3.5 MILLION configurations - Norqain's new customisable Wild One of 1

2024 marked Norqain's first time exhibiting at Watches and Wonders, and the upstart Swiss independent has introduced something special for the occasion: a new customisable take on their cult favourite Wild One model. Some Swiss watch brands have experimented with customisable watches before - Certina immediately springs to mind - but the new Norqain Wild One of 1, the brand says, has 3.5 million possible configurations, an unheard-of offering in the industry. Our very own Andrew McUtchen was one of the first people in the world to have a go at customising his very own Wild One of 1, joining Norqain CEO Ben Küffer for an exclusive session at the Norqain booth at Watches and Wonders in Geneva. What options did Andrew go for? You'll just have to watch the video...
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norqain.com/pa...
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Brand - Norqain
Model - Wild One of 1
Case Dimensions - 42mm (D) x 12.3mm (T)
Case Material - 18k 5N red gold or 18k white gold, Norteq, titanium
Water Resistance - 200 metres, screw-down crown
Crystal(s) - Sapphire front and back
Dial - Six skeletonised and 12 solid dial options
Lug Width - 22mm
Strap - 12 animal cruelty-free rubber strap options, choice of case-matched or Norteq pin buckle
Movement - NN20/1, Kenissi-made, or Sellita SW200-1 S c
Power Reserve - 70 hours (Kenissi), 41 hours (Sellita)
Functions - Hours, minutes, seconds
Availability - Now, watch will be ready three months after placing order
Price - Starting from CHF 15,560
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[@watcheswithabdullah]

Norqain is has really set a benchmark on how newer watch brands should communicate their products in an exciting and engaging way. Love the brand!

[@tonyl7000]

Nivada G had this as well, but they removed it.

[@jonbravo6262]

Luv the Configurator!
Custom Made Reality is what the Tribe is all about!

[@BurkhalterMedia]

Sehr Symphatisch 😊 der Brand kenne ich schon 🎉

[@WristwatchWorkshop]

I love this idea. There's been plenty of times I've seen a piece and thought "I love it... except those indices/hands/dial colours". The configurator lets me choose not only the bits I want, but ensures there's no sticking points. Very impressive turnaround too. 3 months? Good job!

[@yakupdinler]

I tried the configurator and at the end it said: 17500 EUR :) I will pass, not worth it...

[@courtpaul9334]

Excellent initiative indeed,watch companies shouldn't always think want their customers require but,on some occasions it should let the customers have a personal input on what they really want.After all isn't it for them ? !!!

[@denniskai2331]

Yes - but, aren't these gold only watches? That price tag means that realistically, who is going to plop that much money down on this?

[@Timeandtidewatches]

Yes, they’re currently gold only - so the price tag is not really a surprise - there are intentions to make it available in non precious materials if the idea takes off - Andrew

[@watchdulum]

They will go places! The wild one is just groundbreaking.

[@stevem863]

Nice create your own function. I feel their watches are overpriced, but never really seen a full unboxing . Very sporty and cool.

[@micaljimenez7381]

Configure is watch had to be a very normal attitude,why rolex for exemple dont give possibility to his customer to choose what bracelet,what color or what material he wants,at this price real luxury is too let the customer choose,clients is king no? So very good norqain to do this

[@ListenToPowerViolence]

Rolex have a similar configurator.

[@kentbibby8027]

😆

[@randmacct636]

So not only do i pay for the watch now i need to do the work of your designer too? Since when has a michelin star chef asked what tomatoes or radishes the diner wants