How Fragrances Are Made - From Start To Finish (If You Aren't A Perfumer)
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- Опубликовано: 3 июн 2022
- Hey friends, today I'm going over how a fragrance is created from the brief to submissions to the market per viewer request. As always thanks for watching!
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FTC Disclosure: All opinions expressed in this video are entirely my own. Some of the above links are affiliate links, which earn me a small commission on purchases made. Thank you for reading.
I thought it was a video of the process of how fragrances are actually made 🤦♂️
regarding Pierre Bourdon. His concept of Davidoff cool water was already accepted by Creed and turned into Green Irish Tweed. But apparently they didn’t want him to claim credit for it. So he went on to make Cool water. Another creation of his is Silver Mountain Water. This was a rejected submission to one of Issey Miyake’s briefs which Creed again scooped up. He also made Mellisime Imperial, EROLFA. Funny thing is, Olivier Creed never paid him for his creations. He just walked into Pierre’s office in Paris, and scooped what ever rejected submissions he had in return for a tailored suits (that’s what Creed really is. It’s a bespoke tailor shop, not fragrance makers. Olivier Creed had an excellent nose, that appreciated Pierre’s work when designer houses rejected it. But he’s not a perfumer. He took Pierre’s work for free virtually. Made up a story about how he was inspired to make the fragrance. And sold it as his creation. Pierre, in addition to a tailored suit for every perfume, was promised a generous retirement payment from Creed, which he never got. Green Irish was marketed as inspired by a walk in the Irish country side, which it wasn’t. Silver mountain water as inspired by a trip in the Alps which it wasn’t. Himalaya was inspired when Olivier climbed the summit, which he didn’t, EROLFA as inspired by a Creed family sailing trip in the Mediterranean which isn’t true, Mellisime Imperial as a bespoke fragrance for king Faisal of Saudi, which isn’t true. In fact, many celebrities and royalties wrote complaints to the house of Creed, asking them to stop using their names falsely for marketing their fragrances under the threat of legal action.
Thanks, this was very interesting, I like this type of content, It goes in a different direction of the regular "top ..."
Jeremy fragrance said that the cost of a 100ml fragrance is 7$ !!!
we want to know the physical part you know the right alcohol and where to find the essential oils and the other preservatives they put in it, not the logistics.
This episode came across as being authentic and powerful, while very informative! The best in a long time. No role playing and no joke telling, just Ash as we knew him in the beginning. Long may this original approach continue! Thank you Ash.
i once saw a documentary of what smells are more attractive to men and women and on top even beating top perfumes was none other than the smell of pumpkin pie, it would be cool if youtubers start talking about stuff like this
I was expecting the scientific side. Do this next time. 🙂 How to put top notes on top, maceration times and relevance of it... this kind of stuff. Thanks.
That’s so tough. Perfumers are so similar to musicians. Some scents they create discontinue because they went unnoticed for so long. Just too amazing for their time. And once people realize what they’re missing, it’s gone 😢 RIP V&A M.I.P.
Imagine someone spending that much time and money working with a perfumer just to come out with One Million Parfum/ Elixir 🥴🥴
Hey Ash! I loved this video. I always wondered about the process of how a fragrance gets made. It was very informative and I can't wait to see the video of when you're actually on the factory floor showing us the whole process.
Really interesting, and well explained. Thanks Ash!
The video I've been waiting for!!
This is a so stunning video!
love this kind of video. these educational videos are awesome.
I always thought it would be cool to see the a start to finish of making a fragrance.
Great info video and I enjoyed it and have a blessed day
Appreciate the info Ash!
Great video Ash looking forward to seeing the production side like you mentioned. I am also super curious about the supply-side the raw materials required to make our beloved scents
Interesting stuff. Thanks Ash. 🙏🏻