For certain people. Lawyers, bankers, politicians, ad-execs for example. Noble and selfless people that pledge their lives ardently towards the pursuit of a fairer society. So I guess we have nothing to worry about.
I think the part about expectations is really important, especially in the context of algorithms. Since RUclips is based on a click-through rates, people are rewarded for maximizing click-through rates, and to do that you have to create high expectations for what will happen when you click on a video. Naturally, there is a limit to how good is video can be. As a result, I think it lowers the overall satisfaction people get from RUclips. Just a theory but makes sense to me. This is precisely why I like to watch movies without reading the synopsis or knowing what it's about. Most of my best experiences are things that happened when I didn't know what to expect.
hello fellow future watchers. if you're wondering how any of this applies in our current era of 'gtp' and high complexity neural models, this is still the absolute leading force behind most of the significant change we are seeing in behaviour. the main reason why there was a boom in LLM and text to whatever generation? Ease of adoption. All a person has to do is type in what they want in their own language (their own code) and the system will produce previously impossible results. the tools we use may change but alchemy will always be the same
Watching this in 2021, I have to conclude that this revelation has been ramping up through social media and started in earnest during COVID. The first introduction to these ideas was Vance Packard's book "The Hidden Persuaders" an early take on TV ads and manipulating people.
I found a presentation of his on Slideshare, and he mention these books, which I assume are the same books. They are as isted: author and title. Daniel Kahneman - Thinking Fast and Slow Kurzban - Why Everyone (else) is a hypocrite Seabright - The Company of Strangers Haidt - The Righteous Mind Stuart Sutherland - Irrationality Frank - The Darwin Economy Dan Ariely - Predictably Irrational Thaler & Sunstein - Nudge Kendrick & Griskivicius - The Rational Animal
1:33:20 Rory says you only need to read about 8 books to understand everything mentioned in the talk. Does anyone know the 8 books who explain 80 percent of the information mentioned?
One of them is probably "Human Action" by Von Mises, quick google search and you can find a free version in pdf.. Another one might be Antifragile by Nassim Taleb
The effectiveness of the placebo effect is, per se, a side effect. And it does have rather nihilistic side effects, increasingly so the more it is scaled up. And the fact that the effect not only exists, but is relatively clear and within the view of our conscious awareness of it, and in the mental concept as a practically functionably accurate objectification of it, it may be about time we at least genuinely observe it and what it means with respect to any belief with an attachment between that that belief being accurate and true. (The one's we utilize to build the so called higher-order truths which indeed do depend on the truthiness of that belief if the entirety of our reality paradigm is to not need to become completely rebuilt from moment to moment from the foundation up. (Like reality does it, by the way, about a googl times per second.))
What is the nature of your concern and hope? Or is the hope a virtue signal to indicate the nature of you're own cleanliness, suggesting a greater clarity of your own thoughts as compared to my own?
Those who progressed during this transition period with new advances will be the creative thinkers and realization from tech. The others will be those who need thinkers to help them survive at any time. Thinkers will do what’s necessary but shouldn’t kill off but teach easier route. Sadly, thoughts reach an end and become irrational theoryw for those lazy to learn will make up and buy their own bs. I have a fan page on neighborhood watch for being a sex offender but no one really knows or asked me or had feelings of help since the case was fake
There will be more marketing. There will be more advertising. And it will be saturating . In the future. Mark my words.. it will be almost impossible to ignore or escape from.
Can someone direct me to an answer, what evidence is there that traditional economics imply that people have perfect information and thus marketing need not exist, and not: marketing is applied perfectly to all products and thus, people have perfect information?
That $6B is one time invetment, while your solution need $1B every year. And even if they follow your soloution, people will get bored. However you are really a great manm
I do not agree with a part where a perfect rationality is a weakness and totally predictable. Assuming you have a complete information about your opponent that is placing a trap, you can be still one step ahead due to the perfect rationality.
Do you even have a wristwatch on, or you just wanted to make the audience mentally stumble at that point to be able to focus again on what you were saying next?
I don’t think he has a deep understanding of engineering and innovation . For instance he talks about behavioral science and heuristics. Heuristics and rules of thumb have been used by engineers for several thousand years. Engineering accomplishes practical improvements to the world in the absence of scientific understanding. As science progresses engineers use it, but often engineers work ahead of the science. There’s many examples of this. Engineering is not science, and it predates science by a long shot. He is right though about economics being a cargo cult. They seem very concerned with trying to imitate physics, but no matter how hard they try the planes with the goodies never land.
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
What a brilliant fellow! He makes some great points about human nature...and how easy it is to manipulate.
For certain people. Lawyers, bankers, politicians, ad-execs for example. Noble and selfless people that pledge their lives ardently towards the pursuit of a fairer society. So I guess we have nothing to worry about.
Well covid lockdown definitely proved his point correct about video conferencing
Zz
And Juul about e-cig.
Also proved how manipulated humans may be.
@@artandculture5262how so?
I think the part about expectations is really important, especially in the context of algorithms. Since RUclips is based on a click-through rates, people are rewarded for maximizing click-through rates, and to do that you have to create high expectations for what will happen when you click on a video. Naturally, there is a limit to how good is video can be. As a result, I think it lowers the overall satisfaction people get from RUclips. Just a theory but makes sense to me.
This is precisely why I like to watch movies without reading the synopsis or knowing what it's about. Most of my best experiences are things that happened when I didn't know what to expect.
Good perspective...
have always enjoyed watching this man giving lecture, cheers
Listen to this video multiple times, brings you multiple understanding
The issue of drugs that modify desire just reminded me of "Brave New World"
ozempic
Sounds like you need some "Soma" therapy.
hello fellow future watchers. if you're wondering how any of this applies in our current era of 'gtp' and high complexity neural models, this is still the absolute leading force behind most of the significant change we are seeing in behaviour. the main reason why there was a boom in LLM and text to whatever generation? Ease of adoption. All a person has to do is type in what they want in their own language (their own code) and the system will produce previously impossible results. the tools we use may change but alchemy will always be the same
No, the reason for a boom in llms was a surprising increase in their utility, brought about by massively increasing the amount of training.
You're not insane. I've been developing an economic model based on this 🙌🙌❤️❤️👌
1:06:45 lol Pistachios! I've always said that about the whole shell process. 😂
I’m two minutes in but having heard Rory before I can guess what he was to say about the shelling process. He is a breath of fresh
Watching this in 2021, I have to conclude that this revelation has been ramping up through social media and started in earnest during COVID.
The first introduction to these ideas was Vance Packard's book "The Hidden Persuaders" an early take on TV ads and manipulating people.
Brilliant.Love it
Gotta live this guy!
Deep understanding on how innovative minds works
Man is something to be overcomed.
I predicted this and it's wonderful to hear your view
What are those books he suggested reading at the end of the video?? Please help !!
Still relevant until today... Feb 2021
Still relevant today July 2024
35:00 game theory and economic behavior goes back to Von Neumann 1944...not 70's
5:00 - GLP-1 receptor antagonists
Anyone else think Rory looks like he could be Andy Serkis' older brother?
Brilliant, once more!
what are the 8 books he mentions at the end?
I found a presentation of his on Slideshare, and he mention these books, which I assume are the same books.
They are as isted: author and title.
Daniel Kahneman - Thinking Fast and Slow
Kurzban - Why Everyone (else) is a hypocrite
Seabright - The Company of Strangers
Haidt - The Righteous Mind
Stuart Sutherland - Irrationality
Frank - The Darwin Economy
Dan Ariely - Predictably Irrational
Thaler & Sunstein - Nudge
Kendrick & Griskivicius - The Rational Animal
@@ChristianJespersen84 thank you!
1:33:20 Rory says you only need to read about 8 books to understand everything mentioned in the talk. Does anyone know the 8 books who explain 80 percent of the information mentioned?
One of them is probably "Human Action" by Von Mises, quick google search and you can find a free version in pdf.. Another one might be Antifragile by Nassim Taleb
Thank you. I found another talk of his that mentions the 8 books.
Zachary could you link to the talk or list the books?
what are the 8 books?
@@henok quran, bible, torah by God, gita by budha, red book chairman mao, russian by putin and homo deus by noah harari.
45:49 was that guy okay?!
This is a great talk , but the camera man is horrid!
anyone have a list of the 8 books he noted that'll give you 80% of the benefits of these science?
The effectiveness of the placebo effect is, per se, a side effect. And it does have rather nihilistic side effects, increasingly so the more it is scaled up. And the fact that the effect not only exists, but is relatively clear and within the view of our conscious awareness of it, and in the mental concept as a practically functionably accurate objectification of it, it may be about time we at least genuinely observe it and what it means with respect to any belief with an attachment between that that belief being accurate and true. (The one's we utilize to build the so called higher-order truths which indeed do depend on the truthiness of that belief if the entirety of our reality paradigm is to not need to become completely rebuilt from moment to moment from the foundation up. (Like reality does it, by the way, about a googl times per second.))
Hopefully you're clean now, Jason.
What is the nature of your concern and hope? Or is the hope a virtue signal to indicate the nature of you're own cleanliness, suggesting a greater clarity of your own thoughts as compared to my own?
@@jasonreed1352yum word salad.
@@lookoutforchris I can toss fire word salad 🥗 ;)
Rory is always a charm, but the true hero of this tale is the black haired waiter Have a dram every time he gifts us a cameo.
If that's true then I should be a psychologist instead of a resistance fighter right?
I don't know how this lecture has escaped me, or how I hadn't subscribed to the ICA
Surprising how he kind of predicted the rise of uber.
What are the 9 books? Are they in another video? Does anyone have a link?
Did you get the name of those 9 books?
Once you see mainstream marketing for Bitcoin, you know its on!
What was the button?!?
What if the canoe was cheaper off-season? Economically sound decision, my man.
"The human condition" that coined a phrase
is it the cameramans fault if the speaker is supposed to stand in one place?
What doughnut is in charge of the camera!!!
I would hazard a guess that it's the cameraman
Probably an economist.
Those who progressed during this transition period with new advances will be the creative thinkers and realization from tech. The others will be those who need thinkers to help them survive at any time. Thinkers will do what’s necessary but shouldn’t kill off but teach easier route. Sadly, thoughts reach an end and become irrational theoryw for those lazy to learn will make up and buy their own bs. I have a fan page on neighborhood watch for being a sex offender but no one really knows or asked me or had feelings of help since the case was fake
There will be more marketing. There will be more advertising. And it will be saturating . In the future. Mark my words.. it will be almost impossible to ignore or escape from.
The movie idiocracy
one of the best talk yet by Rory, looking brilliant! need the slides though!! please do send through the link!
BR
@GarethWong
the woman who scratches her hair is a marketer!
Can someone direct me to an answer, what evidence is there that traditional economics imply that people have perfect information and thus marketing need not exist, and not: marketing is applied perfectly to all products and thus, people have perfect information?
Any Econ 101 textbook will claim that.
How is it that in almost all of Rory's talks the cameraman is as intelligent as Rahul Baba!!
exactly what i wanna say
True se
😂❤️😆 45:47
Selling r humanity away with a smile.
...are you selling written language away with the sheer laziness of substituting "our" for "r". Just a thought.
Twisted Symposium y r u so mad?
wow he was a lot thinner comparing to now ........................
So next big thing was Vape, Ai and Food Suppressant!!
30:40 ...and now vapers are waaaay cooler than ciggers?
That $6B is one time invetment, while your solution need $1B every year.
And even if they follow your soloution, people will get bored.
However you are really a great manm
You sure the 6B idea doesn't have a higher maintenance fee as well.
@@adamFromDurban but maintaince cost will be less
The easiest person to fool is yourself, and the reasons why is to fool others.., fair warning.
Lad halos absolute its Ubar.
Oh boy, his prediction was way off. Would like to know how he responds to this....
1:04:07 lol
Why would marketing want to drive down consumption and increase satisfaction? That seems contradictory for any consumer good.
To reduce the need for waste in the economy
I do not agree with a part where a perfect rationality is a weakness and totally predictable.
Assuming you have a complete information about your opponent that is placing a trap, you can be still one step ahead due to the perfect rationality.
Clark Robert Martin Shirley Jones Amy
Do you even have a wristwatch on, or you just wanted to make the audience mentally stumble at that point to be able to focus again on what you were saying next?
I don’t think he has a deep understanding of engineering and innovation . For instance he talks about behavioral science and heuristics. Heuristics and rules of thumb have been used by engineers for several thousand years. Engineering accomplishes practical improvements to the world in the absence of scientific understanding. As science progresses engineers use it, but often engineers work ahead of the science. There’s many examples of this. Engineering is not science, and it predates science by a long shot. He is right though about economics being a cargo cult. They seem very concerned with trying to imitate physics, but no matter how hard they try the planes with the goodies never land.
All I'm hearing is buy Bitcoin and Blockchain.
fools
We are. Except for you, of course.
Christ! Hard to imagine Rory used to be this skinny 😂
He's got extremely large.
I disagree with this postmodern bullshit