Maximize Ad Spend & Conversions with a PMax Feeder Strategy

Unlock the secrets to optimizing your ad spend and boosting conversion value with a strategic Performance Max (PMax) and standard shopping campaign approach. 🚀
In this video, we explore:
🔹 Reconfiguring Campaigns: Using PMax as the high-ROAS driver and a shopping campaign as the feeder.
🔹 Unexpected Results: A 40% increase in spend for the shopping campaign and a 77% total ad spend boost.
🔹 Bid Strategies: Targeting new customers only to avoid overlap.
🔹 Cold Audience Insights: 68% of audiences reached were new, thanks to PMax’s massive impressions and low CPC.
Discover how this feeder strategy led to a 97% increase in conversion value and actionable tips for combining PMax and standard shopping campaigns effectively.
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Chapters:
0:00 Feeder Strategy and Campaign Reconfiguration
0:51 Increased Ad Spend and Conversion Value
7:00 Bid Strategy and Attribution Tool Insights
10:00 Performance Max Campaign Insights
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Tier 11 is here to help you navigate the complexities of modern marketing and achieve the results your business needs.
By partnering with us, you'll gain:
• A unified strategy that breaks down silos and aligns your efforts towards critical business objectives
• Transparent measurement and reporting that connects marketing to revenue and other vital KPIs
• A relentless focus on the metrics that truly matter for your long-term success
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Download FREE Copy of Tier11's MPI Glossary Below 👇
www.tiereleven...
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