The Now: Travis Reynolds

Don’t call Travis Reynolds a shaper. That would downplay the Santa Cruz, California, board builder’s role in bringing his crafts to life. From tracing templates to pouring resin to covering the finished board in artwork, Reynolds handles every step of the process, and he wouldn’t have it any other way. For the most recent clip in The Now series, we sat down with Reynolds to discuss the virtue of finishing what you start.
Music:
Posse
"Shut Up"
posseposse.band...
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[@_blindminer]

Really appreciate tReynolds' approach to board building, great video. Hope the tradition continues on in this vein.

[@russellvineyard7876]

Yeah Trav!! Looking good buddy. Hope you and your family are well.

[@joelaroma2924]

That's where I'll have his surfing board😊🏄‍♂️🤙

[@jayc546]

you can't beat that! how many thing's can you buy that are hand made these day's? it's priceless! but.... you CAN!

[@spacedigger]

What I'm asking myself when I watch this. I'm not a surfer by the way, so it's a question from someone who does not know a thing about surfboards. Is this, having a local boardshaper/builder make your board, cheaper, or more expensive than buying a big brand mass produced surfboard?

[@yonatansasson5104]

It Deppends on the board.

[@Logan-gi2lm]

More expensive but they feel better

[@jpc630]

Interesting. My experience in small town Australia is that the local shapers are much much cheaper than buying a firewire/ CI / HS etc.

[@thedereklee9]

He's in Hawaii .... What's with all the "M10" logos at 1:10?! Pretty sure Geoff rashe is in Santa Cruz and outsources the surf tech stuff to Brazil... Plus that's more M10 logos than actual M10 boards I've ever seen in one location lol and I have 4

[@mattydestroyer6298]

Cuz he is in Santa Cruz dude

[@coulterthekook0113]

Are u seriously saying that he was lying about how he went to Hawaii

[@mr-kx1mf]

NEED AN APPRENTICE!?? AWWESOOOMEE WORK

[@lelandmartin8703]

Fucking cool!!