companies place ads on google services
Google also owns RUclips and im pretty sure they have ads
they sell user data to advertisers which makes them a fuckton of money
@@whatsappvideosandgifs4315 I block ads.
@paula I block ads.
thank you CNBC your documentaries are best in all youtube..insightful and fun
Though I was disappointed with Google selling off Motorola, I'm very satisfied with my Pixel 3a.
The phone is overpriced
Hi Dank Memer
@@18utkb no
Alexander Gassner It was a terrible move to sell it at a higher price than the 11 and 7t.
Ok
Luigi Player 14 Especially since there’s no telephoto lens on any of the new models
All they need to do is lower their prices like the Nexus line up
All problem is settled
@Destiny tran well yes but
If they sell it at a lower price they will sell more of it
The narrator’s voice crack in 2:40 ‘whopping’ made me snort my beer. Thanks CNBC!
James Test HAHAHAHAHAHAHAHAAHAHAHAHA!
Lmfao
2:39 That voice crack tho. 😂
They had it right until the Nexus 5. After that it all has been a dumpster fire.
That's laughably false
RH MB The first pixel was fine. I had the XL and it was a solid phone.
No absolutely not, the Pixel 1 and Pixel 2 were both amazing phones, the Pixel 2 especially. The Pixel 3 is where Google went wrong
Sati The design of the Pixel 3 XL proves that google isn’t a hardware company, did you see the look of that thing?
Jack I’m not sure why you addressed me in that comment.
Google struggles because they stopped being the "bang for your buck" brand to trying to copy Apple and their overpriced strategy.
Only in phones.
Pixel 3A surprisingly is one of their most successful lines
Why does no one mention the 3A?
@@kazzear_ Because it has no water or dust resistance. (Yes that's right, there's literally NOTHING to stop dust/sand/water from getting in.)
@@nerdflicknowsmile No it isn't, it has no adhesive or protective measures to keep dust or water out. It's also failed water-resistant tests. So it's pretty clear that you know nothing about this phone.
Google Glass was ahead of its time, people are so stupid to complain that it had a camera and they were worried about users taking pictures while others didn’t know. Like we’re so surrounded by cameras now and sites/apps that track out every move that it makes no sense, if people weren’t so stupid to complain then we could’ve been wearing AR Glasses like we wear Apple Watches
The original nexus line of phones was the only decent Google hardware.
futuresonic pixel phones a mediocre
The pixel 2 xl is a great phone.
They aren’t struggling... it is just not their focus.. they give hardware focus to other companies...
I miss Nexus. Nexus 6p was my jam, I would still use it if it weren't broken
It was way ahead of it's time. If its battery didnt fail and didnt slow down, its hardware design and price would still compete today
Simplify the business process, focus at cutting cost, use xiaomi revenue model.
As long as you're conscious of the data their collecting and how to manage it, you can decide what you want them to know about you and how they use it. I use ad blockers and disable any google app notifications that aren't useful to me, so I'm getting minimal ads while benefiting from the personalized features and search results in their software.
So google doesn’t own Motorola anymore? Well, I learned something new. Lenovo owns Motorola.
@@Nithin.m.kamath what are you smoking? Go on Flipkart and check Moto G8 plus was just launched last month
That's also why updates are at a crawl now also.
@Destiny tran OH YES, they are the WORST company I've ever experienced so far. They no joke, REFUSED to refund me after I bought a Lenovo laptop from their own website. Laptop had crap build quality, with holes in the casing, misplaced speakers, etc. And their customer service lies to you, and they all say "Oh sorry, we can't help you since your case is being handled by one of our managers." And the reason why I'm even calling them is because the manager hasn't responded to my 3 emails in over 2 weeks!! If you want to get ripped off, get a Lenovo.
If you wanna know what happened in the end, after 6 months of fighting with them, I got my credit card company involved and they finally "refunded" me by locked my own money to a prepaid Lenovo card w/ a bunch of fees.
Despite the struggles I've had mostly good experiences with Google's hardware. Battery and price aside (and I personally have no problems with my battery life) but the Pixel 4 is a fantastic piece of hardware. Both of my Chromecast work as advertised and have been a fantastic addition to my home. The Google Home mini is also a nice touch.
2:38 nice voice crack 😂
Invasion of privacy and barraging the consumer with advertisements are some reasons.
Google itself doesn't know what they are doing with Pixel devices
Best thing would be to make a phone something like 3a series
“Glass holes” 🤣
8:14 glassholes!! LOLRML D:
Well, I’d stop focusing on the competitor and making fun of them.
Instead: be creative yourself.
I just got an ad for the google hardware while watching this
BMW Royal the cringy ones with the stupid lady saying tada
Glassholes 😭😂😂.. great vid
I remember the Moto Droid. I had one. That phone was amazing. I did hate the physical keyboard though. And chose to use my blackberry much more because of it.
Google Pixel introduced eSIM. Now Apple and Samsung have it on their phone.
Samsung Note 10 legendary love my phone
I have been using Chrome and Edge lately extensively. The reasons I keep going back to Edge is for the screen capture right click, so easy and convenient! Especially for making power point presentation. Chromebook is just not user friendly or letting user poke around the features and quickly learn the functions with esse. I can't live without screen capture now 😅
The Google Home was transferred to the Nest brand as of Google I/O.
I’m tired of goggle’s advertising. I’m not looking for ads I’m looking for information
you can use other search engines or other websites where you can pay for the service instead of seeing ads.
Very simple. They’re not a hardware company. As far as hardware most of what they put out is crap but the Pixel is a pretty good product. Not because the hardware is anything great but because it runs a clean version of Android without all the crappy bloatware and gets updated regularly.
Some of the other stuff that flopped like the glasses was, in my opinion, them adopting the same sort of behavior that companies like Samsung have where they try to rush something out to the market before the technology is really ready for the sake of saying they were first. Like those awesome, crappy folding phones Samsung made where the screens crack and have all sorts of other issues because the technology just isn’t there yet to do one right.
Google Glass was ahead of its time and set the stage for AR and VR. It was not a bust, it paved the way.
Google doesn't struggle with hardware it struggles with design
Isn’t that still a part of hardware?
I think they try to apply the same concept that makes them successful with google website by being simplistic. Remember Yahoo search, there are always a tons of news and advertising around the search bar and that's why it failed to compete against google. Well, google also has better searching algorithms. But you are right. That simplicity concept doesnt work with hardware because consumers love flashy items and Google devices look like a box compared to apple devices. It will be difficult to step out of their core concept, though.
No, it struggles with hardware. Look at what they did with Motorola
Clueless
@@oinkpiggin lol all i phone's are a box big ugly box
6:12 - just the right temperature.
"whOopping" hahaha that voice crack @ 2:38
Billy Cheung whöpping
I am a big Pixel phone fan and unfortunately a big part of their hardware struggle is also their customer support. I have had to replace a Pixel 3 twice and dealing with their support team is not easy and can be really frustrating.
I just watched a 13 minutes video but I still dont know why google doesnt have good hardware.
Google copies Apple so hard, even the dude announcing it looks like Tim Cook
Vice versa also
@owo グーチmoshi samsung aswell
@owo グーチmoshi apple copies samsung also
They don’t need to their more successful
yeah, google should try to resurrect steve jobs from his grave too
Hard to believe what a headstart Nest had in the smart Thermostat market and how much Google squandered that lead. Now Ecobee is considered first before Nest, in that product segment. Google should be way ahead of Amazon in the smart speaker market by now...but they aren't.
I like how he said “whopping” 2:38 .Must’ve bent his voice box.
so at what point is going to be google considered a monopoly ????????
They are creepy that is why. Who in their right mind would allow such an intrusive company into their private lives? 1984 was not an instruction manual.
you're not one to speak as you're using one of their products too. RUclips.
Great Content. Kudos Guys!!
Such great reporting it never answers its title
I found it hard to believe that google can’t find good people to build the great phone. Their phones
Answer: Collecting our DATA!!!
8:10 "Glassholes" lol
0:28 can I get the link of that Pikachu live wallpaper?
Play store Link?
In india living in big city NAGPUR i have seen totally in my life in all over india
I have seen more Taj mahals than pixels
Taj mahals i saw=1
Pixel phones i saw=0
Pixel phones I saw = 1
They aren't sold in India
@@gavinsanders5979 I saw pixel 3. It may be 3a or whatever. I don't remember. It looks pretty though
@@gavinsanders5979 I saw pixel 3. It may be 3a or whatever. I don't remember. It looks pretty though
@@adityasanthosh702 good
Just realized how close the CNBC peacock logo resembles the Huawei logo. Thought it was another comparison video.
I'm swiss so yeah a lot of people in Switzerland speak german but a big part of it speaks french too. I mostly have ads in german from Google and rarely in french. From my perspective, Google miserably fails to give me "better ads". In fact, I've never bought something from a Google ad so it remains a great mistery to me how they can even start to be successful.
I absolutely love my Pixel 4. I've been using their phones since the Nexus 5.
google earns most from ads!
me: should i turnoff the adblocker. to help them?
"If you are using googles products, your helping google sell you ads" - oh so me watching this video on google giving me ads now influenced their ads to be about CNBC. What a smart move CNBC.
My grandfather has a chromebook, my father got it for free when they were still just netbooks. He still uses that damn thing today.
2:37 that voice crack was impressive
Who else went to google to search “what does google know about me”?
It's very easy to find. Go to google account settings... personal into and about me.
You didn't think they spied on you before this video?
The information Google has collected on me for advertising is a jumbles mess of nonsense.
I think I research too many random things.
Nishith Joshi Lol Google knows ALOT more about you than they would like to admit... that’s a promise bud.
@@angelgjr1999 yeah but that's algorithm... it's not like there employees sneak in my data everyday.
My google assistant fired up the moment the video strated..🤣🤣
Nice voice crack at 2:39 😂
In other words Stick with what your good at!
They start off doing it kinda right & then mimic their "competitor's" worst traits and screw themselves.