How Casetify Built A $300 Million Tech Accessory Brand

Casetify's personalized phone cases are endorsed by celebrities like Kylie Jenner, and the Hong Kong-based company partners with global brands like Disney and NASA, but success wasn't always easy. Here's how millennials Wesley Ng and Ronald Yeung turned Instagram photos into a company bringing in $300 million a year.
Produced by: Lauren Shamo
Supervising Producer: Jessica Leibowitz
Camera: James Goldman
Animator: Elham Ataeiazar
Reporter: Thomas Huddleston
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How Casetify Built A $300 Million Tech Accessory Brand

[@2004froggy]

This aged like milk.

[@LittleDraco]

So glad to see more and more JerryRig fans commenting here. We need more youtubers exposing scams done by Casetify.

[@darling_yext]

Theft. That's how.

[@TLDRwrestling]

Casetify is over priced. They also rip off designs from others.

[@overcast2018]

The fall of casetify when?

[@xianlaw]

By stealing designs lol

[@Grinder1965]

Pay 1200 for a phone... why not pay 60 for a case....

[@keionaustin8068]

How Casetify built a 300 mil empire by stealing other people art and ideas

[@kylorokx1552]

BY STEALING OTHER'S WORK OF ART! Better close yhe the company if you don't have any bright ideas other than stealing!

[@Aimeen_]

Stealing designs. That’s what they do now. Lazy company that preys on the small guys.

[@rustledjimmies1337]

Get ready for the fall of Casetify 😂

[@victorortiz6686]

And today we found out how they really did it 😂😂 federal law suits are no joke

[@elbananas4818]

how? by stealing from dbrand and JerryRigEverything apparently.

[@stuart2151]

This company steals other peoples designs and uses it for their cases. I hope they go down with the upcoming law suit from Dbrand and Zac

[@Aku-pm8cp]

plus with the help of IP theft. Casetify going back to its roots of taking pictures to make cases, only this time it stole dbrand's pictures and put it onto its cases. I hope Casetify looses big time.

[@normalgirlcvco]

As a older GenZ that grew up mostly Millenian I cannot see why would I ever spend that much in a case

[@bob_kazamakis]

in before this ages like sour milk with their recent plagarism lawsuit

[@WhatMACHI]

I feel like this video needs an additional discussion point around their blatant disregard for others hard work and theft.

[@n_utd]

through stealing

[@jaresc8022]

New Video: The fall of casetify