Thanks for this breakdown I can see that we have to market better and work better with the economists. From this presentation is seems that economists take away the human experience from things and break it down into numbers and statistics
Yes, completely agree. I found a half hour commute was the perfect amount of time to separate home from work. It gave time for my brain to flip from home patterns to work patterns. I tried WFH in the early 2000's and I didn't like it. Work had entered my home.
I remember in the past there was marketing competition between two Italian vermouths. Martini was drunk by James Bond, shaken not stirred. In contrast, Cinzano was spilt over Joan Collins by Leonard Rossiter on a plane. Both funded F1 racing teams. Babychamp was the first alcoholic product to be advertised on British TV. It's innocent image of a young deer hid its 12% alcoholic content. Babychamp was a pear cider promoted as champagne you could buy in any pub however grotty the pub was. Wiki says in 1973, 144,000 bottles of Babychamp were produced every hour. All three have now largely fallen out of fashion in the UK. A Mojito has become the modern fashion for people who want to play act at being stylish on a Saturday night.
I've wondered why KFC, McDonalds, Starbucks, Costa are so successful. They sell crap quality food and drink at high prices. I came to the conclusion people keep visiting them for the toilets not the food and drink. Everyone needs a toilet, from 3 year old kids to 73 year old pensioners. Decent toilets bring customers back for more peeing and pooing after they've consumed their over priced crap food and drink. I'm confounded as to why there is not a national chain of high quality private toilets that charge £1 a go.
I've noticed branding is often asymmetric. Apple, a common fruit, sell high tech computer gear. Elon Musk runs highly innovative companies requiring imaginative engineering. But when it comes to branding for those companies, he uses the unimaginative "X" such as SpaceX or just X the social media portal. He went one step further with the "Boring Company" designing transport tunnels. Musk doesn't believe in marketing. You won't find a Tesla advert paid for by Musk. And yet he promotes his companies with his physical presence and slightly odd behaviour.
Interesting perspective! Homeopathics, shamanic healing & Reiki might be placebo-maximizing methodologies, leveraging rituals, empathy & belief to tap into the body's natural healing processes.
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Listening from the home of the zipper merge!
50-50 on brexit. Maybe we got lucky but don’t know it until it’s reframed.
Maybe the reframing is, we just got unlucky.
Thanks for this breakdown I can see that we have to market better and work better with the economists.
From this presentation is seems that economists take away the human experience from things and break it down into numbers and statistics
precisely!
Fascinating! 😮🙂🤔
Yes, completely agree. I found a half hour commute was the perfect amount of time to separate home from work. It gave time for my brain to flip from home patterns to work patterns. I tried WFH in the early 2000's and I didn't like it. Work had entered my home.
I remember in the past there was marketing competition between two Italian vermouths. Martini was drunk by James Bond, shaken not stirred. In contrast, Cinzano was spilt over Joan Collins by Leonard Rossiter on a plane. Both funded F1 racing teams. Babychamp was the first alcoholic product to be advertised on British TV. It's innocent image of a young deer hid its 12% alcoholic content. Babychamp was a pear cider promoted as champagne you could buy in any pub however grotty the pub was. Wiki says in 1973, 144,000 bottles of Babychamp were produced every hour. All three have now largely fallen out of fashion in the UK. A Mojito has become the modern fashion for people who want to play act at being stylish on a Saturday night.
Thanks
Thank you very much indeed !
I've wondered why KFC, McDonalds, Starbucks, Costa are so successful. They sell crap quality food and drink at high prices. I came to the conclusion people keep visiting them for the toilets not the food and drink. Everyone needs a toilet, from 3 year old kids to 73 year old pensioners. Decent toilets bring customers back for more peeing and pooing after they've consumed their over priced crap food and drink. I'm confounded as to why there is not a national chain of high quality private toilets that charge £1 a go.
@@stevo728822 😅. This is your third comment in a row . Glad you enjoying the content . God bless you
I've noticed branding is often asymmetric. Apple, a common fruit, sell high tech computer gear. Elon Musk runs highly innovative companies requiring imaginative engineering. But when it comes to branding for those companies, he uses the unimaginative "X" such as SpaceX or just X the social media portal. He went one step further with the "Boring Company" designing transport tunnels. Musk doesn't believe in marketing. You won't find a Tesla advert paid for by Musk. And yet he promotes his companies with his physical presence and slightly odd behaviour.
Would it be correct to say that stuff like homeopathics, shamanic healing, reiki etc. might be placebo maximizing methodologies?
Interesting perspective! Homeopathics, shamanic healing & Reiki might be placebo-maximizing methodologies, leveraging rituals, empathy & belief to tap into the body's natural healing processes.