I think the reason why live stream shopping doesn't really work in the west may be that it reminds (younger) people of the shopping channels of old and all the useless crap they sell to their parents and grandparents and are immediately put off by the idea.
I was going to say the same. I see some semi attractive person hawking a good online and I just get flashbacks to my childhood with grandma watching the shopping the refusing to change the channel
What isn't mentioned here is what are the expenses of TikTok in UK. Maybe they are paying royalties, leases or generating expenses paying to their main one in China. Many companies do that. They take the profits away to a country with better taxes.
@@jean-francoislessard9429 the only issue is that tiktok is a private company so most of the information regarding profitability and whatnot so the only conclusions one can draw are from the UK accounts. Tiktok also should theoretically be similarly profitable in most parts of the world due to the fact that there's no real increased costs. Businesses based on advertisement revenue should thrive the most within western countries as well, I've had a website that displayed google ads to international users and european/american/japanese views would generate more revenue that what i saw with southeast asia even though southeast asia population accounted for a higher percentage of people than europe/japan. So I dont think his numbers and assumptions are immensely misguided, but we can never know 100% until tiktok decides to become a public company
That research is a bit inaccurate cause as you stated tiktoks major strength where it outshines everyone else is its organic marketing ability. Which means the influencers themselves are the ones who get most of the ad money leaving tiktok with nothing since they dont take a cut from sponsored ad posts lool. The tips splitting thingy bytedance does is actually genius cause it solves this problem.
This is the second sub par WSM video that I have seen in a row. The last one about Bigui Yuan was very disappointing. In this one, you actually say, "I have no idea why!". That is not what viewers come for or want to hear. Either dig deeper into the subject or find somebody in China who can. These second rate click baity episodes are really not up to scratch.
I highly disagree. People get so many impressions on TikTok. People are not going to remember. They just scroll over it and that was it. It's just a bad platform for ads. It's as easy as that. Remember vine? Yeah, that one failed as well and was very similar to TikTok.
Very educational. There is no doubt the customer experience on Tik Tok is satisfying for most of their users, so they can take their time to create a highly customized sales platform.
The modern business model is not to make a profit. Taxes must be paid on profits. However share price manipulation and rewarding salaries and bonuses for those at the top are the real profit.
How can you lose money on an app that lives on the internet? There should be no overhead. This makes no sense just like how uber and doordash are losing money. The only thing i can conceive is that there's creative accounting to stay around a certain tax bracket. What else could it possibly be?
The overhead is massive actually. They have to store huge amounts of 4k and HD video data and run massive servers to prevent the whole thing from crashing.
You need server capacity, either rented from a cloud provider or for a larger company) their own datacenter or rented rack-space in a shared one. Then you've got to pay your developers and other staff. Moderators too.
But it you say that phrase your post doesn't boost it and can possibly detriment it if RUclips decides to trigger your account as an seo manipulative bot or paid user commenting
Live shopping doesn’t work in the US because of the negative stigmas brought on by home shopping networks and infomercials which has usually burned customers more than anything.
you're deranged, tiktok being profitable can only be a good thing as it means more money for the creators and more competition for meta so they provide better services, you're simply too daft to understand
Remember, TikTok is intentionally brain rotting but the Chinese version's algorithm prioritizes good and often educational content. They don't care if tiktok isn't profitable, it's designed as propaganda
Every so often it strikes me how wild internet economy is. You show an ad to a thousand people, pay like ten bucks. 996 of them feel mildly inconvenienced or annoyed. 4 of them say "'hey that looks pretty good", those 4 people purchase the thing, and a small fraction of that purchase goes back to the company running the ads. Those four people basically cover the costs of the other 996. That's all that's needed to keep the platform running, if done right.
It can, but then comes the 'enshittification' - the company must grow, shareholders must be appeased and often those four people just aren't enough to make ends meet. So instead of one ad, show two. Instead of every ten minutes, make it every five. The ads grow more annoying, and ad-blockers grow in popularity. An arms face follows between the platform trying to show more ads and the blocker developers trying to skip them.
@@vylbird8014 agreed completely, and it seems like companies have no choice but to follow this model, because people reject anything else. Like if a company tried to launch with no ad supported business model, and instead count it on $1 a month, it would fail. People will complain about paying a dollar for a game that keeps them entertained for 300 hours. Once you get everyone used to any free model, you can't go back.
@@codycastTrue... and the arrival of DVRs did create a crisis for TV channels, because suddenly everyone could really easily skip the commercials. The problem for them started in the 2000s when Tivo and ReplayTV came out. The initial reaction was for three different TV networks to all sue the manufacturers, arguing that commercial-skipping was theft of service. Sounds a lot like the situation with youtube today, doesn't it? The reduction in viewing of TV commercials had one very interesting site effect. It lead to studios looking for alternatives, and settling on a heavy increase in the use of product placement. It's been around since the start of TV, but it grow much more common over the last two decades and producers got a lot more subtle about it. For every obvious product placement you spot, there are a hundred more you didn't even notice.
No it's very different from TV. Ads on the internet are usually seen as intrusive, annoying , or untrustworthy. However on tv people are more trusting. Look at the Superbowl that had a bunch of qr codes in ads. People kept scanning them. Whenever people tried to do that online almost no one scanned it because internet ads will give you a virus. It also doesn't help a lot of online ads are malvertisement. You've no idea who paid for it and there's no legal repercussions. On TV the opposite is true. You need to have at least a sole proprietorship to run an ad and agree to all sorts of legal agreements. Your information is known and you can be sued.
I suspect there's a cultural component to how livestreaming works in China. Basically, Chinese are more likely to trust influencers for day to day advice. First they are more relatable and practical - million dollar influencer lifestyles aren't the most attractive thing in a country that has been cutting the perception of corruption. China is also a conservative Asian country (collectivist culture), the values that people like there are perceived to be trustworthy. Consequently if you like the person, it's easy to perceive the person as trustworthy. As a contrast - many people like Hollywood stars, but they aren't the most trustworthy bunch. Chinese will absolutely cancel influencer over personal issues (or Taiwan).
its not about making money its about pushing a culture of degeneracy, and its working. they already have a ton of money, they want to make young people dumber
2:02 I actually have both the mainland douyin and tiktok. The two are NOT practically the same. (Also douyin has instant buy button for ads without leaving the video on douyin).
@@jpanda79 he shows a photo where the store is in a different part of douyin, but on douyin there’s on the bottom a button to press which automatically buys the product and ships it. You can store your credit card info and address in douyin so if you want something you just click it. I think that’s the confusion because he said you don’t have to leave douyin to go to a different store. You don’t have to leave the video at all.
@@kendellfriend5558 he says that in the part where he's talking about douyin. "You don't have to interrupt your viewing session to place an order." The photo of the store is for tiktok, not douyin.
Live stream shopping works because there is a much bigger and entrenched system of local delivery and online shopping in places like China and South Korea.
Susquehanna - which The Journal characterized as a secretive, high-speed trading firm that has “largely avoided publicity during its three-decade history” - reportedly owns approximately 15 percent of TikTok owner ByteDance Ltd., making it the largest outside investor in the Beijing-based social-media company.
TikTok is becoming more like FB. The young population that are early users are getting old and leaving. Mean while, the older people are staying on and they make content no young persona wants to watch.
Where's the proof they are actually losing money? They are POSTING losses in Europe so that they don't have to pay any taxes here. The money gets syphoned off by the Chinese parent company.
is it a coordinated attack on America's youth? Well, the fact that it's country of origin doesn't allow it to post anything outside the scope of educational content should tell you everything you need to know.
The reason why livestreaming for shopping doesn't work in the west is simple. People are looking for quick bouts of escapism through content that fills that gap so that when they return to their reality where they are put back into the machine to work the hamster wheel, it'll satisfy the little time they have. It's based on this understanding that with the little time that they have, if they choose to go to a live streamer such as the gaming community or e-thot community, they genuinely want to put some donations into their pocket from the dopamine hits they give and not because they are selling something. That only works in funnels with highly filtered customers who really want to be sold to on some livestream which I have seen done and those are the kinds of customers with deep pockets, usually business owners. If people had more time to themselves and they didn't work in a hamster wheel fashion, there would be more thoughtful intentful shopping via live streams done because they can truly take the time to assess what is being sold and open up to the idea of being sold to.
My company tried advertising music events on TikTok. The results were horrible compared to our performance on Instagram and Facebook, but their ad account manager person (or whatever her title was, regardless we never asked for one) was incredibly persistent in bombarding us with both emails and direct phone calls to offer up anything she could do to help us succeed (i.e. spend more) on the platform. Apart from annoying, it honestly felt kinda desperate. I guess it makes sense now
Not sure if TK is really losing the money or not, One thing for sure is the company is not even quoted on Stock market like other Chinese companies, that's means they have plenty cash at dispose.
From what I've read, Douyin also has somewhat different content from TikTok in order to maintain the favor of the Chinese government. Less banality, silly comedy, bad dancing and weirdness. More educational videos, approved public figures and high-brow cultural material.
My wife watches douyin nonstop. Nothing could be further from the truth. It's full of people hawking stuff to you in-between dances, silly comedy, and weirdness. No one mentions it because it pushes the narrative TikTok is meant to dumb down westerners when Chinese people are doing the same thing. There was a video they went viral here where a guy used the postal 2 ui and went around harassing people in first person. Even at one point in the video stealing and setting stuff on fire until it ends with him walking into his little sister's room and dumping her homework then slapping her. There's tons of weird stuff and mind rotting stuff on douyin
From living in SE Asia for many years I would say that live streaming sales are popular because the market is more nieve and gullible, hence a huge proliferation of scams. I don't believe such popularity will last as people wise-up and turn to more trusted purchasing methods...
Wow, the question of why live shopping in the west doesn’t work as well is a pretty fascinating one. I’d have no idea. Here in America, I know people like feeling as if they’re making a choice, and there’s an inherent mistrust of people coming to you to sell you something.
What, chinese consumers are addicted to live-streamed advertisements? Life must be very dull over there. 😂😂🤣🤣 It's like watching late-night infomercials for the GINZU KNIFE. 🤣🤣🤣😂😂😂😂
I don't like Sub begs and Ads, so why would I ever watch a channel that exists only to sell me 'Stuff'. Influencer = Advertisers. It's structural economic and cultural. China's experience of the internet is distinct due to fencing and economically 'Homogeneous'. The West, Global South or SEA are nice geopolitical blocks, but they are incredibly diverse, there is no possibility for a catch-all. Plus TK is actually late to advertising, we have been exposed to it all our lives, we are resistant to Ads. Except propaganda, China didn't have mass media marketing until 1990's, they were ripe to be moulded into a different model, TK is the result, not the cause.
Tiktok is not just dancing or skits. But works more for product based communities. If you wanna sell a book or make people watch a movie, Tiktok is the place, but maybe not for other products.
The problem with buying items through facebook youtube or tiktok is that so many products are scams in one way or another so even if it looks interesting i think most people with experience in the online market place would never risk it. This approach of taking money from whomever without checking credentials is why i personally don't buy anything through social media advertising i would like to see some figures on how many adds across the platforms are scams of some kind.
Typically, Reels, also visible on Facebook, is mostly videos of scantily clad (string bikinis), often buxom women dancing in sexually suggestive ways. That gets a lot of views, but not a lot of sales.
Live shopping reminds me of telemarketing. Used to be on certain channels were you had these strange people trying to sell you crap jewelry and gardening equipment. Mostly pensioners bought from them and the quality was very poor.
The UK TikTok is effectively a shell, the expenses are actually to byte dance China thru other Chinese shell companies. It is a common practice among unlisted companies.
8:40 the author obviously never been to Asia(outside Australia). They likely buy from someone they know personally, they put their faces on ads and banners. It is called culture
but worst part is that millions if not billions are hooked making awkward and questionable videos even as the person itself is sensible or have high moral values,,,so sad
Looking at a single market makes absolutely no sense. They might push all of their costs to the high tax regions which is a fairly common tax optimization strategy
Go to Public.com/WSM to unlock 5.5% APY
Naaaah, tell your sponsor to go away.
Douyin can be downloaded in the USA, and we might be able to use it too.
FYI You can invest in treasuries easily on Vanguard, Fidelity and Schwab brokerage platforms.
Legal disclaimer or get a lawsuit
I think the reason why live stream shopping doesn't really work in the west may be that it reminds (younger) people of the shopping channels of old and all the useless crap they sell to their parents and grandparents and are immediately put off by the idea.
Yes!
Interesting idea! Sounds credible. Those shopping channels in cable package were always the pits.
but the idea was using the largest user base ever to create something bigger than EBAY or FB market.
People don’t like being sold to.
I was going to say the same. I see some semi attractive person hawking a good online and I just get flashbacks to my childhood with grandma watching the shopping the refusing to change the channel
What isn't mentioned here is what are the expenses of TikTok in UK. Maybe they are paying royalties, leases or generating expenses paying to their main one in China.
Many companies do that. They take the profits away to a country with better taxes.
Yep, very poor to assume they're unprofitable due to just UK accounts - most of the costs will be paid to other parts of the group
yep it is immensely misguided to look at those numbers and draw the conclusions he drew
@@jean-francoislessard9429 the only issue is that tiktok is a private company so most of the information regarding profitability and whatnot so the only conclusions one can draw are from the UK accounts. Tiktok also should theoretically be similarly profitable in most parts of the world due to the fact that there's no real increased costs. Businesses based on advertisement revenue should thrive the most within western countries as well, I've had a website that displayed google ads to international users and european/american/japanese views would generate more revenue that what i saw with southeast asia even though southeast asia population accounted for a higher percentage of people than europe/japan. So I dont think his numbers and assumptions are immensely misguided, but we can never know 100% until tiktok decides to become a public company
Let's appreciate how on TikTok you could never get content of quality like this
Actually it does.
That research is a bit inaccurate cause as you stated tiktoks major strength where it outshines everyone else is its organic marketing ability. Which means the influencers themselves are the ones who get most of the ad money leaving tiktok with nothing since they dont take a cut from sponsored ad posts lool. The tips splitting thingy bytedance does is actually genius cause it solves this problem.
americans don’t want half their donation to go to the company instead of the content creator. It’s competing with twitch in that regard
Tictok Internationally reports losses to avoid taxes. Standard playback. Try to keep up.
Like always informative and well researched content 👌
absolutely amazing video good job
so they just ruining kids for fun? lmao
This is the second sub par WSM video that I have seen in a row. The last one about Bigui Yuan was very disappointing.
In this one, you actually say, "I have no idea why!". That is not what viewers come for or want to hear. Either dig deeper into the subject or find somebody in China who can. These second rate click baity episodes are really not up to scratch.
I highly disagree. People get so many impressions on TikTok. People are not going to remember. They just scroll over it and that was it. It's just a bad platform for ads. It's as easy as that. Remember vine? Yeah, that one failed as well and was very similar to TikTok.
Almost as if a large compentent of its goal is social engineering.
Tik tok is a crime against humanity.
Will never use TikTok!!
Very interesting, as a RUclipsr i would love to see tik tok fail, haha. Larry
This is great. When meta also make way less money the world is a better place.
TikTok will be around for a while yet.
Very educational. There is no doubt the customer experience on Tik Tok is satisfying for most of their users, so they can take their time to create a highly customized sales platform.
The modern business model is not to make a profit. Taxes must be paid on profits. However share price manipulation and rewarding salaries and bonuses for those at the top are the real profit.
damn...thats crazy.. great point..i had no clue..thanks
Bro is addicted to uploading
I’d rather invest in a high interest savings account
Hopefully they go bankrupt. People should just move to RUclips shorts or IG.
V
How can you lose money on an app that lives on the internet? There should be no overhead. This makes no sense just like how uber and doordash are losing money. The only thing i can conceive is that there's creative accounting to stay around a certain tax bracket. What else could it possibly be?
Servers cost millions to operate
they don't sell a product lol
The overhead is massive actually. They have to store huge amounts of 4k and HD video data and run massive servers to prevent the whole thing from crashing.
You need server capacity, either rented from a cloud provider or for a larger company) their own datacenter or rented rack-space in a shared one. Then you've got to pay your developers and other staff. Moderators too.
@@javiervargas3228 but not billions.
Mindless dancing videos 😂
Facebook and RUclips tried the short form and quickly realised it lowered their advertising revenues. it is just bad business.
Don’t mind me just boosting the RUclips algorithm
Now you’re just like in everyone’s mind instead
@@rezaerlangga8321I'd put a funny joke here, but you are the joke
Dork
Obligatory flaimbait retort!
But it you say that phrase your post doesn't boost it and can possibly detriment it if RUclips decides to trigger your account as an seo manipulative bot or paid user commenting
Live shopping doesn’t work in the US because of the negative stigmas brought on by home shopping networks and infomercials which has usually burned customers more than anything.
I'm glad they're not profitable, just imagine how much worse it would get if it just printed money
Great point
Fun fact: the distance between tiktok to a profitable tiktok is the same distance as tiktok to vine. [citation needed]
you're deranged, tiktok being profitable can only be a good thing as it means more money for the creators and more competition for meta so they provide better services, you're simply too daft to understand
@@plodiN3 the distance from Vine to TikTok is adding monetization. Adding even more won't do well with the audience
@@plodiN3does putting '[citation needed]' on the end of your own claim actually do anything besides make you look like an idiot?
Remember, TikTok is intentionally brain rotting but the Chinese version's algorithm prioritizes good and often educational content. They don't care if tiktok isn't profitable, it's designed as propaganda
N facebook,IG,Snapchat,X and etc don't cause brain rot?
Tik Tok is brain rot by design. The other options you mentioned want your engagement for profit. Tik Tok wants to mess with your head at any cost.
Lol east Asians are more education oriented while the Westerners are naturally into goody stuff. It doesn’t really require algorithm
@@meganuke9091 did he say that?
@@meganuke9091nope. I never got dumb dancing girls in my Shorts recommendations.
Every so often it strikes me how wild internet economy is. You show an ad to a thousand people, pay like ten bucks. 996 of them feel mildly inconvenienced or annoyed. 4 of them say "'hey that looks pretty good", those 4 people purchase the thing, and a small fraction of that purchase goes back to the company running the ads. Those four people basically cover the costs of the other 996. That's all that's needed to keep the platform running, if done right.
It can, but then comes the 'enshittification' - the company must grow, shareholders must be appeased and often those four people just aren't enough to make ends meet. So instead of one ad, show two. Instead of every ten minutes, make it every five. The ads grow more annoying, and ad-blockers grow in popularity. An arms face follows between the platform trying to show more ads and the blocker developers trying to skip them.
@@vylbird8014 agreed completely, and it seems like companies have no choice but to follow this model, because people reject anything else. Like if a company tried to launch with no ad supported business model, and instead count it on $1 a month, it would fail. People will complain about paying a dollar for a game that keeps them entertained for 300 hours. Once you get everyone used to any free model, you can't go back.
Uh that’s no different than normal TV / network commercials.
@@codycastTrue... and the arrival of DVRs did create a crisis for TV channels, because suddenly everyone could really easily skip the commercials. The problem for them started in the 2000s when Tivo and ReplayTV came out. The initial reaction was for three different TV networks to all sue the manufacturers, arguing that commercial-skipping was theft of service. Sounds a lot like the situation with youtube today, doesn't it?
The reduction in viewing of TV commercials had one very interesting site effect. It lead to studios looking for alternatives, and settling on a heavy increase in the use of product placement. It's been around since the start of TV, but it grow much more common over the last two decades and producers got a lot more subtle about it. For every obvious product placement you spot, there are a hundred more you didn't even notice.
No it's very different from TV.
Ads on the internet are usually seen as intrusive, annoying , or untrustworthy. However on tv people are more trusting.
Look at the Superbowl that had a bunch of qr codes in ads. People kept scanning them. Whenever people tried to do that online almost no one scanned it because internet ads will give you a virus.
It also doesn't help a lot of online ads are malvertisement. You've no idea who paid for it and there's no legal repercussions. On TV the opposite is true. You need to have at least a sole proprietorship to run an ad and agree to all sorts of legal agreements. Your information is known and you can be sued.
You forgot the 2 primary customers of TikTok: the CCP data harvesting and the CCP psyop/influence campaigns.
TikToxic = Viral Idiocracy
They looked at the failure of vine, and went "yeah!, let's do THAT".
Unlike TikTok, Vine refused monotization
TikTok is very big on e-commerce. They're crazy.
Bro how are you so consistent? Been addicted to your content. The content topics are always so interesting and relevant. Keep up the good work.
Like how you're addicted to Tick Tock
Keep simpin
But seriously. Making a comment like that isn’t embarrassing?
Probably has supporting writers/researchers and some editors.
It's not that live shopping has never worked in the West, it just only works with a very small number of people. HSN and QVC are still around.
I find that RUclips is set up in such a way that I accidentally click on ads tons of times. That boosts their stats on conversion artificially.
That's for landing page results. They can track down to the purchase of the product.
So essentially i as a single person, am more profitable than the whole of tiktok
no tf you aren't
Tik tok maybe is not profitable, but invaluable for the CCP, therefore great for tencent
This is the real reason they keep it going, they are getting so much data on westerners that is literally given to them for free.
I suspect there's a cultural component to how livestreaming works in China.
Basically, Chinese are more likely to trust influencers for day to day advice.
First they are more relatable and practical - million dollar influencer lifestyles aren't the most attractive thing in a country that has been cutting the perception of corruption.
China is also a conservative Asian country (collectivist culture), the values that people like there are perceived to be trustworthy. Consequently if you like the person, it's easy to perceive the person as trustworthy.
As a contrast - many people like Hollywood stars, but they aren't the most trustworthy bunch. Chinese will absolutely cancel influencer over personal issues (or Taiwan).
I was about to type this exact same thing. But you have already written it
The funny thing is that Western companies knew this business model would fail from a margin perspective.
Don’t be fooled. All the money is funneled to the Chinese parent company.
@@weird-guy Shorts are valuable if they transition into long format viewers. Basically a loss leader.
its not about making money its about pushing a culture of degeneracy, and its working. they already have a ton of money, they want to make young people dumber
"Mindless" is the only appropriate word
TikTok is rich in customer biometrics and bio data.
BINGO
Hopefully they never become profitable and go bankrupt
"it's because Tiktok cares about their users, not profit". said no company ever.
2:02 I actually have both the mainland douyin and tiktok. The two are NOT practically the same. (Also douyin has instant buy button for ads without leaving the video on douyin).
He mentions this later in the video
What the heck? Dark pattern buying? XS
@@jpanda79 he shows a photo where the store is in a different part of douyin, but on douyin there’s on the bottom a button to press which automatically buys the product and ships it. You can store your credit card info and address in douyin so if you want something you just click it. I think that’s the confusion because he said you don’t have to leave douyin to go to a different store. You don’t have to leave the video at all.
@@kendellfriend5558Soo does the worldwide tiktok work in China or do you have to use a vpn
@@kendellfriend5558 he says that in the part where he's talking about douyin. "You don't have to interrupt your viewing session to place an order." The photo of the store is for tiktok, not douyin.
Live stream shopping works because there is a much bigger and entrenched system of local delivery and online shopping in places like China and South Korea.
I'm from Canada 🇨🇦🇨🇦
Ever since I met Mrs Sophia I'm now living big life she's the best
Could it be just average age of the users and that translating into what is actually getting bought on which platform?
Susquehanna - which The Journal characterized as a secretive, high-speed trading firm that has “largely avoided publicity during its three-decade history” - reportedly owns approximately 15 percent of TikTok owner ByteDance Ltd., making it the largest outside investor in the Beijing-based social-media company.
And so continues the truth that every entertainment company loses money
It’s unfathomable! Greed? Inefficiency?
but they're all profitable? even in this video tiktok's parent company is super profitable due to the chinese version of tiktok.
TikTok is becoming more like FB. The young population that are early users are getting old and leaving. Mean while, the older people are staying on and they make content no young persona wants to watch.
what are people migrating to?
@@AdrenResi IG and X. X is where all my friends are now. It will replaced TT I think for monetizing reasons.
@@AdrenResithey’re not, he’s just posting drivel.
Where's the proof they are actually losing money? They are POSTING losses in Europe so that they don't have to pay any taxes here. The money gets syphoned off by the Chinese parent company.
is it a coordinated attack on America's youth? Well, the fact that it's country of origin doesn't allow it to post anything outside the scope of educational content should tell you everything you need to know.
This was a mind blowing video. You have one of the best channels on RUclips and i am so happy for your success over the years.
Please do a video on p2p lending platforms.
That’s already been done. Search the previous videos.
The reason why livestreaming for shopping doesn't work in the west is simple. People are looking for quick bouts of escapism through content that fills that gap so that when they return to their reality where they are put back into the machine to work the hamster wheel, it'll satisfy the little time they have. It's based on this understanding that with the little time that they have, if they choose to go to a live streamer such as the gaming community or e-thot community, they genuinely want to put some donations into their pocket from the dopamine hits they give and not because they are selling something. That only works in funnels with highly filtered customers who really want to be sold to on some livestream which I have seen done and those are the kinds of customers with deep pockets, usually business owners. If people had more time to themselves and they didn't work in a hamster wheel fashion, there would be more thoughtful intentful shopping via live streams done because they can truly take the time to assess what is being sold and open up to the idea of being sold to.
Don’t listen to their Byte Dance figures. It’s all lies. 😂
Tiktok shows us who the cringe pplz are.
That’s how all big tech goes. They hope to reach such a huge market share and eventually bring the costs down and then $$$$
Sooner it disappears the better. mindless
My company tried advertising music events on TikTok. The results were horrible compared to our performance on Instagram and Facebook, but their ad account manager person (or whatever her title was, regardless we never asked for one) was incredibly persistent in bombarding us with both emails and direct phone calls to offer up anything she could do to help us succeed (i.e. spend more) on the platform.
Apart from annoying, it honestly felt kinda desperate. I guess it makes sense now
Not sure if TK is really losing the money or not, One thing for sure is the company is not even quoted on Stock market like other Chinese companies, that's means they have plenty cash at dispose.
Tiktok doesn't have a good brand tools like Facebook etc... It's hard to manage your brands presence on tiktok.
From what I've read, Douyin also has somewhat different content from TikTok in order to maintain the favor of the Chinese government. Less banality, silly comedy, bad dancing and weirdness. More educational videos, approved public figures and high-brow cultural material.
My wife watches douyin nonstop. Nothing could be further from the truth.
It's full of people hawking stuff to you in-between dances, silly comedy, and weirdness. No one mentions it because it pushes the narrative TikTok is meant to dumb down westerners when Chinese people are doing the same thing.
There was a video they went viral here where a guy used the postal 2 ui and went around harassing people in first person. Even at one point in the video stealing and setting stuff on fire until it ends with him walking into his little sister's room and dumping her homework then slapping her.
There's tons of weird stuff and mind rotting stuff on douyin
This guy genuinely churns out high quality videos so quick. I love WSM and it deserves a lot more attention, so here’s a lovely comment from a fan ❤
From living in SE Asia for many years I would say that live streaming sales are popular because the market is more nieve and gullible, hence a huge proliferation of scams. I don't believe such popularity will last as people wise-up and turn to more trusted purchasing methods...
Hope tiktok goes bankrupt
Wow, the question of why live shopping in the west doesn’t work as well is a pretty fascinating one. I’d have no idea.
Here in America, I know people like feeling as if they’re making a choice, and there’s an inherent mistrust of people coming to you to sell you something.
What, chinese consumers are addicted to live-streamed advertisements? Life must be very dull over there. 😂😂🤣🤣
It's like watching late-night infomercials for the GINZU KNIFE. 🤣🤣🤣😂😂😂😂
So if they just paid every user one dollar per year they'll be as well off?
What about US & the rest of the world? 😮
I don't like Sub begs and Ads, so why would I ever watch a channel that exists only to sell me 'Stuff'. Influencer = Advertisers. It's structural economic and cultural. China's experience of the internet is distinct due to fencing and economically 'Homogeneous'. The West, Global South or SEA are nice geopolitical blocks, but they are incredibly diverse, there is no possibility for a catch-all. Plus TK is actually late to advertising, we have been exposed to it all our lives, we are resistant to Ads. Except propaganda, China didn't have mass media marketing until 1990's, they were ripe to be moulded into a different model, TK is the result, not the cause.
Tiktok is not just dancing or skits. But works more for product based communities. If you wanna sell a book or make people watch a movie, Tiktok is the place, but maybe not for other products.
I don't have tt , I don't support the CCP.
me too brother.
The problem with buying items through facebook youtube or tiktok is that so many products are scams in one way or another so even if it looks interesting i think most people with experience in the online market place would never risk it. This approach of taking money from whomever without checking credentials is why i personally don't buy anything through social media advertising i would like to see some figures on how many adds across the platforms are scams of some kind.
Typically, Reels, also visible on Facebook, is mostly videos of scantily clad (string bikinis), often buxom women dancing in sexually suggestive ways. That gets a lot of views, but not a lot of sales.
Live shopping reminds me of telemarketing. Used to be on certain channels were you had these strange people trying to sell you crap jewelry and gardening equipment. Mostly pensioners bought from them and the quality was very poor.
The UK TikTok is effectively a shell, the expenses are actually to byte dance China thru other Chinese shell companies. It is a common practice among unlisted companies.
8:40 the author obviously never been to Asia(outside Australia). They likely buy from someone they know personally, they put their faces on ads and banners. It is called culture
Another thing about relative ad performance: Low-IQ content attracts people with less money. Namely children and deadbeats.
Bro, 15 year olds don't buy anything of real value. They don't buy services.
The intelligence value they offer to whomever is given access to their backdoor surpasses all financial losses, realized or otherwise.
but worst part is that millions if not billions are hooked making awkward and questionable videos even as the person itself is sensible or have high moral values,,,so sad
Looking at a single market makes absolutely no sense. They might push all of their costs to the high tax regions which is a fairly common tax optimization strategy
In RUclips more adults watch and those got money.
Simple as that.
I'm proud to say I'm one of the 300,000 people who never used or downloaded that chinese app
Apple Savings gives 4.5% and unlike government bonds can be withdrawn any time.
Profitability was never the key, propaganda from China is it's actual goal
And I STILL don't have a tik tok account... And I've been on some version of the internet since the 80s
And if you start uploading more than about one short per year, I'll unsubscribe. 🙂
Live shopping works in the US, just for old people (Home Shopping Network)
HUH?!? Live shopping does not work in the US? Try QVC And HSN.
5:00: We’re here discussing TikTok, but Jesus Pinterest. Get your act together.
Perhaps they should get a sock puppet as their mascot.
Losing billions on top of selling a fuckton of scams for ad revenu and not paying very much to creators
So you think that a UK based company running at a loss to avoid paying taxes is a surprise? 😂
That chart at 3:04 is either wrong of the -900M conclusion is wrong, pick one.
Apart from making stupids famous - Tiktok has no other real use 😂😂😂.
Information gathering and pushing propaganda for the CCP is more important than revenue.