I love hearing other digital marketing pros talk about their self taught journey into and through the industry. I took a similar path and in my opinion it's the only way to learn the broad set of skills needed to kill it in this space. Great videos BTW!
Hey Dara! Such an honest story and one that I can relate to. I graduated from University as a communications major, not really sure what direction I wanted to take my career. I also looked into journalism (photojournalism even since I had a passion for photography), but I never really found a direction that interested me. So I went on my university's job board and worked for a waste management company as a marketing assistant (I didn't graduate with a marketing degree so I looked into any marketing job I could), and learned everything I could about marketing. But ultimately I knew that I didn't want a career in that industry. A few years later, I met someone who worked at a digital agency (my girlfriend at the time's, cousin's husband, lol), who saw potential in me as a digital marketer / media buyer because of the creative work that I had on my social media (photography, videography, writing), and took a chance on me. And the rest was also history. So I guess just to add some color to your advice and for anyone that follows this channel: continue to be yourself, and continue to share your work on the internet. I found media buying to be a fulfilling career just as you did Dara, and it's because I was making an impact for businesses, while still fulfilling my creative itch. AND I still have the time to run a wedding production business. Thanks for sharing your story!
Love everything dara shares , very relevant and it can really life changing if you put your heart into what she is teaching 👍keep it up dara and kudos to your channel. I always share your video to my fellow marketer and facebook ads users here in the islands of philippines to pick golden nuggets on your teachings.
Sooo inspiring! I actually just got my Google Ads Display Certification last week! But it's IMPOSSIBLE to get mentorship or hands on training with no experience! Lol But I'll keep trying! Thanks for all you do I learned a lot from this channel specifically! ❤🙏🏾💯
Hey Dara! I've been subscribed for a while, but I start my 1st digital marketing job working with Google Ads & Fb Ads tomorrow. I'm excited and nervous at the same time!
Awesome! Have really learnt alot from you. I just joined ladies get paid. I also have a RUclips channel where I talk about digital marketing/Canada guide.. looking forward on getting my first job on ladies get paid🙂🙂. Thanks for your inspirations. Cheers
:) Hi, nice content. Your channel is pure gold. I am training and getting some small clients as well to get more experience to be a better media buyer. I get overwhelmed most of the time with the pre-launch campaign process, from sitting with the client, defining the strategy to the structure of the campaign. It would be nice to see a video of your process from the beginning to where you lunch the campaign. Thanks in advance...
@@DaraDenney Thanks for the response! I have watched those but I was trying to understand more the pre-process when boarding a client and planning the strategy and Ads to run. In your videos you already have everything set and just create them but not necessarily the before hehe. It is basically like the planning framework you follow to know how to tackle the campaigns... I don´t know if I explain myself but that is what I struggle with more, organizing and planning the campaigns before lunching. Thanks again for your help! I will keep watching your channel for more good content...
Great video Dara. I took a similar path. Startup to agency. I would invest in a good mic or denoise the audio on these videos tho... this one had a lot of background noise.
Such a timely comment, Jess! I just learned how to denoise (after I posted this video LOL), but I'm also looking out for a new microphone too for my upcoming podcast project. If you have any suggestions on that front, I'd love to hear it. Def time for me to upgrade a bit :) Also, I filmed this video about a month ago in Mexico and admittedly I lived on such a busy street. Back in the USA, in the country... with no noise :)
@@DaraDenney We did 50 eps of a podcast using these and whatever choice of headphones you like. We liked headsets because you are always near the mic, but headset mics aren't great, so this is an upgrade. antlionaudio.com/collections/microphones/products/modmic-uni
10/10 content everytime. Do you like FB and Google media buying/creative certifications? What other ways do you like beginning media buyers gain knowledge? Love the vids👍🏻
I only like these certifications to get jobs or promotions. I don’t think they actually teach you much strategy or tactic. I prefer RUclips, Twitter, etc
You were looking absolute gorgeous in that Indian tradition dress called Sari and you had inspired me to start the yourtube channel and will DM you for collaboration once reached 100k subscribers. Thanks in advance for being honest and sharing the knowledge.
Hello Dara!!!! First of all thank you for your content, i really appreciate it :) I've just some questions, in your videos you talk about media buyer in terms of facebook ads, snap ads etc so digital traffic sources.... But looking for the profession of media buyer on the internet I see that it also deals with buying advertising space from newspapers, magazines, TV, etc... Do you also do this, i.e. buying advertising space from TV, magazines, etc.? Does the company where you work also provide this service, where maybe you specialize in digital media buying and someone else in "traditional" media buying? (as you may have guessed I have some confusion about this aspect of the media buyer 😂)
Inspirational. I want to be able to start working with companies with higher spend! How do you get clients that spend 50k to 1 million a month? At the moment I keep getting small biz clients with low spend that get worried if we spend 1k a month and low spenders means inconsistencies.
Hi Dara I have been following you for sometime. I have recently landed a performance executive role. What would be your advice to be successful in the role?
This is super exciting. Just found your channel. I've been using Facebook Ads for my own small business enterprises. I've been trying to learn more without watching boring guys talk on RUclips. I didn't even know "Media Buying" was a career and I've just stumbled on it today lol Anyways, very exciting to know that my interests (and what I was already doing) has a name and I can focus my efforts in that direction. Also, did you already have a degree when you got started? If so, what type of degree? Do you think having a degree is important for eventually landing the type of role you're currently in. Whats your thoughts on that as someone whos done hiring? Thanks!
Hi Dara! I am working for an NGO. That means a small ad budget. I am trying to recruit employees and volunteers. I also try to get more donations. Last but not least I want to drive Image campaigns. How would your set up the facebook funnel campaigns with retargeting for the above mentioned goals? Would the objectives be conversion for the recruitment topics, brand awareness for image campaigns and interactions to gain more followers? Thanks and your channeling awesome 😊
Great question, David. Yes, I have considered it in the past. I even had my own consultancy for about a year. But now I don’t think I would start my own agency. I love what I do (the actual marketing) and I HATE the operations, paper pushing aspect of what owning a business actually is half the time. It’s not out of the question in the future, but I would much rather start my own brand than my own agency.
@@DaraDenney Hopefully you reply to this lol. So I run Facebook ads myself, and I am always trying to get better and better. Would you ever consider auditing my ads or offering any advice? Hopping on a call?
@@stevenzipkin3757 I don’t take on clients anymore, but feel free to ask questions :) if there is a video you’d like to see particularly then let me know!
@@DaraDenney Soooo many dropshipping bros lol. You're definitely filling a gap Dara. I'm going to add to the exciting avenues opening up for you and suggest a podcast ;)
I love hearing other digital marketing pros talk about their self taught journey into and through the industry. I took a similar path and in my opinion it's the only way to learn the broad set of skills needed to kill it in this space. Great videos BTW!
Thanks, Matt!!!
Hey Dara! Such an honest story and one that I can relate to. I graduated from University as a communications major, not really sure what direction I wanted to take my career. I also looked into journalism (photojournalism even since I had a passion for photography), but I never really found a direction that interested me. So I went on my university's job board and worked for a waste management company as a marketing assistant (I didn't graduate with a marketing degree so I looked into any marketing job I could), and learned everything I could about marketing. But ultimately I knew that I didn't want a career in that industry.
A few years later, I met someone who worked at a digital agency (my girlfriend at the time's, cousin's husband, lol), who saw potential in me as a digital marketer / media buyer because of the creative work that I had on my social media (photography, videography, writing), and took a chance on me. And the rest was also history.
So I guess just to add some color to your advice and for anyone that follows this channel: continue to be yourself, and continue to share your work on the internet. I found media buying to be a fulfilling career just as you did Dara, and it's because I was making an impact for businesses, while still fulfilling my creative itch. AND I still have the time to run a wedding production business. Thanks for sharing your story!
I love this story!!! Thank you for sharing :)
Cheers from Egypt ,
Really appreciate your videos and hope you keep it up Dara👏👏
Awesome! Thank you!
Your video is always value packed. I am hooked to your channel. Love your content
Thank you, Ahmed!
Love your content! I get so motivated listening to you. I’ve learned a ton from you already and appreciate all the hard work you out in.
Thank you, Loren :)
Hey I'm a big fan of you. I like your simplicity and sincerity. thank you son much for each minute you've dedicate to share your knowledge :)
You’re welcome!
Love everything dara shares , very relevant and it can really life changing if you put your heart into what she is teaching 👍keep it up dara and kudos to your channel. I always share your video to my fellow marketer and facebook ads users here in the islands of philippines to pick golden nuggets on your teachings.
So glad!
You are an awesome individual. You seem very genuine
Thank you :)
Sooo inspiring!
I actually just got my Google Ads Display Certification last week!
But it's IMPOSSIBLE to get mentorship or hands on training with no experience! Lol
But I'll keep trying! Thanks for all you do I learned a lot from this channel specifically! ❤🙏🏾💯
Definitely not impossible but you have to get very creative 😉
Really nice knowing you.
Love this
Hey Dara! I've been subscribed for a while, but I start my 1st digital marketing job working with Google Ads & Fb Ads tomorrow. I'm excited and nervous at the same time!
OMG congrats, Johanna!!!!!!!
@@DaraDenney Thank you!
Awesome! Have really learnt alot from you. I just joined ladies get paid. I also have a RUclips channel where I talk about digital marketing/Canada guide.. looking forward on getting my first job on ladies get paid🙂🙂. Thanks for your inspirations. Cheers
Im Egyptian and i love seeing your videos ❤️ keep it up
Awesome :) shoukran!!!
Nice to know more about your background! Keep going Dara :)
Thank you, Yohann!!!
Hey Dara, Love your journey !! Do you have a live course for facebook ads ?
Love this so much!
Thank you so much :)
Great journey
Love this Dara :)
:) Hi, nice content. Your channel is pure gold. I am training and getting some small clients as well to get more experience to be a better media buyer. I get overwhelmed most of the time with the pre-launch campaign process, from sitting with the client, defining the strategy to the structure of the campaign. It would be nice to see a video of your process from the beginning to where you lunch the campaign. Thanks in advance...
I have a few videos like this! Check out my “watch me make a x” series!
@@DaraDenney Thanks for the response! I have watched those but I was trying to understand more the pre-process when boarding a client and planning the strategy and Ads to run. In your videos you already have everything set and just create them but not necessarily the before hehe. It is basically like the planning framework you follow to know how to tackle the campaigns... I don´t know if I explain myself but that is what I struggle with more, organizing and planning the campaigns before lunching. Thanks again for your help! I will keep watching your channel for more good content...
Thanks for the Video Dara. May i ask how much you earn as a Media Buyer?
Great video Dara. I took a similar path. Startup to agency. I would invest in a good mic or denoise the audio on these videos tho... this one had a lot of background noise.
Such a timely comment, Jess! I just learned how to denoise (after I posted this video LOL), but I'm also looking out for a new microphone too for my upcoming podcast project. If you have any suggestions on that front, I'd love to hear it. Def time for me to upgrade a bit :)
Also, I filmed this video about a month ago in Mexico and admittedly I lived on such a busy street. Back in the USA, in the country... with no noise :)
@@DaraDenney We did 50 eps of a podcast using these and whatever choice of headphones you like. We liked headsets because you are always near the mic, but headset mics aren't great, so this is an upgrade. antlionaudio.com/collections/microphones/products/modmic-uni
Best of time and more success in 2021 for you
Thank you!!!
10/10 content everytime. Do you like FB and Google media buying/creative certifications? What other ways do you like beginning media buyers gain knowledge? Love the vids👍🏻
I only like these certifications to get jobs or promotions. I don’t think they actually teach you much strategy or tactic. I prefer RUclips, Twitter, etc
@@DaraDenney any channels you suggest or Twitter handles to follow?
Hello Denny can you make a course on how to become a media buyers
You were looking absolute gorgeous in that Indian tradition dress called Sari and you had inspired me to start the yourtube channel and will DM you for collaboration once reached 100k subscribers. Thanks in advance for being honest and sharing the knowledge.
Were you successful at first when you started advertising? And also do you only work with e-commerce brands?
I only do ecom. And no, I was not super successful in the beginning. I had tons to learn. And still do :)
Is there a specific course to specialise in media buying? A course that takes me from a SMS to a digital media buyer?
Good question, and no there really isn’t. But Andrew Foxwell has some great courses that would get you on the right track!
Dropshipping bros! Yes!
Hello Dara!!!!
First of all thank you for your content, i really appreciate it :)
I've just some questions, in your videos you talk about media buyer in terms of facebook ads, snap ads etc so digital traffic sources.... But looking for the profession of media buyer on the internet I see that it also deals with buying advertising space from newspapers, magazines, TV, etc...
Do you also do this, i.e. buying advertising space from TV, magazines, etc.? Does the company where you work also provide this service, where maybe you specialize in digital media buying and someone else in "traditional" media buying?
(as you may have guessed I have some confusion about this aspect of the media buyer 😂)
Inspirational. I want to be able to start working with companies with higher spend!
How do you get clients that spend 50k to 1 million a month?
At the moment I keep getting small biz clients with low spend that get worried if we spend 1k a month and low spenders means inconsistencies.
I work for agencies that handle the sales process :) Also, this channel has helped a lot!
Why did you not start your own SMMA Agency??
Hi Dara I have been following you for sometime. I have recently landed a performance executive role. What would be your advice to be successful in the role?
This is super exciting. Just found your channel. I've been using Facebook Ads for my own small business enterprises. I've been trying to learn more without watching boring guys talk on RUclips. I didn't even know "Media Buying" was a career and I've just stumbled on it today lol Anyways, very exciting to know that my interests (and what I was already doing) has a name and I can focus my efforts in that direction. Also, did you already have a degree when you got started? If so, what type of degree? Do you think having a degree is important for eventually landing the type of role you're currently in. Whats your thoughts on that as someone whos done hiring? Thanks!
Why did you want to become a media buyer? What do you like about the job?
Hi Dara! I am working for an NGO. That means a small ad budget. I am trying to recruit employees and volunteers. I also try to get more donations. Last but not least I want to drive Image campaigns. How would your set up the facebook funnel campaigns with retargeting for the above mentioned goals? Would the objectives be conversion for the recruitment topics, brand awareness for image campaigns and interactions to gain more followers? Thanks and your channeling awesome 😊
Hi I'm an agency owner. How much you charge for single client per month?
Hi Dara do you have a course on Media Buying ?
I would like to be part of your team.
👍🏻
Have you ever thought about starting your own agency? If not, why?
Great question, David. Yes, I have considered it in the past. I even had my own consultancy for about a year. But now I don’t think I would start my own agency. I love what I do (the actual marketing) and I HATE the operations, paper pushing aspect of what owning a business actually is half the time. It’s not out of the question in the future, but I would much rather start my own brand than my own agency.
@@DaraDenney Hopefully you reply to this lol. So I run Facebook ads myself, and I am always trying to get better and better. Would you ever consider auditing my ads or offering any advice? Hopping on a call?
Need help with my shopify dropshipping store & facebook ads.
You’ve come to the right place!
@@DaraDenney how can u help ?
@@stevenzipkin3757 I don’t take on clients anymore, but feel free to ask questions :) if there is a video you’d like to see particularly then let me know!
Dropshipping bros 😂
Just calling it like I see it, LOL
@@DaraDenney Soooo many dropshipping bros lol. You're definitely filling a gap Dara. I'm going to add to the exciting avenues opening up for you and suggest a podcast ;)