How to read, make and use a Balance Sheet

Learning how to read a Balance Sheet can be easy and powerful for anyone. In this short video, I show a 5-step process to read any balance sheet from any company. I use the examples of different companies. At the end, I show how to make a balance sheet for a small business, step by step. This material is part of the Finance for Marketing and Quantifying the Value of Marketing classes I teach at NYU SPS.