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What if returning customers are simply being attributed due to the 90-day click-through window? They may have purchased a product within that 90-day period, then made another purchase within the same timeframe, leading to repeated attribution. Could that be the case? and Meta could look better because of 1D or 7D attribution window? Any thoughts?

Man ... Kasim has changed a lot 😂

Regarding tROAS & Standard Shopping: one thing to keep into consideration is that, if you are running Non-Brand Shopping, people are actually searching for another solution when they convert. If those are existing customers, you need to ask yourself why your customers aren't returning to your site directly, organically, via brand, email or SMS. + If your PLA was not there at that time, you might not have converted that person since they were in-market searching at that time.

We're gonna have a battle next week for our questions. 1 minute in the live, 100+ questions. Good luck! xd

How can I join your team?

How can I join your team?

How can I join your team?

Very helpful

hey. You can implement a script called Cart Data that answers the question, "Do clients buy items other than those featured in the ads they clicked on?"

They only have 32k views because our music video ended- 😅😅😅

lol a lot has changed imo

Does this mean PMAX is wasting money or making money?

Love your videos. Thanks for giving so much value!

You'll soon need a separate q&a series. Keep up the good work!

Isshhhhh

Anyway no matter what

This channel has a lot of potential, got a lot of perspective from this. Keep it up!

Great episode. I also always get the question when calculating ncac, do we consider gross profit, or net profit in the calculation. Would love to hear more on that

But I have no computer only a phone

Q for Juan! do we negate the exact kws in the other broad/phrase campaign?

Sounds &looks fantastic! 🎉Will this be legal in the EU?

Any RUclips ads videos?

The value you give is astronomical Juan Moran, saludos from Argentina 👏

I watch every single video you put out. May history show that this was a wise move

you rock john, this is great

Slipknot. Good taste in music John \m/

I use what I use ❤

Standard Shopping also offers bidding for New Customer's Only now. Would is make sense to run a TROAS of 100% and bid new customers only in Standard Shopping? Then run PMAX at TROAS of 200%-300% range and incl cust lists, wed visitors etc while bidding equally for new and existing in the PMAX? Have the Standard Shopping hunting for new customers to feed to the PMAX to retgt?

I never miss one John

Very stupid question, how do you 'feed' the data from the standard shopping/search into the pmax campaign?

how and where do i check that pmax does remarking?

in your case with degree favorites u used tROAS but you cannot scale with it, what keyword type did you have when you had those limitation in scaling, because when you showed us manual were exact and troas were broad. But when i just starting i want to hit the wall at first so what keyword type did use when you firstly hit the wall with tROAS broad or phrase or exact?

Mans just yapping

Never purchased from microsoft, amazon, adidas, nike, list goes on. A brand means nothing. A brand goes on cattle, and they aren't even wagyu. Sony and samsung have let me down on product quality. Sony six controller failures, 3 console failures, samsung 2 tv failures. I now buy brands that offer parts for ten years, or german brands that are self repairable for cheap.

Great numbers. But I am still confused about what happened. There were two brand campaigns One was paused The other just had crazy increase for almost nothing. But how? Was ist about match types, different bidding strategies, different roas goals?

Great video!I have a question. I sell personalized jewelry gifts on my Shopify store that come with a meaningful message card for all occasions only in USA. In this case should I create 1 shopping campaign have multiple ad groups wherein each Ad group is a product category like Ad group 1=Birthday gifts, Ad group 2= Anniversary gifts, Ad Group 3=Graduation Gifts and so on? OR Should I have 3 Seperate shopping campaigns i.e 1 for each product category like 1 for Birthday gifts, 1 for anniversary gifts and 1 for graduation gifts?

From what I am seeing so far, the budget ratio doesn't seem to really matter. The max CPC surely CPC does! The more I increase budget on max clicks, the lower my tCPA on my broad campaign. There is def a push-pull effect between the two campaigns.

Do you use Pmax Feed only or Full Assets?

Whiplash from the Pmax ups and downs. Glad you're on top of this, John- thanks for the examples here

The power this has unlocked for our clients is unmatched!!!

Very eager to hear more!

Sounds amazing! Would love to hear how it works.

Just a quick question: If I'm currently already running search, max clicks campaign, should I pause that one and create another max clicks & tCPA campaigns? Even if I will target the same location?

John i love you ❤

Learning so much from these videos! :)

Spend down 26%. Rev up 38%... from a 3.8 MER to 7.2- that’s an 89% gain in efficiency. That’s 🍌🍌🍌

Thanks for the video! Sorry if this question has been answer but I'm wondering what is the advantage of using a max clicks bidding strategy compared to a manual CPC one for getting that first click? Also are you setting a max cpc inside of the max clicks campaign and if so how are you calculating it?

Wait till you get the updated EOY numbers!!!

High ticket purchase flips the brand search model- that just blew my mind...

$6.5M is great- but the 61% shrink on nCAC is the real star- *NOW* that biz is ready to scale.