Content Marketing with HubSpot's Gregory Karelitz

The key to content marketing is creating content that is unique to your venture. Gregory Karelitz, Growth & Partnerships with HubSpot for Startups, explains how HubSpot leverages its blog content to be a thought leader in its respective market, thus attracting and retaining customers.
Read up on content marketing and other paid acquisition channels in the MaRS Growth Marketing Playbook: marsdd.com/growth-marketing-playbook/