If you want to take a look at these ads, I made a board for ya: projects.motionapp.com/organization/62e1a18ec3eea561c6acbbb1/creative-research/6791126287878dad7f216900 Tell me your product/service and I can suggest one specially for your brand :)
Hi Dara, Thanks for the great content. The product we sell is a backpack-styled soft cooler targeted at outdoor enthusiasts. The brand is called Wildbearx.
I love that you're replying! I'm curious what you'd recommend for an expert insurance agent targeting high net worth clients got auto, home, and umbrella coverage? The goal is getting them to contact me for a comparison quote. Perhaps a voice over walk through of an example policy? Or?? It's a boring product that is hard to get people's attention
Been following you for a while, been able to make really good performing ads because of you! So with that in mind what ad format would you suggest for me, I am running a e-com haircare brand.
Love that :) Haircare brands can be super fun, but there is a ton of competiton. My favorite for ads/marketing are Crown Affair and Prose. If I wear you, I would definitely try something like this: app.foreplay.co/share/ads/zD8eOoeq0z0oZtB6xFJ5?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
Thank you in advance - A self-help online course that helps people get rid of anxiety, stress, and overwhelm. (And yes, please do the deep dive on AI ads.)
Cute! I love a pet art brand :) Reaction shots here are key. As well as showing how customizeable the products are. Think creator content but also carousel images. Also try a benefits callout.
Is there a source that has an overview of formats and messaging styles? I feel like there is a ton of it and I would love to build me my own mix and match sheet
I've worked with a number of brands like this in the past. Often times, it was more of the classic image ads that would crush and of course, great UGC, but not always easy to source. Telehealth is tricky. Try building and featuring as much social proof as you can in the form of statistics, testimonials from customers/doctors, before/after stories, etc
@ appreciate it! Now just trying to not get ad accounts closed down for advertising meds (even when LegitScript certified 😭). Appreciate you! Your content is great
Hi Dara the product that I am selling is personalized woven blankets for couples. What ad format do you suggest I use. I am getting clicks but no sales.
I think it might be less about the specific format and more about the messaging. Leaning into the key desire of romance would make sense here. Take a look at some of this inspo, I think it will point you in the right direction: app.foreplay.co/share/ads/aFte4h9wf1MX5X7t6peT?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 ^ but instead something like "This was better than couples therapy." app.foreplay.co/share/ads/FeyXPwAxXyQWhZg7v9fi?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 ^ "Now my husband is asking me to cuddle every night... 20 years of marriage and this is the first time!"
I've always wanted to learn to surf, like Blue Crush lol. With service/training businesses like this I see an even split between classic image ads and customer testimonials working. I think EGC could work reallllly well here too.
DEFINITELY a founders ad. I also think any additional testimonials you can get from other doctors would be really helpful in building trust. Educational ads would slap too: what do doctors know about pillows/our backs that regular folks don't? Why should all pillows be developed by a doctor? Lot's a cool threads to pull here.
I run a SKOOL community for childcare providers that need help with social media marketing. We create social media posts and creatives they can use daily. What type of creative should I test on my meta ads?
Oooooo copy this ad, it made me stop 👀 app.foreplay.co/share/ads/vauC8vwPN2TLjOh6lUfG?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 app.foreplay.co/share/ads/yYbDUmoh0IB7IBPCr1uB?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 "We deliver ad creatives to you daily." Let me know if this helps!
This sounds like a product I would like haha. You have to have glamor shots here, but I would say that you can do some FUN things with messaging that can really drive sales. Here are a few examples: app.foreplay.co/share/ads/qRvtqkWGwy02VjbCv3fk?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 app.foreplay.co/share/ads/0byPKx3k2PblywMaMqAk?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 app.foreplay.co/share/ads/S5NqOIVL4Ibgi1Xrfsha?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 app.foreplay.co/share/ads/EesZo5kfwn83dRnGMLQu?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
Hi @Dara Denney. I just found your page, and it is awesome. This is my second video. I work with energy solutions (solar, fuel-to-lpg, inverters, etc). What kind of ad format will work for me if I want to promote my fuel-to-lpg conversion service? Thank you
You'll definitely have to test multiple formats to see what works best for you ultimately :) I'll admit: this is def out of my wheelhouse, but I have worked alongside a few solar projects and saw this work: app.foreplay.co/share/ads/MsiFf88Dre2nckRRuSAX?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
what can be the best ads for talking flash cards helping chldren aged 2-5 to learn new words vocabulary and help them learn in an engaging manner iwant some good hooks as the viewers ae not engaging in the firs few seconds
The thing about this kind of product is that you are actually marketing to the parent. What do the parents really desire here? For their kid to be smart? Or the smartest kid in class? Are they overcoming a problem like a learning curve? Get testimonials from parents and have them tell their stories.
UGC testimonials, us vs them, and long form text only content Brands like Obvi have seen a ton of success on the image side as well, particularly with AI ads.
Bonjour, sachez que grâce à vos vidéos je suis sûr de battre tous mes concurrents en ads en France car les Français sont mauvais et vos vidéos sont au moin à 10 niveaux au dessus du niveau Français. Merci infiniment.
Great video and so kind of you to offer suggestions individually in the comments! What is your suggestion for a Christian (faith-based) clothing brand? (Unisex - but primarily aimed at men)
Ooooo such a good one. I think more of the Ugly Ads style would be SURPRISING and not something done a ton. Think like a lofi-review/one shot one take. Like this: app.foreplay.co/share/ads/qAo3vmeGyLA0nJ59pwim?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
@DaraDenney appreciate it, I've been doing my own fb ads for 9 years but the last year has been rubbish haha! But I know I'm not the only one. Your content is great :)
Hi Dara! My name is Jesse and me and my wife own a beauty products business, with our hero product being a lash growth serum called lash daddy Our brand name is call me daddy, would love your opinion on what ad format you think we should try
Hi Dara, thanks for the video. We sell science educational materials to teachers and schools in for grades 6-12. Think ready made worksheets, reading articles, and low-prep labs. Any help is appreciated!
I try targeting a few folks: people who work at schools, teachers themselves, and parents. For this product specifically, I think trying lead generation or freebies could be the most benefitial. Creator content from teachers seems like a slam dunk. However, I've seen this kind of thing work just by showing examples of the worksheets in a carousel format. Hope this helps!
LOOOOVE a grid style ad for jewelry like Mejuri and Jenny Bird. But have also seen text only ads like this crush it (to my surprise) app.foreplay.co/share/ads/rWfrMkRMxbNPBwxWpidX?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
This is a fun one. Surprisingly DPA works greta for travel, so don't discount it. But I would put my money on an ugly ad, especially for luxury. It's so not typical. You can still make it chic though. Here are some ads I'm thinking about: app.foreplay.co/share/ads/sLiZo6m5tG8H343vfnee?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 app.foreplay.co/share/ads/6zaIhg38g2sVUhIj2rZV?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 app.foreplay.co/share/ads/9EzeFy5ZCYfXQuntmMWD?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3 app.foreplay.co/share/ads/5OHK6ZUE44IT0xCZqg0i?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
If you want to take a look at these ads, I made a board for ya: projects.motionapp.com/organization/62e1a18ec3eea561c6acbbb1/creative-research/6791126287878dad7f216900
Tell me your product/service and I can suggest one specially for your brand :)
See you at Barry’s course!!
Also - yes, AI ads is a really good idea 🥰
Thank you for the value Dara
Yesssss so excited to see you all in Barry's course!!!
Sorry dad I can’t go to school today, Dara just dropped a new creative ad formats that convert like crazy video
I might hang this comment on my wall, lol 😊
@@DaraDenney Next level gratitude
Super valuable information as always!
So glad 😍
PLEASE DO A DEEP DIVE ON AI ADS
This is what I needed to see!
Yes
Welcome back, Dara!
Hope the holidays treated you well.
And wow, thank you for dropping such a fire video-absolutely loved it! 🔥👏
You're so welcome! I hope you're all set for the new year, I know I am after this video! 😊
Hi Dara, Thanks for the great content. The product we sell is a backpack-styled soft cooler targeted at outdoor enthusiasts. The brand is called Wildbearx.
I love that you're replying! I'm curious what you'd recommend for an expert insurance agent targeting high net worth clients got auto, home, and umbrella coverage? The goal is getting them to contact me for a comparison quote.
Perhaps a voice over walk through of an example policy? Or?? It's a boring product that is hard to get people's attention
Been following you for a while, been able to make really good performing ads because of you! So with that in mind what ad format would you suggest for me, I am running a e-com haircare brand.
Love that :)
Haircare brands can be super fun, but there is a ton of competiton. My favorite for ads/marketing are Crown Affair and Prose.
If I wear you, I would definitely try something like this: app.foreplay.co/share/ads/zD8eOoeq0z0oZtB6xFJ5?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
@@DaraDenney Thank you!
Love your videos, we've got so much value out of them here at Element Brooklyn. Any ideas specific to us? 🙏
Ah! Looove your brand. Let's hang in Brooklyn sometime :)
A grid would absolutely smash for you. But also Us vs Thems seem like an easy win.
@@DaraDenney We'd love to show you around our warehouse sometime and give you some of our products to try, hit us up on social or email =)
@@ElementBrooklyn I will when I'm back in town :) Currently in Ireland
Yess pls do a deep dive on ai ❤
Got you :)
Thank you in advance -
A self-help online course that helps people get rid of anxiety, stress, and overwhelm.
(And yes, please do the deep dive on AI ads.)
Hi Dara! Great content. I'd like to ask what ad format I can use for a sweepstakes company.
As always, great video Dara! What ad format would you recommend for my brand that specializes in embroidered pet portraits on hoodies?
Cute! I love a pet art brand :)
Reaction shots here are key. As well as showing how customizeable the products are. Think creator content but also carousel images. Also try a benefits callout.
Thank you Dara!
thank YOU!
,Thanks for the infirmative video, do u have a course about fb ads or media buying in general?
Not for media buying! I do have one for performance creatives, though.
Is there a source that has an overview of formats and messaging styles? I feel like there is a ton of it and I would love to build me my own mix and match sheet
Great question: but there is no full resource. Maybe I should make one? :)
Thank you for inspiring and sharing! God bless your 2025❤
I'm sending the same vibes back to you!
Product is a telehealth platform with direct to consumer medications and lab work, think Him’s, etc.
I've worked with a number of brands like this in the past. Often times, it was more of the classic image ads that would crush and of course, great UGC, but not always easy to source.
Telehealth is tricky. Try building and featuring as much social proof as you can in the form of statistics, testimonials from customers/doctors, before/after stories, etc
@ appreciate it! Now just trying to not get ad accounts closed down for advertising meds (even when LegitScript certified 😭). Appreciate you! Your content is great
AI ads please - I saw many ppl talking about it but no one tells if they actually performs
I have MANY thoughts... but I can see this is in demand :)
Hello, laundry detergent, we’ve tried some ad formats in the past but none of them work. What do you suggest?
Hi Dara the product that I am selling is personalized woven blankets for couples. What ad format do you suggest I use. I am getting clicks but no sales.
I think it might be less about the specific format and more about the messaging. Leaning into the key desire of romance would make sense here. Take a look at some of this inspo, I think it will point you in the right direction:
app.foreplay.co/share/ads/aFte4h9wf1MX5X7t6peT?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
^ but instead something like "This was better than couples therapy."
app.foreplay.co/share/ads/FeyXPwAxXyQWhZg7v9fi?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
^ "Now my husband is asking me to cuddle every night... 20 years of marriage and this is the first time!"
@DaraDenney thank you so much
Please breakdown contents for service industry like surfing school
I've always wanted to learn to surf, like Blue Crush lol.
With service/training businesses like this I see an even split between classic image ads and customer testimonials working. I think EGC could work reallllly well here too.
Hey, sorry not trying to promote my product, just wanted to know what’s the best type of ad. It’s a full body pillow developed by a doctor.
DEFINITELY a founders ad. I also think any additional testimonials you can get from other doctors would be really helpful in building trust. Educational ads would slap too: what do doctors know about pillows/our backs that regular folks don't? Why should all pillows be developed by a doctor? Lot's a cool threads to pull here.
@ thank you 💟💟💟
I run a SKOOL community for childcare providers that need help with social media marketing. We create social media posts and creatives they can use daily.
What type of creative should I test on my meta ads?
Oooooo copy this ad, it made me stop 👀
app.foreplay.co/share/ads/vauC8vwPN2TLjOh6lUfG?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
app.foreplay.co/share/ads/yYbDUmoh0IB7IBPCr1uB?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
"We deliver ad creatives to you daily."
Let me know if this helps!
A 5'3" tall lamp, nice printed designs on them. like a statement piece. Retails for $500. Which format should i try?
Thanks a million!
This sounds like a product I would like haha.
You have to have glamor shots here, but I would say that you can do some FUN things with messaging that can really drive sales. Here are a few examples:
app.foreplay.co/share/ads/qRvtqkWGwy02VjbCv3fk?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
app.foreplay.co/share/ads/0byPKx3k2PblywMaMqAk?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
app.foreplay.co/share/ads/S5NqOIVL4Ibgi1Xrfsha?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
app.foreplay.co/share/ads/EesZo5kfwn83dRnGMLQu?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
@@DaraDenney Thank you so much! We are about to launch, will send you the link once the website is up. We are Dubai based :)
Guuuuuuurl. You know we live for this episode.
AHHHHH thank you
Would be interested in how you use AI for automate variation process of ads
Love seeing that so many people are interested in this!
Hi @Dara Denney. I just found your page, and it is awesome. This is my second video. I work with energy solutions (solar, fuel-to-lpg, inverters, etc). What kind of ad format will work for me if I want to promote my fuel-to-lpg conversion service? Thank you
You'll definitely have to test multiple formats to see what works best for you ultimately :)
I'll admit: this is def out of my wheelhouse, but I have worked alongside a few solar projects and saw this work: app.foreplay.co/share/ads/MsiFf88Dre2nckRRuSAX?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
What type do you think would work best for new and just starting out clothing brands. Especially those geared towards younger men (15-30)
what can be the best ads for talking flash cards helping chldren aged 2-5 to learn new words vocabulary and help them learn in an engaging manner iwant some good hooks as the viewers ae not engaging in the firs few seconds
The thing about this kind of product is that you are actually marketing to the parent. What do the parents really desire here? For their kid to be smart? Or the smartest kid in class? Are they overcoming a problem like a learning curve? Get testimonials from parents and have them tell their stories.
@@DaraDenney Thanks a lot
Hero product = Yoga Mat 😊
Hi! Would appreciate it if you could suggest some ideas for a shower head with filter brand. Thank you!!
Yes on ai deep dive 🎉 amd particularly how you're using it tastefully
Tasteful AI is the best kind :)
Telehealth (primarily Ozempic)
I've worked with many telehealth brands over the years; creator content was ALWAYS the thing that crushed and scaled.
hey dara, looking cute, great content thanks for summarizing the different ad formats!
You're so welcome!
Heavenly C60 Supplement (antioxidant)
UGC testimonials, us vs them, and long form text only content
Brands like Obvi have seen a ton of success on the image side as well, particularly with AI ads.
0 down roofing, we can install nationwide
Hey Dara! I am selling a Hairmassager that is new to the market and a Hair oil bundle. Curious which format you would recommend!
Before/Afters, testimonials, educational ads... all of these formats focus on PROOF, which is what your customers will need to buy.
@DaraDenney ok thank you!
Bonjour, sachez que grâce à vos vidéos je suis sûr de battre tous mes concurrents en ads en France car les Français sont mauvais et vos vidéos sont au moin à 10 niveaux au dessus du niveau Français. Merci infiniment.
Me with 63 days of Duolingo French trying to read this comment 👀
THANK YOUUUU
Merci beaucoup**
@DaraDenney sorry if there is no translation because otherwise I would have written in English
Hi! I have a digital marketing agency and I want to target gyms!
I've seen founder ads CRUSH with gyms. Also consider doing age-range group classes.
would love a deep dive into AI
coming up in March :)
Great video and so kind of you to offer suggestions individually in the comments! What is your suggestion for a Christian (faith-based) clothing brand? (Unisex - but primarily aimed at men)
Chiropractic ❤
Ooooo such a good one. I think more of the Ugly Ads style would be SURPRISING and not something done a ton. Think like a lofi-review/one shot one take. Like this: app.foreplay.co/share/ads/qAo3vmeGyLA0nJ59pwim?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
@DaraDenney appreciate it, I've been doing my own fb ads for 9 years but the last year has been rubbish haha! But I know I'm not the only one. Your content is great :)
apparel brand!
GRID AD!!!
And creator content that shows different size ranges
fitness coaching - women over 40
Semi-Permanent Tattoos! (Temporary tattoos that last 2 weeks) *FORMAT HELP*
Hi Dara!
My name is Jesse and me and my wife own a beauty products business, with our hero product being a lash growth serum called lash daddy
Our brand name is call me daddy, would love your opinion on what ad format you think we should try
Hi Dara, thanks for the video. We sell science educational materials to teachers and schools in for grades 6-12. Think ready made worksheets, reading articles, and low-prep labs. Any help is appreciated!
I try targeting a few folks: people who work at schools, teachers themselves, and parents.
For this product specifically, I think trying lead generation or freebies could be the most benefitial. Creator content from teachers seems like a slam dunk.
However, I've seen this kind of thing work just by showing examples of the worksheets in a carousel format.
Hope this helps!
Bleue Bébé Sink Bather, bath pillow for babies to help moms not bend or go on their knees for a better recovery
Deep dive on AI ads? Yes please!
What kinds of things would you like to see in the video? I want to make sure it's as comprehensive as possible!!
Charity - energy poverty
Wagyu Industry
us vs them
Fashion Jewellery
LOOOOVE a grid style ad for jewelry like Mejuri and Jenny Bird. But have also seen text only ads like this crush it (to my surprise) app.foreplay.co/share/ads/rWfrMkRMxbNPBwxWpidX?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
@@DaraDenneyoohh.. that text ad is actually quite surprising. Thanks!
Luxury RV Resort / Travel
This is a fun one. Surprisingly DPA works greta for travel, so don't discount it.
But I would put my money on an ugly ad, especially for luxury. It's so not typical. You can still make it chic though. Here are some ads I'm thinking about:
app.foreplay.co/share/ads/sLiZo6m5tG8H343vfnee?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
app.foreplay.co/share/ads/6zaIhg38g2sVUhIj2rZV?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
app.foreplay.co/share/ads/9EzeFy5ZCYfXQuntmMWD?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
app.foreplay.co/share/ads/5OHK6ZUE44IT0xCZqg0i?user=gXfSFJEzj5T5DNjDh4uKArz0S9A3
Astrology
-From India
Oh this is a fun one, I have actually worked with an astrology brand before. Human desires are KEY here. UGC tended to be our top performer easily.