Marketing SMART goals: everything you need to know on goal-setting

What is a marketing goal and a S.M.A.R.T. objective? What are the outcomes in managing a company by objectives? How do astronauts set and achieve goals?
In this second lesson of my strategic digital marketing course, I deepen what a marketing objective is. I explain the goal-setting theory by Edwin A. Locke and Gary P. Latham and link it to the Expectancy theory of Victor Harold Vroom. This literature represents the foundation of goal-setting and is necessary to understand the S.M.A.R.T. goal.
The S.M.A.R.T. goal is one of the criteria to guide goal-setting and represents an acronym which means that an objective should be specific, measurable, attractive, reachable and timed (or time-oriented).
Finally, I share the take away of a very insightful video shot by the Canadian Space Agency and NASA about a speech of the Canadian astronaut Chris Hadfield who imparted some sound advice on how someone can achieve their goals and become the person they wish to be.
Table of contents:
0:47 - The goal-setting theory;
3:23 - The three characteristics of successful goal-setting;
4:01 - The Expectancy theory;
4:14 - The S.M.A.R.T. goal;
5:53 - Difference between important and urgent tasks;
6:37 - Example of a S.M.A.R.T. goal;
7:38 - How astronauts set and achieve goals: the take away from Chris Hadfield;
7:54 - The curve to goal achievement.
#AlbertoCarniel #SMARTgoals
Useful links:
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Chris Hadfield on how you can achieve your goals: • Chris Hadfield on how ...
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I'm Alberto Carniel, an international e-commerce and digital marketing consultant. I have worked with over 40 private and public organizations worldwide, and have collaborated with many important brands like Unilever, Retro Fitness, McFIT Group, HubSpot or Esercito Italiano.
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